2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Banners, Business, Customers, Design, Directional Signs, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Exterior Directional Signs: Each Sign Tells a Story

maze-919271_1920.jpgJoanna just dropped off her son at his basketball practice at 4:15. With her 3-year old daughter in the backseat, soon she will need to pick her eldest daughter up from her after school yearbook class across town before turning back around the other way and getting her son from his practice. Since street traffic is beginning to increase moment by moment, she figures she has about 15 minutes to run into this new store she found online that has the exact vanity that she has been trying to find for weeks.

The only problem is, she can’t find the store. The address was listed on the website, and she knows it is somewhere in this complex, but is not sure exactly where. There is nothing to direct her path and she has been driving around this large complex for almost five minutes. By the time she finally finds the business, a small, obscure spot hidden around the corner, her fifteen minutes are up. In her frustration, she drives away deciding instead to buy the vanity through Amazon. As her thoughts turn to the rest of her day, the new shop she was excited to visit leaves her mind and won’t be given a second thought (except maybe when relaying her annoying experience to her friend over coffee tomorrow).

A customer, and any of her potential referrals, lost.

If that business had invested in exterior Directional Signage, they would have been easily found and been given the opportunity to impress Joanna with their excellent customer service and high-quality products.

This story details why exterior Directional Signage is extremely important for any business located within a large or complicated complex or a company that has several different buildings that customers will need to navigate in order to get to the right place.

Let’s take a look at the top 5 Landmark Signs exterior Directional Signs to learn more about the story that each sign tells.

#1: Queen Mary Exterior Directional Sign

Queen Mary Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Directional Sign is located over the walkway of this historic ship, The Queen Mary. Its purpose is to allow touring visitors to easily find their way to the different components of the ship. With its elegant and clean design, this exterior Directional Sign sends the message that your time traveling back into history will be just as nice.

#2: Essex Skyline Exterior Directional Sign

Essex Skyline Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Banner Sign helps potential customers quickly locate the leasing office, a necessity for any apartment complex, especially one as large as this one. With this exterior Directional Sign, this company will help a customer realize that they will be taken care of from the moment they step onto to their property and beyond when renting one of their apartments.

#3: First American Exterior Directional Signage

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Exterior Directional Sign by Landmark Signs Inc.

Like all signage, exterior Directional Signs should reflect the values of the company. This Gold Leaf Sign is meant to tell the story that our company is not only as good as gold, but that they have all the resources available to make your time within their business complex a positive one.

#4: Rreef Exterior Directional Signage

Rreef Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

Although most companies hate to see their clients leave, when it is time for them to depart, their exit should be as smooth as possible. If they have a hard time exiting your site, then you risk having their last thought about your business being a negative one. An exterior Directional Sign like this, will ensure that the taste left in their mouths about your business is a positive one.

#5: Parking Exterior Directional Signage

Parking Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

When a center is large enough to have a parking structure, Exterior Directional Signage can make all the difference. Make sure that your customers can efficiently navigate every part of your property like this sign does.

Conclusion

Taking care of your customers from the start can be the key to separating your from the competition. Get your own Exterior Directional Signs from Landmark today by giving us a call of sending us an email.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

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2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Signage, small business, Uncategorized

Top 5 Blogs to Make The Most Out of Your Signage

Those who are not familiar with what that means think that having your own business means independence, opportunity, and flexibility. They have visions of business owners getting into work whenever the way, taking vacations at the drop of the hat, and getting to run their business exactly the way they desire.

Image result for working while on vacation

What they don’t realize is the reason we didn’t get into work today until 10 AM today is because we were still up working until 2 AM last night. They don’t notice that while we were on vacation we were still answering business calls and emails the whole time, while taking work days in the middle of our vacation just to make sure we get a job done by the deadline. They don’t know that all of the burden falls upon our shoulders as to whether or not our business succeeds.

But we know. And we want to make sure that we support your efforts by giving you the best opportunity to use signage for all of it’s advantages. Over the past year, we have been posting a large number of blogs written with the business owner in mind.

