2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Banners, Business, Customers, Design, Directional Signs, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Exterior Directional Signs: Each Sign Tells a Story

maze-919271_1920.jpgJoanna just dropped off her son at his basketball practice at 4:15. With her 3-year old daughter in the backseat, soon she will need to pick her eldest daughter up from her after school yearbook class across town before turning back around the other way and getting her son from his practice. Since street traffic is beginning to increase moment by moment, she figures she has about 15 minutes to run into this new store she found online that has the exact vanity that she has been trying to find for weeks.

The only problem is, she can’t find the store. The address was listed on the website, and she knows it is somewhere in this complex, but is not sure exactly where. There is nothing to direct her path and she has been driving around this large complex for almost five minutes. By the time she finally finds the business, a small, obscure spot hidden around the corner, her fifteen minutes are up. In her frustration, she drives away deciding instead to buy the vanity through Amazon. As her thoughts turn to the rest of her day, the new shop she was excited to visit leaves her mind and won’t be given a second thought (except maybe when relaying her annoying experience to her friend over coffee tomorrow).

A customer, and any of her potential referrals, lost.

If that business had invested in exterior Directional Signage, they would have been easily found and been given the opportunity to impress Joanna with their excellent customer service and high-quality products.

This story details why exterior Directional Signage is extremely important for any business located within a large or complicated complex or a company that has several different buildings that customers will need to navigate in order to get to the right place.

Let’s take a look at the top 5 Landmark Signs exterior Directional Signs to learn more about the story that each sign tells.

#1: Queen Mary Exterior Directional Sign

Queen Mary Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Directional Sign is located over the walkway of this historic ship, The Queen Mary. Its purpose is to allow touring visitors to easily find their way to the different components of the ship. With its elegant and clean design, this exterior Directional Sign sends the message that your time traveling back into history will be just as nice.

#2: Essex Skyline Exterior Directional Sign

Essex Skyline Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Banner Sign helps potential customers quickly locate the leasing office, a necessity for any apartment complex, especially one as large as this one. With this exterior Directional Sign, this company will help a customer realize that they will be taken care of from the moment they step onto to their property and beyond when renting one of their apartments.

#3: First American Exterior Directional Signage

first-american-exterior-directional-sign.png
Exterior Directional Sign by Landmark Signs Inc.

Like all signage, exterior Directional Signs should reflect the values of the company. This Gold Leaf Sign is meant to tell the story that our company is not only as good as gold, but that they have all the resources available to make your time within their business complex a positive one.

#4: Rreef Exterior Directional Signage

Rreef Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

Although most companies hate to see their clients leave, when it is time for them to depart, their exit should be as smooth as possible. If they have a hard time exiting your site, then you risk having their last thought about your business being a negative one. An exterior Directional Sign like this, will ensure that the taste left in their mouths about your business is a positive one.

#5: Parking Exterior Directional Signage

Parking Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

When a center is large enough to have a parking structure, Exterior Directional Signage can make all the difference. Make sure that your customers can efficiently navigate every part of your property like this sign does.

Conclusion

Taking care of your customers from the start can be the key to separating your from the competition. Get your own Exterior Directional Signs from Landmark today by giving us a call of sending us an email.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

Advertisements
1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Uncategorized

Top 5 Blogs by Our Sign Expert

The sign industry is a complicated one, filled with many facets, details, and steps. Just trusting anyone with something as important as your sign will rarely work out in your favor. And despite the popularity of DIY, signage is not the place to Do It Yourself (don’t believe us, check out our blog here). Sometimes, you need to call in an expert to help you. Because purchasing a sign is a complex process including surveying the site, designing the sign, getting permits for the sign, manufacturing the sign, and installing the sign, it requires an expert touch.

John Myres, our sign expert, is a long-standing sign professional with over 45 years’ of experience. He has been a licensed electrical sign contractor since 1987 and a Design Director for one of the top three major sign corporations in the United States. He has been awarded first place for his sign designs in the State of California and achieved honorable mention with the International Sign Association. John is a true “sign veteran” who literally started by sweeping the floors in his father’s sign shop and over the years has had hands-on experience in almost every aspect of sign sales, design, project management, construction and installation.

