5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 10 Common Sign Mistakes to Avoid

High Rise Building Sign by Landmark Signs

Any major investment has pitfalls that can be avoided with insider tips. For example, Matt Jones, a former car salesman, recommends that those looking to buy a new car give themselves an advantage “when you’re trying to negotiate a lower sales price, [by] giv[ing] the dealership a reason to discount the price. If you’ll use the service department, say so. If you’ll refer friends, be sure to say that, too.” (1). For those wanting to cut down on expensive flights, the Airlines Reporting Corporation advises that travelers “book seven weeks in advance. Passengers pay the lowest price, nearly 10 percent below the average fare, if they buy 50 days before their flight” (2).

It is impossible to be an expert in everything. But sometimes it feels like you need to be one in order to get the best deals and avoid major mistakes. While, we cannot ease the demanding process of purchasing a house or booking a hotel, we can certainly make the business of investing in a sign much easier. Avoiding these top ten sign mistakes will help you get the sign you want, when you want it and where you want it.

#1: Not Obtaining a Monument Sign

Monument Signs are a must for any business that is set back from the street or within a complex with several other stores and businesses within that center.

To learn more about why you need a Monument Sign for your business, click here.

#2: Not Investing in a Quality Sign

It can seem wise in the short term to opt for a cheaper sign if you are looking to save a few bucks. However, this usually causes problems a lot sooner than one might think. Investing in a quality sign will make a positive impression right from the start.

Learn how to avoid this sign mistake by clicking here.

#3: Only Having One Sign Type

This often has to do with a business wanting to save money or not thinking about the long term. But this can lead to a company missing out on reaching different types of advertising, like the far-away marketing Pole Signs offer or the street advertising Monument Signs provide.

Read more about avoiding this sign mistake here.

#4: Not Having Directional Signage

Directional Signage is a must for any business that has a large complex or several interior spaces. It will not do a company any good if their customers arrive frustrated because they could not find their center or even worse, if they simply give up because they can’t find it.

Avoid this sign mistake by clicking here.

#5: Having One Sign, When You Need Several

For some complexes, maybe one sign type if enough. Still, there is a big advantage to investing in multiple signs in order to capitalize on all potential customers.

Learn to avoid this sign mistake by reading more here.

#6: Not Benefiting From Multiple Sign Types

Each sign type provides its own benefits and in order to reach all potential clients, it is vital that a company have several sign types in order to get every advantage.

Read here to understand how to avoid this common sign mistake.

#7: Not Illuminating Your Signs

Again, this often happens because a business wants to save some money. However, by not illuminating their signs, they are missing out on many visibility options.

Learn more about this sign mistake here.

#8: Making a Sign Yourself

In the age of DIY, it can be tempting to apply this to your signage. However, this rarely works out and can end up costing you more money down the road or eating up your sign budget all together.

Read here to avoid this common sign mistake.

#9: Not Checking In With Your Landlord or City About Sign Restrictions

This mistake can cost you big as you might end up in a building that does not allow you to have the signs you really want.

Figure out how to avoid this common sign mistake by reading here.

#10: Not Getting a Permit For Your Sign

Permitting fees can seem unnecessary. However, since they city says they are, make sure to save yourself trouble down the road by getting a sign permit for all of your signs.

Avoid this common sign mistake by reading here.

Call or email Landmark Signs today to make sure every sign mistake is avoided and you get the signs you really want!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

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How to Avoid Common Sign Mistake #10

Image result for leading a battle
Image Source: British Battles

“Don’t ask for permission, ask for forgiveness.” This common utterance is often used when motivating someone to be proactive. Taking initiative is especially encouraged in business. In fact, Andy Robinson, the founder of Career Success Partners and a career coaching veteran for fifteen years, explains that “Initiative correlates strongly with personal achievement and professional development…it is a clear sign of your capacity to develop as a leader. So what are you waiting for? Take action today; don’t wait to be asked – be proactive” (1). In work environments where many employees wait to be given direction and miss opportunities to stand out from their co-workers, it is great to inspire people to step up to the plate and take a big swing. You may not always hit a home-run, but you will certainly get farther than if you just sat on the bench.

