5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 10 Common Sign Mistakes to Avoid

High Rise Building Sign by Landmark Signs

Any major investment has pitfalls that can be avoided with insider tips. For example, Matt Jones, a former car salesman, recommends that those looking to buy a new car give themselves an advantage “when you’re trying to negotiate a lower sales price, [by] giv[ing] the dealership a reason to discount the price. If you’ll use the service department, say so. If you’ll refer friends, be sure to say that, too.” (1). For those wanting to cut down on expensive flights, the Airlines Reporting Corporation advises that travelers “book seven weeks in advance. Passengers pay the lowest price, nearly 10 percent below the average fare, if they buy 50 days before their flight” (2).

It is impossible to be an expert in everything. But sometimes it feels like you need to be one in order to get the best deals and avoid major mistakes. While, we cannot ease the demanding process of purchasing a house or booking a hotel, we can certainly make the business of investing in a sign much easier. Avoiding these top ten sign mistakes will help you get the sign you want, when you want it and where you want it.

#1: Not Obtaining a Monument Sign

Monument Signs are a must for any business that is set back from the street or within a complex with several other stores and businesses within that center.

To learn more about why you need a Monument Sign for your business, click here.

#2: Not Investing in a Quality Sign

It can seem wise in the short term to opt for a cheaper sign if you are looking to save a few bucks. However, this usually causes problems a lot sooner than one might think. Investing in a quality sign will make a positive impression right from the start.

Learn how to avoid this sign mistake by clicking here.

#3: Only Having One Sign Type

This often has to do with a business wanting to save money or not thinking about the long term. But this can lead to a company missing out on reaching different types of advertising, like the far-away marketing Pole Signs offer or the street advertising Monument Signs provide.

Read more about avoiding this sign mistake here.

#4: Not Having Directional Signage

Directional Signage is a must for any business that has a large complex or several interior spaces. It will not do a company any good if their customers arrive frustrated because they could not find their center or even worse, if they simply give up because they can’t find it.

Avoid this sign mistake by clicking here.

#5: Having One Sign, When You Need Several

For some complexes, maybe one sign type if enough. Still, there is a big advantage to investing in multiple signs in order to capitalize on all potential customers.

Learn to avoid this sign mistake by reading more here.

#6: Not Benefiting From Multiple Sign Types

Each sign type provides its own benefits and in order to reach all potential clients, it is vital that a company have several sign types in order to get every advantage.

Read here to understand how to avoid this common sign mistake.

#7: Not Illuminating Your Signs

Again, this often happens because a business wants to save some money. However, by not illuminating their signs, they are missing out on many visibility options.

Learn more about this sign mistake here.

#8: Making a Sign Yourself

In the age of DIY, it can be tempting to apply this to your signage. However, this rarely works out and can end up costing you more money down the road or eating up your sign budget all together.

Read here to avoid this common sign mistake.

#9: Not Checking In With Your Landlord or City About Sign Restrictions

This mistake can cost you big as you might end up in a building that does not allow you to have the signs you really want.

Figure out how to avoid this common sign mistake by reading here.

#10: Not Getting a Permit For Your Sign

Permitting fees can seem unnecessary. However, since they city says they are, make sure to save yourself trouble down the road by getting a sign permit for all of your signs.

Avoid this common sign mistake by reading here.

Call or email Landmark Signs today to make sure every sign mistake is avoided and you get the signs you really want!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

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2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

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How to Avoid Common Sign Mistake #5

Several years ago, Landmark Signs worked with a nationwide distributor of dental supplies, Benco Dental. They were looking for signage for their Costa Mesa, CA office. Their building was located on the corner of the street, which meant that they had two sides of their building that would face the street. In a desire to cut costs, they very easily could have been satisfied with one Store-Front Sign, assuming that that one singular sign would increase their viewership and sales enough.

And it is true, signage does result in an increase in sales. In fact, a study found that “Three out of four consumers say they have told someone about a store based simply on its signage” (1). This shows that signage leads to a 75% increase in their word of mouth marketing, which is one of the most significant forms of advertising in today’s world (click here to learn more about advertising with signage). Your sign, its existence and its quality, make a substantial impact on your visibility and consumer reach.

With such an boost in visibility, many businesses stop with just one sign because they think it is enough. However, they are often missing out on an even larger jump in sales by not thinking big enough. David J. Schwartz, author of the “The Magic of Thinking Big”, advised that people “look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present” (2).

