5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve 3 Small Business Problems: An Overview

For the past several blogs, we have taken the big picture problems that all small businesses face, and zoomed in on how signage can solve those problems. Although there are many challenges business owners face, we chose to focus on the top three that can really bog a business down if it does not come up for a solution for dealing with them.  We encourage you to go back and take a look at those blogs for a comprehensive coverage of the challenges. However, today, we will briefly go over all the elements to give you a panoramic view of the following small business issues and how signage can be used to alleviate them: not enough time, finding reliable employees, and getting the word out about your business.

How Signage Can Solve Small Business

Problem #1: Not Enough Time

Solution #1 – Stop Chasing Down Potential Customers

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Couture Salon Store Front Sign by Landmark Signs

Did you know that 2 out of every 3 consumers see a direct link between your company and its sign? That means if they like what they see, it will imply positive connotation and therefore, positive beliefs about your business.  That also shows that the opposite is true – a poorly-made sign in the mind of a consumer indicates a poorly-run company.

With Landmark Signs’ help, you can have a sign the sends a positive message to your customers. One that doesn’t yell at them from the TV screen, send them an obnoxious text during dinner time, or distract with annoying ads while they are reading an article online. Signage saves you time because it lets the customer come to you.

Solution #2 – Market Your Business Without Lifting a Finger

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First American Gold Leaf Custom Monument Signs by Landmark Signs

If you are working a 40-hour work week (although as a small business owner, it is most likely at least 10 hours more than that) you are spending about half your time marketing your business.

Imagine getting back half of your work hours? That is 20 hours or more that signage can free up because signs, like 3D Signs, tell consumers what your business is all about like we learned in the last point. Market your business with a great sign without you having to do any of the leg-work.  

Want more info on how signage can help you get back your time? Check out our blog here.

How Signage Can Solve Small Business

Problem #2: Finding Reliable Employees

Solution #1 – Signage is a Great Representation for Your Company

Have you ever found yourself in a situation where an employee has unknowingly

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

offended a client or said something untrue about what you offer and you have to fix it? Yep, we’ve been there too. And even though those employees are well meaning, sometimes we end up spending a lot time dealing with the clean up.

However, once you have a sign that sends the right message about your company, you will never have to worry about it reflecting negatively upon your business.  Looking to tell a story of permanence and longevity? We’ve got just the Monument Sign for you! Want to let them know that you are creative and exciting? A LED Store Front Sign will do the trick! Want to appear as good as gold? Well, then a Gold Leaf Sign of course! There is a literally a sign for every company. And with a sign by Landmark Signs you can be sure it will say what you want it to say every time!

Solution #2 – Let Signage Do the Work for You

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Gold Leaf Monument Sign Designed, Manufactured, and Installed by Landmark Signs.

For most brick and mortar stores, the majority of your customers are going to come from within 5 miles of your store. Which means that many of your potential clients are seeing your sign 60 times a month! That is 60 opportunities to cement in their minds the image you want to project.

A unique, custom made sign can serve as a marketer for your growing business. It’s an employee that will never complain about the work, be there even when you are not, and can sell as good as any salesman!

Want to learn more about signage helping you with your employee problems? Click here.

How Signage Can Solve Small Business

Problem #3: Getting the Word Out About Your Business

Solution #1 – Signage Lets Your Customers Come to You

Between social media, online ads, print advertising, and more there are so many options

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Gold Leaf Chipped Glue Window Display by Landmark Signs

for advertising your company. The problem with all of these possibilities is that they are pushed upon the consumers and many people are growing tired of these traditional tactics.

With signage, you can advertise your company without overwhelming them and making them want to run. In fact, it puts them back in control so that they can choose to come to you. So make sure your sign make the right first impression with a sign from Landmark Signs.

To learn more signage that allows the customer to come to you, click here.

Solution #2 – Customers Refer Based on Signage

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

Since a whopping 75% of customers say they have referred based solely on a company’s signage (see more here) it is extremely important that your sign be the best. While this statistic may be good news for some, for others it might have just lodged a lump right in your throat.

With so many people relying on word of mouth marketing today, a sign can be a perfect referral tool for those whose sign is top notch. And for those whose sign isn’t…here’s our number.

For more information on using signage as word of mouth advertising, click here.