Let’s take a look back at some of his top blogs to get a better understanding of the sign industry and what sign options might be the best for you.

#1 – The Sign Expert Says: What Do Signs Really Do For My Business?

In this blog, John breaks down the benefits of investing in quality signage even in an increasingly online world. He explains that…

“…while it is true that it is imperative that any successful business take advantage of and

the chili pepper gold leaf window graphic

spend a significant amount of their time and resources on social media and internet marketing, it is also true that through these mediums we are becoming inundated with advertising so that in many cases a good message is just going to be drowned out.  So how can you, Mr. or Ms. Business Owner, really make your company stand out in such a crazy environment?

A well designed and attractive sign just may be more key to your success than ever!”

To read more from this blog, click here.

#2 – The Sign Expert Says: Pylon or Pole Signs, What Are They and Why Would You Need One?

While reading this blog, you will learn about what Pylon (Pole) Signs can do for your business. John writes that…

bella spese pole sign“…the main benefit of Pylon / Pole Signs is that they can be seen from greater distances.  Monument Signs by contrast, are much more intimate, being valuable to advertise at eye level to passing street traffic.  But when your location can be seen from a distance, Pylon / Pole Signs make it possible for your business to be noticed over the top of ground obstructions such as trees, trucks and even buildings, far in advance of a driver arriving at your location.”

To read more from this blog, click here.

#3 – The Sign Expert Says: Comprehensive Sign Programs – How Can I make Sure I Get the Right One?

Here, John discusses the importance of sign programs and why it is vital to let a Sign Program by Landmark Signsprofessional handle do the work for you. He tells that…

“…comprehensive Sign Programs also often need to go through a process that includes thorough research of city codes and possibilities, engaging and negotiating with city planners and attendance and representation of your interests before a Design or Architectural Review Board or City Council.  You’ll need a company who can handle your project with professionalism and tact, with the right mix of assertiveness when necessary to protect your interests.”

To read more from this blog, click here.

#4 – The Sign Expert Says: Reception and Lobby Dimensional Signs – Do I need one? How nice should it be?

Couture Reception Sign

In this blog, our sign expert details what a lobby sign can do for your business and how important it is to have an elegant one. John explains that…

“…having either no identification on your wall or a poor one wastes all of that effort, cost and thought.  Having no Lobby Sign wastes the opportunity to show that logo and get the positive impressions that were intended.  It feels unnatural and makes people uncomfortable because it’s not there.  It makes them suspicious.”

To read more from this blog, click here.

#5 – The Sign Expert Says: “Why Refurbish an Old Sign?  Is it Possible?”

Pepper

While reading this blog, you can learn about when it is best to refurbish your sign instead of replacing it. Our sign expert details that one reason to keep an old sign is…

“…identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane Awning Sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

To read more from this blog, click here.

Conclusion

Looking to speak with the sign expert directly? Give us a call today and he can help you work through any complicated sign issue you are facing.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

sign-program-by-landmark-signs.png

An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

Image result for sign permits

Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

This slideshow requires JavaScript.

A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve 3 Small Business Problems: An Overview

For the past several blogs, we have taken the big picture problems that all small businesses face, and zoomed in on how signage can solve those problems. Although there are many challenges business owners face, we chose to focus on the top three that can really bog a business down if it does not come up for a solution for dealing with them.  We encourage you to go back and take a look at those blogs for a comprehensive coverage of the challenges. However, today, we will briefly go over all the elements to give you a panoramic view of the following small business issues and how signage can be used to alleviate them: not enough time, finding reliable employees, and getting the word out about your business.

How Signage Can Solve Small Business

Problem #1: Not Enough Time

Solution #1 – Stop Chasing Down Potential Customers

Couture-Salon (1)
Couture Salon Store Front Sign by Landmark Signs

Did you know that 2 out of every 3 consumers see a direct link between your company and its sign? That means if they like what they see, it will imply positive connotation and therefore, positive beliefs about your business.  That also shows that the opposite is true – a poorly-made sign in the mind of a consumer indicates a poorly-run company.

