2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Uncategorized

5 Types of Signage That Can Be Illuminated

“Businesses surveyed 7,203 first-time customers within 30 to 45 days after the installation of a new sign and asked ‘how did you learn about us?’” Interestingly, 46% of people surveyed answered that they learned about the business from the sign. (Source). That means that almost half of those new customers came as a direct result of investing in a new sign.

If you weren’t already convinced that signage is an absolute necessity, then this statistics probably did the job.  If you still need more persuading, check out our blog on sign statistics here.

Once businesses realize that they need a sign, the discussion of sign type always arises. Nine times out of ten, Landmark Signs will recommend that a sign be illuminated if at all possible. However, not everyone sees the benefit of a lighted sign, and looking to cut costs, opts out of this eye-catching sign feature. This is a sign decision that we typically advise against, so for the next several blogs we will break down why this conclusion is usually a mistake.  

First though, let’s give you an idea of what illuminated signs look like with five types of signage that can be illuminated.

#1: Monument Signs

South Coast Neon Monument Sign by Landmark Signs
Illuminated Neon Monument Sign by Landmark Signs

Illuminated Monument Signs are an excellent option for advertising from the street, especially when your business is set back within a complex or located in a larger office park or building.  For a business that is looking to impress upon their clients that they are long-lasting and dependable than Illuminated Monument Signs are a home run for a growing company.

Check out our blog here for more reasons why Monument Signs are a must-have for your business.

#2: Pole Signs

Illuminated Pole Sign Hyperion
Illuminated Pole Sign by Landmark Signs

If you need to be seen from great distances and off the freeway, than Lighted Pole Signs are an ideal option for your business. Furthermore, they send a message like Monument Signs of reliability and permanence. If you have a Lighted Pole Sign, customers will not blink an eye when you say your company is here to stay because your sign will have already told them that!

Learn more about how signs will speak for your company so that you don’t have to here.

#3: Channel Letter Wall Signs

White Outline Channel Letters
Illuminated Channel Letter Sign by Landmark Signs

Illuminated Channel Letter Signs are an impressive, eye catching store-front sign option for any business looking to stand out from the competition. Depending on the lighting option you choose, an Illuminated Channel Letter Sign can send the message of a company that is elegant, creative, or even sensational.

Read here to learn the importance of sending the right message to customers with your signage.

#4: Dimensional Letter Building Signs

Berri's Exterior Signage Illuminated
Illuminated Dimensional Letter Sign by Landmark Signs

Illuminated Dimensional Letter Building Signs are another store-front sign choice that many business choose to if they are looking for a classic, understated sophistication appearance. They can be made from a variety of materials like aluminum, gold leaf, and more.

Check out our blog here to learn why business signs are worth the investment.

#5: Blade & Projecting Signage

Eileen Fisher Blade Sign.png
Illuminated Blade Sign by Landmark Signs

Illuminated Blade and Projecting Signs are a creative and appealing store-front sign option. Made with only the highest quality materials, they will draw customers in with their stand-out and unique impression.

To learn about the importance of having a quality sign, click here.

Conclusion

These are five of the more common illuminated sign options, but there are many more. To learn about those options, click here or give us a call.

Don’t forget to check back in next week to read about what illuminated signs can do for your business.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Gold Leaf Signs, Marketing, Monument Signs, Signage, Uncategorized

3 More Reasons Your Business Can Fight Back at Amazon with Signage

“You can’t build a consumer brand in 2018 and ignore the 800-pound Gorilla that is Amazon” (Sophie Baker, How to Beat Amazon). Amazon has exploded onto the business scene the last few years and it has become a force to be reckoned with for any product, consumer-based company.  They provide any number of products, from the largest like a 1,325-pound gun safe to the tiniest item like the world’s smallest Bluetooth speaker that can fit in the palm of your hand.  There’s the clever product (a mug that won’t tip over for all those clumsy drinkers), the helpful item (IFetch – your dog can play fetch all by himself), and the downright bizarre (a Nicolas Cage pillow because why not?).  Virtually Related imageanything a consumer can think of, Amazon can provide. And to top it all off, a shopper can order any of these products without even having to get out of bed. How can any other business possibly compete?  Amazon literally has it all.