Solution #3 – Your Signage is Seen by Local Customers Everyday

Like we learned earlier in the blog, local customers see your sign 60 times a month.

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Redondo Village Monument Commercial Sign by Landmark Signs

That’s a whole lot of chances to market to your local clientele.

And the wonderful thing about signage is that it does this every day, all day, even if you yourself are not at work. This is too good of an opportunity to miss out on! Make your sign is the best marketer in your business with a Landmark Sign.

Check out our blog here to learn even more about how many customers to your sign everyday.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve the Small Business Problem #2: Finding Reliable Employees

As business owners, we have all struggled on occasion to find employees that we felt like cowboy-hats-3265970_1920we could truly depend on to be a part of our small business.  There are a number of reasons for this. First of all, because we are small businesses, employees are often required to juggle multiple tasks and wear several different hats.  Sometimes our marketing team of one or two, also needs to be writers of blogs, salesmen of products, and customer service reps. This is often a part of the job that employees are not prepared for and can be an overwhelming aspect of working for a small business.

Another reason small businesses have to be picky when hiring is because they, as stated by  Holly Wade who is the director of research and policy analysis at the National Federation of Independent Business, “have less ability to absorb unexpected financial blows, making them more cautious when it comes to hiring anyone who doesn’t match the job description completely” (benefitspro.com).  This means that in the face of an employee wanting to sue a business for any number of subjective matters, a small business may not have the resources available to fight back, leaving them vulnerable to legal pursuits that could lead to them having to close their doors in order to save their name.

Still, others argue that colleges are not properly preparing their students for the library-1400313_1920.jpgworkforce.  “ ‘There’s definitely a gap between what we’re training people to do and where the jobs are,’ said John Arensmeyer, founder of Small Business Majority, an advocacy group based in Washington DC” (Source).  While we can all agree it is important to show new employees grace when adjusting to the demands of the business world, it can prove to be very frustrating when it, except in rare cases, seems like even the most basic skills are overlooked.

Regardless of the reasoning, small businesses are suffering in their struggle to find employees they can depend on to stay loyal, work hard, and be trainable.  In fact, a recent report found that “More than 80% of small businesses that were hiring said they had few or no qualified applicants for their open positions.”  Eight out of every ten small businesses are looking for solutions to the employee problem. While we here at Landmark Signs cannot find those employees for you, (Although if we could…nah who are we kidding? We would hire them for ourselves) we can provide impressive signage that can help lighten this load.

#1: Signage is a Great Representation for Your Company

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

We’ve all been there before: one of our employees steps up to help a new customer while you are dealing with an IT issue on the phone.  Phew! You think, grateful that Daniel took the initiative to support you while you are occupied. As you return your focus back to your phone call, you stop and your throat drops into your stomach in horror.  Did Daniel just say what I think he said? Perhaps it was a well-meaning, but rather blunt piece of advice that did not go over well. Maybe it was that silly joke he thought the customer would enjoy but REALLY did not.  Or he might have misquoted a service at a lower rate than what you actually charge and you are stuck with either having to be the bad guy and charge the actual price or honor the quote and lose money.

It is a situation that every small business owner has found themselves in.  And in a people business, which is every business whether you are a service or product based business, it is an unavoidable situation.  However, with the right sign, you can trust a sign to shout proudly (an illuminated sign) or quietly suggest (a Gold Leaf Sign) that you are a top company.  The impression a sign makes will never be something that you cannot control, because with the help of an award-winning sign design team, you decide what your sign is going to look like.  A quality sign sends a message loud and clear about who your company is and what service or product it provides. Make sure you choose a sign that will tell the narrative you want it to tell.  Check out this blog to learn more about how a sign can make the best first impression.

#2: Let Signage Do the Work for You

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First American Gold Leaf Custom Monument Signs by Landmark Signs

Did you know that if you are a brick and mortar business most of the customers you get will come from within 5 miles of your store?  This means that “the average person will see your sign about twice per day or about 60 times a month” (Read More). Those are a lot of opportunities to get exposure for your company without you having to say a word or lift a finger.  Once you invest in a top sign, you can count on that sign to keep working for you, even when everyone else has gone home.