Benco Dental certainly personified this quote when they thought long term, looked ahead, and realized that an extra investment now would pay off ten-fold down the road. Not only did they purchase a high-quality Building Sign for one side of their building, they also took advantage of the extra store front space, and purchased a second Channel Letter Sign. Plus, to reflect even more positively on their company, they also bought a sleek Monument Sign to send a message of permanence and class. Check out their elegant signage below:

Settling for one sign, when you have the opportunity to have several, is missing out on a great opportunity to grow sales and viewership.

Common Sign Mistake #5: Having One Sign, When You Need Several

Depending upon your building, there are often several places where additional signage can be placed. Sometimes a building has an interior face within a complex, while the back of the building faces the street. This is an excellent place to put another Store-Front Sign in order to be seen by passers-by on the street.

Or perhaps you have the chance to add a Monument Sign to your property that already has a Channel Letter Sign. Adding a Monument Sign pulls in people driving by who would otherwise not realize that your business is inside that complex.

Or maybe you have a Store-Front Sign, but have additional wall space within your building for a Lobby Sign. A well-designed Lobby Sign warmly greets customers walking into your store and solidifies the positive impression they have of you after seeing your Business Sign.

What about also having ADA Signs to make your interior easier to navigate? Or adding Directional Signage to make your complex more customer friendly? Or placing a Pole Sign on your property to also be seen from far distances?

There are endless possibilities for almost every space in which additional signage can gain new customers and sales for your business. Think big, take advantage of your location, and capitalize on every chance to increase your business’s presence. Email or call Landmark Signs to learn how your business can avoid this common sign mistake.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #2

halo-1455269_1920“Like rainbows, halos around the sun – or moon – are personal” [1]. Have you ever looked up in the sky and noticed a colorful ring surrounding the sun or moon? These halos are rings surrounding the sun or moon that are caused by light reflecting off of the tiny ice crystals found in storm clouds. Because of each person’s positioning, the ice crystals reflect at a different angle and look different based on where someone is standing.  That means that each individual receives their own unique personal message of this exquisite phenomenon.

Illuminated signs send their own personal messages to the viewer. The reason for this particular phenomenon has a lot less to do with the science of ice crystals and orientation and much more to do with the science of first impressions [2]. While the psychology of first impressions is fascinating, for a business owner looking to increase the marketing and branding of their company, what matters most is the results.

According to a study done on signage and its effects, it turns out that “Poor signage can deter customers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” [3]. This particular statistic tells us that if a sign is not making the right impression, a business stands to lose over half of its potential customers.  Furthermore, the study found that 75% of consumers “have told someone about a store based simply on its signage.” This also shows us that if you sign is failing to get noticed or impressing upon viewers that you are a company who does not have what it takes to meet its customers needs, then you are missing out on a significant portion of an extremely powerful marketing tool: word of mouth marketing (learn more about utilizing signage as a marketing tool here).

In the previous blogs, we have learned just how important illuminating your sign is to the impression your business makes and your sign’s effectiveness. Additionally, last week we discussed one of the more common forms of sign illumination options: lit-through sign lighting. Today, we will dive into another powerful sign lighting option that sends its own unique crystal message.

Sign Lighting Option #2: Halo Lighting Signage

Landmark-Signs-Channel-Letter-Sign

The Basics

Halo sign lighting creates a visual similar to the halo found around the sun and moon. The light inside the sign is projected against its background in order to create a heavenly glow surrounding the sign letters where your business name is proudly displayed. The color of light commonly used for halo lighting is white, but it is available in many other colors.

It can be used on many signs including Monument Signs, Channel Letter Signs, Pylon Signs, Awning Signs, and more.

The Impactmaria-1592567_1920

So what exactly is the benefit of using halo sign lighting to illuminate your sign? Halos have also been used at many points in the history of art to edify the person whom the halo of light surrounds.  Just like the halos found in famous Renaissance paintings surrounding Christ, Mary, Peter and other deified saints, a sign illuminated by halo sign lighting, elevates the level of the company name it surrounds.

This is an ideal option for companies who are looking to utilize the powerful tool of sign lighting, but are still desiring to maintain the sophisticated and elegant image their company projects. It is a subtle, graceful way for your sign to stand out with a beautiful glow that does not overpower its viewer, but still gets a sign noticed by passers-by.

For your own sign illuminated by the tasteful halo sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018

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Why Should I Illuminate My Business Sign? Part Three

women-1209678_1920Owner. CEO. Marketer. Salesman. Accountant. Manager. HR Director. Which one of these do you claim as your business title? If you answered, “Owner” then we know that you are the only one on the list who could also have answered, “CEO,” “Marketer”, “Salesman” and every other title identified, plus a few more. This is because as an owner of a business, you have to fill in, step in, or take over all of these positions at some point in your business, most likely at some point of your every single day.