Well like any Titan, there is an area where they are vulnerable.  Achilles had his heel, Macbeth has his blind ambition, Marie Antoinette had her cake, and Amazon has its customer experience.  And by that, we mean it doesn’t have the customer experience.  How can it possibly create an experience for its customers when the customer is in control of all of that (will Michelle buy her Shea Moisture Curl and Shine Shampoo from her iPhone 8 sitting on her green velvet sofa or on will Brian purchase his Sony Extra Bass Wireless Headphones on his Apple MacBook Pro on his lunch break?).  

This is the chance to get the upper hand.  In our last blog, we explored why signage can help you fight back at Amazon because of this very reason – that it helps create a better customer experience.  Furthermore, because signage is the original form of marketing and it gives consumers back some control, it is the ideal way to stand out from the Amazonian giant.  Today, we will look at 3 more reasons your business can fight back at Amazon with signage.

Signage Can be Made of Quality Materials

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

This may seem like an odd place to start. Isn’t something concrete like material usually something you get to after you have gone over all the fluffy, vague reasons like “draw your customers to you” or “tell your best story”? While it is important to emotionally appeal to our readers, we know that you are in a business and so you need to literally get down to business.  And you may be reading this blog sitting in an office that has a sign hanging right outside your store. Which means you need a reason to keep reading.

Well, here it is.  Excuse me while we get emotional for a second.  Take a look at your sign. What type of message is it sending?  Does it tell of a quality business that takes its customer’s needs seriously or does it look like a sign that was quickly ordered and quickly made?  Was it a priority marketing tool that you invested in just like you will invest in your customers or was it an afterthought that might lead your clients into thinking that they themselves might become an afterthought?  

It is not enough to just have a sign.  A business must have a sign that reflects with its quality of material the quality of the service.  Especially since “three out of four consumers say they have told someone about a store based simply on signage” (Source). Your company provides the best service it can, so make sure that your sign reflects that.  Choose from quality signs made out of the best materials like Gold Leaf Signs, Internally LED Illuminated Storefront Signs, or Wood Lobby Signs.  

Signage Sends A Powerful Message

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs

Once you have a sign that tells of the quality company that you are, your sign will show potential consumers that you are a company that takes itself and its customers seriously.  Your sign can send any number of powerful messages. A strong Monument Sign tells customers that you are reliable and dependable.  A custom-made 3D Sign shows consumers that you are are creative and interesting.  A Gold Leaf Sign sends the message that your company is literally “as good as gold”.

Why is this important?  Studies have been done that explain that when it comes to new business “a vast majority of what you’ll get comes from people who live within 5 miles of your store.  That means the average person will see your sign about twice per day, or about sixty times per month” (Source). Those are a lot of opportunities to send the right message or the wrong one.  Which one does your business sign send?

Signage Impresses Clients

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

“Your business can survive only if your customers feel attracted to your products and services” (successstory.com).  You can have the best Chinese food in the whole city, the Related imagemost helpful college consultant anyone has ever met, or even be a part of the famed Michael Scott Paper Company, but if your potential consumers don’t feel drawn to your businesses, you will never get the chance to close the deal.

Signage is a powerful tool to make the best first impression because for many of your customers, it is their first interaction with your business.  Whether it is your powerful Monument Sign that they see when driving by your business on the street or the graceful Lobby Sign they see hung on your wall when they walk into your store, signage gives you the opportunity to sell your company without having to utter a single word.

Conclusion

While Amazon may have an advantage in its range of products and its speedy delivery, there are several areas in which you can beat them.  Signage provides the chance to fight back at Amazon because it gives customers back some control, it is the original form of marketing, and it enhances the customer experience.  Additionally, if your sign is made out of quality materials, it will send a powerful message to potential buyers and impress your clients.