Furthermore, studies have shown that “3 out of 4 consumers…have told someone about a store based simply on its signage” (Learn more). So not only does a sign serve as a salesman by proudly displaying your company to customers that pass it on a daily basis, it will also work as a marketer for you helping you build a loyal customer base through the most powerful type of marketing in existence today: word of mouth marketing.

So go ahead, take an extra long lunch break. As long as you have an impressive sign, there will always be someone working at your business (don’t forget to get an illuminated sign to keep the work going well into the night!).

#3: Rely on Landmark Signs to Get the Job Done For you!

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With your busy schedule, we know the last thing you need is another job to do.  Which is why, we here at Landmark Signs, provide every service of the sign job.  After consulting with you on your goals and conducting a survey of your site ourselves, our award-winning sign design team will get to work creating a sign that is just right for you.  Then our expert negotiators will get the permits you need by cutting through the city’s red tape. After that, we will carefully manufacture your sign with the best materials and install the it with care and expertise.  

And unlike when you hire an employee, you will not have to worry about your us not taking your business as seriously as you do.  You see, as a small business, we treat your company’s sign as if it was our own because keeping your businesses doors open keeps ours open too!

Conclusion

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A sign is a great problem solver for small businesses who are facing the difficulty of hiring reliable employees.  With a sign from Landmark Signs you will have a sign that represents your company in the best light and keeps working even when you are not. Additionally, at Landmark Signs we take care of every aspect of your sign job and treat each job as if it was a sign for our own business.

Trust Landmark Signs with your sign!  Call us today at (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Gold Leaf Signs, Marketing, Monument Signs, Signage, Uncategorized

3 More Reasons Your Business Can Fight Back at Amazon with Signage

“You can’t build a consumer brand in 2018 and ignore the 800-pound Gorilla that is Amazon” (Sophie Baker, How to Beat Amazon). Amazon has exploded onto the business scene the last few years and it has become a force to be reckoned with for any product, consumer-based company.  They provide any number of products, from the largest like a 1,325-pound gun safe to the tiniest item like the world’s smallest Bluetooth speaker that can fit in the palm of your hand.  There’s the clever product (a mug that won’t tip over for all those clumsy drinkers), the helpful item (IFetch – your dog can play fetch all by himself), and the downright bizarre (a Nicolas Cage pillow because why not?).  Virtually Related imageanything a consumer can think of, Amazon can provide. And to top it all off, a shopper can order any of these products without even having to get out of bed. How can any other business possibly compete?  Amazon literally has it all.

Well like any Titan, there is an area where they are vulnerable.  Achilles had his heel, Macbeth has his blind ambition, Marie Antoinette had her cake, and Amazon has its customer experience.  And by that, we mean it doesn’t have the customer experience.  How can it possibly create an experience for its customers when the customer is in control of all of that (will Michelle buy her Shea Moisture Curl and Shine Shampoo from her iPhone 8 sitting on her green velvet sofa or on will Brian purchase his Sony Extra Bass Wireless Headphones on his Apple MacBook Pro on his lunch break?).  

This is the chance to get the upper hand.  In our last blog, we explored why signage can help you fight back at Amazon because of this very reason – that it helps create a better customer experience.  Furthermore, because signage is the original form of marketing and it gives consumers back some control, it is the ideal way to stand out from the Amazonian giant.  Today, we will look at 3 more reasons your business can fight back at Amazon with signage.

Signage Can be Made of Quality Materials

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First American Gold Leaf Custom Monument Signs by Landmark Signs

This may seem like an odd place to start. Isn’t something concrete like material usually something you get to after you have gone over all the fluffy, vague reasons like “draw your customers to you” or “tell your best story”? While it is important to emotionally appeal to our readers, we know that you are in a business and so you need to literally get down to business.  And you may be reading this blog sitting in an office that has a sign hanging right outside your store. Which means you need a reason to keep reading.

Well, here it is.  Excuse me while we get emotional for a second.  Take a look at your sign. What type of message is it sending?  Does it tell of a quality business that takes its customer’s needs seriously or does it look like a sign that was quickly ordered and quickly made?  Was it a priority marketing tool that you invested in just like you will invest in your customers or was it an afterthought that might lead your clients into thinking that they themselves might become an afterthought?  