Since you probably do not have the time to scroll through a whole year’s worth of blogs, we wanted to summarize some of our top blogs so that you can make the most out of your signage.

#1: Top 10 Sign Mistakes to Avoid

The Groves Custom Monument Sign

This blog is usually a good place to start. It is a comprehensive overview of the mistakes many people make when purchasing signage and how to make sure you don’t do the same. It can help you avoid mistakes before purchasing signage, when approving a sign design, and when getting it installed.

Read more here.

#2: Why Do Signs Matter? Business Sign Statistics – Signs are Worth the Investment

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For those of you are wondering if signs are really worth it, this blog discusses just how beneficial they are based on actual statistics that support this finding. For example, did you know that roughly 68% of people believe that a sign is directly reflective of the service or products of that business? We think this statistic and blog proves the importance of signage.

Learn more here.

#3: How to Use Signage to Solve 3 Small Business Problems: An Overview

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Like we alluded to earlier, we know how challenging it is owning your own business. Major issues like not having enough time, struggling with marketing, and finding reliable employees are some of the top issues business owners face. This blog discusses how to use signage to solve these common problems.

Click here to read more.

#4: Your Business Name in Lights: An Overview of Illuminated Signage

stained-glass-1181864_640

This blog dives even further into one of the very common sign mistakes people make: not illuminating their signage. Maybe they do not think it is necessary or don’t think it is worth the investment. Here we discuss just how vital illuminated signage is not only because it makes your sign more visible, but also because it sends a powerful message.

Read the rest here.

#5: 3 Reasons Your Business Can Fight Back at Amazon with Signage

Like Walmart used to threaten small business in the area they would appear, Amazon has become major competition to many small business no matter where they are located. This online super giant may have resources small businesses don’t. However, there are many services you offer that they don’t and you can use signage to show that to your customers.

Check it out here.

Conclusion

We know your time is precious so we hope this blog helped you to determine which blogs will be the right ones for you to read so that you can use signage to support your business. Ready to get your own sign? Call or email Landmark Signs today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Uncategorized

Top 5 Blogs by Our Sign Expert

The sign industry is a complicated one, filled with many facets, details, and steps. Just trusting anyone with something as important as your sign will rarely work out in your favor. And despite the popularity of DIY, signage is not the place to Do It Yourself (don’t believe us, check out our blog here). Sometimes, you need to call in an expert to help you. Because purchasing a sign is a complex process including surveying the site, designing the sign, getting permits for the sign, manufacturing the sign, and installing the sign, it requires an expert touch.

John Myres, our sign expert, is a long-standing sign professional with over 45 years’ of experience. He has been a licensed electrical sign contractor since 1987 and a Design Director for one of the top three major sign corporations in the United States. He has been awarded first place for his sign designs in the State of California and achieved honorable mention with the International Sign Association. John is a true “sign veteran” who literally started by sweeping the floors in his father’s sign shop and over the years has had hands-on experience in almost every aspect of sign sales, design, project management, construction and installation.

Let’s take a look back at some of his top blogs to get a better understanding of the sign industry and what sign options might be the best for you.

#1 – The Sign Expert Says: What Do Signs Really Do For My Business?

In this blog, John breaks down the benefits of investing in quality signage even in an increasingly online world. He explains that…

“…while it is true that it is imperative that any successful business take advantage of and

the chili pepper gold leaf window graphic

spend a significant amount of their time and resources on social media and internet marketing, it is also true that through these mediums we are becoming inundated with advertising so that in many cases a good message is just going to be drowned out.  So how can you, Mr. or Ms. Business Owner, really make your company stand out in such a crazy environment?

A well designed and attractive sign just may be more key to your success than ever!”

To read more from this blog, click here.

#2 – The Sign Expert Says: Pylon or Pole Signs, What Are They and Why Would You Need One?