Fight back at Amazon your own quality sign. Call Landmark Signs today! (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

6. What Can Signs Do For My Business?, Advertising, Business, Customers, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

3 Reasons Your Business Can Fight Back at Amazon with Signage

cleveland-1936108_1920.jpgBrick and mortar stores are no strangers to competition.  In fact, roughly ten years ago, small businesses were in trouble whenever a new Walmart would pop up in a town. Studies found that the closer a small business was to a Walmart, the more likely it was to end up closing. For every closer a mile was to Walmart, it was 6% more likely to close, while a whopping 35-60% of stores that were located the closest would go out of business. (Source).

Walmart was certainly an entity to be reckoned with.  However, this was mostly a threat smartphone-2995676_1280.pngfor smaller businesses that did not have the same marketing budget as the bigger companies, like Best Buy, JC Penny, and Toys R’ Us who managed to weather the Walmart storm cloud.  Fast forward to today though, and these brick and mortar stores are quaking and folding in the force of a much more formidable foe, one whose omnipresence makes it a threat no matter where a store is located. Being that most of you are business, you most likely have already guessed that I am referring to the online giant, Amazon.  

JC Penney closed 140 of its stores in 2017 and announced that it will continue to close stores this year.  Best Buy plans to close all 250 of its mobile phone stores.  Toys R Us just recently released a statement saying that it will close or sell all 735 of its stores bringing an end to the only store that really seemed to be ours as children as we strolled happily through aisles and aisles of dolls, games, and action figures (we are in intentionally leaving out the countless temper tantrums that could easily ruin the nostalgia we’ve reminded you of).  Even Walmart is not immune, which will close 63 of its Sam’s Club locations impacting 9,400 employees.

So what does all this mean for you and your business?  Well, whether you are a small business like ours, or a Fortune 500 company, upping and adjusting your marketing strategy and making the in-store experience more authentic for customers seem to be the direction many are recommending. We concur with these strategies and luckily, we are in a business that provides a solution to both of these methods. Let’s break down a few reasons why signage can be the answer to fighting the competition.  

#1: Gives Consumers Back Some Control

Research has found that customers go to brick and mortar stores because they are looking for authentic shopping.  In a world where they are bombarded by constant in their face marketing, customers are tired of being aggressively sold to.  We cannot even look at our cell phones without getting a text from some company advertising their products even though we have no memory of signing up for these messages.  When we reply to this communication with STOP in all caps, we really mean it!

Business Signs Landmark Signs
Zadig & Voltaire 3D Signs by Landmark Signs

Signage, like Monument Signs or Store-Front Signs, gives consumers the chance to take back some control of when and where they choose to learn about a store and its products.  If they see your sign and are interested, they will come to you and if not, they can move on without their day being disrupted. Furthermore, according to the research, with a brick and mortar store, most of your consumers come from within a 5-mile radius, which means that potential customers will have the chance to see your company twice a day or roughly 60 times a month.  That gives them plenty of time to decide if they want to check your business out without the frustrating experience of being bombarded wherever they go. Don’t be just another company that tries to aggressively convince consumers to give them a try with the next “best deal”.  They get enough of that. Let them see your impressive signage and come to you.

#2: The Original Form of Marketing

rome-1948384_1920.jpgIt does not get much more authentic for customers than signage, which is a form of advertising that dates back to the ancient Egyptians, Romans, and Greeks.  The Romans used stone or terracotta signage to announce public events. Later, during China’s Song Dynasty, people started using signage for effective branding.

Signage continued to develop and from the late 1890’s to the 1960’s, when chipped- glue

Gold-Leaf-Chipped-Glue-Window-Display
The Chili Pepper Gold Leaf Chipped Glue Window Display by Landmark Signs 

 window displays, gold leafing, and sign painting were the norm for signage advertising (our owner actually learned to create signage with his dad painting by hand).  We can still see hints of these past signs today!  Then in the 1980’s the emergence of neon signs took center stage and since then, this more permanent, long-lasting type of signage continues to dominate the sign industry today.  

