5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

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Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

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Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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3. Our Featured Projects, 4. About Landmark Signs, Advertisting, Business, Customers, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Customers Refer Based on Signage

Why Do Signs Matter_ Business Sign Statistics - Customers Refer Based on Signage

 

“Word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

In last week’s blog, we briefly touched on the changing role of the marketer from production centered businesses to brand-based strategies and finally to today’s modern consumer-focused industry.

The current consumer is sharp, savvy, and even slightly suspicious of your company initially.  There pexels-photo-696218 (1)are many unfortunate instances of businesses making promises to their customers and failing to keep them. In the past, many were powerless to do anything about it because of limited choices or the lack of a platform to express their upsetting experience.  But the tides have turned and now a customer not only has the place to vent their frustrations for all to see (Yelp-a business’s best friend or worst enemy ), they also have more options than ever before.  Which also means that you have more competition than ever before.

pexels-photo-331989.jpegToday, the customer is in charge.  Gone are the days of the door-to-door salesman, the convincing catchy jingle (at least not the ones we wish were not stuck in our heads; most of them are worse than the small world song), and intrusive sales calls (why do they always come during dinner?).  They decide if they want to learn about your business, try your business, and whether or not they will recommend it (or strongly advice against your services) to their friends and family.

Think about it?  How often do we try a new company without a recommendation from someone that we trust?

So what does all of this have to do with your business signage?  Well, according to the following statistic, 75% of your customers think it has a whole lot to do with signs.

Business Sign Statistics #3: “Three out of four consumers saying they have told someone about a store based simply on its signage” (Source).

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Most businesses are already well aware of the fact that a customer will make a decision whether or not to continue working with you based on their overall experience.  This is why we go above and beyond to make their time at our company the best we possibly can from the friendly greeting as soon as they enter our building to the follow-up calls after they have used our services to make sure we did everything for them we possibly could.  For example, Trader Joe’s actually delivered food to an elderly man who was snowed in after his daughter called worried that he would not have food to endure the storm.  Delivery is not a part of their service.  Talk about amazing customer service! (Read more about other amazing customer services here).

With a quality, custom sign (see what a gold leaf sign can do for your business), you are Landmark Signs Quotesadding to the customer’s experience from the very start. However, you will never have a chance to impress your customers with your stellar service if they do not give you a try.  For many consumers, their first impression of you is you store front sign, monument sign, or pylon sign (more on that in next week’s blog).    Before they even have the chance to speak with you, they may have already made a decision about your services based solely on your sign.  A poorly-made sign (read more about that here) reflects on the quality of your service.

It is essential that we, as business owners, utilize every resource we have available to create the best customer experience possible, and that starts with our sign.

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Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, Advertising, Business, Customers, Gold Leaf Signs, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Poor Signage Deters Customers

Why Do Signs Matter_ Business Sign Statistics - Poor Signage Deters Customers by Landmark Signs.png

“Customer service is the new marketing.” – Derek Sivers, CD Baby

oldtimer-60521_1280The role of salesmen and marketers has radically transformed over the last century and a half.  For instance, the Industrial Revolution was a time when consumers had the opportunity to buy many products, rather than having to make them themselves.  It was also a time where there were few competitors, so businesses did not have to put a whole lot of effort into convincing their customers that they were the best.  A business’ main focus during this time was their production, not their customer.

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Right around the turn of the century and into the 1940’s, competition in the business world increased.  And the focus turned from producing to branding.  Companies took advantage of the newer technologies like the radio, television, and phone to reach their consumers. While the goal was to convince their customers that they were the best, the customers themselves were still not the main focus. Building the ideal brand was the top discussion around the conference room table.

smartphone-1445489_1920Fast forward to today and not only do businesses have to compete with innumerable competitors, we also have to recognize that our consumers are now the ones in control.  Because they can access information anytime they want through social media and the internet, harassing them with phone calls, emails, and TV ads only alienate them. Jingles won’t do the trick, no matter how catchy.  They do not need more information coming at them trying to convince them that our service or product “Cannot be beat!” Instead, they rely on their own impressions, and the impressions of their friends, to determine whether or not to give a company a try.

The focus of any successful business should not be solely on creating a better product or building a stronger brand.  In today’s marketing industry, it is vital that the customer not only be taken care of, but actually listened to.