It is not enough to just have a sign.  A business must have a sign that reflects with its quality of material the quality of the service.  Especially since “three out of four consumers say they have told someone about a store based simply on signage” (Source). Your company provides the best service it can, so make sure that your sign reflects that.  Choose from quality signs made out of the best materials like Gold Leaf Signs, Internally LED Illuminated Storefront Signs, or Wood Lobby Signs.  

Signage Sends A Powerful Message

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs

Once you have a sign that tells of the quality company that you are, your sign will show potential consumers that you are a company that takes itself and its customers seriously.  Your sign can send any number of powerful messages. A strong Monument Sign tells customers that you are reliable and dependable.  A custom-made 3D Sign shows consumers that you are are creative and interesting.  A Gold Leaf Sign sends the message that your company is literally “as good as gold”.

Why is this important?  Studies have been done that explain that when it comes to new business “a vast majority of what you’ll get comes from people who live within 5 miles of your store.  That means the average person will see your sign about twice per day, or about sixty times per month” (Source). Those are a lot of opportunities to send the right message or the wrong one.  Which one does your business sign send?

Signage Impresses Clients

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

“Your business can survive only if your customers feel attracted to your products and services” (successstory.com).  You can have the best Chinese food in the whole city, the Related imagemost helpful college consultant anyone has ever met, or even be a part of the famed Michael Scott Paper Company, but if your potential consumers don’t feel drawn to your businesses, you will never get the chance to close the deal.

Signage is a powerful tool to make the best first impression because for many of your customers, it is their first interaction with your business.  Whether it is your powerful Monument Sign that they see when driving by your business on the street or the graceful Lobby Sign they see hung on your wall when they walk into your store, signage gives you the opportunity to sell your company without having to utter a single word.

Conclusion

While Amazon may have an advantage in its range of products and its speedy delivery, there are several areas in which you can beat them.  Signage provides the chance to fight back at Amazon because it gives customers back some control, it is the original form of marketing, and it enhances the customer experience.  Additionally, if your sign is made out of quality materials, it will send a powerful message to potential buyers and impress your clients.

Fight back at Amazon your own quality sign. Call Landmark Signs today! (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

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Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

3. Our Featured Projects, 4. About Landmark Signs, Advertisting, Business, Customers, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Customers Refer Based on Signage

Why Do Signs Matter_ Business Sign Statistics - Customers Refer Based on Signage

 

“Word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

In last week’s blog, we briefly touched on the changing role of the marketer from production centered businesses to brand-based strategies and finally to today’s modern consumer-focused industry.

The current consumer is sharp, savvy, and even slightly suspicious of your company initially.  There pexels-photo-696218 (1)are many unfortunate instances of businesses making promises to their customers and failing to keep them. In the past, many were powerless to do anything about it because of limited choices or the lack of a platform to express their upsetting experience.  But the tides have turned and now a customer not only has the place to vent their frustrations for all to see (Yelp-a business’s best friend or worst enemy ), they also have more options than ever before.  Which also means that you have more competition than ever before.

pexels-photo-331989.jpegToday, the customer is in charge.  Gone are the days of the door-to-door salesman, the convincing catchy jingle (at least not the ones we wish were not stuck in our heads; most of them are worse than the small world song), and intrusive sales calls (why do they always come during dinner?).  They decide if they want to learn about your business, try your business, and whether or not they will recommend it (or strongly advice against your services) to their friends and family.

Think about it?  How often do we try a new company without a recommendation from someone that we trust?

So what does all of this have to do with your business signage?  Well, according to the following statistic, 75% of your customers think it has a whole lot to do with signs.

Business Sign Statistics #3: “Three out of four consumers saying they have told someone about a store based simply on its signage” (Source).

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Most businesses are already well aware of the fact that a customer will make a decision whether or not to continue working with you based on their overall experience.  This is why we go above and beyond to make their time at our company the best we possibly can from the friendly greeting as soon as they enter our building to the follow-up calls after they have used our services to make sure we did everything for them we possibly could.  For example, Trader Joe’s actually delivered food to an elderly man who was snowed in after his daughter called worried that he would not have food to endure the storm.  Delivery is not a part of their service.  Talk about amazing customer service! (Read more about other amazing customer services here).