Business owners are certainly familiar with the need to take initiative. There are many day to day decisions that require a leader who is going to take action right away and get the job done. However, Laura Stack, a Leadership, Sales, & Team Productivity Expert warns that one needs to “consider the repercussions. It may be better to beg forgiveness than ask for permission in some cases, but not when you embarrass or damage the company. If there’s a possibility of causing havoc by taking initiative with something, back off” (2). This is because sometimes “just going for it” can backfire. If a business, or person, does not ever take the time to pause and reflect before making decisions, it can cause major problems down the road, costing a company, time, resources, and money.

When it comes to purchasing a sign, sometimes taking initiative can backfire. For example, if you decide to go ahead and make the sign yourself without letting a professional sign company do the job, you will probably regret that decision. Additionally, acting quickly without checking in with your landlord or the city before investing in a location for your property, might result in not being able to have the kind of sign you really want. Several common sign mistakes can be avoided if a company thinks about what problems could arise ahead, including the sign mistake of not getting a permit.

Couture-Salon (1)
Channel Letter Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Common Sign Mistake #10: Not Getting a Permit For Your Sign

Dealing with the city government seems to be fettered with meaningless logistics, annoying paperwork, and unnecessary costs. Sometimes, companies can be tempted to simply skip dealing with the city altogether. They think, why should I have to ask permission to put up a sign for my business? So out of principle, a desire to avoid a time delay, or simply wanting to save some money, they will forgo getting a permit before having their sign installed.

And we can’t say that we blame you. At Landmark Signs, we have years of getting sign permits and understand just how complicated the process can be. However, we have been around long enough to see that when a business avoids getting a sign permit, it usually comes back to haunt them. It may have saved them money in the short term, but when a landlord, property owner, or city employee eventually visits your business and sees a brand new Business Sign, Monument Sign, or Pole Sign, they are going to want to see the permit that goes along with it.

When you can’t produce that sign permit, a business is risking paying hefty city fines and having to pay additional fees to have the sign removed. Furthermore, because they already paid for a sign they may no longer have the budget for a new sign designed with the city requirements in mind. If they do, they have essentially doubled their sign costs by not getting a permit from the start. It will not matter to the city how much forgiveness you ask for; having failed to ask for permission in the first place means the damage is already done and you will have to pay for it.  

Avoid this common sign mistake by making getting a sign permit. But don’t worry, you won’t have to deal with the complicated city yourself. We are experts at getting through the paperwork and dealing with city personnel in order to get the sign you really want! With experience in dealing with design committees, planning commissions, and city councils, there is no department or sign issue too difficult for us! Call or email us for your own sign (with a permit) today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

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How to Avoid Common Sign Mistake #5

Several years ago, Landmark Signs worked with a nationwide distributor of dental supplies, Benco Dental. They were looking for signage for their Costa Mesa, CA office. Their building was located on the corner of the street, which meant that they had two sides of their building that would face the street. In a desire to cut costs, they very easily could have been satisfied with one Store-Front Sign, assuming that that one singular sign would increase their viewership and sales enough.

And it is true, signage does result in an increase in sales. In fact, a study found that “Three out of four consumers say they have told someone about a store based simply on its signage” (1). This shows that signage leads to a 75% increase in their word of mouth marketing, which is one of the most significant forms of advertising in today’s world (click here to learn more about advertising with signage). Your sign, its existence and its quality, make a substantial impact on your visibility and consumer reach.

With such an boost in visibility, many businesses stop with just one sign because they think it is enough. However, they are often missing out on an even larger jump in sales by not thinking big enough. David J. Schwartz, author of the “The Magic of Thinking Big”, advised that people “look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present” (2).

