2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 4

“There’s barely a product or service on the market today that customers can’t buy from agreement-3489902_640.jpgsomeone else for about the same price, about the same quality, about the same level of service and about the same features.” This insight provided by Simon Sinek, author of Start with Why tells us that although you may offer a wonderful service or product, chances are what you are offering is not unique. 

This may be discouraging for employees and employers alike, but it doesn’t have to be. In fact, it can provide you with a clue as to why your customers come to you and continue to come to you in the first place. 

One saleswoman sat down with a potential client and explained the services that their company offered, how they could help that client, and how the services would make a difference for him. However, the conversation was not just a list of details and services. It was more than just making a sale, getting a commission, or adding another customer to the list. More than anything the saleswoman focused on making friends with the customer and genuinely caring about who they were and what they needed. At the end of the conversation, the customer looked at the saleswomen and said, “I want to work with your company. It’s not because of your services or your prices, it’s because of you.”

What does this story tell us? Well, like Sinek’s analysis, this story too tells us where to look for why our customers work with us. You see, with customers it’s all about the connection. 

Problem

While this understanding can make a difference, just having this knowledge is not enough. It must be applied. When customers are in the store, there are some simple ways to make this connection. Just read any number of inspirational books like How to Win Friends and Influence People or How I Raised Myself From Failure to Success in Selling for a number of powerful in-person tools. 

But what about those who have yet to cross your threshold? What about those pulling up to your store or business for the first time? 

Solution

If customers don’t believe in you,Chris Brady, New York Times bestselling author, CEO, and speaker advises that in order to connect with your customers, you must figure out their problem and sell them the solution to their problem. How do you do this? Well, he says that step one of selling your solution is selling yourself. They have to believe in you and that you know what you are doing. If customers don’t believe in you, they certainly won’t believe in your product. 

How Can Sign Solve This Problem?

first american title company lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

A top sign can improve your branding by showing that you are credible, knowledgeable, and dependable making it easier to connect with your customers. Let’s see how:

Signage: Connects with Customers

Martin Luther King Jr Pole Sign
The Martin Luther King Jr. Sign by Landmark Signs Inc.

If it’s important to sell yourself, then you have to make sure that everything about your company echoes that your company is valuable. Signs can tell a story of who your company is and what it values. Like we have discussed before, each sign type sends a different message. And if you have the right sign, your sign can send virtually any message you want. You can show that you are an expert in your field, that you are trustworthy and reliable, that you are caring and kind, and a variety of other messages that will directly connect with customers. 

How important is signage in connecting with customers? A recent study showed that a large majority of your business will come from within 5 miles of your store. Furthermore, if found that “the average person will see your sign about twice per day, or about sixty times a month.” That’s sixty chances a month to make a connection with your customers! Opportunity after opportunity to show customers what your business stands for.

Zae's Boutique Business Sign
Zae’s Boutique Business Sign by Landmark Signs Inc.

Take a second and put yourself in the perspective of a consumer. Now, go stand outside and look at your sign. And when you do, ask yourself, what would I think of this business based solely on its sign? Would you trust them? Do they look like experts? Do they care about their customers? Or does the sign make you feel like the business is flaky, cheap, or unreliable? If so, that’s sixty negative impression made on customers every month. Or, if you don’t have a sign at all, that sixty missed opportunities to make a connection with customers!

Conclusion

Using signage to connect with customers is a powerful way to improve your brand. Often, a sign is the first impression your business makes upon customers and can be the deciding factor for whether or not a customer will use you services or buy your products. If you want to improve your own sign of put one up in the first place, call of email Landmark Signs today. 

Landmark Signs

 

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, sales, Sign Type, Signage, small business, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 3

Signage to Solve Branding Business Problems Landmark Signs Inc..pngCredibility is defined as “the quality or power of inspiring belief” (1). Some of the word’s synonyms include believably, honesty, integrity, truthfulness, authenticity, and genuineness. The undercurrent connecting all of these phrases and definitions together for a company is their ability to truly deliver on who they say they are. Whether a company guarantees the best customer service, the number one products, or one-day delivery, a business needs to keep its word every time in order to maintain credibility with their customers. 

Problem

However, this is not always easy to do. Just a quick web search revealed some big name companies, that have some of the worst reputations

For example, Wells Fargo promises on its website that: “We place customers at the center of everything we do. We want to exceed customer expectations and build relationships that last a lifetime” (2). While that may very well be the intention, many one-star reviews reveal otherwise. One customer complained that the bank never has “merchant tellers and the lines are always long. Terrible customer service: (3). 

Another instance of a company with poor credibility is Sears. While it promises on its website for finding jobs to be an “integrated retail company that provides superior value through trusted brands, great products and convenient, reliable services” (4), customer reviews tell a different story. One review said that after her experience she was “done with Sears and I will let all my friends and family know my experience today.” Another claimed that she was “not at all surprised reading about horrible customer service” (5). It seems that, unfortunately, Sears’s poor reputation preceded them.  

The problem with having a hard time living up to a promise is that when a company grows large enough, it can be at the mercy of its employees. And if those employees aren’t dedicated to living up to a company’s vision and promises, then the reputation of the company will suffer. Which, as we discussed in the previous blogs, will affect everyone in the business. 

Solution

achievement-3612401_640.jpgWhile the problem of building or rebuilding a company’s credibility can most certainly not be solved overnight, focusing on maintaining a positive brand identity is certainly a step in the right direction. Last week, we discussed how positive branding can help a company send a clear message about the company. Furthermore, branding can also help display and confirm a company’s credibility.

