“Like rainbows, halos around the sun – or moon – are personal” . Have you ever looked up in the sky and noticed a colorful ring surrounding the sun or moon? These halos are rings surrounding the sun or moon that are caused by light reflecting off of the tiny ice crystals found in storm clouds. Because of each person’s positioning, the ice crystals reflect at a different angle and look different based on where someone is standing. That means that each individual receives their own unique personal message of this exquisite phenomenon.
Illuminated signs send their own personal messages to the viewer. The reason for this particular phenomenon has a lot less to do with the science of ice crystals and orientation and much more to do with the science of first impressions . While the psychology of first impressions is fascinating, for a business owner looking to increase the marketing and branding of their company, what matters most is the results.
According to a study done on signage and its effects, it turns out that “Poor signage can deter customers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” . This particular statistic tells us that if a sign is not making the right impression, a business stands to lose over half of its potential customers. Furthermore, the study found that 75% of consumers “have told someone about a store based simply on its signage.” This also shows us that if you sign is failing to get noticed or impressing upon viewers that you are a company who does not have what it takes to meet its customers needs, then you are missing out on a significant portion of an extremely powerful marketing tool: word of mouth marketing (learn more about utilizing signage as a marketing tool here).
In the previous blogs, we have learned just how important illuminating your sign is to the impression your business makes and your sign’s effectiveness. Additionally, last week we discussed one of the more common forms of sign illumination options: lit-through sign lighting. Today, we will dive into another powerful sign lighting option that sends its own unique crystal message.
Sign Lighting Option #2: Halo Lighting Signage
Halo sign lighting creates a visual similar to the halo found around the sun and moon. The light inside the sign is projected against its background in order to create a heavenly glow surrounding the sign letters where your business name is proudly displayed. The color of light commonly used for halo lighting is white, but it is available in many other colors.
So what exactly is the benefit of using halo sign lighting to illuminate your sign? Halos have also been used at many points in the history of art to edify the person whom the halo of light surrounds. Just like the halos found in famous Renaissance paintings surrounding Christ, Mary, Peter and other deified saints, a sign illuminated by halo sign lighting, elevates the level of the company name it surrounds.
This is an ideal option for companies who are looking to utilize the powerful tool of sign lighting, but are still desiring to maintain the sophisticated and elegant image their company projects. It is a subtle, graceful way for your sign to stand out with a beautiful glow that does not overpower its viewer, but still gets a sign noticed by passers-by.
For your own sign illuminated by the tasteful halo sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.
Experience and innovation have been the backbone of Landmark Signs for more than 35 years. Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation. Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
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