Last week we learned that 68% of customers see a direct correlation between a company and its sign.   That is two of out every three customers!  What can be gained from this insight is that a sign is an absolute necessity for any serious business.  Today, we will learn that not only do customers connect the dots between your business and your signage, they also might not even step foot in your door if they do not like what they see.

Business Sign Statistic #2: “Poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (Source).

It is hard to argue that a sign is not necessary, especially after looking at last week’s blog and the statistics.  However, some companies just stop there.  And really who can blame them.  With all the costs it takes to run a successful company – supplies, advertising, employees – businesses are always looking for ways to cut costs.  Sometimes this can make the difference between being able to pay all of your employees and having to let go of a member of your business family. Being a business ourselves, we understand the importance of staying within the budget.

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But as the numbers suggest, your n, should not be on the place where you spend as little as possible.  In fact, since we see that over half of your consumers are less likely to give your business a chance if your sign is poorly made, really, you can’t afford to be cheap with signage.  You have got to make the best first impression possible and for many of your potential customers, your sign is their first impression of your company and how it operates.

We take the time to buy a nice suit, keep a nice haircut, and smile whenever we meet a new customer all in the effort to make the best first impression.  The same attention to detail and quality should be put into your business signs. Investing in a quality sign is an investment in your business.  Not only does putting in the extra effort into a top business sign means that your sign will require less maintenance and last a lot longer (we’re talking 10 years), it will also send the message to your customers that you are the best, you take your business seriously, and you are willing to put in the effort required to produce quality.

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Leave it to the sign experts to get your customers in the door with a premium sign.  Once they step inside, we are confident that you can take it from there.


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Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, Business, Monument Signs, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Reflect Quality of Business

Why Do Signs Matter_ Business Signs Statistics - Signs Reflect Quality of Business

We can debate about which type of signage is best – a store-front sign, a Monument sign, a Pylon sign – and where a sign should go – above your door, along the street, inside your office– but there is one thing that we, here at Landmark Signs, believe is not up for debate: that signage is an absolute necessity for any serious business.  And there are oh so many reasons why this is true: signs make it easier for people to find you, signs let your customers know that you exist, signs market your business without you having to lift a finger.  The list goes on and on, and believe me, we have this list memorized by heart.

But of course we are going to say that, right?  You don’t work in the sign industry for over 40 years without having a serious appreciation for signage.  It is literally in our blood, and our family, with our own owner first learning the trade from his father and then passing it down to his own children.  Wouldn’t you say that might make us a little biased?  Why should you listen to us?

The good news is you don’t have to. We can save our breath and you can save your ears…and time…and energy, because sign salesmen, am I right?  Research has been done asking the consumer directly what they think about signage, its importance, and why (or even if) signs matter.

Over the next few blogs, we will break down some of these enlightening statistics so you, as a business owner, can do what you do best: listen to your customers.  After that, we leave it to you.

Business Sign Statistic #1: “More than two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of its products or services” (View Source).

­Yep, you read that correctly.  A whopping 68% of consumers see the business sign above the door as a direct reflection of the business inside the door.  That means that 2 out of every 3 customers are judging your company based on the sign.  Which means that you could lose 2 out of every 3 customers if they do not like that they see.

It almost seems surreal.  What does a sign have to do with the quality of a business?  Yes, it lets a customer know that the business is there, but isn’t that enough?  You might even be thinking that a sign is really just an inanimate object that my business didn’t design, manufacture, or install.  It tells nothing of how well we treat our customers, how valuable the service we provide is, or the quality of our product.  It has absolutely nothing to do with my actual business.

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But the numbers clearly display that customers feel differently.  And any successful business knows that the customer is always right.  But, even if you are a business that rejects this philosophy, the reality is that a happy customer means repeat business not only from the client, but most likely the new business they bring in when they tell their friends how great you are.  At the end of the day, these customers are paying the bills, and companies cannot risk potentially losing a client, or having them not even step in the door, because of your lack of quality signage.  Let them learn about the quality of your business by impressing them first with the quality of your sign.

