2. Which Sign Type Should I Choose?, Business, Monument Signs, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Reflect Quality of Business

Why Do Signs Matter_ Business Signs Statistics - Signs Reflect Quality of Business

We can debate about which type of signage is best – a store-front sign, a Monument sign, a Pylon sign – and where a sign should go – above your door, along the street, inside your office– but there is one thing that we, here at Landmark Signs, believe is not up for debate: that signage is an absolute necessity for any serious business.  And there are oh so many reasons why this is true: signs make it easier for people to find you, signs let your customers know that you exist, signs market your business without you having to lift a finger.  The list goes on and on, and believe me, we have this list memorized by heart.

But of course we are going to say that, right?  You don’t work in the sign industry for over 40 years without having a serious appreciation for signage.  It is literally in our blood, and our family, with our own owner first learning the trade from his father and then passing it down to his own children.  Wouldn’t you say that might make us a little biased?  Why should you listen to us?

The good news is you don’t have to. We can save our breath and you can save your ears…and time…and energy, because sign salesmen, am I right?  Research has been done asking the consumer directly what they think about signage, its importance, and why (or even if) signs matter.

Over the next few blogs, we will break down some of these enlightening statistics so you, as a business owner, can do what you do best: listen to your customers.  After that, we leave it to you.

Business Sign Statistic #1: “More than two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of its products or services” (View Source).

­Yep, you read that correctly.  A whopping 68% of consumers see the business sign above the door as a direct reflection of the business inside the door.  That means that 2 out of every 3 customers are judging your company based on the sign.  Which means that you could lose 2 out of every 3 customers if they do not like that they see.

It almost seems surreal.  What does a sign have to do with the quality of a business?  Yes, it lets a customer know that the business is there, but isn’t that enough?  You might even be thinking that a sign is really just an inanimate object that my business didn’t design, manufacture, or install.  It tells nothing of how well we treat our customers, how valuable the service we provide is, or the quality of our product.  It has absolutely nothing to do with my actual business.

Wall Signs Channel Letter Signs Business Signs.jpg

But the numbers clearly display that customers feel differently.  And any successful business knows that the customer is always right.  But, even if you are a business that rejects this philosophy, the reality is that a happy customer means repeat business not only from the client, but most likely the new business they bring in when they tell their friends how great you are.  At the end of the day, these customers are paying the bills, and companies cannot risk potentially losing a client, or having them not even step in the door, because of your lack of quality signage.  Let them learn about the quality of your business by impressing them first with the quality of your sign.

lsi logo

Advertisements
3. Our Featured Projects, Uncategorized

Announcing: Completion of the 900 Wilshire Sign Program!

900 Wilshire Sign Program

Hello all!  I am just announcing the completion of our recent 900 Wilshire Sign Program.  For those of you who use them, I hope you’ll be impressed.  If you are curious about what they are, I think the attached file below will give you an idea:

The 900 Wilshire Sign Program

If you are in the market for one, let us know! We are experts at them and have done them all over the state of California.  Just call 714-637-9900 or email us at sales@landmarksignsinc.com!

John

Advertising, Business, Customers, Directional Signs, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

SlideShare Presentation: Five Creative, Practical Signs Solutions For Your Company

Advertising and marketing are extremely powerful and important tools that every business should utilize in the most effective way possible.  The way to make the most permanent, impressive impact in this area of expertise is signage. However, the term “signage” can be a little vague and could mean a variety of different things.  For companies who know that they need to use originate, renovate, or expand their sign needs but struggle with knowing which type of signage is best, I have compiled a list of the 5 most effective sign types and why they might work best for you and your growing company.

 

Retail  Signs

Retail Signs can be lit by neon, but they can also be illuminated by LED.  Not only can both of these lighting options be lit in a standard-lit through method, but they can be used to display halo lighting, standard lit through with halo lighting, and neon can even provide exposed neon lighting.  See examples of each lighting option below.