As a result of business owners having to do it all, most are severely lacking in time. According to a survey done by Guidant Financial, “time management [was ranked] as the third biggest challenge (at 24 percent) of being a small business owner. From constant interruptions, such as emails, phone calls and instant messages, to busy meeting schedules and last-minute deadlines, distractions abound.” Getting back some of your precious time is a valuable asset and there are several ways that investing in a sign, whether it be a Monument Sign, Pole Sign, 3D Sign, or a Channel Letter Sign, will help you do just that (read more here).

But in order to really get the most out of your signage it is also important that your business’s name can be seen in lights. Illuminated signage can do more than just get you extra time because it can also maximize the time that you do have. Let’s take a look at another reason why you should illuminate your business sign.

Why You Should Illuminate Your Business Sign #3: Advertise While You Are Away

Verizon Standard Channel Letters
Verizon Wireless Illuminated Channel Letter Sign by Landmark Signs

Normally, when the owner leaves for the day the work leaves with him or her. When the dark-2595779_1920lights are turned off, the door locked, and the owner’s car pulls away the business stops. Even when the top employees are at work while the owner is not, the work done will most likely not be the same quality or done with the same effort. This is not fault of the employees because despite their best efforts, the work does not mean as much to them since it is not their business (learn how signage can help with the small business problem of finding reliable employees here). Their livelihood is not on the line, but yours sure is.  

Wouldn’t it be nice to know that there is some aspect of your business that is still performing at the same level while you are away.  Illuminated signage can do just that for you! When you leave for the day, turn off all the lights except for one: your lighted sign. Let it be your marketer for the evening while you get some much needed rest and relaxation.

An illuminated sign draws the attention of passers-by at night (especially in winter hours), helps you stand out from the competition, and advertises while you are away. The impact of this cannot be overstated because it turns out that “three out of four consumers saying they have told someone about a store based simply on its signage” (learn more here).  Not to mention the fact that “word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

An illuminated sign is the chance to substantially increase your word of mouth marketing, maximize your time, and advertise even while you are out of the office. You already do it all during business hours. Let your illuminated sign take some of the responsibility while you are away.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

 

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Why Should I Illuminate My Business Signs? Part Two

fire-bowl-1397855_640.jpgA lighthouse. A campfire. The northstar. All of these beacons of light symbolize hope and safety. For the seeking sailor a lighthouse is shelter from a cruel and unrelenting storm of the sea. For the wilderness wanderer, a campfire keeps the creatures of the forest away and allows for clean water and cooked meals. For the tired traveler the north star is a guide to home in the dark night sky.

Why has light come to represent protection and second chances? It very simply comes down to the fact that light stands out from its environment. When something is illuminated, everything else that is not simply fades into the background. For the lost globetrotter, keeping his eye on the light can mean the difference between life and death. For the modern business owner, ignoring the opportunity that comes from illumination can mean very much the same thing.

True, the fight of a company is not literally life and death. However, everyday a business is in a constant conflict attempting to survive against the vast competition. Utilizing light for your signage can mean the difference from your company being spotted by passers-by or being overlooked in a sea of non-illuminated signage.

Why You Should Illuminate Your Business Sign #2:

Stand Out From The Competition

Berris Lighted Dimensional Letters
Illuminated 3D Wall Sign by Landmark Signs Inc.

Last week, we looked at the importance of illuminated signage since it ensures that your signage is seen even when it is dark outside (click here to learn more). Furthermore, in an earlier blog we discussed that many different types of business signs can be illuminated including a powerful Monument Sign, an impressive Pole Sign, an elegant 3D Wall Sign, and more. This means that there are many signs available to make sure that your business is noticed by passers-by who are out on the road when the sun sets which is especially important when the early nights hours roll around in the winter.

However, this is not the only reason why it is important to illuminate your business signs. An illuminated sign will help you stand out from the competition. After all, we know that the competition is fierce. A fact reflected in the reality that, according to Gretchen Schmid, writer of the article entitled 17 Statistics Every Business Owner Needs to Be Well Aware Of, only “two-thirds of business[es] survive 2 years in business, half of all businesses will survive 5 years, and one-third will survive 10” (read more about small business problems here).