Benco Dental certainly personified this quote when they thought long term, looked ahead, and realized that an extra investment now would pay off ten-fold down the road. Not only did they purchase a high-quality Building Sign for one side of their building, they also took advantage of the extra store front space, and purchased a second Channel Letter Sign. Plus, to reflect even more positively on their company, they also bought a sleek Monument Sign to send a message of permanence and class. Check out their elegant signage below:

Settling for one sign, when you have the opportunity to have several, is missing out on a great opportunity to grow sales and viewership.

Common Sign Mistake #5: Having One Sign, When You Need Several

Depending upon your building, there are often several places where additional signage can be placed. Sometimes a building has an interior face within a complex, while the back of the building faces the street. This is an excellent place to put another Store-Front Sign in order to be seen by passers-by on the street.

Or perhaps you have the chance to add a Monument Sign to your property that already has a Channel Letter Sign. Adding a Monument Sign pulls in people driving by who would otherwise not realize that your business is inside that complex.

Or maybe you have a Store-Front Sign, but have additional wall space within your building for a Lobby Sign. A well-designed Lobby Sign warmly greets customers walking into your store and solidifies the positive impression they have of you after seeing your Business Sign.

What about also having ADA Signs to make your interior easier to navigate? Or adding Directional Signage to make your complex more customer friendly? Or placing a Pole Sign on your property to also be seen from far distances?

There are endless possibilities for almost every space in which additional signage can gain new customers and sales for your business. Think big, take advantage of your location, and capitalize on every chance to increase your business’s presence. Email or call Landmark Signs to learn how your business can avoid this common sign mistake.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Directional Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistake #4

In today’s extremely competitive environment, it is extremely important that brick and mortar businesses give themselves an edge in order to make more sales. Between low price retailers like Walmart and the ever present online giants like Amazon, competition is more intense than ever. Every opportunity needs to be explored; every advantage capitalized upon; and every open door walked through.

That’s not to say that the competitive environment means that it is hopeless for brick-and-mortar stores (learn more about how to fight amazon with signage here). In fact, what Walmart and Amazon are lacking, is what your business most likely excels at. American businessman and politician, Matt Bevin stated that “While it may seem small, the ripple effects of small things is extraordinary” (1). What this tells us is that while it is important to think of the big picture, sometimes the best way to reach that end goal is to focus on the little things and watch them add up over time.

It can be easy to think that skipping steps and taking shortcuts in order to reach your destination may be the best way to go. But cutting corners is hardly ever the way to create a well-made product. This also applies to any sign decisions that you make.

Common Sign Mistake #4: Not Having Directional Signage

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Interior Directional Signage by Landmark Signs

“The easier you make it for your customer to find what they are looking for — be it your office, or a product within your store — the easier it is to get a sale. If a customer can’t find what they need, they may become so irritated that they give up and your sale is then lost” (2).

There are very few experiences more frustrating than getting lost and not being able to find what you are looking for. Directional Signage is vital for any large or complicated complexes, particularly, churches, shopping malls, universities, sports or concert venues, hospitals, parks, and office buildings. It keeps your customers from arriving at your store or building irritated, or even worse, it keeps them from not arriving at all.

Directional Monument Sign
Exterior Directional Sign by Landmark Signs

There are two different types of directional signage: interior and exterior. Interior signage is the kind that directs customers and visitors to different offices or stores within the office. For larger places, it is not enough that your customers were able to find your building, they must also be able to navigate their way within that building. Additionally, there are also exterior signs that help your customers navigate their way around the outside of the complex, assisting them with finding buildings, parking structure, or stores.

Not only do these types of signs make it more likely that you are going to make a sale, they also send a positive message to the customers about what type of business you have. It tells them that you care about your customers and that you want to take care of them and their needs from the second they step foot on your property. Furthermore, “with these signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business” (3).