With Landmark Signs’ help, you can have a sign the sends a positive message to your customers. One that doesn’t yell at them from the TV screen, send them an obnoxious text during dinner time, or distract with annoying ads while they are reading an article online. Signage saves you time because it lets the customer come to you.

Solution #2 – Market Your Business Without Lifting a Finger

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

If you are working a 40-hour work week (although as a small business owner, it is most likely at least 10 hours more than that) you are spending about half your time marketing your business.

Imagine getting back half of your work hours? That is 20 hours or more that signage can free up because signs, like 3D Signs, tell consumers what your business is all about like we learned in the last point. Market your business with a great sign without you having to do any of the leg-work.  

Want more info on how signage can help you get back your time? Check out our blog here.

How Signage Can Solve Small Business

Problem #2: Finding Reliable Employees

Solution #1 – Signage is a Great Representation for Your Company

Have you ever found yourself in a situation where an employee has unknowingly

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

offended a client or said something untrue about what you offer and you have to fix it? Yep, we’ve been there too. And even though those employees are well meaning, sometimes we end up spending a lot time dealing with the clean up.

However, once you have a sign that sends the right message about your company, you will never have to worry about it reflecting negatively upon your business.  Looking to tell a story of permanence and longevity? We’ve got just the Monument Sign for you! Want to let them know that you are creative and exciting? A LED Store Front Sign will do the trick! Want to appear as good as gold? Well, then a Gold Leaf Sign of course! There is a literally a sign for every company. And with a sign by Landmark Signs you can be sure it will say what you want it to say every time!

Solution #2 – Let Signage Do the Work for You

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed, Manufactured, and Installed by Landmark Signs.

For most brick and mortar stores, the majority of your customers are going to come from within 5 miles of your store. Which means that many of your potential clients are seeing your sign 60 times a month! That is 60 opportunities to cement in their minds the image you want to project.

A unique, custom made sign can serve as a marketer for your growing business. It’s an employee that will never complain about the work, be there even when you are not, and can sell as good as any salesman!

Want to learn more about signage helping you with your employee problems? Click here.

How Signage Can Solve Small Business

Problem #3: Getting the Word Out About Your Business

Solution #1 – Signage Lets Your Customers Come to You

Between social media, online ads, print advertising, and more there are so many options

Gold-Leaf-Chipped-Glue-Window-Display
Gold Leaf Chipped Glue Window Display by Landmark Signs

for advertising your company. The problem with all of these possibilities is that they are pushed upon the consumers and many people are growing tired of these traditional tactics.

With signage, you can advertise your company without overwhelming them and making them want to run. In fact, it puts them back in control so that they can choose to come to you. So make sure your sign make the right first impression with a sign from Landmark Signs.

To learn more signage that allows the customer to come to you, click here.

Solution #2 – Customers Refer Based on Signage

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

Since a whopping 75% of customers say they have referred based solely on a company’s signage (see more here) it is extremely important that your sign be the best. While this statistic may be good news for some, for others it might have just lodged a lump right in your throat.

With so many people relying on word of mouth marketing today, a sign can be a perfect referral tool for those whose sign is top notch. And for those whose sign isn’t…here’s our number.

For more information on using signage as word of mouth advertising, click here.

Solution #3 – Your Signage is Seen by Local Customers Everyday

Like we learned earlier in the blog, local customers see your sign 60 times a month.

Redondo-Beach-Monument-Commercial-Sign
Redondo Village Monument Commercial Sign by Landmark Signs

That’s a whole lot of chances to market to your local clientele.

And the wonderful thing about signage is that it does this every day, all day, even if you yourself are not at work. This is too good of an opportunity to miss out on! Make your sign is the best marketer in your business with a Landmark Sign.

Check out our blog here to learn even more about how many customers to your sign everyday.

