2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Design, Marketing, Sign Type, Signage, small business, Uncategorized, Window Graphics

Top 5 Window Signs Part Two – Each Sign Tells A Story

Windows provide an additional, easy to use space for business owners to advertise theirshutters-669296_640 company’s name and their services. People often overlook this opportunity by either not utilizing the space at all or by sticking to the basics and not thinking more creatively about how they can best utilize that space. Click here to learn more about one of our most creative Window Signs.

However, there are times when the placement of windows can be inconvenient for privacy reasons. Either in an office building, a medical building, or even cosmetic businesses, a window placed in the wrong spot can make customers feel uncomfortable and exposed. Today, we are going to take a look at one of our Window Graphics that solve this problem.

P.C.A. Window Graphics

pca-window-sign-by-landmark-signs-inc.-e1560367460734.png
Window Sign by Landmark Signs Inc

One of our favorite aspects of being in the sign business is the chance to solve problems imaginatively. When someone comes to us looking for a way to make their office more private, that tells us that they are looking for a creative solution to their challenge. We could simply slap up simple frosted vinyl and that would certainly create the effect that our customer is looking for. And there is nothing wrong with that option if that is what someone is looking for.

However, with the P.C.A. Window Graphic, we had an opportunity to go beyond the simple and strive for the elegant. With a wavy frosted vinyl shadowing in the background of the company’s logo and company name, this Window Sign not only advertised and identified the company, it also created the privacy and separation that the business and their clients were looking for.

PCA Window Graphic by Landmark Signs
Window Graphics by Landmark Signs Inc.

Not only does this design provide what they are specifically looking for, it also allows them to further promote their business. Signs should be able to be both practical and creative. It is not enough to only tell others that a business is located within a building, a sign must also reflect positively upon the company by being pleasing to look at.

In fact, did you know that over half of people will not enter a store if the sign reflects badly upon the business? 

That’s why it is so important that your sign not only solve your problems, but do so creatively like this Window Sign does. Check out that statistic here.

Conclusion

Window Graphics provide an space to let people know about your business. Even if the windows you have seem to be more of a nuisance than an opportunity, with Landmark Signs, you can use that space to create privacy and advertise as well.

Call or email Landmark Signs today to get your own Window Graphic today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

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2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Banners, Business, Customers, Design, Directional Signs, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Exterior Directional Signs: Each Sign Tells a Story

maze-919271_1920.jpgJoanna just dropped off her son at his basketball practice at 4:15. With her 3-year old daughter in the backseat, soon she will need to pick her eldest daughter up from her after school yearbook class across town before turning back around the other way and getting her son from his practice. Since street traffic is beginning to increase moment by moment, she figures she has about 15 minutes to run into this new store she found online that has the exact vanity that she has been trying to find for weeks.

The only problem is, she can’t find the store. The address was listed on the website, and she knows it is somewhere in this complex, but is not sure exactly where. There is nothing to direct her path and she has been driving around this large complex for almost five minutes. By the time she finally finds the business, a small, obscure spot hidden around the corner, her fifteen minutes are up. In her frustration, she drives away deciding instead to buy the vanity through Amazon. As her thoughts turn to the rest of her day, the new shop she was excited to visit leaves her mind and won’t be given a second thought (except maybe when relaying her annoying experience to her friend over coffee tomorrow).

A customer, and any of her potential referrals, lost.

If that business had invested in exterior Directional Signage, they would have been easily found and been given the opportunity to impress Joanna with their excellent customer service and high-quality products.

This story details why exterior Directional Signage is extremely important for any business located within a large or complicated complex or a company that has several different buildings that customers will need to navigate in order to get to the right place.

Let’s take a look at the top 5 Landmark Signs exterior Directional Signs to learn more about the story that each sign tells.

#1: Queen Mary Exterior Directional Sign

Queen Mary Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Directional Sign is located over the walkway of this historic ship, The Queen Mary. Its purpose is to allow touring visitors to easily find their way to the different components of the ship. With its elegant and clean design, this exterior Directional Sign sends the message that your time traveling back into history will be just as nice.