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Advertising, Business, Customers, Directional Signs, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

SlideShare Presentation: Five Creative, Practical Signs Solutions For Your Company

Advertising and marketing are extremely powerful and important tools that every business should utilize in the most effective way possible.  The way to make the most permanent, impressive impact in this area of expertise is signage. However, the term “signage” can be a little vague and could mean a variety of different things.  For companies who know that they need to use originate, renovate, or expand their sign needs but struggle with knowing which type of signage is best, I have compiled a list of the 5 most effective sign types and why they might work best for you and your growing company.

 

Retail  Signs

Retail Signs can be lit by neon, but they can also be illuminated by LED.  Not only can both of these lighting options be lit in a standard-lit through method, but they can be used to display halo lighting, standard lit through with halo lighting, and neon can even provide exposed neon lighting.  See examples of each lighting option below.

All of which, depending on the message you are trying to convey to your customers, can be custom designed to make a beautiful and powerful product to place proudly over your store, office or building.  Retail Signs are a great option for those that want to make a beautiful, bold statement that will literally draw customers right to your door.  These signs are especially helpful when a company is located right on the street and desire to get noticed even during the evening and night hours.  They can be placed on high-rise buildings as well.  Plus, for those who want to have an illuminated sign placed above their door but do not want to overwhelm their clients with too much attention, halo-lighting is a classy and subtle choice for your Retail Signs.

 

Lobby Signs

Another type of signage that makes an impression to customers literally in your store or office is Lobby Signs.  Lobby Signs are the informational signs that can be installed on the interior walls of your office, artistically and confidentially displaying your company name.  Although these signs can be illuminated, they are usually not lit because it is best to keep Lobby Signs understated and delicate.  When deciding what type of material to make your Lobby Sign out of, choose from several high-quality materials like metal, acrylic finished with baked enamel paint or even gold leaf (a personal favorite of mine)!

Lobby Signs give the impression of dependability and elegance of your company when clients enter your office.  They also let people know that you are here to stay and can be made in a way that shows the permanence and reliability of your company.  They are ideal for corporate offices, retail stores and even restaurants and assist with identification making them a practical option, but most importantly they can establish your company as important, trustworthy and permanent.

 

Directional Signs

Directional Signs are essential for any space that has several buildings and suites.  These are the types of signs that point the way to parking entrances, a particular office, identify the names of the building, and are overall used to make your property more navigatable for clients.  There are many options for the look of Directional Signs; they can be created out of sandblasted wood, carved wood, stone, metal & much more.  Able to be made out of many different materials with a variety of color choices, beautiful and attractive Directional Signs can be custom-made to enhance your property and make it easy for your customers to come to you!

When clients are trying to find you, nothing can be more frustrating than arriving somewhere with several buildings and offices that are not properly identified.  Driving or walking around with little knowledge of how to find your company or a particular suite can leave your clients with a bitter taste in their mouth, already irritated before you have even had the chance to talk with them in person.  This is why it is extremely important to make getting around your property as easy as possible with Directional Signs.

 

Monument Signs

Monument Signs are a permanent and substantial way to advertise your business at street level. They can be substantially constructed of materials such as aluminum, steel, concrete, stone and other long-lasting components. They can also be illuminated externally or internally with neon, fluorescent or LED lighting options in creative ways that will get your sign noticed even at night!

When Wall Signs don’t have the visibility your growing company needs, Monument Signs are an often over-looked option to let customers locate you from the street.  They are also helpful when there are several tenants in a piece of property that would like to be identified in a manner that draws the attention of passers-by.  Monument Signs can quite literally turn your marketing strategy into more than just a sign, they can literally become a landmark of your company.

 

 Pylon Signs

When people think of the most dependable, impressive type of sign, Pylon Signs are usually the first sign that comes to mind.  Like Monument Signs, they are a great option when your Wall Signs do not have the exposure you desire.  Furthermore, they are perfect for letting your customers know where you are from afar and ideal when you have the opportunity to draw attention of those driving by on freeways.

With a Pylon Sign from Landmark Signs, take your company to new heights with a sign mounted in the air 15 feet or sometimes as high as 100 feet! Pylon Signs are the most substantial and impressive sign product you can choose and usually have internal illumination options. To impress and attract clients, there is no better sign option than a Pylon Sign.

Choosing a Sign Type

Knowledge is empowering and can enable to use the tools you have been given the most efficiently.  Choosing a sign that best fits not only your company but with clients as well can be the different between getting the sale or getting passed by.  Do everything you can to display the right message and advertise the way you want, starting with the type of sign your company uses.