This tells us that it is not easy to own a business and keep it surviving and thriving for many years. A major factor in this struggle is the competition of other businesses in your industry striving to eke out their own place in the business world. As business owners, we need to do everything we can to ensure that we are a part of that exclusive one-third whose business lasts for 10 years of more. This includes making sure that your sign is noticed by illuminating your business sign.

Check back in next week to learn about more reasons why you should illuminate your business sign.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

 

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5 Types of Signage That Can Be Illuminated

“Businesses surveyed 7,203 first-time customers within 30 to 45 days after the installation of a new sign and asked ‘how did you learn about us?’” Interestingly, 46% of people surveyed answered that they learned about the business from the sign. (Source). That means that almost half of those new customers came as a direct result of investing in a new sign.

If you weren’t already convinced that signage is an absolute necessity, then this statistics probably did the job.  If you still need more persuading, check out our blog on sign statistics here.

Once businesses realize that they need a sign, the discussion of sign type always arises. Nine times out of ten, Landmark Signs will recommend that a sign be illuminated if at all possible. However, not everyone sees the benefit of a lighted sign, and looking to cut costs, opts out of this eye-catching sign feature. This is a sign decision that we typically advise against, so for the next several blogs we will break down why this conclusion is usually a mistake.  

First though, let’s give you an idea of what illuminated signs look like with five types of signage that can be illuminated.

#1: Monument Signs

South Coast Neon Monument Sign by Landmark Signs
Illuminated Neon Monument Sign by Landmark Signs

Illuminated Monument Signs are an excellent option for advertising from the street, especially when your business is set back within a complex or located in a larger office park or building.  For a business that is looking to impress upon their clients that they are long-lasting and dependable than Illuminated Monument Signs are a home run for a growing company.

Check out our blog here for more reasons why Monument Signs are a must-have for your business.

#2: Pole Signs

Illuminated Pole Sign Hyperion
Illuminated Pole Sign by Landmark Signs

If you need to be seen from great distances and off the freeway, than Lighted Pole Signs are an ideal option for your business. Furthermore, they send a message like Monument Signs of reliability and permanence. If you have a Lighted Pole Sign, customers will not blink an eye when you say your company is here to stay because your sign will have already told them that!

Learn more about how signs will speak for your company so that you don’t have to here.

#3: Channel Letter Wall Signs

White Outline Channel Letters
Illuminated Channel Letter Sign by Landmark Signs

Illuminated Channel Letter Signs are an impressive, eye catching store-front sign option for any business looking to stand out from the competition. Depending on the lighting option you choose, an Illuminated Channel Letter Sign can send the message of a company that is elegant, creative, or even sensational.

Read here to learn the importance of sending the right message to customers with your signage.

#4: Dimensional Letter Building Signs

Berri's Exterior Signage Illuminated
Illuminated Dimensional Letter Sign by Landmark Signs

Illuminated Dimensional Letter Building Signs are another store-front sign choice that many business choose to if they are looking for a classic, understated sophistication appearance. They can be made from a variety of materials like aluminum, gold leaf, and more.

Check out our blog here to learn why business signs are worth the investment.

#5: Blade & Projecting Signage

Eileen Fisher Blade Sign.png
Illuminated Blade Sign by Landmark Signs

Illuminated Blade and Projecting Signs are a creative and appealing store-front sign option. Made with only the highest quality materials, they will draw customers in with their stand-out and unique impression.

To learn about the importance of having a quality sign, click here.

Conclusion

These are five of the more common illuminated sign options, but there are many more. To learn about those options, click here or give us a call.

Don’t forget to check back in next week to read about what illuminated signs can do for your business.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Gold Leaf Signs, Marketing, Monument Signs, Signage, Uncategorized

3 More Reasons Your Business Can Fight Back at Amazon with Signage

“You can’t build a consumer brand in 2018 and ignore the 800-pound Gorilla that is Amazon” (Sophie Baker, How to Beat Amazon). Amazon has exploded onto the business scene the last few years and it has become a force to be reckoned with for any product, consumer-based company.  They provide any number of products, from the largest like a 1,325-pound gun safe to the tiniest item like the world’s smallest Bluetooth speaker that can fit in the palm of your hand.  There’s the clever product (a mug that won’t tip over for all those clumsy drinkers), the helpful item (IFetch – your dog can play fetch all by himself), and the downright bizarre (a Nicolas Cage pillow because why not?).  Virtually Related imageanything a consumer can think of, Amazon can provide. And to top it all off, a shopper can order any of these products without even having to get out of bed. How can any other business possibly compete?  Amazon literally has it all.