#2: Essex Skyline Exterior Directional Sign

Essex Skyline Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Banner Sign helps potential customers quickly locate the leasing office, a necessity for any apartment complex, especially one as large as this one. With this exterior Directional Sign, this company will help a customer realize that they will be taken care of from the moment they step onto to their property and beyond when renting one of their apartments.

#3: First American Exterior Directional Signage

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Exterior Directional Sign by Landmark Signs Inc.

Like all signage, exterior Directional Signs should reflect the values of the company. This Gold Leaf Sign is meant to tell the story that our company is not only as good as gold, but that they have all the resources available to make your time within their business complex a positive one.

#4: Rreef Exterior Directional Signage

Rreef Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

Although most companies hate to see their clients leave, when it is time for them to depart, their exit should be as smooth as possible. If they have a hard time exiting your site, then you risk having their last thought about your business being a negative one. An exterior Directional Sign like this, will ensure that the taste left in their mouths about your business is a positive one.

#5: Parking Exterior Directional Signage

Parking Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

When a center is large enough to have a parking structure, Exterior Directional Signage can make all the difference. Make sure that your customers can efficiently navigate every part of your property like this sign does.

Conclusion

Taking care of your customers from the start can be the key to separating your from the competition. Get your own Exterior Directional Signs from Landmark today by giving us a call of sending us an email.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 3. Our Featured Projects, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, Uncategorized

Top 5 Pole Signs: Each Signs Tells a Story

“Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their own minds and in the minds of others. To think big, we must use words and phrases that produce big, positive mental images.”  – The Magic of Thinking Big by David J. Schwartz

For any business looking to let others know that they think big thoughts, have big goals, produce big results, and provide big satisfaction, it is important to give them an image that confirms these truths. Customers will only take you as seriously as you take yourself, so it is important to tell the right story in everything you do. Especially, when it comes to a sign – which sends subliminal messages to anybody passing-by.

Pole Signs, which are sometimes called Pylon Signs, are signs that send a big message. They are powerful and let customers know that you have the biggest and best ideas available. Their towering size can be seen from far away, from the freeway, down the street, and above the surrounding buildings. They are an ideal choice for any business looking to make a big impact with their sign.

Let’s take a look at the top 5 Pole Signs by Landmark Signs Inc.

The Belle Spese Pole Sign

Belle Spese Pole Sign
The Belle Spese Pole Sign by Landmark Signs Inc.

This sign is created to advertise the center and all the businesses located within the complex. Its design is created to make sure that all the tenant’s names can be seen clearly and boldly, as well as reflecting positively on the center with a classic, elegant look. The big message with this Pylon Sign is that we provide a big variety of quality services that are as elegant as our sign.

The Hyperion Pole Sign

Hyperion Pole Sign
The Hyperion Pole Sign by Landmark Signs Inc.

This sign has the benefit of not only being a sign that is larger than life because of its size, but also has the advantage of lighting up the night sky by also being an Illuminated Sign. When a Pylon Sign is illuminated, it sends the big message that it represents a business that stands out from the rest of the competition.

The Super A Foods Pole Sign

Super A Food Pole Sign
The Super A Foods Pole Sign by Landmark Signs Inc.

With a design that is comprised of a red background and bold letters, this sign will be sure to get noticed as it towers over the other buildings surrounding it. As a retail business, the owners of this Pole Sign recognize how important it is to make a big impact on any customers driving by. With this big message, a Pylon Sign like this will draw in customers and get them noticed from very far away.

The Martin Luther King Jr. Pole Sign

martin-luther-king-jr-pole-sign-e1556911772193.png
The Martin Luther King Jr. Pole Sign Sign by Landmark Signs Inc.

As a hospital, it is not only important, but absolutely necessary that its sign gets noticed quickly and from a distance. They are quite literally responsible for life and death, so having a big Pylon Sign can make all the difference. The big message sent here is that our customers are the most important because we want to make sure that they get where they need to get quickly.