For more information about different sign types, their functionality, and what sign is best for you go to www.landmarksignsinc.com.

© Landmark Signs Inc. 2014

2. Which Sign Type Should I Choose?, Advertising, Channel Letter Signs, Customers, Design, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, Window Graphics

Which Sign Type Should I Choose? Window Graphics

Gold Leaf & Chipped Glue Window Display

First impressions can tell you a lot about a person.  For example, someone’s name can tell you about his or her parents in the name that they chose and possibly a person’s cultural background.  How they introduce themselves can give you more information too.  Is this individual confident?  Is he shy?  Is she outgoing?  Furthermore, how does this person dress?   Is he or she fashion conscious?  Or is that individual more business minded and professional?

As helpful as these first impressions are, they may or may not be accurate.  It is in the details, the information we learn as we get to know a person even better that confirms or disaffirms our initial impression.  Sometimes, we come to find that we were spot on.  This person is very much like who we originally assumed them to be.  But more often than not the details we learn about a person after that first impression,  surprise us or greatly expand upon that person we thought we had all figured out.

The same can be said of signage.  That Channel Letter Sign above your store, the Monument Sign by the street, or the Directional Signage around your property are usually the first impression a customer will have about your company.  It tells a client what your company name is and the design of that signage reflects your business’ priorities.  But where do the details come in?  These types of signs do not generally give you the chance to tell a potential customer about specific details.  That is where Window Graphics come in.  Let’s learn more about this sign type:

Large Advertising Space

Windows are usually a large surface ideal for advertising; display your company name, logo, store hours, motto, or more information with Window Graphics.

Variety of Materials

Window Graphics are available in a wide variety of materials and can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.

Affordable Signage

Depending on what materials you use, Window Graphics are not only a convenient place to advertise, but they can also be a relatively inexpensive way to get your message across.

It’s all about the details.  And windows are an ideal and convenient location to advertise your business and its details.

Window Graphics can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.  With a Landmark Signs Window Graphic, you can advertise conveniently and creatively for an affordable cost.  Confirm the already positive impression you have already left through your Monument Signs, Channel Letter Sign, or Directional Signs.

Call Landmark Signs to learn more about your Window Graphic options!

Or call us at (714) 637-9900!

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2. Which Sign Type Should I Choose?, Business, Customers, Dimensional (3D) Signs, Directional Signs, Signage

Which Sign Type Should I Choose: Directional Signs

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A potential client drives up to your property already considering doing business with your company (he made the trip to visit you; he is interested).  He arrives a few minutes early to make sure they have enough time to find your office.  Suite 205, your receptionist told him. The only problem is that when your receptionist told him the suite, she failed to give him the very specific instructions required to find your office because she had another client on hold and three people in the waiting room.  So now this potential client has to navigate through your property on his own.  And 15 minutes later, after having entered three incorrect building, frustrated, late, and slightly embarrassed, he finally manages to make it to your office.  Only now, his interest has waned.  Because, your company has already failed to take care of him by making him find you instead of you coming to him.  Why would he trust you to take care of him in the future?

One of the easiest ways to solve this dilemma is through Directional Signage.  While it is not considered the most glamorous of signs, it is one of the most necessary.  And, at Landmark Signs, we create custom Directional Signage so that it not only makes your office or building easy to find, it can also complement your property.  Let’s look at a few reasons why Directional Signs are a great choice.

Enhances your Property

With Landmark Signs, you can work with our professional design team to produce Directional Signs that enhances your property and complements the look your business has already established.

Easily Directs Customers

For large complexes & those with multiple buildings, Directional Signs are needed to make your property navigable for your customers.  Don’t make your customers come to you.  With Directional Signs, you can come to them.

Assortment of Materials

With a variety of materials available, Landmark Signs can create Directional Signs out of sandblasted wood, carved wood, stone, metal & much more!

Directional Signs are intended to help your customers navigate around complexes when in the car or on foot, which is an extremely important impression to make upon your clients.  Able to be made out of many different materials with a variety of color choices, Landmark Signs can custom-create beautiful and attractive Directional Signs to enhance your property and make it easy for your customers to come to you! For Directional Signs, contact Landmark Signs today!