While reading this blog, you will learn about what Pylon (Pole) Signs can do for your business. John writes that…

bella spese pole sign“…the main benefit of Pylon / Pole Signs is that they can be seen from greater distances.  Monument Signs by contrast, are much more intimate, being valuable to advertise at eye level to passing street traffic.  But when your location can be seen from a distance, Pylon / Pole Signs make it possible for your business to be noticed over the top of ground obstructions such as trees, trucks and even buildings, far in advance of a driver arriving at your location.”

To read more from this blog, click here.

#3 – The Sign Expert Says: Comprehensive Sign Programs – How Can I make Sure I Get the Right One?

Here, John discusses the importance of sign programs and why it is vital to let a Sign Program by Landmark Signsprofessional handle do the work for you. He tells that…

“…comprehensive Sign Programs also often need to go through a process that includes thorough research of city codes and possibilities, engaging and negotiating with city planners and attendance and representation of your interests before a Design or Architectural Review Board or City Council.  You’ll need a company who can handle your project with professionalism and tact, with the right mix of assertiveness when necessary to protect your interests.”

To read more from this blog, click here.

#4 – The Sign Expert Says: Reception and Lobby Dimensional Signs – Do I need one? How nice should it be?

Couture Reception Sign

In this blog, our sign expert details what a lobby sign can do for your business and how important it is to have an elegant one. John explains that…

“…having either no identification on your wall or a poor one wastes all of that effort, cost and thought.  Having no Lobby Sign wastes the opportunity to show that logo and get the positive impressions that were intended.  It feels unnatural and makes people uncomfortable because it’s not there.  It makes them suspicious.”

To read more from this blog, click here.

#5 – The Sign Expert Says: “Why Refurbish an Old Sign?  Is it Possible?”

Pepper

While reading this blog, you can learn about when it is best to refurbish your sign instead of replacing it. Our sign expert details that one reason to keep an old sign is…

“…identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane Awning Sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

To read more from this blog, click here.

Conclusion

Looking to speak with the sign expert directly? Give us a call today and he can help you work through any complicated sign issue you are facing.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

Top 5 Ways Get Your Brand Noticed With Signage

Image result for 1960s advertising coca cola
Image Source

Since the earliest days of advertising, brand awareness has been a top priority. In fact, during the Mad Men days of advertising in the 1960’s “advertisers began to differentiate individual brands by giving them a personality” (1). Suddenly as company’s attempted to connect to a generation that was all about freedom of expression and love, Campbell’s soup was “groovy”, Pepsi was thinking young, and Coca Cola just wanted peace, man.

While the approach has shifted in today’s advertising world, branding is just as important as businesses recognize that “your brand reflects your identity as a company. That’s why you want it to convey a sense of who you are and what you do” (2).  In modern marketing, it is less about telling your customers what you think they want to hear, and more about being honest and authentic in the representation of your company and what they stand for.

Signage has its earliest beginnings in ancient Greece and Rome and has been a

Image result for old painted signs
Image Source

trusted part of branding ever since. While other methods of branding have shifted over the years, along with the goal of branding, signage has stayed just as reliable as ever. In fact, a recent survey found that “68% of consumers believe a store’s signage is reflective of the quality of its products or services” (read more here). More than two-thirds of those that are out there buying your goods, believe that your sign is the ultimate representation of your brand. Let’s take a closer look at the top 5 ways you can get your brand noticed with signage.

Light up the Night

Illuminated Pole Sign Hyperion
Designed, Manufactured, and Installed by Landmark Signs Inc.

Illuminating your signage is an extremely effective way to get your brand noticed. This is especially true during the winter months when signs that are not lighted will lose all visibility once the sun sets. At this time of the year, the night comes much earlier and right around the time when most commuters are coming home from work (learn more here). Getting your brand noticed at all times of the day is an absolute must if you want to continue to make a strong impression.

Signs of all types can be illuminated, from Channel Letter Signs to Pole Signs to Awning Signs and more. To check out more reasons to illuminate your sign, click here.