Take care of your customers and make the sale by avoiding this sign mistake and others. Landmark Signs can help you with all of your directional signage needs, whether you need interior signage, exterior signage, or both.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #1

Did you know that a whopping 75% of consumers have said that they have told someone else about a business based solely on that company’s signage? (1) This powerful statistic reflects just how important your company’s signage is. Word of mouth marketing is one shopping-mall-906721_1920of the most popular ways to acquire new business. In fact, “customers acquired through word of mouth spend 200% more than the average customer and make two times as many referrals themselves” (2). Knowing that people will refer a company only on its signage means that every business has a great opportunity to increase their sales drastically just by investing in quality signage.

However, it is not enough to just have a sign. The previous statistic suggests that consumers will refer companies if they see a quality sign. But the following statistic does more than just imply this opinion, it solidifies it: “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (1). This confirms that just having a sign is not enough; it has to be well-made and impressive (learn how to impress consumers with your signage here).

What does all of this mean? It means that signs, done well, can make all the difference between your business experiencing success or being one of the 70% of businesses that fail within the first 10 years (3). It is vital that a company not only invest in signage, but also makes sure they use signage to its full advantage and avoid common sign mistakes. For the next several blogs, we will discuss some common sign mistakes and how to avoid them.

Sign Mistake #1: Not Having a Monument Sign

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Sign by Landmark Signs

Why People Make This Mistake

Redondo-Beach-Monument-Commercial-SignWithout a doubt, a store-front or building sign is worth obtaining. It tells customers the location of your building and with so much competition out there, it is extremely important that your customers be able to easily locate you.

Many people often stop there though, thinking that once they have a wall sign for their business, they are done. However, often times having just a store-front sign is not enough. Many companies are missing out on a great deal of sales opportunities by not having a Monument Sign.

Why You Need A Monument Sign

There are many reasons why having a Monument Sign is important for your businessLantern-Bay-Gold-Leaf-Monument-Sign including the fact that they make a strong first impression, they are long-lasting, and more. However, one of the major reasons we want to focus on is visibility.

In a complex with several other businesses or one that is set back from the street, Monument Signs make sure that your company is noticed and found from the street. This can attract new business and let potential customers driving by on the street know that you are located in that center.

Additionally, if your company’s building sign has poor visibility because of something partially blocking it, such as another building or trees and foliage, Monument Signs are especially important.

Conclusion

Monument Signs help make your business more visible to local consumers. With so many customer referring based solely on signage, it is absolutely vital that your sign be seen by as many people as possible.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own Monument Sign.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: An Overview Of Illuminated Signage

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Illuminated Blade Sign by Landmark Signs

“A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales” (1).

In order to have signage that is at its most effective, it is vital that your sign be, as the quote above recognizes, creative and attractive. This is because customers really do judge your business based on the quality of your sign. If a sign is pleasing to look at and eye-catching, the name of your business will leave them with positive associations for your company.

For a sign to make a positive impression though, it must first be noticed. And one of the most powerful and elegant ways to do this is to illuminate your sign.

The last few weeks, we have been taking a closer look at what type of signs are commonly illuminated, why illuminating your business sign is a great idea, and how these signs can be illuminated. Today, we will wrap up our discussion with an overview of the what, why, and how of illuminated signage.

WHAT: Sign Types that are Commonly Illuminated

Although, there are very few signs that cannot be illuminated, we want to take a look at the signs most commonly illuminated.

Monument Signs

Monument Signs are great for illumination since they amplify the goal of Monument Signs. These signs are used to get businesses in center with many other signs noticed. Additionally, they are powerful for advertising since they are located right by the street where many potential customers pass by. Illuminating a Monument Sign provides around the clock advertising for your company.

Pole Signs

Pole Signs are incorporated into a company’s marketing strategy when they are looking to get noticed from afar or by freeway travelers. An illuminated Pole Sign gives a company even greater access to potential customers who will be blown away by your impressive and eye-catching sign.

Channel Letter Wall Signs

Verizon Standard Channel Letters

Internally Illuminated Channel Letter Sign by Landmark Signs

Channel Letter Signs are designed for illumination, whether that be internal, external, or both. An illuminated Channel Letter Sign located above your business will bring customers right to your door.