All of which, depending on the message you are trying to convey to your customers, can be custom designed to make a beautiful and powerful product to place proudly over your store, office or building.  Retail Signs are a great option for those that want to make a beautiful, bold statement that will literally draw customers right to your door.  These signs are especially helpful when a company is located right on the street and desire to get noticed even during the evening and night hours.  They can be placed on high-rise buildings as well.  Plus, for those who want to have an illuminated sign placed above their door but do not want to overwhelm their clients with too much attention, halo-lighting is a classy and subtle choice for your Retail Signs.

 

Lobby Signs

Another type of signage that makes an impression to customers literally in your store or office is Lobby Signs.  Lobby Signs are the informational signs that can be installed on the interior walls of your office, artistically and confidentially displaying your company name.  Although these signs can be illuminated, they are usually not lit because it is best to keep Lobby Signs understated and delicate.  When deciding what type of material to make your Lobby Sign out of, choose from several high-quality materials like metal, acrylic finished with baked enamel paint or even gold leaf (a personal favorite of mine)!

Lobby Signs give the impression of dependability and elegance of your company when clients enter your office.  They also let people know that you are here to stay and can be made in a way that shows the permanence and reliability of your company.  They are ideal for corporate offices, retail stores and even restaurants and assist with identification making them a practical option, but most importantly they can establish your company as important, trustworthy and permanent.

 

Directional Signs

Directional Signs are essential for any space that has several buildings and suites.  These are the types of signs that point the way to parking entrances, a particular office, identify the names of the building, and are overall used to make your property more navigatable for clients.  There are many options for the look of Directional Signs; they can be created out of sandblasted wood, carved wood, stone, metal & much more.  Able to be made out of many different materials with a variety of color choices, beautiful and attractive Directional Signs can be custom-made to enhance your property and make it easy for your customers to come to you!

When clients are trying to find you, nothing can be more frustrating than arriving somewhere with several buildings and offices that are not properly identified.  Driving or walking around with little knowledge of how to find your company or a particular suite can leave your clients with a bitter taste in their mouth, already irritated before you have even had the chance to talk with them in person.  This is why it is extremely important to make getting around your property as easy as possible with Directional Signs.

 

Monument Signs

Monument Signs are a permanent and substantial way to advertise your business at street level. They can be substantially constructed of materials such as aluminum, steel, concrete, stone and other long-lasting components. They can also be illuminated externally or internally with neon, fluorescent or LED lighting options in creative ways that will get your sign noticed even at night!

When Wall Signs don’t have the visibility your growing company needs, Monument Signs are an often over-looked option to let customers locate you from the street.  They are also helpful when there are several tenants in a piece of property that would like to be identified in a manner that draws the attention of passers-by.  Monument Signs can quite literally turn your marketing strategy into more than just a sign, they can literally become a landmark of your company.

 

 Pylon Signs

When people think of the most dependable, impressive type of sign, Pylon Signs are usually the first sign that comes to mind.  Like Monument Signs, they are a great option when your Wall Signs do not have the exposure you desire.  Furthermore, they are perfect for letting your customers know where you are from afar and ideal when you have the opportunity to draw attention of those driving by on freeways.

With a Pylon Sign from Landmark Signs, take your company to new heights with a sign mounted in the air 15 feet or sometimes as high as 100 feet! Pylon Signs are the most substantial and impressive sign product you can choose and usually have internal illumination options. To impress and attract clients, there is no better sign option than a Pylon Sign.

Choosing a Sign Type

Knowledge is empowering and can enable to use the tools you have been given the most efficiently.  Choosing a sign that best fits not only your company but with clients as well can be the different between getting the sale or getting passed by.  Do everything you can to display the right message and advertise the way you want, starting with the type of sign your company uses.

For more information about different sign types, their functionality, and what sign is best for you go to www.landmarksignsinc.com.