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve the Small Business Problem #2: Finding Reliable Employees

As business owners, we have all struggled on occasion to find employees that we felt like cowboy-hats-3265970_1920we could truly depend on to be a part of our small business.  There are a number of reasons for this. First of all, because we are small businesses, employees are often required to juggle multiple tasks and wear several different hats.  Sometimes our marketing team of one or two, also needs to be writers of blogs, salesmen of products, and customer service reps. This is often a part of the job that employees are not prepared for and can be an overwhelming aspect of working for a small business.

Another reason small businesses have to be picky when hiring is because they, as stated by  Holly Wade who is the director of research and policy analysis at the National Federation of Independent Business, “have less ability to absorb unexpected financial blows, making them more cautious when it comes to hiring anyone who doesn’t match the job description completely” (benefitspro.com).  This means that in the face of an employee wanting to sue a business for any number of subjective matters, a small business may not have the resources available to fight back, leaving them vulnerable to legal pursuits that could lead to them having to close their doors in order to save their name.

Still, others argue that colleges are not properly preparing their students for the library-1400313_1920.jpgworkforce.  “ ‘There’s definitely a gap between what we’re training people to do and where the jobs are,’ said John Arensmeyer, founder of Small Business Majority, an advocacy group based in Washington DC” (Source).  While we can all agree it is important to show new employees grace when adjusting to the demands of the business world, it can prove to be very frustrating when it, except in rare cases, seems like even the most basic skills are overlooked.

Regardless of the reasoning, small businesses are suffering in their struggle to find employees they can depend on to stay loyal, work hard, and be trainable.  In fact, a recent report found that “More than 80% of small businesses that were hiring said they had few or no qualified applicants for their open positions.”  Eight out of every ten small businesses are looking for solutions to the employee problem. While we here at Landmark Signs cannot find those employees for you, (Although if we could…nah who are we kidding? We would hire them for ourselves) we can provide impressive signage that can help lighten this load.

#1: Signage is a Great Representation for Your Company

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

We’ve all been there before: one of our employees steps up to help a new customer while you are dealing with an IT issue on the phone.  Phew! You think, grateful that Daniel took the initiative to support you while you are occupied. As you return your focus back to your phone call, you stop and your throat drops into your stomach in horror.  Did Daniel just say what I think he said? Perhaps it was a well-meaning, but rather blunt piece of advice that did not go over well. Maybe it was that silly joke he thought the customer would enjoy but REALLY did not.  Or he might have misquoted a service at a lower rate than what you actually charge and you are stuck with either having to be the bad guy and charge the actual price or honor the quote and lose money.

It is a situation that every small business owner has found themselves in.  And in a people business, which is every business whether you are a service or product based business, it is an unavoidable situation.  However, with the right sign, you can trust a sign to shout proudly (an illuminated sign) or quietly suggest (a Gold Leaf Sign) that you are a top company.  The impression a sign makes will never be something that you cannot control, because with the help of an award-winning sign design team, you decide what your sign is going to look like.  A quality sign sends a message loud and clear about who your company is and what service or product it provides. Make sure you choose a sign that will tell the narrative you want it to tell.  Check out this blog to learn more about how a sign can make the best first impression.

#2: Let Signage Do the Work for You

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

Did you know that if you are a brick and mortar business most of the customers you get will come from within 5 miles of your store?  This means that “the average person will see your sign about twice per day or about 60 times a month” (Read More). Those are a lot of opportunities to get exposure for your company without you having to say a word or lift a finger.  Once you invest in a top sign, you can count on that sign to keep working for you, even when everyone else has gone home.

Furthermore, studies have shown that “3 out of 4 consumers…have told someone about a store based simply on its signage” (Learn more). So not only does a sign serve as a salesman by proudly displaying your company to customers that pass it on a daily basis, it will also work as a marketer for you helping you build a loyal customer base through the most powerful type of marketing in existence today: word of mouth marketing.

So go ahead, take an extra long lunch break. As long as you have an impressive sign, there will always be someone working at your business (don’t forget to get an illuminated sign to keep the work going well into the night!).

#3: Rely on Landmark Signs to Get the Job Done For you!