In a world of online businesses and temporary, ambiguous marketing that floats through the internet like a cloud in the sky, advertise your long-lasting, permanent business with signage that dates back to ancient times.  What can be more authentic than that?

#3: Enhances the Customer Experience

Bloomberg Businessweek survey revealed that “delivering a great customer experience” has become the new imperative: 80% of the companies polled rated customer experience as a top strategic objective. This is different than simply providing great customer service, which is an aspect of a customer’s experience.  

First American Interior Lobby Sign
First American Title Gold Leaf Lobby Sign by Landmark Signs

But what exactly is the elusive customer experience?  Well, according to the Harvard Business Review, it is “the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.”  It is said that all the little things add up in the end, and this is another way of looking at the customer experience. It is all the ways that a customer interacts with your company from the coffee and snacks that are served in your lobby to the day they sign on the dotted line.  And one important component of a customer’s experience is your signage. With more than two-thirds of consumers believing that the quality of a business’ signage is directly related to the business itself, it is imperative that the signage component of the customer experience (from Monument Signs to Lobby Signs) make the right impression on your customers.  

To stand out to your potential customers, choose not just any sign, but a Landmark sign.  Call us today at 714-637-9900!  Or shoot us an email to get a quote.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

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Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

3. Our Featured Projects, 4. About Landmark Signs, Advertisting, Business, Customers, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Customers Refer Based on Signage

Why Do Signs Matter_ Business Sign Statistics - Customers Refer Based on Signage

 

“Word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

In last week’s blog, we briefly touched on the changing role of the marketer from production centered businesses to brand-based strategies and finally to today’s modern consumer-focused industry.

The current consumer is sharp, savvy, and even slightly suspicious of your company initially.  There pexels-photo-696218 (1)are many unfortunate instances of businesses making promises to their customers and failing to keep them. In the past, many were powerless to do anything about it because of limited choices or the lack of a platform to express their upsetting experience.  But the tides have turned and now a customer not only has the place to vent their frustrations for all to see (Yelp-a business’s best friend or worst enemy ), they also have more options than ever before.  Which also means that you have more competition than ever before.

pexels-photo-331989.jpegToday, the customer is in charge.  Gone are the days of the door-to-door salesman, the convincing catchy jingle (at least not the ones we wish were not stuck in our heads; most of them are worse than the small world song), and intrusive sales calls (why do they always come during dinner?).  They decide if they want to learn about your business, try your business, and whether or not they will recommend it (or strongly advice against your services) to their friends and family.

Think about it?  How often do we try a new company without a recommendation from someone that we trust?

So what does all of this have to do with your business signage?  Well, according to the following statistic, 75% of your customers think it has a whole lot to do with signs.

Business Sign Statistics #3: “Three out of four consumers saying they have told someone about a store based simply on its signage” (Source).

Gold-Leaf-Chipped-Glue-Window-Display

Most businesses are already well aware of the fact that a customer will make a decision whether or not to continue working with you based on their overall experience.  This is why we go above and beyond to make their time at our company the best we possibly can from the friendly greeting as soon as they enter our building to the follow-up calls after they have used our services to make sure we did everything for them we possibly could.  For example, Trader Joe’s actually delivered food to an elderly man who was snowed in after his daughter called worried that he would not have food to endure the storm.  Delivery is not a part of their service.  Talk about amazing customer service! (Read more about other amazing customer services here).

With a quality, custom sign (see what a gold leaf sign can do for your business), you are Landmark Signs Quotesadding to the customer’s experience from the very start. However, you will never have a chance to impress your customers with your stellar service if they do not give you a try.  For many consumers, their first impression of you is you store front sign, monument sign, or pylon sign (more on that in next week’s blog).    Before they even have the chance to speak with you, they may have already made a decision about your services based solely on your sign.  A poorly-made sign (read more about that here) reflects on the quality of your service.

It is essential that we, as business owners, utilize every resource we have available to create the best customer experience possible, and that starts with our sign.