Dimensional Letter Building Signs

Dimensional Letter Building Signs, also known as 3D Signs, are another great option for store-front signage. Illuminating these signs will add an even greater impact to a sign that already stands out for its unique and elegant design.

Blade & Projecting Signage

Blade Signs are made to project out from the building and can be seen when customers are passing by on the walkway in front of your store. Illuminating these signs will get them noticed from even further down the way.

WHY: The Reasons You Should Illuminate Your Signage

There are many reasons why an illuminated sign can make all the difference in your advertising strategy. Let’s take a look at a few of the most significant reasons.

Make Your Business Visible at Night

White Outline Channel Letters
Internally Illuminated Channel Letter Sign by Landmark Signs

Illuminated Signage is essential year round, since many people are on the road when it is dark outside. However, an illuminated sign is essential during winter time when it is dark while people are commonly on the road coming home from work. Don’t miss out on the large amounts of potential clients driving by your store when it is dark outside.

Learn more about making your sign visible at night here.

Stand Out From The Competition

Just like when a star gets their name in lights on a marquee, illuminating your own sign helps your company stand out from the others. Illuminated signage gets your sign noticed from the other signs that are close by.

Click here to find out about standing out from the competition.

Advertise While You Are Away

“Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street” (2). Illuminating your signs ensures that your signs will be like a salesman who works 24 hours a day, even while you are out of the office.

Learn more about signs that advertise while you are away here.

HOW: Sign Lighting Options

Standard Lit Through Signage

This type of signage is exactly like it sounds. It is when a sign is illuminated internally, and the light shines through the face of the sign. This is a commonly used sign lighting option that gets your sign noticed from afar.

Learn more about this sign lighting option here.

Halo Lighted Signage

Halo lit signs create a glow, or “halo” around your sign as the illumination is projected on the wall behind the sign creating an outline of light that surrounds the letters of your sign. This option is a great for those who want to get noticed by utilizing the power of light, but also want to maintain elegance and class by using the more subtle type of light this illumination provides.

Learn more about this sign lighting option here.

Neon Signage

Jazz Exposed Neon Channel Letters
Exposed Neon Sign

The first signs that were ever illuminated relied on the power and impact of Neon Lights. Not only do they give the impression of a classic sign, but their powerful light provides the most vibrant and powerful sign lighting option. Neon can radiate from within the sign or can be exposed to see the outline of the Neon within the sign.

Learn more about this sign lighting option here.

Conclusion

No matter what type of sign you want to illuminate, why you want to illuminate your sign, or how you will light up your sign, an illuminated sign will definitely get you noticed by potential customers and increase your new customer count. To fully utilize the power of signage, make sure that your business name is seen in lights.

To see your business name in lights, trust Landmark Signs, a company with over 40 years of experience. Shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #2

halo-1455269_1920“Like rainbows, halos around the sun – or moon – are personal” [1]. Have you ever looked up in the sky and noticed a colorful ring surrounding the sun or moon? These halos are rings surrounding the sun or moon that are caused by light reflecting off of the tiny ice crystals found in storm clouds. Because of each person’s positioning, the ice crystals reflect at a different angle and look different based on where someone is standing.  That means that each individual receives their own unique personal message of this exquisite phenomenon.

Illuminated signs send their own personal messages to the viewer. The reason for this particular phenomenon has a lot less to do with the science of ice crystals and orientation and much more to do with the science of first impressions [2]. While the psychology of first impressions is fascinating, for a business owner looking to increase the marketing and branding of their company, what matters most is the results.

According to a study done on signage and its effects, it turns out that “Poor signage can deter customers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” [3]. This particular statistic tells us that if a sign is not making the right impression, a business stands to lose over half of its potential customers.  Furthermore, the study found that 75% of consumers “have told someone about a store based simply on its signage.” This also shows us that if you sign is failing to get noticed or impressing upon viewers that you are a company who does not have what it takes to meet its customers needs, then you are missing out on a significant portion of an extremely powerful marketing tool: word of mouth marketing (learn more about utilizing signage as a marketing tool here).