Landmark-Signs-Channel-Letter-Sign.png

With your busy schedule, we know the last thing you need is another job to do.  Which is why, we here at Landmark Signs, provide every service of the sign job.  After consulting with you on your goals and conducting a survey of your site ourselves, our award-winning sign design team will get to work creating a sign that is just right for you.  Then our expert negotiators will get the permits you need by cutting through the city’s red tape. After that, we will carefully manufacture your sign with the best materials and install the it with care and expertise.  

And unlike when you hire an employee, you will not have to worry about your us not taking your business as seriously as you do.  You see, as a small business, we treat your company’s sign as if it was our own because keeping your businesses doors open keeps ours open too!

Conclusion

team-3373638_1920

A sign is a great problem solver for small businesses who are facing the difficulty of hiring reliable employees.  With a sign from Landmark Signs you will have a sign that represents your company in the best light and keeps working even when you are not. Additionally, at Landmark Signs we take care of every aspect of your sign job and treat each job as if it was a sign for our own business.

Trust Landmark Signs with your sign!  Call us today at (714) 637-9900.

cropped-landmark-signs-logo.png

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Gold Leaf Signs, Marketing, Monument Signs, Signage, Uncategorized

3 More Reasons Your Business Can Fight Back at Amazon with Signage

“You can’t build a consumer brand in 2018 and ignore the 800-pound Gorilla that is Amazon” (Sophie Baker, How to Beat Amazon). Amazon has exploded onto the business scene the last few years and it has become a force to be reckoned with for any product, consumer-based company.  They provide any number of products, from the largest like a 1,325-pound gun safe to the tiniest item like the world’s smallest Bluetooth speaker that can fit in the palm of your hand.  There’s the clever product (a mug that won’t tip over for all those clumsy drinkers), the helpful item (IFetch – your dog can play fetch all by himself), and the downright bizarre (a Nicolas Cage pillow because why not?).  Virtually Related imageanything a consumer can think of, Amazon can provide. And to top it all off, a shopper can order any of these products without even having to get out of bed. How can any other business possibly compete?  Amazon literally has it all.

Well like any Titan, there is an area where they are vulnerable.  Achilles had his heel, Macbeth has his blind ambition, Marie Antoinette had her cake, and Amazon has its customer experience.  And by that, we mean it doesn’t have the customer experience.  How can it possibly create an experience for its customers when the customer is in control of all of that (will Michelle buy her Shea Moisture Curl and Shine Shampoo from her iPhone 8 sitting on her green velvet sofa or on will Brian purchase his Sony Extra Bass Wireless Headphones on his Apple MacBook Pro on his lunch break?).  

This is the chance to get the upper hand.  In our last blog, we explored why signage can help you fight back at Amazon because of this very reason – that it helps create a better customer experience.  Furthermore, because signage is the original form of marketing and it gives consumers back some control, it is the ideal way to stand out from the Amazonian giant.  Today, we will look at 3 more reasons your business can fight back at Amazon with signage.

Signage Can be Made of Quality Materials

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

This may seem like an odd place to start. Isn’t something concrete like material usually something you get to after you have gone over all the fluffy, vague reasons like “draw your customers to you” or “tell your best story”? While it is important to emotionally appeal to our readers, we know that you are in a business and so you need to literally get down to business.  And you may be reading this blog sitting in an office that has a sign hanging right outside your store. Which means you need a reason to keep reading.

Well, here it is.  Excuse me while we get emotional for a second.  Take a look at your sign. What type of message is it sending?  Does it tell of a quality business that takes its customer’s needs seriously or does it look like a sign that was quickly ordered and quickly made?  Was it a priority marketing tool that you invested in just like you will invest in your customers or was it an afterthought that might lead your clients into thinking that they themselves might become an afterthought?  

It is not enough to just have a sign.  A business must have a sign that reflects with its quality of material the quality of the service.  Especially since “three out of four consumers say they have told someone about a store based simply on signage” (Source). Your company provides the best service it can, so make sure that your sign reflects that.  Choose from quality signs made out of the best materials like Gold Leaf Signs, Internally LED Illuminated Storefront Signs, or Wood Lobby Signs.  