Hit the Streets

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Designed, Manufactured, and Installed by Landmark Signs Inc.

Businesses set back from the street are missing out on branding opportunities by not incorporating a Monument Sign into their marketing campaign. These substantial and long-lasting signs get you noticed by those driving by on the street. Without them, it is very easy for your company to get lost in the complex and lose an opportunity for brand awareness.

Monument Signs can be made of a variety of materials and can be illuminated as well. Click here to learn more about the power of Monument Signs.

Soar in the Sky

Jondo Custom Channel Letter Sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Signs that get your brands noticed from afar take your brand to new heights. They get your company noticed from long distance and catch the attention of passers-by for miles around. They substantially increase the consumers that will see your business by adding a range of visibility that you would otherwise be missing out on.

Use High Rise Building Signs or Pole Signs to take your brand to new heights. Check out more examples of these signs here.

Catch their Eye

Window Graphic
Designed, Manufactured, and Installed by Landmark Signs Inc.

Window Graphics are an excellent place to get creative and get your brand noticed at the same time. They are an often underutilized space where you can either introduce a new element of your brand or reaffirm one already displayed. Window Signs are eye-catching, bold, and unique.

Choose from frosted vinyl, chipped glue, and more with Window Graphics. Click here to learn more.

Mine for Gold

first american silver leaf lobby sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Gold has been recognized as a valuable and rare commodity for thousands of years. When you choose a Gold Leaf Sign to represent your brand, you are sending a message that your company is as valuable and rare as the material of your sign. This type of signage sends the message that your brand is as good as gold.

Monument Signs, Lobby Signs, Window Signs and more can be Gold Leaf Signs. Check out more about Gold Leaf Signs here.

Conclusion

Any company that wants to get their brand noticed can use a variety of sign options to do so. A brand can light up the night with illuminated signage like LED Signs or Neon Signs. A business can hit the streets with elegant and impressive Monument Signs. By using a Pole Sign or High Rise Building Sign, a brand can soar in the sky. To catch the eye of passers-by, a brand can utilize Window Signs. A company can even mine for gold by relying on Gold Leaf Signs to stand for their brand. No matter what message you want to send, use signage to get your brand noticed.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

sign-program-by-landmark-signs.png

An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

Image result for sign permits

Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Monument Signs: Each Sign Tells a Story

“Remember that your very first words, actions, and attitudes invariably sound the keynote.”

― Les Giblin, How to Have Confidence and Power in Dealing With People

We make impressions without even realizing it. Others are making assumptions about us based on things about us like our clothing, our hair color, and even the way we smile. Strangers in coffee shops form quick snap judgments about us without us ever opening our mouths to speak. A blonde woman in high heels and flashy jewelry is making impressions on every one she passes by without having the opportunity to confirm or refute those assumptions. As a result, a narrative about her life and her personality is created without her consent. An unauthorized autobiography. And once those stories are written, they can be very difficult to rewrite.

And it is not just in our personal life where this applies. In business, the way we conduct ourselves with our employees, how we treat our clients, and what services and products we provide all make impressions upon those that interact with us. And as Giblin noted, the very first interactions set the stage. Oftentimes, the first impression we make upon customers is our signage. Signage is out front, either above a building, on the street, or in the complex and it tells a story about our company long before we ever have the opportunity to tell it ourselves.

Monument Signs, being out on the street, are usually the first sign that someone sees. Thankfully, when designed well and installed properly, they send a very positive message. One of confidence, permanence, and dependability. Any company that takes the time to invest in a substantial Monument Sign is not going anywhere. And those viewing this sign receive this message, just like when they stand before the monuments in Washington DC, reflecting upon the long-lasting American democracy.

Let’s take a look at 5 of Landmark Signs’ Monument Signs and learn about what story they tell.