The IPC Church Pole Sign

ipc-church-pole-signs.png
The IPC Church Pole Sign by Landmark Signs Inc.

One of the goals of a church is usually drawing in more people to here their big message. So having a big sign to help them deliver this message is very helpful. This design makes the church look like it has something worth listening to with it’s modern and exciting look. A Pylon Sign like this is sure to draw in more listeners and get this church noticed.

Conclusion

With Pole Signs you can get to send a big message to your customers everyday. Get noticed with your own Pylon Sign by calling or emailing Landmark Signs today.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Uncategorized

Top 5 Blogs by Our Sign Expert

The sign industry is a complicated one, filled with many facets, details, and steps. Just trusting anyone with something as important as your sign will rarely work out in your favor. And despite the popularity of DIY, signage is not the place to Do It Yourself (don’t believe us, check out our blog here). Sometimes, you need to call in an expert to help you. Because purchasing a sign is a complex process including surveying the site, designing the sign, getting permits for the sign, manufacturing the sign, and installing the sign, it requires an expert touch.

John Myres, our sign expert, is a long-standing sign professional with over 45 years’ of experience. He has been a licensed electrical sign contractor since 1987 and a Design Director for one of the top three major sign corporations in the United States. He has been awarded first place for his sign designs in the State of California and achieved honorable mention with the International Sign Association. John is a true “sign veteran” who literally started by sweeping the floors in his father’s sign shop and over the years has had hands-on experience in almost every aspect of sign sales, design, project management, construction and installation.

Let’s take a look back at some of his top blogs to get a better understanding of the sign industry and what sign options might be the best for you.

#1 – The Sign Expert Says: What Do Signs Really Do For My Business?

In this blog, John breaks down the benefits of investing in quality signage even in an increasingly online world. He explains that…

“…while it is true that it is imperative that any successful business take advantage of and

the chili pepper gold leaf window graphic

spend a significant amount of their time and resources on social media and internet marketing, it is also true that through these mediums we are becoming inundated with advertising so that in many cases a good message is just going to be drowned out.  So how can you, Mr. or Ms. Business Owner, really make your company stand out in such a crazy environment?

A well designed and attractive sign just may be more key to your success than ever!”

To read more from this blog, click here.

#2 – The Sign Expert Says: Pylon or Pole Signs, What Are They and Why Would You Need One?

While reading this blog, you will learn about what Pylon (Pole) Signs can do for your business. John writes that…

bella spese pole sign“…the main benefit of Pylon / Pole Signs is that they can be seen from greater distances.  Monument Signs by contrast, are much more intimate, being valuable to advertise at eye level to passing street traffic.  But when your location can be seen from a distance, Pylon / Pole Signs make it possible for your business to be noticed over the top of ground obstructions such as trees, trucks and even buildings, far in advance of a driver arriving at your location.”

To read more from this blog, click here.

#3 – The Sign Expert Says: Comprehensive Sign Programs – How Can I make Sure I Get the Right One?

Here, John discusses the importance of sign programs and why it is vital to let a Sign Program by Landmark Signsprofessional handle do the work for you. He tells that…

“…comprehensive Sign Programs also often need to go through a process that includes thorough research of city codes and possibilities, engaging and negotiating with city planners and attendance and representation of your interests before a Design or Architectural Review Board or City Council.  You’ll need a company who can handle your project with professionalism and tact, with the right mix of assertiveness when necessary to protect your interests.”

To read more from this blog, click here.

#4 – The Sign Expert Says: Reception and Lobby Dimensional Signs – Do I need one? How nice should it be?

Couture Reception Sign

In this blog, our sign expert details what a lobby sign can do for your business and how important it is to have an elegant one. John explains that…

“…having either no identification on your wall or a poor one wastes all of that effort, cost and thought.  Having no Lobby Sign wastes the opportunity to show that logo and get the positive impressions that were intended.  It feels unnatural and makes people uncomfortable because it’s not there.  It makes them suspicious.”