Signage Sends A Powerful Message

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs

Once you have a sign that tells of the quality company that you are, your sign will show potential consumers that you are a company that takes itself and its customers seriously.  Your sign can send any number of powerful messages. A strong Monument Sign tells customers that you are reliable and dependable.  A custom-made 3D Sign shows consumers that you are are creative and interesting.  A Gold Leaf Sign sends the message that your company is literally “as good as gold”.

Why is this important?  Studies have been done that explain that when it comes to new business “a vast majority of what you’ll get comes from people who live within 5 miles of your store.  That means the average person will see your sign about twice per day, or about sixty times per month” (Source). Those are a lot of opportunities to send the right message or the wrong one.  Which one does your business sign send?

Signage Impresses Clients

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

“Your business can survive only if your customers feel attracted to your products and services” (successstory.com).  You can have the best Chinese food in the whole city, the Related imagemost helpful college consultant anyone has ever met, or even be a part of the famed Michael Scott Paper Company, but if your potential consumers don’t feel drawn to your businesses, you will never get the chance to close the deal.

Signage is a powerful tool to make the best first impression because for many of your customers, it is their first interaction with your business.  Whether it is your powerful Monument Sign that they see when driving by your business on the street or the graceful Lobby Sign they see hung on your wall when they walk into your store, signage gives you the opportunity to sell your company without having to utter a single word.

Conclusion

While Amazon may have an advantage in its range of products and its speedy delivery, there are several areas in which you can beat them.  Signage provides the chance to fight back at Amazon because it gives customers back some control, it is the original form of marketing, and it enhances the customer experience.  Additionally, if your sign is made out of quality materials, it will send a powerful message to potential buyers and impress your clients.

Fight back at Amazon your own quality sign. Call Landmark Signs today! (714) 637-9900.

cropped-landmark-signs-logo.png

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

cropped-landmark-signs-logo-1.png

Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

3. Our Featured Projects, 4. About Landmark Signs, Advertisting, Business, Customers, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Customers Refer Based on Signage

Why Do Signs Matter_ Business Sign Statistics - Customers Refer Based on Signage

 

“Word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

In last week’s blog, we briefly touched on the changing role of the marketer from production centered businesses to brand-based strategies and finally to today’s modern consumer-focused industry.

The current consumer is sharp, savvy, and even slightly suspicious of your company initially.  There pexels-photo-696218 (1)are many unfortunate instances of businesses making promises to their customers and failing to keep them. In the past, many were powerless to do anything about it because of limited choices or the lack of a platform to express their upsetting experience.  But the tides have turned and now a customer not only has the place to vent their frustrations for all to see (Yelp-a business’s best friend or worst enemy ), they also have more options than ever before.  Which also means that you have more competition than ever before.

pexels-photo-331989.jpegToday, the customer is in charge.  Gone are the days of the door-to-door salesman, the convincing catchy jingle (at least not the ones we wish were not stuck in our heads; most of them are worse than the small world song), and intrusive sales calls (why do they always come during dinner?).  They decide if they want to learn about your business, try your business, and whether or not they will recommend it (or strongly advice against your services) to their friends and family.

Think about it?  How often do we try a new company without a recommendation from someone that we trust?

So what does all of this have to do with your business signage?  Well, according to the following statistic, 75% of your customers think it has a whole lot to do with signs.

Business Sign Statistics #3: “Three out of four consumers saying they have told someone about a store based simply on its signage” (Source).

Gold-Leaf-Chipped-Glue-Window-Display

Most businesses are already well aware of the fact that a customer will make a decision whether or not to continue working with you based on their overall experience.  This is why we go above and beyond to make their time at our company the best we possibly can from the friendly greeting as soon as they enter our building to the follow-up calls after they have used our services to make sure we did everything for them we possibly could.  For example, Trader Joe’s actually delivered food to an elderly man who was snowed in after his daughter called worried that he would not have food to endure the storm.  Delivery is not a part of their service.  Talk about amazing customer service! (Read more about other amazing customer services here).