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Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, Advertising, Business, Customers, Gold Leaf Signs, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Poor Signage Deters Customers

Why Do Signs Matter_ Business Sign Statistics - Poor Signage Deters Customers by Landmark Signs.png

“Customer service is the new marketing.” – Derek Sivers, CD Baby

oldtimer-60521_1280The role of salesmen and marketers has radically transformed over the last century and a half.  For instance, the Industrial Revolution was a time when consumers had the opportunity to buy many products, rather than having to make them themselves.  It was also a time where there were few competitors, so businesses did not have to put a whole lot of effort into convincing their customers that they were the best.  A business’ main focus during this time was their production, not their customer.

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Right around the turn of the century and into the 1940’s, competition in the business world increased.  And the focus turned from producing to branding.  Companies took advantage of the newer technologies like the radio, television, and phone to reach their consumers. While the goal was to convince their customers that they were the best, the customers themselves were still not the main focus. Building the ideal brand was the top discussion around the conference room table.

smartphone-1445489_1920Fast forward to today and not only do businesses have to compete with innumerable competitors, we also have to recognize that our consumers are now the ones in control.  Because they can access information anytime they want through social media and the internet, harassing them with phone calls, emails, and TV ads only alienate them. Jingles won’t do the trick, no matter how catchy.  They do not need more information coming at them trying to convince them that our service or product “Cannot be beat!” Instead, they rely on their own impressions, and the impressions of their friends, to determine whether or not to give a company a try.

The focus of any successful business should not be solely on creating a better product or building a stronger brand.  In today’s marketing industry, it is vital that the customer not only be taken care of, but actually listened to.

Last week we learned that 68% of customers see a direct correlation between a company and its sign.   That is two of out every three customers!  What can be gained from this insight is that a sign is an absolute necessity for any serious business.  Today, we will learn that not only do customers connect the dots between your business and your signage, they also might not even step foot in your door if they do not like what they see.

Business Sign Statistic #2: “Poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (Source).

It is hard to argue that a sign is not necessary, especially after looking at last week’s blog and the statistics.  However, some companies just stop there.  And really who can blame them.  With all the costs it takes to run a successful company – supplies, advertising, employees – businesses are always looking for ways to cut costs.  Sometimes this can make the difference between being able to pay all of your employees and having to let go of a member of your business family. Being a business ourselves, we understand the importance of staying within the budget.

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But as the numbers suggest, your n, should not be on the place where you spend as little as possible.  In fact, since we see that over half of your consumers are less likely to give your business a chance if your sign is poorly made, really, you can’t afford to be cheap with signage.  You have got to make the best first impression possible and for many of your potential customers, your sign is their first impression of your company and how it operates.

We take the time to buy a nice suit, keep a nice haircut, and smile whenever we meet a new customer all in the effort to make the best first impression.  The same attention to detail and quality should be put into your business signs. Investing in a quality sign is an investment in your business.  Not only does putting in the extra effort into a top business sign means that your sign will require less maintenance and last a lot longer (we’re talking 10 years), it will also send the message to your customers that you are the best, you take your business seriously, and you are willing to put in the effort required to produce quality.

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Leave it to the sign experts to get your customers in the door with a premium sign.  Once they step inside, we are confident that you can take it from there.


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Copyright Landmark Signs Inc 2018

3. Our Featured Projects, Uncategorized

Announcing: Completion of the 900 Wilshire Sign Program!

900 Wilshire Sign Program

Hello all!  I am just announcing the completion of our recent 900 Wilshire Sign Program.  For those of you who use them, I hope you’ll be impressed.  If you are curious about what they are, I think the attached file below will give you an idea:

The 900 Wilshire Sign Program

If you are in the market for one, let us know! We are experts at them and have done them all over the state of California.  Just call 714-637-9900 or email us at sales@landmarksignsinc.com!

John

Advertising, Business, Customers, Directional Signs, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

SlideShare Presentation: Five Creative, Practical Signs Solutions For Your Company

Advertising and marketing are extremely powerful and important tools that every business should utilize in the most effective way possible.  The way to make the most permanent, impressive impact in this area of expertise is signage. However, the term “signage” can be a little vague and could mean a variety of different things.  For companies who know that they need to use originate, renovate, or expand their sign needs but struggle with knowing which type of signage is best, I have compiled a list of the 5 most effective sign types and why they might work best for you and your growing company.