In the previous blogs, we have learned just how important illuminating your sign is to the impression your business makes and your sign’s effectiveness. Additionally, last week we discussed one of the more common forms of sign illumination options: lit-through sign lighting. Today, we will dive into another powerful sign lighting option that sends its own unique crystal message.

Sign Lighting Option #2: Halo Lighting Signage

Landmark-Signs-Channel-Letter-Sign

The Basics

Halo sign lighting creates a visual similar to the halo found around the sun and moon. The light inside the sign is projected against its background in order to create a heavenly glow surrounding the sign letters where your business name is proudly displayed. The color of light commonly used for halo lighting is white, but it is available in many other colors.

It can be used on many signs including Monument Signs, Channel Letter Signs, Pylon Signs, Awning Signs, and more.

The Impactmaria-1592567_1920

So what exactly is the benefit of using halo sign lighting to illuminate your sign? Halos have also been used at many points in the history of art to edify the person whom the halo of light surrounds.  Just like the halos found in famous Renaissance paintings surrounding Christ, Mary, Peter and other deified saints, a sign illuminated by halo sign lighting, elevates the level of the company name it surrounds.

This is an ideal option for companies who are looking to utilize the powerful tool of sign lighting, but are still desiring to maintain the sophisticated and elegant image their company projects. It is a subtle, graceful way for your sign to stand out with a beautiful glow that does not overpower its viewer, but still gets a sign noticed by passers-by.

For your own sign illuminated by the tasteful halo sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Sign Type, Signage, Uncategorized

Why Should I Illuminate My Business Sign? Part One

“Signs enhance the unique image of a neighborhood and favorably influence people’s perceptions of individual businesses and the district as a whole” (Source).

A well-designed sign that reflects well on a company improves not only the perception of the business, but also how people think about the surrounding community. That is why it is vital that your sign sends the right message to those driving or walking by (to learn how customers judge your business by your sign, click here).

Though most successful businesses understand the significance of having a well-made sign, some do not understand why we often make the suggestion of illuminating the sign. This is something we recommend for many sign types including Monument Signs, Pole Signs, Channel Letter Wall Signs, and more. But why? I want a sign that makes a good impression upon my clients, isn’t that enough?

Well, often times, sign lighting is what takes your sign to the next level and impresses clients even more. However, it is about more than image; sign lighting also serves its purpose practically and enhances a sign so that it is even more of an asset to your company. If you have taken the time to invest in your sign than why not get the most out of it that you can? (Learn how else to get the most out of your sign here). Read on to learn why you should make sure to illuminate your business sign.

Why You Should Illuminate Your Business Sign #1: Make Your Business Visible at Night

Verizon Standard Channel Letters
Verizon Wireless Channel Letter Sign by Landmark Signs Inc

Many things change during the winter time. In many places it means that snow covers the streets in a pearl dusting, leaves fall from the trees that were once covered in an anthem of autumn colors, and wind blows with a fresh, cold bite. It is true that as a Southern California sign company, most of our clients experience a much milder form of the winter described above. However, no matter where you are in the United States, winter has at least one shared characteristic: the dark of night comes earlier.

church-648429_640.jpgIn fact, in the deep winter it begins to darken outside earlier than 5 pm. This means that there are many hours that potential customers are driving by your business while it is dark outside. After 5 pm is a time that many people are commuting home from work and are stuck at a stand-still traffic during rush hour, which gives them plenty of time to look out the window and notice what is around them, including your business.

A sign, no matter how elegant and unique, will not be seen by those driving by if it blends into the background of the night.  If it is surrounded by an outline of light, it is sure to stand out against it’s dark backdrop, but without it, the eye will quickly move past your business sign onto something else that catches its attention.