© Landmark Signs Inc. 2014

2. Which Sign Type Should I Choose?, Advertising, Channel Letter Signs, Customers, Design, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, Window Graphics

Which Sign Type Should I Choose? Window Graphics

Gold Leaf & Chipped Glue Window Display

First impressions can tell you a lot about a person.  For example, someone’s name can tell you about his or her parents in the name that they chose and possibly a person’s cultural background.  How they introduce themselves can give you more information too.  Is this individual confident?  Is he shy?  Is she outgoing?  Furthermore, how does this person dress?   Is he or she fashion conscious?  Or is that individual more business minded and professional?

As helpful as these first impressions are, they may or may not be accurate.  It is in the details, the information we learn as we get to know a person even better that confirms or disaffirms our initial impression.  Sometimes, we come to find that we were spot on.  This person is very much like who we originally assumed them to be.  But more often than not the details we learn about a person after that first impression,  surprise us or greatly expand upon that person we thought we had all figured out.

The same can be said of signage.  That Channel Letter Sign above your store, the Monument Sign by the street, or the Directional Signage around your property are usually the first impression a customer will have about your company.  It tells a client what your company name is and the design of that signage reflects your business’ priorities.  But where do the details come in?  These types of signs do not generally give you the chance to tell a potential customer about specific details.  That is where Window Graphics come in.  Let’s learn more about this sign type:

Large Advertising Space

Windows are usually a large surface ideal for advertising; display your company name, logo, store hours, motto, or more information with Window Graphics.

Variety of Materials

Window Graphics are available in a wide variety of materials and can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.

Affordable Signage

Depending on what materials you use, Window Graphics are not only a convenient place to advertise, but they can also be a relatively inexpensive way to get your message across.

It’s all about the details.  And windows are an ideal and convenient location to advertise your business and its details.

Window Graphics can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.  With a Landmark Signs Window Graphic, you can advertise conveniently and creatively for an affordable cost.  Confirm the already positive impression you have already left through your Monument Signs, Channel Letter Sign, or Directional Signs.

Call Landmark Signs to learn more about your Window Graphic options!

Or call us at (714) 637-9900!

Check us out on social media: Facebook Gold Twitter Gold LinkedIn Gold

Channel Letter Signs, Dimensional (3D) Signs, Monument Signs, Signage

Rocky Mountain Monument Sign

Monument Signs are one of the most in-demand signs in the industry for a number of reason.  First of all, they give a company visibility from the street.   Often times, a building or store is set back from the street.  A company may have a Channel Letter Sign above the store front or on top of a building, even an illuminated Channel Letter Sign that ensure night time visibility.  However, if that sign is not able to be seen from the street, a company is losing out on potential clients that may drive by your property, but never drive through because they do not know you are there. Monument Signs are extremely important for any business that is set back from the street.

Another reason Monument Signs are sought after and often used is because of the message they send.  Why does our country put up Monuments such as the Jefferson Monument, the National Monument or even the Empire State Building?  There are a number of reasons, true, but one of them is because it tells of our legacy, our history, and our longevity.  These Monuments tell visitors from across the world we have been here and we are going to continue to be here.  Monument Signs send the same message.  It shows potential clients that your company is dependable.  It shows them that you have permanence.  That you have established yourself enough to be able to invest in the property that you are currently occupying.  A Monument Sign too says “We have been here and we are staying here.”

Futhermore, like many signs, it allows for the opportunity to display your company’s creativity.  That is exactly what the House of Signs Sign company did for their clients in Breckenridge, CO.  There sign shows off the Rocky Mountain spirit of the state, and lets passerbys know that they are not going anywhere.

Check out the sign for yourself.  And read the rest of the article here.

Rocky Mountain

Check out our Landmark Signs Monument Signs here!  Or call us for your own Monument Sign at (714) 637-9900!