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© Landmark Signs Inc. 2015

Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertising, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? 3D Signs

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There are many sign types available for customers considering obtaining a sign, with a variety of materials, colors, lighting options, style, and design to choose from.  This can be extremely overwhelming for a business owner who is aware of the importance of signage and that they need one, but does not know which sign type (or types) will reflect well upon their establishment.  There are many sign types, some of the most common being Monument Signs, Channel Letter Signs, and ADA Signs.

Furthermore, going to a sign company’s website can introduce them to an ever grander array of choices. Which may very well open his or her eyes to brand new options and inspire a different way of thinking about signage.  However, this can also add even more of a stress, as they navigate through the products wondering which sign type to choose.

Our website makes this more convenient as each product lists what makes it an ideal choice for our customers. We wanted to make sure that our blog achieves this as well by further exploring the different sign types.

Today we will take a look at 3D Signs.

Simple and elegant 3D Signs are an ideal sign choice for above the store on in the lobby.  Learn why else your company can benefit from a 3D Sign.

It is Dramatic Signage

Bold and innovative, 3D Signs make a dramatic impact, impressing passers-by and encouraging customers to come right to your door.

There are a Variety of Material Options

With Landmark Signs, 3D Signs can be made out of acrylic, metal, stainless steel, finished with Gold Leaf and even more.

They Display Dimension and Perspective

Adding perspective and dimension with 3D Signs creates depth, making your sign interesting and innovative.

So why should you choose a 3D Sign for your company or business?  At Landmark Signs, we want to help our clients make a big impact as their first impression, which is why we offer 3D Signs that are sure to get you noticed, bringing clients right to your door.  With an array of options including Dimensional Lobby Signs, Channel Letter SignsGold Leaf Signs, & much more, our 3D Signs are perfect for adding dimension and a dramatic presence.  Stand out from the rest of your competition with a 3D Sign that Landmark Signs can custom create to display dependability and excitement!

Call Landmark Signs today to learn more about our 3D Signs! 949.637.9900

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Uncategorized

Which Sign Type Should I Choose? ADA Signs

There are many different types of signage.  Some signs, like Channel Letter Signs or 3D Signs, serve to tell a customer exactly where a business is located.  Others, like Monument Signs are meant to let clients know about a company’s location when a business is located in a center with many other businesses.  Gold Leaf Signs can be multi-functional, but generally are chosen by company’s who want to reflect class and elegance.  ADA Signs and Directional Signs are meant to direct customers to a business and help them get around once they are inside.

With so many sign options, it can be difficult to determine which sign would be the best fit for a company.  Sometimes, companies need more than one sign type.  But which ones?  And why?  What sign type will make the most sense for my company while also sending a message that accurately represents who we are and what we do?  At Landmark Signs, it is part of our job to make sure that you have these questions answered.  With over 35 years of sign expertise, we take the time to get to individually know each company we work with to make sure the sign choices they make are the right ones.  While we look forward to this one-on-one consultation, we also decided to begin a blog series that will give companies looking for signage an idea of what might be best for their company.

This week we are starting out with ADA Signs.

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Landmark Signs ADA Sign

Why ADA Signs? 

ADA Signs are the types of signs that are chosen to meet very specific needs.  Many buildings are required by Federal and State laws to have ADA Signs.  Even if laws do not require a building to have ADA Signs, it is important to take care of the needs of the clients entering your buildings.  And making a business more navigable for customers who are disabled shows those customers that you care about them.

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Landmark Signs Custom Design ADA Signs

What are the Design Options?

ADA Signs can be made of a variety of materials.  This includes various types of medals, woods, plastics, and even more.  Not only that but the color options for this material and the lettering is numerous.

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Landmark Signs Acrylic ADA Sign

Did you know?

Many people assume that ADA Signs have to look a certain way that is the law requires.  What this typically translates to in people’s minds is boring and inspirational.  It’s true that there are several aspects of the ADA Sign look that are required and cannot be changed.  For examples the braille must be in a certain place on the sign.  But what many people do not realize is that many of these aspects are customizable.  Color, letter, sizes, and symbols are just a few of the qualities that can be designed to reflect what is unique about your company.

To learn more about ADA Signs, check our ADA blog series or email us for your own ADA Sign.