With a quality, custom sign (see what a gold leaf sign can do for your business), you are Landmark Signs Quotesadding to the customer’s experience from the very start. However, you will never have a chance to impress your customers with your stellar service if they do not give you a try.  For many consumers, their first impression of you is you store front sign, monument sign, or pylon sign (more on that in next week’s blog).    Before they even have the chance to speak with you, they may have already made a decision about your services based solely on your sign.  A poorly-made sign (read more about that here) reflects on the quality of your service.

It is essential that we, as business owners, utilize every resource we have available to create the best customer experience possible, and that starts with our sign.

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Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, Advertising, Business, Customers, Gold Leaf Signs, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Poor Signage Deters Customers

Why Do Signs Matter_ Business Sign Statistics - Poor Signage Deters Customers by Landmark Signs.png

“Customer service is the new marketing.” – Derek Sivers, CD Baby

oldtimer-60521_1280The role of salesmen and marketers has radically transformed over the last century and a half.  For instance, the Industrial Revolution was a time when consumers had the opportunity to buy many products, rather than having to make them themselves.  It was also a time where there were few competitors, so businesses did not have to put a whole lot of effort into convincing their customers that they were the best.  A business’ main focus during this time was their production, not their customer.

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Right around the turn of the century and into the 1940’s, competition in the business world increased.  And the focus turned from producing to branding.  Companies took advantage of the newer technologies like the radio, television, and phone to reach their consumers. While the goal was to convince their customers that they were the best, the customers themselves were still not the main focus. Building the ideal brand was the top discussion around the conference room table.

smartphone-1445489_1920Fast forward to today and not only do businesses have to compete with innumerable competitors, we also have to recognize that our consumers are now the ones in control.  Because they can access information anytime they want through social media and the internet, harassing them with phone calls, emails, and TV ads only alienate them. Jingles won’t do the trick, no matter how catchy.  They do not need more information coming at them trying to convince them that our service or product “Cannot be beat!” Instead, they rely on their own impressions, and the impressions of their friends, to determine whether or not to give a company a try.

The focus of any successful business should not be solely on creating a better product or building a stronger brand.  In today’s marketing industry, it is vital that the customer not only be taken care of, but actually listened to.

Last week we learned that 68% of customers see a direct correlation between a company and its sign.   That is two of out every three customers!  What can be gained from this insight is that a sign is an absolute necessity for any serious business.  Today, we will learn that not only do customers connect the dots between your business and your signage, they also might not even step foot in your door if they do not like what they see.

Business Sign Statistic #2: “Poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (Source).

It is hard to argue that a sign is not necessary, especially after looking at last week’s blog and the statistics.  However, some companies just stop there.  And really who can blame them.  With all the costs it takes to run a successful company – supplies, advertising, employees – businesses are always looking for ways to cut costs.  Sometimes this can make the difference between being able to pay all of your employees and having to let go of a member of your business family. Being a business ourselves, we understand the importance of staying within the budget.

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But as the numbers suggest, your n, should not be on the place where you spend as little as possible.  In fact, since we see that over half of your consumers are less likely to give your business a chance if your sign is poorly made, really, you can’t afford to be cheap with signage.  You have got to make the best first impression possible and for many of your potential customers, your sign is their first impression of your company and how it operates.

We take the time to buy a nice suit, keep a nice haircut, and smile whenever we meet a new customer all in the effort to make the best first impression.  The same attention to detail and quality should be put into your business signs. Investing in a quality sign is an investment in your business.  Not only does putting in the extra effort into a top business sign means that your sign will require less maintenance and last a lot longer (we’re talking 10 years), it will also send the message to your customers that you are the best, you take your business seriously, and you are willing to put in the effort required to produce quality.

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Leave it to the sign experts to get your customers in the door with a premium sign.  Once they step inside, we are confident that you can take it from there.


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Copyright Landmark Signs Inc 2018

Advertising, Business, Customers, Directional Signs, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

SlideShare Presentation: Five Creative, Practical Signs Solutions For Your Company

Advertising and marketing are extremely powerful and important tools that every business should utilize in the most effective way possible.  The way to make the most permanent, impressive impact in this area of expertise is signage. However, the term “signage” can be a little vague and could mean a variety of different things.  For companies who know that they need to use originate, renovate, or expand their sign needs but struggle with knowing which type of signage is best, I have compiled a list of the 5 most effective sign types and why they might work best for you and your growing company.