Even during the rest of the year, when the daylight lasts longer than in the winter, there are still many hours people are out driving around in the night time. An illuminated sign is a great way to be noticed during those dark hours. Don’t miss out on this great opportunity to let potential customers passing by know that you are there even when it’s dark outside (to learn how often people pass by your sign, read our blog here).

Check back in next week to learn about more reasons why you should illuminate your business sign.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, Advertisting, Business, Customers, Marketing, Signage, Uncategorized

Introduction: How To Use Signage to Solve the Small Business Problem # 3: ​Getting the Word Out About Your Business

“The largest marketing challenge small businesses face is that they don’t have enough leads, and getting more leads is also their number one wish list item” (Source). Every small business owner has found themselves in this position at some point; and all they really want for Christmas is to keep their company growing and profitable. And any business, especially a small business, simply cannot do this without new customers.  

Trying to Find a Marketing Solution

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We wrack our brains, ask our friends, and do research to figure out the best way to get the word out about our business. Our friends tell us that the best low-cost way to market is networking: get around the right people, attend the right events, and make the right impression and you will have new business in no time! Except it does take time. Your time. You have to invest the time to go to the events and build the relationships. And if there is one thing we know small business owners are running short on, it’s time (see how signage can be a time saver for your business).

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Our research online tells us to utilize the exact tool we are using right now to market our business: the internet. And after digging a little bit more we find out that the avenues are endless: social media, blogging, Google ads, email marketing, oh my! And bonus, they are also relatively cost effective. However, once again all of these paths require time, or the money to pay someone else for their time.  Plus, they need constant upkeep to be successful including writing daily posts, creating weekly blogs, and designing monthly ads and email campaigns. Sounds like a headache.

motorcycle-1286540_1280.jpgPrint Advertising Costs Time and Money

Well, we think, what about the more tried and true form of advertising.  Marketing materials like flyers, coupons, direct mail, and ads in newspapers or magazines have been around for long enough. They must do the trick! They might. But, it will still cost you. You or someone you pay has to create these marketing materials. More time and more money. Plus, it is something you would have to run again and again in order to see a return on investment. And have you have seen a parking lot after some company has planted their flyers on the windshield of every car? What is it littered with? Flyers. And really we do the same thing.  Because our daily lives are busy and distracting enough without being bombarded by more information or someone else wanting us to buy something from them.

burst-1503319_1280.pngConsumers Are Tired of Being Advertised To

People done with being told what to buy and who to buy it from.  And most forms of marketing, even the more recent ones that can be found online, do just that. Consumers have no control over when they will receive the next unsolicited text message or hear the next obnoxious jingle on the radio.  In fact Bob Gilbreath, author of The Next Evolution of Marketing”, presents some revealing facts in his book when he explains that a whopping 76% of Americans are on the National Do Not Call Registry to avoid intrusive sales calls, most people will fast forward through commercials while watching TV to bypass commercials, and the software called Adblock Plus which blocks banner ads and pop-ups online was voted the “best product” and won an award from PC World. This signals a real and deep-seated annoyance and dislike of advertising.

Signage: The Marketing Solution

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First American Gold Leaf Custom Monument Signs by Landmark Signs

So what is a small business to do?  We have to get the word out about our business somehow.  And we grow weary of spending a lot and only seeing a small return.  Plus, finding the time to put it all together or hiring the right employee to take care of advertising for us, isn’t always the best, or even feasible, option. And we definitely do not want to be associated with the type of advertising that our potential clients are sick of.

We here at Landmark Signs have a solution for you and it’s, yes you guessed it, signage.  To discover why, check out our blog next week to find out exactly how signage can solve your small business problem of getting the word out about your business.

Already know you are ready for you a Landmark Sign? Call us today! 714-637-9900.