Kelvin Court Apartments Monument Sign

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Like most Monument Signs, this sign tells those passing by that this particular apartment complex is here to stay. But with this elegant and classic design (the clean aluminum lettering on the solid black face) one gets the message that the apartment complex itself is elegant and classic. Upon viewing this sign, one gets the impression that these apartments are beautiful, well-maintained, and that those in charge of the complex can be depended upon. Most apartment hunters would turn into this apartment complex expecting that what they find inside will live up to what the sign promises.

 

Christ Lutheran Church & School Monument Sign

Christ Luthern Church and School Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

People do not always think of schools and churches as needing a powerful Monument Sign. These types of business do not come and go very often like some other businesses might. However, people that walk past these Monument Signs are entrusting those inside the building with their children, their worldview, and their education. With a Monument Sign like the above, proudly displaying the name of the business, individuals are opening a book with a story that they expect to end well because this place appears reliable and solid.

 

Park Del Amo Monument Sign

Park Del Amo Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Complex, centers, and property with several tenants find Monument Signs to be very useful. This allows all businesses within the complex to make a substantial impression all at the same time. These types of Monument Signs work on two levels: first of all, it shows businesses looking to rent a space within the complex that they can trust the property will not be going anywhere; secondly, it allows the businesses within the complex to capitalize on this impression themselves.  

 

First American Financial Corporation Monument Sign

First American Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

When it comes to business that we trust with our money, first impressions are crucial. If a customer gets even a hint of unreliability, they will look elsewhere for services. So, by using Gold Leaf lettering on this Monument Sign, not only does this sign tell others that they are trustworthy and dependable, but it also tells the story that their company, and services, are “as good as gold.”

 

County Line Animal Hospital Monument Sign

County Line Animal Hospital Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Any sort of business that is caring for people or animals has several impressions that it needs to make. They need to appear both reliable and supportive. In the service industry, knowledge is not enough. One must feel cared for as well. This Monument Sign with a comforting wood face and solid aluminum lettering shows customers that their sick or wounded animals will be looked after by not only a knowledgeable staff, but a caring one as well.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Ready to tell a story that you have authorized? Call or email Landmark Signs today to make a powerful first impression with Monument Signs.

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Directional Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistake #4

In today’s extremely competitive environment, it is extremely important that brick and mortar businesses give themselves an edge in order to make more sales. Between low price retailers like Walmart and the ever present online giants like Amazon, competition is more intense than ever. Every opportunity needs to be explored; every advantage capitalized upon; and every open door walked through.

That’s not to say that the competitive environment means that it is hopeless for brick-and-mortar stores (learn more about how to fight amazon with signage here). In fact, what Walmart and Amazon are lacking, is what your business most likely excels at. American businessman and politician, Matt Bevin stated that “While it may seem small, the ripple effects of small things is extraordinary” (1). What this tells us is that while it is important to think of the big picture, sometimes the best way to reach that end goal is to focus on the little things and watch them add up over time.

It can be easy to think that skipping steps and taking shortcuts in order to reach your destination may be the best way to go. But cutting corners is hardly ever the way to create a well-made product. This also applies to any sign decisions that you make.

Common Sign Mistake #4: Not Having Directional Signage

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Interior Directional Signage by Landmark Signs

“The easier you make it for your customer to find what they are looking for — be it your office, or a product within your store — the easier it is to get a sale. If a customer can’t find what they need, they may become so irritated that they give up and your sale is then lost” (2).

There are very few experiences more frustrating than getting lost and not being able to find what you are looking for. Directional Signage is vital for any large or complicated complexes, particularly, churches, shopping malls, universities, sports or concert venues, hospitals, parks, and office buildings. It keeps your customers from arriving at your store or building irritated, or even worse, it keeps them from not arriving at all.

Directional Monument Sign
Exterior Directional Sign by Landmark Signs

There are two different types of directional signage: interior and exterior. Interior signage is the kind that directs customers and visitors to different offices or stores within the office. For larger places, it is not enough that your customers were able to find your building, they must also be able to navigate their way within that building. Additionally, there are also exterior signs that help your customers navigate their way around the outside of the complex, assisting them with finding buildings, parking structure, or stores.