 

Retail  Signs

Retail Signs can be lit by neon, but they can also be illuminated by LED.  Not only can both of these lighting options be lit in a standard-lit through method, but they can be used to display halo lighting, standard lit through with halo lighting, and neon can even provide exposed neon lighting.  See examples of each lighting option below.

All of which, depending on the message you are trying to convey to your customers, can be custom designed to make a beautiful and powerful product to place proudly over your store, office or building.  Retail Signs are a great option for those that want to make a beautiful, bold statement that will literally draw customers right to your door.  These signs are especially helpful when a company is located right on the street and desire to get noticed even during the evening and night hours.  They can be placed on high-rise buildings as well.  Plus, for those who want to have an illuminated sign placed above their door but do not want to overwhelm their clients with too much attention, halo-lighting is a classy and subtle choice for your Retail Signs.

 

Lobby Signs

Another type of signage that makes an impression to customers literally in your store or office is Lobby Signs.  Lobby Signs are the informational signs that can be installed on the interior walls of your office, artistically and confidentially displaying your company name.  Although these signs can be illuminated, they are usually not lit because it is best to keep Lobby Signs understated and delicate.  When deciding what type of material to make your Lobby Sign out of, choose from several high-quality materials like metal, acrylic finished with baked enamel paint or even gold leaf (a personal favorite of mine)!

Lobby Signs give the impression of dependability and elegance of your company when clients enter your office.  They also let people know that you are here to stay and can be made in a way that shows the permanence and reliability of your company.  They are ideal for corporate offices, retail stores and even restaurants and assist with identification making them a practical option, but most importantly they can establish your company as important, trustworthy and permanent.

 

Directional Signs

Directional Signs are essential for any space that has several buildings and suites.  These are the types of signs that point the way to parking entrances, a particular office, identify the names of the building, and are overall used to make your property more navigatable for clients.  There are many options for the look of Directional Signs; they can be created out of sandblasted wood, carved wood, stone, metal & much more.  Able to be made out of many different materials with a variety of color choices, beautiful and attractive Directional Signs can be custom-made to enhance your property and make it easy for your customers to come to you!

When clients are trying to find you, nothing can be more frustrating than arriving somewhere with several buildings and offices that are not properly identified.  Driving or walking around with little knowledge of how to find your company or a particular suite can leave your clients with a bitter taste in their mouth, already irritated before you have even had the chance to talk with them in person.  This is why it is extremely important to make getting around your property as easy as possible with Directional Signs.

 

Monument Signs

Monument Signs are a permanent and substantial way to advertise your business at street level. They can be substantially constructed of materials such as aluminum, steel, concrete, stone and other long-lasting components. They can also be illuminated externally or internally with neon, fluorescent or LED lighting options in creative ways that will get your sign noticed even at night!

When Wall Signs don’t have the visibility your growing company needs, Monument Signs are an often over-looked option to let customers locate you from the street.  They are also helpful when there are several tenants in a piece of property that would like to be identified in a manner that draws the attention of passers-by.  Monument Signs can quite literally turn your marketing strategy into more than just a sign, they can literally become a landmark of your company.

 

 Pylon Signs

When people think of the most dependable, impressive type of sign, Pylon Signs are usually the first sign that comes to mind.  Like Monument Signs, they are a great option when your Wall Signs do not have the exposure you desire.  Furthermore, they are perfect for letting your customers know where you are from afar and ideal when you have the opportunity to draw attention of those driving by on freeways.

With a Pylon Sign from Landmark Signs, take your company to new heights with a sign mounted in the air 15 feet or sometimes as high as 100 feet! Pylon Signs are the most substantial and impressive sign product you can choose and usually have internal illumination options. To impress and attract clients, there is no better sign option than a Pylon Sign.