 

Retail  Signs

Retail Signs can be lit by neon, but they can also be illuminated by LED.  Not only can both of these lighting options be lit in a standard-lit through method, but they can be used to display halo lighting, standard lit through with halo lighting, and neon can even provide exposed neon lighting.  See examples of each lighting option below.

All of which, depending on the message you are trying to convey to your customers, can be custom designed to make a beautiful and powerful product to place proudly over your store, office or building.  Retail Signs are a great option for those that want to make a beautiful, bold statement that will literally draw customers right to your door.  These signs are especially helpful when a company is located right on the street and desire to get noticed even during the evening and night hours.  They can be placed on high-rise buildings as well.  Plus, for those who want to have an illuminated sign placed above their door but do not want to overwhelm their clients with too much attention, halo-lighting is a classy and subtle choice for your Retail Signs.

 

Lobby Signs

Another type of signage that makes an impression to customers literally in your store or office is Lobby Signs.  Lobby Signs are the informational signs that can be installed on the interior walls of your office, artistically and confidentially displaying your company name.  Although these signs can be illuminated, they are usually not lit because it is best to keep Lobby Signs understated and delicate.  When deciding what type of material to make your Lobby Sign out of, choose from several high-quality materials like metal, acrylic finished with baked enamel paint or even gold leaf (a personal favorite of mine)!

Lobby Signs give the impression of dependability and elegance of your company when clients enter your office.  They also let people know that you are here to stay and can be made in a way that shows the permanence and reliability of your company.  They are ideal for corporate offices, retail stores and even restaurants and assist with identification making them a practical option, but most importantly they can establish your company as important, trustworthy and permanent.

 

Directional Signs

Directional Signs are essential for any space that has several buildings and suites.  These are the types of signs that point the way to parking entrances, a particular office, identify the names of the building, and are overall used to make your property more navigatable for clients.  There are many options for the look of Directional Signs; they can be created out of sandblasted wood, carved wood, stone, metal & much more.  Able to be made out of many different materials with a variety of color choices, beautiful and attractive Directional Signs can be custom-made to enhance your property and make it easy for your customers to come to you!

When clients are trying to find you, nothing can be more frustrating than arriving somewhere with several buildings and offices that are not properly identified.  Driving or walking around with little knowledge of how to find your company or a particular suite can leave your clients with a bitter taste in their mouth, already irritated before you have even had the chance to talk with them in person.  This is why it is extremely important to make getting around your property as easy as possible with Directional Signs.

 

Monument Signs

Monument Signs are a permanent and substantial way to advertise your business at street level. They can be substantially constructed of materials such as aluminum, steel, concrete, stone and other long-lasting components. They can also be illuminated externally or internally with neon, fluorescent or LED lighting options in creative ways that will get your sign noticed even at night!

When Wall Signs don’t have the visibility your growing company needs, Monument Signs are an often over-looked option to let customers locate you from the street.  They are also helpful when there are several tenants in a piece of property that would like to be identified in a manner that draws the attention of passers-by.  Monument Signs can quite literally turn your marketing strategy into more than just a sign, they can literally become a landmark of your company.

 

 Pylon Signs

When people think of the most dependable, impressive type of sign, Pylon Signs are usually the first sign that comes to mind.  Like Monument Signs, they are a great option when your Wall Signs do not have the exposure you desire.  Furthermore, they are perfect for letting your customers know where you are from afar and ideal when you have the opportunity to draw attention of those driving by on freeways.

With a Pylon Sign from Landmark Signs, take your company to new heights with a sign mounted in the air 15 feet or sometimes as high as 100 feet! Pylon Signs are the most substantial and impressive sign product you can choose and usually have internal illumination options. To impress and attract clients, there is no better sign option than a Pylon Sign.

Choosing a Sign Type

Knowledge is empowering and can enable to use the tools you have been given the most efficiently.  Choosing a sign that best fits not only your company but with clients as well can be the different between getting the sale or getting passed by.  Do everything you can to display the right message and advertise the way you want, starting with the type of sign your company uses.

For more information about different sign types, their functionality, and what sign is best for you go to www.landmarksignsinc.com.