To read more from this blog, click here.

#5 – The Sign Expert Says: “Why Refurbish an Old Sign?  Is it Possible?”

Pepper

While reading this blog, you can learn about when it is best to refurbish your sign instead of replacing it. Our sign expert details that one reason to keep an old sign is…

“…identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane Awning Sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

To read more from this blog, click here.

Conclusion

Looking to speak with the sign expert directly? Give us a call today and he can help you work through any complicated sign issue you are facing.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

sign-program-by-landmark-signs.png

An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

Image result for sign permits

Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 10 Common Sign Mistakes to Avoid

High Rise Building Sign by Landmark Signs

Any major investment has pitfalls that can be avoided with insider tips. For example, Matt Jones, a former car salesman, recommends that those looking to buy a new car give themselves an advantage “when you’re trying to negotiate a lower sales price, [by] giv[ing] the dealership a reason to discount the price. If you’ll use the service department, say so. If you’ll refer friends, be sure to say that, too.” (1). For those wanting to cut down on expensive flights, the Airlines Reporting Corporation advises that travelers “book seven weeks in advance. Passengers pay the lowest price, nearly 10 percent below the average fare, if they buy 50 days before their flight” (2).

It is impossible to be an expert in everything. But sometimes it feels like you need to be one in order to get the best deals and avoid major mistakes. While, we cannot ease the demanding process of purchasing a house or booking a hotel, we can certainly make the business of investing in a sign much easier. Avoiding these top ten sign mistakes will help you get the sign you want, when you want it and where you want it.

#1: Not Obtaining a Monument Sign

Monument Signs are a must for any business that is set back from the street or within a complex with several other stores and businesses within that center.

To learn more about why you need a Monument Sign for your business, click here.

#2: Not Investing in a Quality Sign

It can seem wise in the short term to opt for a cheaper sign if you are looking to save a few bucks. However, this usually causes problems a lot sooner than one might think. Investing in a quality sign will make a positive impression right from the start.

Learn how to avoid this sign mistake by clicking here.

#3: Only Having One Sign Type

This often has to do with a business wanting to save money or not thinking about the long term. But this can lead to a company missing out on reaching different types of advertising, like the far-away marketing Pole Signs offer or the street advertising Monument Signs provide.

Read more about avoiding this sign mistake here.

#4: Not Having Directional Signage

Directional Signage is a must for any business that has a large complex or several interior spaces. It will not do a company any good if their customers arrive frustrated because they could not find their center or even worse, if they simply give up because they can’t find it.

Avoid this sign mistake by clicking here.

#5: Having One Sign, When You Need Several

For some complexes, maybe one sign type if enough. Still, there is a big advantage to investing in multiple signs in order to capitalize on all potential customers.

Learn to avoid this sign mistake by reading more here.

#6: Not Benefiting From Multiple Sign Types

Each sign type provides its own benefits and in order to reach all potential clients, it is vital that a company have several sign types in order to get every advantage.

Read here to understand how to avoid this common sign mistake.

#7: Not Illuminating Your Signs

Again, this often happens because a business wants to save some money. However, by not illuminating their signs, they are missing out on many visibility options.

Learn more about this sign mistake here.

#8: Making a Sign Yourself

In the age of DIY, it can be tempting to apply this to your signage. However, this rarely works out and can end up costing you more money down the road or eating up your sign budget all together.

Read here to avoid this common sign mistake.

#9: Not Checking In With Your Landlord or City About Sign Restrictions

This mistake can cost you big as you might end up in a building that does not allow you to have the signs you really want.

Figure out how to avoid this common sign mistake by reading here.

#10: Not Getting a Permit For Your Sign

Permitting fees can seem unnecessary. However, since they city says they are, make sure to save yourself trouble down the road by getting a sign permit for all of your signs.

Avoid this common sign mistake by reading here.