With a quality, custom sign (see what a gold leaf sign can do for your business), you are Landmark Signs Quotesadding to the customer’s experience from the very start. However, you will never have a chance to impress your customers with your stellar service if they do not give you a try.  For many consumers, their first impression of you is you store front sign, monument sign, or pylon sign (more on that in next week’s blog).    Before they even have the chance to speak with you, they may have already made a decision about your services based solely on your sign.  A poorly-made sign (read more about that here) reflects on the quality of your service.

It is essential that we, as business owners, utilize every resource we have available to create the best customer experience possible, and that starts with our sign.

cropped-landmark-signs-logo-1.png

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, Advertising, Business, Customers, Gold Leaf Signs, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Poor Signage Deters Customers

Why Do Signs Matter_ Business Sign Statistics - Poor Signage Deters Customers by Landmark Signs.png

“Customer service is the new marketing.” – Derek Sivers, CD Baby

oldtimer-60521_1280The role of salesmen and marketers has radically transformed over the last century and a half.  For instance, the Industrial Revolution was a time when consumers had the opportunity to buy many products, rather than having to make them themselves.  It was also a time where there were few competitors, so businesses did not have to put a whole lot of effort into convincing their customers that they were the best.  A business’ main focus during this time was their production, not their customer.

soda-983293_1920

Right around the turn of the century and into the 1940’s, competition in the business world increased.  And the focus turned from producing to branding.  Companies took advantage of the newer technologies like the radio, television, and phone to reach their consumers. While the goal was to convince their customers that they were the best, the customers themselves were still not the main focus. Building the ideal brand was the top discussion around the conference room table.

smartphone-1445489_1920Fast forward to today and not only do businesses have to compete with innumerable competitors, we also have to recognize that our consumers are now the ones in control.  Because they can access information anytime they want through social media and the internet, harassing them with phone calls, emails, and TV ads only alienate them. Jingles won’t do the trick, no matter how catchy.  They do not need more information coming at them trying to convince them that our service or product “Cannot be beat!” Instead, they rely on their own impressions, and the impressions of their friends, to determine whether or not to give a company a try.

The focus of any successful business should not be solely on creating a better product or building a stronger brand.  In today’s marketing industry, it is vital that the customer not only be taken care of, but actually listened to.

Last week we learned that 68% of customers see a direct correlation between a company and its sign.   That is two of out every three customers!  What can be gained from this insight is that a sign is an absolute necessity for any serious business.  Today, we will learn that not only do customers connect the dots between your business and your signage, they also might not even step foot in your door if they do not like what they see.

Business Sign Statistic #2: “Poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (Source).

It is hard to argue that a sign is not necessary, especially after looking at last week’s blog and the statistics.  However, some companies just stop there.  And really who can blame them.  With all the costs it takes to run a successful company – supplies, advertising, employees – businesses are always looking for ways to cut costs.  Sometimes this can make the difference between being able to pay all of your employees and having to let go of a member of your business family. Being a business ourselves, we understand the importance of staying within the budget.

word-brown-high-rise-channel-letters.jpg

But as the numbers suggest, your n, should not be on the place where you spend as little as possible.  In fact, since we see that over half of your consumers are less likely to give your business a chance if your sign is poorly made, really, you can’t afford to be cheap with signage.  You have got to make the best first impression possible and for many of your potential customers, your sign is their first impression of your company and how it operates.

We take the time to buy a nice suit, keep a nice haircut, and smile whenever we meet a new customer all in the effort to make the best first impression.  The same attention to detail and quality should be put into your business signs. Investing in a quality sign is an investment in your business.  Not only does putting in the extra effort into a top business sign means that your sign will require less maintenance and last a lot longer (we’re talking 10 years), it will also send the message to your customers that you are the best, you take your business seriously, and you are willing to put in the effort required to produce quality.

first-trust-gold.jpg

Leave it to the sign experts to get your customers in the door with a premium sign.  Once they step inside, we are confident that you can take it from there.


cropped-landmark-signs-logo-1.png

Copyright Landmark Signs Inc 2018