Well like any Titan, there is an area where they are vulnerable.  Achilles had his heel, Macbeth has his blind ambition, Marie Antoinette had her cake, and Amazon has its customer experience.  And by that, we mean it doesn’t have the customer experience.  How can it possibly create an experience for its customers when the customer is in control of all of that (will Michelle buy her Shea Moisture Curl and Shine Shampoo from her iPhone 8 sitting on her green velvet sofa or on will Brian purchase his Sony Extra Bass Wireless Headphones on his Apple MacBook Pro on his lunch break?).  

This is the chance to get the upper hand.  In our last blog, we explored why signage can help you fight back at Amazon because of this very reason – that it helps create a better customer experience.  Furthermore, because signage is the original form of marketing and it gives consumers back some control, it is the ideal way to stand out from the Amazonian giant.  Today, we will look at 3 more reasons your business can fight back at Amazon with signage.

Signage Can be Made of Quality Materials

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

This may seem like an odd place to start. Isn’t something concrete like material usually something you get to after you have gone over all the fluffy, vague reasons like “draw your customers to you” or “tell your best story”? While it is important to emotionally appeal to our readers, we know that you are in a business and so you need to literally get down to business.  And you may be reading this blog sitting in an office that has a sign hanging right outside your store. Which means you need a reason to keep reading.

Well, here it is.  Excuse me while we get emotional for a second.  Take a look at your sign. What type of message is it sending?  Does it tell of a quality business that takes its customer’s needs seriously or does it look like a sign that was quickly ordered and quickly made?  Was it a priority marketing tool that you invested in just like you will invest in your customers or was it an afterthought that might lead your clients into thinking that they themselves might become an afterthought?  

It is not enough to just have a sign.  A business must have a sign that reflects with its quality of material the quality of the service.  Especially since “three out of four consumers say they have told someone about a store based simply on signage” (Source). Your company provides the best service it can, so make sure that your sign reflects that.  Choose from quality signs made out of the best materials like Gold Leaf Signs, Internally LED Illuminated Storefront Signs, or Wood Lobby Signs.  

Signage Sends A Powerful Message

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs

Once you have a sign that tells of the quality company that you are, your sign will show potential consumers that you are a company that takes itself and its customers seriously.  Your sign can send any number of powerful messages. A strong Monument Sign tells customers that you are reliable and dependable.  A custom-made 3D Sign shows consumers that you are are creative and interesting.  A Gold Leaf Sign sends the message that your company is literally “as good as gold”.

Why is this important?  Studies have been done that explain that when it comes to new business “a vast majority of what you’ll get comes from people who live within 5 miles of your store.  That means the average person will see your sign about twice per day, or about sixty times per month” (Source). Those are a lot of opportunities to send the right message or the wrong one.  Which one does your business sign send?

Signage Impresses Clients

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

“Your business can survive only if your customers feel attracted to your products and services” (successstory.com).  You can have the best Chinese food in the whole city, the Related imagemost helpful college consultant anyone has ever met, or even be a part of the famed Michael Scott Paper Company, but if your potential consumers don’t feel drawn to your businesses, you will never get the chance to close the deal.

Signage is a powerful tool to make the best first impression because for many of your customers, it is their first interaction with your business.  Whether it is your powerful Monument Sign that they see when driving by your business on the street or the graceful Lobby Sign they see hung on your wall when they walk into your store, signage gives you the opportunity to sell your company without having to utter a single word.

Conclusion

While Amazon may have an advantage in its range of products and its speedy delivery, there are several areas in which you can beat them.  Signage provides the chance to fight back at Amazon because it gives customers back some control, it is the original form of marketing, and it enhances the customer experience.  Additionally, if your sign is made out of quality materials, it will send a powerful message to potential buyers and impress your clients.

Fight back at Amazon your own quality sign. Call Landmark Signs today! (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

6. What Can Signs Do For My Business?, Advertising, Business, Customers, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

3 Reasons Your Business Can Fight Back at Amazon with Signage

cleveland-1936108_1920.jpgBrick and mortar stores are no strangers to competition.  In fact, roughly ten years ago, small businesses were in trouble whenever a new Walmart would pop up in a town. Studies found that the closer a small business was to a Walmart, the more likely it was to end up closing. For every closer a mile was to Walmart, it was 6% more likely to close, while a whopping 35-60% of stores that were located the closest would go out of business. (Source).