Check us out on social media: Facebook Gold Twitter Gold LinkedIn Gold

2. Which Sign Type Should I Choose?, Business, Customers, Dimensional (3D) Signs, Directional Signs, Signage

Which Sign Type Should I Choose: Directional Signs

Lantern-Bay-ADA-Sign.png

A potential client drives up to your property already considering doing business with your company (he made the trip to visit you; he is interested).  He arrives a few minutes early to make sure they have enough time to find your office.  Suite 205, your receptionist told him. The only problem is that when your receptionist told him the suite, she failed to give him the very specific instructions required to find your office because she had another client on hold and three people in the waiting room.  So now this potential client has to navigate through your property on his own.  And 15 minutes later, after having entered three incorrect building, frustrated, late, and slightly embarrassed, he finally manages to make it to your office.  Only now, his interest has waned.  Because, your company has already failed to take care of him by making him find you instead of you coming to him.  Why would he trust you to take care of him in the future?

One of the easiest ways to solve this dilemma is through Directional Signage.  While it is not considered the most glamorous of signs, it is one of the most necessary.  And, at Landmark Signs, we create custom Directional Signage so that it not only makes your office or building easy to find, it can also complement your property.  Let’s look at a few reasons why Directional Signs are a great choice.

Enhances your Property

With Landmark Signs, you can work with our professional design team to produce Directional Signs that enhances your property and complements the look your business has already established.

Easily Directs Customers

For large complexes & those with multiple buildings, Directional Signs are needed to make your property navigable for your customers.  Don’t make your customers come to you.  With Directional Signs, you can come to them.

Assortment of Materials

With a variety of materials available, Landmark Signs can create Directional Signs out of sandblasted wood, carved wood, stone, metal & much more!

Directional Signs are intended to help your customers navigate around complexes when in the car or on foot, which is an extremely important impression to make upon your clients.  Able to be made out of many different materials with a variety of color choices, Landmark Signs can custom-create beautiful and attractive Directional Signs to enhance your property and make it easy for your customers to come to you! For Directional Signs, contact Landmark Signs today!

Landmark Logo  LinkedIn Gold Facebook Gold Twitter Gold

© Landmark Signs Inc. 2015

Advertising, Business, Marketing

A Sign Becomes a Key to the Past

A couple of months ago, Landmark Signs made a trip up to Sacramento to put up a First American sign, a Channel Letter Sign with halo lighting.  Because we are avid travelers, once our sign was installed and we realized were ahead of schedule, we decided to go explore some of the surrounding areas a little bit, deciding to turn our work trip into a mini road trip as well.  It wasn’t long before we turned down a little road off interstate 160 and were intrigued by this neon sign we came across that read “Chop Suey”, pointing down to the street below.  From the looks of it, it appeared to be old, possibly very old since neon signs were first used as early as 1937. Upon closer inspection we discovered not only an antique sign, but a 3-street town that once house was established in 1915 by Chinese immigrants who moved there after a fire had destroyed their previous town: the town of Locke.

We really couldn’t believe our luck, not only did we come across a unique and interesting sign, one that piqued our interests and inspired ideas and enthusiasm for our work, but we also came across a whole other world that we never knew existed.  It felt like a portal to a secret world, full of past lives and stories that we might never have the pleasure of hearing.  Walking down the main street, much of the buildings were deserted, dilapidated, abandoned or simply too old to really paint a clear picture of the town’s history.  So we made our way to the visitor’s center, a restored building that was once the town’s boarding house.  Inside, we were treated to a tour of the house, a detailed history of Locke (originally Lockeport), and images upon images of the people and buildings of old.  Some of my favorites were images of an all-women’s basketball team and two young women from the 1920’s dressed as flappers standing in front of the theater.

Also, upon further investigation, we found an image of the building the “Chop Suey” sign was pointing to that was taken in 1939.  Although, because of the layout of the town (there is a street a level up with the upstairs portions of the shops, where we found the sign, while the mains street is one level down) we weren’t able to see the sign in that image, it lead us to believe that it is very likely that the sign we found is at least as old as the photo, how exciting!