Call or email Landmark Signs today to make sure every sign mistake is avoided and you get the signs you really want!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #5

Several years ago, Landmark Signs worked with a nationwide distributor of dental supplies, Benco Dental. They were looking for signage for their Costa Mesa, CA office. Their building was located on the corner of the street, which meant that they had two sides of their building that would face the street. In a desire to cut costs, they very easily could have been satisfied with one Store-Front Sign, assuming that that one singular sign would increase their viewership and sales enough.

And it is true, signage does result in an increase in sales. In fact, a study found that “Three out of four consumers say they have told someone about a store based simply on its signage” (1). This shows that signage leads to a 75% increase in their word of mouth marketing, which is one of the most significant forms of advertising in today’s world (click here to learn more about advertising with signage). Your sign, its existence and its quality, make a substantial impact on your visibility and consumer reach.

With such an boost in visibility, many businesses stop with just one sign because they think it is enough. However, they are often missing out on an even larger jump in sales by not thinking big enough. David J. Schwartz, author of the “The Magic of Thinking Big”, advised that people “look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present” (2).

Benco Dental certainly personified this quote when they thought long term, looked ahead, and realized that an extra investment now would pay off ten-fold down the road. Not only did they purchase a high-quality Building Sign for one side of their building, they also took advantage of the extra store front space, and purchased a second Channel Letter Sign. Plus, to reflect even more positively on their company, they also bought a sleek Monument Sign to send a message of permanence and class. Check out their elegant signage below:

Settling for one sign, when you have the opportunity to have several, is missing out on a great opportunity to grow sales and viewership.

Common Sign Mistake #5: Having One Sign, When You Need Several

Depending upon your building, there are often several places where additional signage can be placed. Sometimes a building has an interior face within a complex, while the back of the building faces the street. This is an excellent place to put another Store-Front Sign in order to be seen by passers-by on the street.

Or perhaps you have the chance to add a Monument Sign to your property that already has a Channel Letter Sign. Adding a Monument Sign pulls in people driving by who would otherwise not realize that your business is inside that complex.

Or maybe you have a Store-Front Sign, but have additional wall space within your building for a Lobby Sign. A well-designed Lobby Sign warmly greets customers walking into your store and solidifies the positive impression they have of you after seeing your Business Sign.

What about also having ADA Signs to make your interior easier to navigate? Or adding Directional Signage to make your complex more customer friendly? Or placing a Pole Sign on your property to also be seen from far distances?

There are endless possibilities for almost every space in which additional signage can gain new customers and sales for your business. Think big, take advantage of your location, and capitalize on every chance to increase your business’s presence. Email or call Landmark Signs to learn how your business can avoid this common sign mistake.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #2

halo-1455269_1920“Like rainbows, halos around the sun – or moon – are personal” [1]. Have you ever looked up in the sky and noticed a colorful ring surrounding the sun or moon? These halos are rings surrounding the sun or moon that are caused by light reflecting off of the tiny ice crystals found in storm clouds. Because of each person’s positioning, the ice crystals reflect at a different angle and look different based on where someone is standing.  That means that each individual receives their own unique personal message of this exquisite phenomenon.

Illuminated signs send their own personal messages to the viewer. The reason for this particular phenomenon has a lot less to do with the science of ice crystals and orientation and much more to do with the science of first impressions [2]. While the psychology of first impressions is fascinating, for a business owner looking to increase the marketing and branding of their company, what matters most is the results.

According to a study done on signage and its effects, it turns out that “Poor signage can deter customers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” [3]. This particular statistic tells us that if a sign is not making the right impression, a business stands to lose over half of its potential customers.  Furthermore, the study found that 75% of consumers “have told someone about a store based simply on its signage.” This also shows us that if you sign is failing to get noticed or impressing upon viewers that you are a company who does not have what it takes to meet its customers needs, then you are missing out on a significant portion of an extremely powerful marketing tool: word of mouth marketing (learn more about utilizing signage as a marketing tool here).