Walmart was certainly an entity to be reckoned with.  However, this was mostly a threat smartphone-2995676_1280.pngfor smaller businesses that did not have the same marketing budget as the bigger companies, like Best Buy, JC Penny, and Toys R’ Us who managed to weather the Walmart storm cloud.  Fast forward to today though, and these brick and mortar stores are quaking and folding in the force of a much more formidable foe, one whose omnipresence makes it a threat no matter where a store is located. Being that most of you are business, you most likely have already guessed that I am referring to the online giant, Amazon.  

JC Penney closed 140 of its stores in 2017 and announced that it will continue to close stores this year.  Best Buy plans to close all 250 of its mobile phone stores.  Toys R Us just recently released a statement saying that it will close or sell all 735 of its stores bringing an end to the only store that really seemed to be ours as children as we strolled happily through aisles and aisles of dolls, games, and action figures (we are in intentionally leaving out the countless temper tantrums that could easily ruin the nostalgia we’ve reminded you of).  Even Walmart is not immune, which will close 63 of its Sam’s Club locations impacting 9,400 employees.

So what does all this mean for you and your business?  Well, whether you are a small business like ours, or a Fortune 500 company, upping and adjusting your marketing strategy and making the in-store experience more authentic for customers seem to be the direction many are recommending. We concur with these strategies and luckily, we are in a business that provides a solution to both of these methods. Let’s break down a few reasons why signage can be the answer to fighting the competition.  

#1: Gives Consumers Back Some Control

Research has found that customers go to brick and mortar stores because they are looking for authentic shopping.  In a world where they are bombarded by constant in their face marketing, customers are tired of being aggressively sold to.  We cannot even look at our cell phones without getting a text from some company advertising their products even though we have no memory of signing up for these messages.  When we reply to this communication with STOP in all caps, we really mean it!

Business Signs Landmark Signs
Zadig & Voltaire 3D Signs by Landmark Signs

Signage, like Monument Signs or Store-Front Signs, gives consumers the chance to take back some control of when and where they choose to learn about a store and its products.  If they see your sign and are interested, they will come to you and if not, they can move on without their day being disrupted. Furthermore, according to the research, with a brick and mortar store, most of your consumers come from within a 5-mile radius, which means that potential customers will have the chance to see your company twice a day or roughly 60 times a month.  That gives them plenty of time to decide if they want to check your business out without the frustrating experience of being bombarded wherever they go. Don’t be just another company that tries to aggressively convince consumers to give them a try with the next “best deal”.  They get enough of that. Let them see your impressive signage and come to you.

#2: The Original Form of Marketing

rome-1948384_1920.jpgIt does not get much more authentic for customers than signage, which is a form of advertising that dates back to the ancient Egyptians, Romans, and Greeks.  The Romans used stone or terracotta signage to announce public events. Later, during China’s Song Dynasty, people started using signage for effective branding.

Signage continued to develop and from the late 1890’s to the 1960’s, when chipped- glue

Gold-Leaf-Chipped-Glue-Window-Display
The Chili Pepper Gold Leaf Chipped Glue Window Display by Landmark Signs 

 window displays, gold leafing, and sign painting were the norm for signage advertising (our owner actually learned to create signage with his dad painting by hand).  We can still see hints of these past signs today!  Then in the 1980’s the emergence of neon signs took center stage and since then, this more permanent, long-lasting type of signage continues to dominate the sign industry today.  

In a world of online businesses and temporary, ambiguous marketing that floats through the internet like a cloud in the sky, advertise your long-lasting, permanent business with signage that dates back to ancient times.  What can be more authentic than that?

#3: Enhances the Customer Experience

Bloomberg Businessweek survey revealed that “delivering a great customer experience” has become the new imperative: 80% of the companies polled rated customer experience as a top strategic objective. This is different than simply providing great customer service, which is an aspect of a customer’s experience.  

First American Interior Lobby Sign
First American Title Gold Leaf Lobby Sign by Landmark Signs

But what exactly is the elusive customer experience?  Well, according to the Harvard Business Review, it is “the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.”  It is said that all the little things add up in the end, and this is another way of looking at the customer experience. It is all the ways that a customer interacts with your company from the coffee and snacks that are served in your lobby to the day they sign on the dotted line.  And one important component of a customer’s experience is your signage. With more than two-thirds of consumers believing that the quality of a business’ signage is directly related to the business itself, it is imperative that the signage component of the customer experience (from Monument Signs to Lobby Signs) make the right impression on your customers.  

To stand out to your potential customers, choose not just any sign, but a Landmark sign.  Call us today at 714-637-9900!  Or shoot us an email to get a quote.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

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Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

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Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018