© Landmark Signs Inc. 2014

Advertising, Business, Marketing

A Sign Becomes a Key to the Past

A couple of months ago, Landmark Signs made a trip up to Sacramento to put up a First American sign, a Channel Letter Sign with halo lighting.  Because we are avid travelers, once our sign was installed and we realized were ahead of schedule, we decided to go explore some of the surrounding areas a little bit, deciding to turn our work trip into a mini road trip as well.  It wasn’t long before we turned down a little road off interstate 160 and were intrigued by this neon sign we came across that read “Chop Suey”, pointing down to the street below.  From the looks of it, it appeared to be old, possibly very old since neon signs were first used as early as 1937. Upon closer inspection we discovered not only an antique sign, but a 3-street town that once house was established in 1915 by Chinese immigrants who moved there after a fire had destroyed their previous town: the town of Locke.

We really couldn’t believe our luck, not only did we come across a unique and interesting sign, one that piqued our interests and inspired ideas and enthusiasm for our work, but we also came across a whole other world that we never knew existed.  It felt like a portal to a secret world, full of past lives and stories that we might never have the pleasure of hearing.  Walking down the main street, much of the buildings were deserted, dilapidated, abandoned or simply too old to really paint a clear picture of the town’s history.  So we made our way to the visitor’s center, a restored building that was once the town’s boarding house.  Inside, we were treated to a tour of the house, a detailed history of Locke (originally Lockeport), and images upon images of the people and buildings of old.  Some of my favorites were images of an all-women’s basketball team and two young women from the 1920’s dressed as flappers standing in front of the theater.

Also, upon further investigation, we found an image of the building the “Chop Suey” sign was pointing to that was taken in 1939.  Although, because of the layout of the town (there is a street a level up with the upstairs portions of the shops, where we found the sign, while the mains street is one level down) we weren’t able to see the sign in that image, it lead us to believe that it is very likely that the sign we found is at least as old as the photo, how exciting!

As we discovered, there is so much more to a story than what meets the eye.  What started out as a work trip became a pleasant memory and a journey into the past, one filled with stories and images that we might never have discovered if we hadn’t been curious about that little “Chop Suey” sign.

© Landmark Signs Inc. 2015

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Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

Uncategorized

Solar-Powered Signage

Soslar-powered Sign

In the sign industry, sometimes a client comes to us with the desire to do something out of the ordinary that is also cost-effective and long-lasting.  For a sign to be unique, affordable, and durable it takes a bit of ingenuity and creativity.  That is exactly what the Sign Specialists Corporation project did with the solar energy Monument Sign they designed.  As sales executive Sean Baldwin said, “I was looking at design elements that provided more of a ‘green’ feel, so I pitched the idea of an illuminated sign made with aluminum and glass, and fueled entirely by solar power.” (sdmag.com)

As we have learned in the past few series of blog, a sign company saying they can create a sign powered by the sun, is much different than actually being able to complete this project.  Seeing a sign through from the conceptualization process all the way to the installation phase is what sets sign companies apart.

It was important that this Solar powered Monument Sign be lit up at night, especially since during the winter hours it gets dark when businesses are still open and potential customers are commuting back home.  Sign illumination is extremely important.  So it needed to be a sign that could gather enough energy from the sun in the day to shine brightly in the night.  In order to make sure of this, Jeff Sherman, the VP of Operations, understood that “we would need about 205 watts for five hours of lighting and we had to find the right LEDs that we could would work with and give us the deep illumination that was needed. Then the next step was to figure out all the wiring that would be involved. It was an education for us every step of the process. There was no blueprint how to do this” (sdmag.com).

What is so exciting about signage is that there are many times customers come with exciting ideas that they want us to make happen.  These are opportunities for those in the sign industry to do something innovative, and to really get there hands in there and create.  Which, is one of the reasons Landmark Signs went into the sign business in the first place and why we love what we do.  Signage is so much more than just nuts and bolts, it is truly works of art that are being fashioned.  And while we want out masterpieces to reflect well on ourselves, the point of signage is for us in the sign industry to create displays from behind the curtains, while the clients we work for take in the applause and shine.

To read more about this sign project, click here.

For your own sign that can become art, email Landmark Signs.

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© Landmark Signs Inc. 2015