In the previous blogs, we have learned just how important illuminating your sign is to the impression your business makes and your sign’s effectiveness. Additionally, last week we discussed one of the more common forms of sign illumination options: lit-through sign lighting. Today, we will dive into another powerful sign lighting option that sends its own unique crystal message.

Sign Lighting Option #2: Halo Lighting Signage

Landmark-Signs-Channel-Letter-Sign

The Basics

Halo sign lighting creates a visual similar to the halo found around the sun and moon. The light inside the sign is projected against its background in order to create a heavenly glow surrounding the sign letters where your business name is proudly displayed. The color of light commonly used for halo lighting is white, but it is available in many other colors.

It can be used on many signs including Monument Signs, Channel Letter Signs, Pylon Signs, Awning Signs, and more.

The Impactmaria-1592567_1920

So what exactly is the benefit of using halo sign lighting to illuminate your sign? Halos have also been used at many points in the history of art to edify the person whom the halo of light surrounds.  Just like the halos found in famous Renaissance paintings surrounding Christ, Mary, Peter and other deified saints, a sign illuminated by halo sign lighting, elevates the level of the company name it surrounds.

This is an ideal option for companies who are looking to utilize the powerful tool of sign lighting, but are still desiring to maintain the sophisticated and elegant image their company projects. It is a subtle, graceful way for your sign to stand out with a beautiful glow that does not overpower its viewer, but still gets a sign noticed by passers-by.

For your own sign illuminated by the tasteful halo sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Why Should I Illuminate My Business Sign? Part Three

women-1209678_1920Owner. CEO. Marketer. Salesman. Accountant. Manager. HR Director. Which one of these do you claim as your business title? If you answered, “Owner” then we know that you are the only one on the list who could also have answered, “CEO,” “Marketer”, “Salesman” and every other title identified, plus a few more. This is because as an owner of a business, you have to fill in, step in, or take over all of these positions at some point in your business, most likely at some point of your every single day.

As a result of business owners having to do it all, most are severely lacking in time. According to a survey done by Guidant Financial, “time management [was ranked] as the third biggest challenge (at 24 percent) of being a small business owner. From constant interruptions, such as emails, phone calls and instant messages, to busy meeting schedules and last-minute deadlines, distractions abound.” Getting back some of your precious time is a valuable asset and there are several ways that investing in a sign, whether it be a Monument Sign, Pole Sign, 3D Sign, or a Channel Letter Sign, will help you do just that (read more here).

But in order to really get the most out of your signage it is also important that your business’s name can be seen in lights. Illuminated signage can do more than just get you extra time because it can also maximize the time that you do have. Let’s take a look at another reason why you should illuminate your business sign.

Why You Should Illuminate Your Business Sign #3: Advertise While You Are Away

Verizon Standard Channel Letters
Verizon Wireless Illuminated Channel Letter Sign by Landmark Signs

Normally, when the owner leaves for the day the work leaves with him or her. When the dark-2595779_1920lights are turned off, the door locked, and the owner’s car pulls away the business stops. Even when the top employees are at work while the owner is not, the work done will most likely not be the same quality or done with the same effort. This is not fault of the employees because despite their best efforts, the work does not mean as much to them since it is not their business (learn how signage can help with the small business problem of finding reliable employees here). Their livelihood is not on the line, but yours sure is.  

Wouldn’t it be nice to know that there is some aspect of your business that is still performing at the same level while you are away.  Illuminated signage can do just that for you! When you leave for the day, turn off all the lights except for one: your lighted sign. Let it be your marketer for the evening while you get some much needed rest and relaxation.

An illuminated sign draws the attention of passers-by at night (especially in winter hours), helps you stand out from the competition, and advertises while you are away. The impact of this cannot be overstated because it turns out that “three out of four consumers saying they have told someone about a store based simply on its signage” (learn more here).  Not to mention the fact that “word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

An illuminated sign is the chance to substantially increase your word of mouth marketing, maximize your time, and advertise even while you are out of the office. You already do it all during business hours. Let your illuminated sign take some of the responsibility while you are away.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018