Not only do these types of signs make it more likely that you are going to make a sale, they also send a positive message to the customers about what type of business you have. It tells them that you care about your customers and that you want to take care of them and their needs from the second they step foot on your property. Furthermore, “with these signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business” (3).

Take care of your customers and make the sale by avoiding this sign mistake and others. Landmark Signs can help you with all of your directional signage needs, whether you need interior signage, exterior signage, or both.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Marketing, Monument Signs, Uncategorized

How to Avoid Common Sign Mistakes #2

Related image“There are two surefire methods to fail financially…The first is to spend when one should be saving and the second is to save when one should be investing” (1).

Business owners, property managers, CFO’s, and other money-conscious careers are often looking for ways to effectively cut costs in order to increase profits and save money. There are several areas of a business where this can be effective and should be pursued whenever it makes sense in the long run. However, trouble comes when businesses begin to prioritize saving money above all else and actually end up losing money down the road.

Take, for example, a decision the electronic services company, Circuit City. Back in 2007, in an attempt to cut costs, the company terminated over 3,000 of its best salesman. They then replaced these experienced salesmen with newer employees whom they could pay less money. Yes, in the short term, they saved a lot of money. However, their sales dropped significantly and by November 10, 2008, they filed for bankruptcy (2).

The cutting cost strategy is not only used with salaries and employees, but also with the products and items companies spend money on. As a sign company, we have seen time and time again when a business was much more concerned with getting the least expensive sign possible than with investing in a quality sign that would reflect well upon the business and draw in new customers. Because, “the fact is that cheap items of inferior quality might have to be replaced more often, a fact that could negate any savings potential. You might even find yourself paying more to buy a new product than if you’d purchased the more expensive, high-quality one the first time around” (3).

Last week we looked at a common sign mistake that is often made when a company does not purchase a Monument Sign, effectively cutting down on their company’s visibility. Today, we will look at another common sign mistake that occurs when a company attempts to save money at the expense of investing in a quality sign.

Sign Mistake #2: Not Investing in a Quality Sign

Business Signs Landmark Signs
3D Sign by Landmark Signs

In our experience, often people fall into this sign mistake trap because they do not realize how powerful and effective a quality sign can be for a company. They understand the importance of having a sign in order to be easily identified and found, but struggle to believe that investing in a top sign by a top sign company will not only save them problems down the road, but will also greatly benefit them today.

But the reality is that “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (4). This statistic takes the theory that quality signage is vital for a business and turns it into fact. If a business, in the interest of cutting costs, purchases a low-costing sign, the finished product with reflect that and over half of their potential customers will see this is as a direct reflection of what type of company you are.

This is true even if the sign “looks” well-designed. Because while it may initially be visually appealing, the low-quality of the materials the sign is made out of, will get you a sign with good looks that fade quickly and will need a refurbishment sooner than you would think. And let’s be honest, consumers can tell the difference between a sign made of top materials and one made of inexpensive ones. Low-quality signage is much like buying an extremely inexpensive car that will save you money in the moment, but cost you a lot down the road when it inevitably has problems.

Conclusion

Well-made signs with an elegant design and the highest quality of materials will give you a sign that is visually appealing and lasts your company for years without you having to spend another dime. Whether you are purchasing a Monument Sign, Wall Signs, Pole Signs or any other Landmark Sign, investing in a quality sign now will save you money in the long run and bring new business right to your door.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own quality sign today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: An Overview Of Illuminated Signage

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Illuminated Blade Sign by Landmark Signs

“A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales” (1).

In order to have signage that is at its most effective, it is vital that your sign be, as the quote above recognizes, creative and attractive. This is because customers really do judge your business based on the quality of your sign. If a sign is pleasing to look at and eye-catching, the name of your business will leave them with positive associations for your company.

For a sign to make a positive impression though, it must first be noticed. And one of the most powerful and elegant ways to do this is to illuminate your sign.