Choosing a Sign Type

Knowledge is empowering and can enable to use the tools you have been given the most efficiently.  Choosing a sign that best fits not only your company but with clients as well can be the different between getting the sale or getting passed by.  Do everything you can to display the right message and advertise the way you want, starting with the type of sign your company uses.

For more information about different sign types, their functionality, and what sign is best for you go to www.landmarksignsinc.com.

© Landmark Signs Inc. 2014

Channel Letter Signs, Dimensional (3D) Signs, Monument Signs, Signage

Rocky Mountain Monument Sign

Monument Signs are one of the most in-demand signs in the industry for a number of reason.  First of all, they give a company visibility from the street.   Often times, a building or store is set back from the street.  A company may have a Channel Letter Sign above the store front or on top of a building, even an illuminated Channel Letter Sign that ensure night time visibility.  However, if that sign is not able to be seen from the street, a company is losing out on potential clients that may drive by your property, but never drive through because they do not know you are there. Monument Signs are extremely important for any business that is set back from the street.

Another reason Monument Signs are sought after and often used is because of the message they send.  Why does our country put up Monuments such as the Jefferson Monument, the National Monument or even the Empire State Building?  There are a number of reasons, true, but one of them is because it tells of our legacy, our history, and our longevity.  These Monuments tell visitors from across the world we have been here and we are going to continue to be here.  Monument Signs send the same message.  It shows potential clients that your company is dependable.  It shows them that you have permanence.  That you have established yourself enough to be able to invest in the property that you are currently occupying.  A Monument Sign too says “We have been here and we are staying here.”

Futhermore, like many signs, it allows for the opportunity to display your company’s creativity.  That is exactly what the House of Signs Sign company did for their clients in Breckenridge, CO.  There sign shows off the Rocky Mountain spirit of the state, and lets passerbys know that they are not going anywhere.

Check out the sign for yourself.  And read the rest of the article here.

Rocky Mountain

Check out our Landmark Signs Monument Signs here!  Or call us for your own Monument Sign at (714) 637-9900!

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2. Which Sign Type Should I Choose?, Business, Customers, Dimensional (3D) Signs, Directional Signs, Signage

Which Sign Type Should I Choose: Directional Signs

Lantern-Bay-ADA-Sign.png

A potential client drives up to your property already considering doing business with your company (he made the trip to visit you; he is interested).  He arrives a few minutes early to make sure they have enough time to find your office.  Suite 205, your receptionist told him. The only problem is that when your receptionist told him the suite, she failed to give him the very specific instructions required to find your office because she had another client on hold and three people in the waiting room.  So now this potential client has to navigate through your property on his own.  And 15 minutes later, after having entered three incorrect building, frustrated, late, and slightly embarrassed, he finally manages to make it to your office.  Only now, his interest has waned.  Because, your company has already failed to take care of him by making him find you instead of you coming to him.  Why would he trust you to take care of him in the future?

One of the easiest ways to solve this dilemma is through Directional Signage.  While it is not considered the most glamorous of signs, it is one of the most necessary.  And, at Landmark Signs, we create custom Directional Signage so that it not only makes your office or building easy to find, it can also complement your property.  Let’s look at a few reasons why Directional Signs are a great choice.

Enhances your Property

With Landmark Signs, you can work with our professional design team to produce Directional Signs that enhances your property and complements the look your business has already established.

Easily Directs Customers

For large complexes & those with multiple buildings, Directional Signs are needed to make your property navigable for your customers.  Don’t make your customers come to you.  With Directional Signs, you can come to them.

Assortment of Materials

With a variety of materials available, Landmark Signs can create Directional Signs out of sandblasted wood, carved wood, stone, metal & much more!

Directional Signs are intended to help your customers navigate around complexes when in the car or on foot, which is an extremely important impression to make upon your clients.  Able to be made out of many different materials with a variety of color choices, Landmark Signs can custom-create beautiful and attractive Directional Signs to enhance your property and make it easy for your customers to come to you! For Directional Signs, contact Landmark Signs today!

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© Landmark Signs Inc. 2015