As we discovered, there is so much more to a story than what meets the eye.  What started out as a work trip became a pleasant memory and a journey into the past, one filled with stories and images that we might never have discovered if we hadn’t been curious about that little “Chop Suey” sign.

© Landmark Signs Inc. 2015

Landmark Logo  LinkedIn Gold Facebook Gold Twitter Gold

2. Which Sign Type Should I Choose?, Advertising, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? 3D Signs

Zadig-Voltaire.png

There are many sign types available for customers considering obtaining a sign, with a variety of materials, colors, lighting options, style, and design to choose from.  This can be extremely overwhelming for a business owner who is aware of the importance of signage and that they need one, but does not know which sign type (or types) will reflect well upon their establishment.  There are many sign types, some of the most common being Monument Signs, Channel Letter Signs, and ADA Signs.

Furthermore, going to a sign company’s website can introduce them to an ever grander array of choices. Which may very well open his or her eyes to brand new options and inspire a different way of thinking about signage.  However, this can also add even more of a stress, as they navigate through the products wondering which sign type to choose.

Our website makes this more convenient as each product lists what makes it an ideal choice for our customers. We wanted to make sure that our blog achieves this as well by further exploring the different sign types.

Today we will take a look at 3D Signs.

Simple and elegant 3D Signs are an ideal sign choice for above the store on in the lobby.  Learn why else your company can benefit from a 3D Sign.

It is Dramatic Signage

Bold and innovative, 3D Signs make a dramatic impact, impressing passers-by and encouraging customers to come right to your door.

There are a Variety of Material Options

With Landmark Signs, 3D Signs can be made out of acrylic, metal, stainless steel, finished with Gold Leaf and even more.

They Display Dimension and Perspective

Adding perspective and dimension with 3D Signs creates depth, making your sign interesting and innovative.

So why should you choose a 3D Sign for your company or business?  At Landmark Signs, we want to help our clients make a big impact as their first impression, which is why we offer 3D Signs that are sure to get you noticed, bringing clients right to your door.  With an array of options including Dimensional Lobby Signs, Channel Letter SignsGold Leaf Signs, & much more, our 3D Signs are perfect for adding dimension and a dramatic presence.  Stand out from the rest of your competition with a 3D Sign that Landmark Signs can custom create to display dependability and excitement!

Call Landmark Signs today to learn more about our 3D Signs! 949.637.9900

Landmark Logo  LinkedIn Gold Facebook Gold Twitter Gold

© Landmark Signs Inc. 2015

Advertising, Football, Marketing, Signage, Wall Graphic Signs

Sign Industry Article: It’s the Most Wonderful Time of the Year

Football season kicks off in just two days. The season is right around the corner with the opening game taking place between the New England Patriots and the Pittsburgh Steelers . It is the start of a season of the year that has become an integral part of American culture. During this time, it is difficult to find a house where a football game is not on the TV either emphatically being watched or as a part of the home’s background noise. Saying you are busy every Sunday from Kickoff Day until the Superbowl is an absolutely acceptable reason not to make an event or outing. And, Thanksgiving, another staple of American society, would hardly be Thanksgiving without turkey, yams, pumpkin pie and of course, a Dallas Cowboys game. As a country, we cherish this pastime, perfectly content to watch let our fall Sundays (and Thursday evenings and Monday nights) pass us by in a haze of helmet crackling tackles, elbow-nudging rivalries, and liquid cheese soaked chips. Football: we love to watch it and we also, love to commemorate it.

Which is where signage comes in. It is a chance to tell their fans that this year, this year is the year. A year that promises to be full of potential and victory. What better for a franchise to display their faith in football than to reflect this certainty in their signage? Signage is the triumphant touchdown dance to a stadium looking to upgrade their look.