The last few weeks, we have been taking a closer look at what type of signs are commonly illuminated, why illuminating your business sign is a great idea, and how these signs can be illuminated. Today, we will wrap up our discussion with an overview of the what, why, and how of illuminated signage.

WHAT: Sign Types that are Commonly Illuminated

Although, there are very few signs that cannot be illuminated, we want to take a look at the signs most commonly illuminated.

Monument Signs

Monument Signs are great for illumination since they amplify the goal of Monument Signs. These signs are used to get businesses in center with many other signs noticed. Additionally, they are powerful for advertising since they are located right by the street where many potential customers pass by. Illuminating a Monument Sign provides around the clock advertising for your company.

Pole Signs

Pole Signs are incorporated into a company’s marketing strategy when they are looking to get noticed from afar or by freeway travelers. An illuminated Pole Sign gives a company even greater access to potential customers who will be blown away by your impressive and eye-catching sign.

Channel Letter Wall Signs

Verizon Standard Channel Letters

Internally Illuminated Channel Letter Sign by Landmark Signs

Channel Letter Signs are designed for illumination, whether that be internal, external, or both. An illuminated Channel Letter Sign located above your business will bring customers right to your door.

Dimensional Letter Building Signs

Dimensional Letter Building Signs, also known as 3D Signs, are another great option for store-front signage. Illuminating these signs will add an even greater impact to a sign that already stands out for its unique and elegant design.

Blade & Projecting Signage

Blade Signs are made to project out from the building and can be seen when customers are passing by on the walkway in front of your store. Illuminating these signs will get them noticed from even further down the way.

WHY: The Reasons You Should Illuminate Your Signage

There are many reasons why an illuminated sign can make all the difference in your advertising strategy. Let’s take a look at a few of the most significant reasons.

Make Your Business Visible at Night

White Outline Channel Letters
Internally Illuminated Channel Letter Sign by Landmark Signs

Illuminated Signage is essential year round, since many people are on the road when it is dark outside. However, an illuminated sign is essential during winter time when it is dark while people are commonly on the road coming home from work. Don’t miss out on the large amounts of potential clients driving by your store when it is dark outside.

Learn more about making your sign visible at night here.

Stand Out From The Competition

Just like when a star gets their name in lights on a marquee, illuminating your own sign helps your company stand out from the others. Illuminated signage gets your sign noticed from the other signs that are close by.

Click here to find out about standing out from the competition.

Advertise While You Are Away

“Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street” (2). Illuminating your signs ensures that your signs will be like a salesman who works 24 hours a day, even while you are out of the office.

Learn more about signs that advertise while you are away here.

HOW: Sign Lighting Options

Standard Lit Through Signage

This type of signage is exactly like it sounds. It is when a sign is illuminated internally, and the light shines through the face of the sign. This is a commonly used sign lighting option that gets your sign noticed from afar.

Learn more about this sign lighting option here.

Halo Lighted Signage

Halo lit signs create a glow, or “halo” around your sign as the illumination is projected on the wall behind the sign creating an outline of light that surrounds the letters of your sign. This option is a great for those who want to get noticed by utilizing the power of light, but also want to maintain elegance and class by using the more subtle type of light this illumination provides.

Learn more about this sign lighting option here.

Neon Signage

Jazz Exposed Neon Channel Letters
Exposed Neon Sign

The first signs that were ever illuminated relied on the power and impact of Neon Lights. Not only do they give the impression of a classic sign, but their powerful light provides the most vibrant and powerful sign lighting option. Neon can radiate from within the sign or can be exposed to see the outline of the Neon within the sign.

Learn more about this sign lighting option here.

Conclusion

No matter what type of sign you want to illuminate, why you want to illuminate your sign, or how you will light up your sign, an illuminated sign will definitely get you noticed by potential customers and increase your new customer count. To fully utilize the power of signage, make sure that your business name is seen in lights.

To see your business name in lights, trust Landmark Signs, a company with over 40 years of experience. Shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018