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

5. Why Do Signs Matter?, Advertisting, Business, Customers, Design, Marketing, Monument Signs, Sign Type, small business, Uncategorized

How To Use Signage to Solve the Small Business Problem #1: Not Enough Time

“Thirty-three percent of small-business owners reported working more than 50 hours per week, while an additional 25% said they work more than 60 hours a week, according to a poll of readers of the New York Enterprise Report” (Source).

fashion-1853294_1920.jpgOne of the reasons people go into business for themselves is because they long to experience freedom.  Freedom to make their own choices, freedom to be their own boss, and freedom to use their time the way they want.  However, what begins as one of the motivations for entrepreneurs starting their own business, getting back more time, often ends up being the most difficult thing to come by once that business is underway.  And even though the numbers mentioned above are not unusual for small business owners, it reflects one of the most difficult challenges of owning your own business.

As business owners ourselves who serve other business owners, we understand this struggle on a personal level.  However, we want to let you in on a little secret. A well-made sign can actually give you back one of the most precious commodities on the planet: time. You may be thinking, how can an inanimate object hanging above the door, in the lobby, or on the street, give me back something like time?  Well, the first step in allowing signage to free up your time is to stop thinking of signage as an object. Instead, think of it as a key to success that is alive with potential and profit, and is an employee that will work for all day every day, without asking for a raise.

How Can Signage Give You Back Your Time?

That is what you really want to know right?  Well if you invest in your signage, you will most certainly see that investment returned to you exponentially.  If you are still not sure why any type of signage at all is even necessary for your business, much less a well-made sign, check out our blog here to learn just how valuable signage can be for your company.  

One of the things you will see is that over two-thirds of consumers see a direct correlation between your sign and your products and services (see more).  What this tells us is that if you have a poorly-made sign, than you risk losing 2 out of every 3 potential customers due to the fact that they will think that what you provide is of poor quality just like your sign.  If you step outside and see an unappealing Wall Sign, Monument Sign, or Pylon Sign, you are most likely losing 68% of your potential customers.

Time Saver #1: Stop Chasing Down Potential Customers

This statistic shows us that businesses may be wasting a lot of time chasing down potential sales all because their sign does not live up to the quality of their company.  Investing in not just any sign, but a well-made, quality sign will allow you to spend less time cold-calling and more time focusing on the product or service that only you can provide.  Because while a poorly made sign can deter customers, an elegant sign can draw in 2 out of every 3 customers saving you loads of time that you can devote to doing what really matters, making your business a success.

Time Saver # 2: Market Your Business Without Lifting a Finger

According to the website smallbiztrends.com, “a small business owner — along with another employee — will spend an average of 20 hours per week on marketing, the-eleventh-hour-3410476_1920according to the survey.”  Assuming that you are working a 40-hour work week, although most likely it is at least 10 hours more than that, you are spending about half of your time as a business owner marketing your business.  Not only is this eating up an enormous amount of your time and energy, it is most likely also causing undue stress due to the fact that their are so many ways to advertise your company (Facebook, Google Ads, blogging, etc).  Whether or not you are a company who does most of their marketing through LinkedIn or you prefer to use Instagram to send your message, all of these types of marketing require your time.

However, with a well-made sign, your business is being advertised for you without having to update a single status, post a new blog, or type of business hashtag.  Choosing a sign that reflects your business is an extremely effective way to get the word out about your business.adolescent-adult-beautiful-618544

Plus, over the past few years, the business industry has learned how important it is for a company to be referred through word of mouth marketing. Signage can help you out with that one too!  In fact, 75% of consumers have told of referring a sign to someone else based solely on a business’ sign (learn more). Through advertising that keeps on giving (our Landmark signs come with a 10 year warranty) and word of mouth marketing, a sign will free up loads of your time.

Time Saver #3:  Let Landmark Signs Do The Work For You

As an A-Z sign business, we handle every aspect of you acquiring a sign.  We handle your sign every step of the way. We will survey your site, design the sign for you, deal with those pesky permits, manufacture your sign, install it, and even create a sign program for you!  

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First American Gold Leaf Custom Monument Signs by Landmark Signs

With over 45 years of experience in the sign industry and an award-winning sign design team, let us give you back more of what you so desperately need: your time.

Get your time back today with your own Landmark Sign!  Call us today at (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018