A dance the Kansas City Chiefs were eager to master. Not only was the new signage an opportunity to promise future victories it was also a moment to commemorate past legacies. Steve Aust, in the article “Fit For a Chief” writes that “as part of a $300 million renovation completed this year, team officials sought to honor the team’s legacy with an extensive sign and wall-graphic program for Arrowhead Stadium, the Chiefs’ home since 1972.” The full color Wall Graphics display the bold red colors reflecting Kansas City Chief pride with images of both current stars and former football legends. Fans can stroll through the stadium being reminded of the team’s former glory and anxiously anticipating it’s future glory, wondering what will happen next. Months of whistles and penalties and hail-Mary’s stand between the potential and the fruition.

In the meantime, the team’s signage delivers. Will the Kansas City Chiefs deliver? Well that, remains to be seen.

Check out their signage below.  To read the full article, click here.

KC ChiefsKCFor Chiefs players of more recent vintage, Star Signs produced full-color wall graphics.<br /><br /><a href=

For your own sign that delivers, contact Landmark Signs. 

Landmark Logo  LinkedIn Gold Facebook Gold Twitter Gold

© Landmark Signs Inc. 2015

 

 

2. Which Sign Type Should I Choose?, Advertisting, Channel Letter Signs, Design, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? Gold Leaf Signs

Just like the design and look of your sign can be a reflection of your company and its priorities, so too can the sign type that you choose.  Want to send a message of dependability and permanence?  Then a Monument Sign is the ideal fit for your business.  Looking to warmly greet customers as they enter your establishment?  Then an elegant Lobby Sign can speak volumes to your clientele.  What about an attractive, eye catching sign meant to attract customers passing or driving by your shop?  A neon or LED Channel Letter Sign will be exactly what your company need.  Deciding which sign type will be the best fit for your company and send the right message can be a challenge.  Which is why we at Landmark Signs wanted to create this blog series to help those who are asking themselves, “Which sign type should I choose?”

First Trust Gold
Gold Leaf Lobby Sign

In today’s blog we will be focusing on one of the most elegant sign types a company can choose: Gold Leaf Signs. These hand-crafted, delicately designed signs immediately send a message of sophistication and grace.   The sheets of gold used to make these signs impress anyone walking by and says to customers we value your loyalty as if it were gold.  There are many reasons why Gold Leaf Signs may be the best fit for you company.  Let’s take a look at a few of them:

They are Made out of Real Gold and Silver Leaf

Silver Leaf Lobby Sign
Silver Leaf Lobby Sign

There are many companies that say “we are good as gold” but how many of them can actually prove it?  With Gold Leaf Signs you are showing your customers that your business is a quality business. For a sign made our of real 23 ½ carat gold leaf or one made of 9 carat gold for a silver look, choose a Gold Leaf Sign.

They Impresses Clients

Looking to attract high-end clientele and then impress them once they get there?  Gold Leaf Signs are a perfect choice.  It is hard to find a sign more impressive than Gold Leaf Signs.

Gold Leaf And Chipped Glue Window Display
Gold Leaf And Chipped Glue Window Display

It Turns Your Sign into Art!

Gold Leaf Signs are a chance to display something beautiful and artistic at your place of business.  Not many companies can display a sign that is quite literally a piece of artwork, but with Gold Leaf sign you can turn your ordinary sign into art!

Gold Leaf Monument Sign
Gold Leaf Monument Sign

A unique and rarely used art form, Gold Leaf Signs are a beautiful, upscale sign option that will literally turn your sign into art.  Landmark Signs has a team of talented experts with the skill to carefully and delicately gold leaf or silver leaf signs with real 23 1/2 carat gold or silver.  With Gold Leaf Signs by Landmark Signs, impress clients with a high-quality sign to let them know that your company is solid, valuable and trusted.  Call the Gold Leaf Sign experts at Landmark signs today for your own Gold or Silver Leaf Signs!

To choose your own Gold Leaf Sign, contact Landmark Signs. 

Landmark Logo  LinkedIn Gold Facebook Gold Twitter Gold

© Landmark Signs Inc. 2015