How Signs Can Solve this Problem

A creative sign that reflect positively on a company’s brand can most certainly impact a company’s reputation and nudge it in the right direction. Let’s take a look at how:

Signage: Displays Company Credibility

It may be hard to imagine how a sign can help send the message of credibility to your customers. However, a recent study found that “more than two thirds (68%) of consumers believe a store’s signage is reflective of the quality of its products and services” (6). That means that two out of every three potential consumers who view your sign, believe that what they see on the outside of your store, will reflect what they see on the inside. 

That’s because for many people, a company’s sign is the first impression that they will have of that business. It’s the first thing that greets them when they pull up into your parking lot or head into your store. And as the old saying goes, you never get a second chance to make a first impression.

There are many signs that can send the first impression of credibility and dependability.

Couture-Salon (1)

For instance, a Monument Sign tells passers-by that your business has longevity and is here to stay. A Gold Leaf Sign shows customers that your company and all its customers are as valuable and solid as gold. And an elegant Wall Sign shows consumers that you have a reputation for class and quality. 

The right sign can help transform your brand by setting a tone of trustworthiness, dependability, and credibility.

Conclusion

One of the founders of our country, Thomas Jefferson is credited with saying that “honesty is the first chapter in the book of wisdom.” If a company and its employees expect to experience long-lasting success, they must first prove that they can be trusted. A company that is establishes itself through false promises might as well have built its foundation upon sand. With a solid base of trust, it is only a matter of time until their walls will crumble. 

Whether you are a new business looking to establish a reputation of trust or long-lasting one looking to rebuild your brand as a credible, using a well-made sign will send the right message about your company from the very start. Call or email Landmark Signs Inc today, to display your company’s credibility. 

Landmark Signs

Landmark-Signs-Channel-Letter-SignExperience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, sales, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 2

document-3268750_640.jpg“The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales.” (1) This means that any job that falls under one of the above categories is directly affected by the success of their marketing department. 

The Problem

However, as we learned in last week’s blog, most B2B companies are struggling with the unity of these departments. For a company to experience continued success, which should be a concern for all employees, this disconnect must be solved.

The Solution

One way by which to achieve this is through branding. According to businessdictionary.com, branding is “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme” (2). And in order to do this successfully, a company must make sure that their brand does all of the following: 

Sends a clear message

Displays company credibility

Connects with consumers

Inspires customers to buy products or services

Encourages customer loyalty (3).

How Signs Can Solve this Problem

A well-made sign has the capability of meeting all of the successful branding requirements. Today, let’s dive in deeper to how signage can be used to send a clear message.

Signage: Sends a Clear Message

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Like any organization or department, a large part of the struggle with sales and marketing unity is due to a lack of or poor communication. Because successful communication requires both the speaker and the receiver to understand the same message, confusion is a common occurrence.  In fact, “Poor communication is frustrating in the workplace and can lead to poor performance, lack of teamwork, low morale and reduced profits” (4). This is true for both the employees within the company and the customers outside of the company.

So, just how exactly can signage come to the rescue? Well, when a company comes together to make a sign purchase, it forces a discussion of what type of message they want to send with that sign. And signs have the capability of sending any number of messages. A Monument Sign tells a story of a business that is substantial and long lasting. A Gold Leaf Sign says that your company is as good as gold and you treat your customers the same way. An illuminated sign can be used to catch the viewers attention and send the message that your business stands out from the crowd. 

Landmark Signs Inc Signs First Impression (1).pngOnce this is established, it is infinitely less complicated to get both your sales and marketing department on the same page about your branding. Your sign sends the first message and makes the first impression upon your customers. Your sales and marketing department merely have to reiterate this message. Whatever is emphasized through your signage, can influence all your marketing strategies and sales tactics moving forward. Once all employees are receiving the same message through the signage, they can then send the same message. This helps employees have a stronger idea of the company’s goals and where they are headed, which most certainly creates teamwork within a company. 

Conclusion

As Abraham Lincoln faced attempting to solve the major problems facing the United checkmate-1511866_640.jpgStates in the 1860’s, he rightfully pointed out that “a house divided against itself cannot stand.” Had he not had the foresight as the leader of this country to solve the problems causing division among our states, who knows where our country would be today or if it would even exist as an independent nation. 

The same goes for any company. If there is not unity within the departments, particularly between sales and marketing, longevity will be unattainable. All employees will be affected when a company struggles. Therefore, it is up to all employees to see that their business is unified. Signs can contribute to this by sending a clear message, a necessity for any successful brand. 

To start taking control of the message your company sends through branding, contact Landmark Signs today for your own sign. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, sales, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 1

digital-marketing-1433427_640Marketing and sales jobs are made to work hand in hand. If the marketers are accomplishing their goals, then salesmen will experience more success and vice versa. However, these two are not usually copasetic the way they were designed to be. Sometimes this is due to corporate decisions (or lack of decisions) that are made. Perhaps it has to do with the company’s culture. Or maybe it is because of a bad manager. Regardless of the reason, the truth remain that division exists in these two fields. In fact,  “a Forrester study found that only 8% of B2B companies have tight marketing and sales alignment” (1). Yikes! That is an extremely low number and is reflective of a disappointing trend. 

Landmark Signs Inc Sales and Marketing.pngFor those employees that are involved in the fields of marketing and sales at their workplace, like we discussed in last week’s blog, you have a choice. Even though the company you work for is most certainly dependent upon your success, you may not have a lot of say in how these departments are run. So, you can put your hands up and think that since you are not the owner, CEO, or even a manager, it’s not really your problem. But as we learned last week, if your company struggles, no jobs are immune from taking the hit right along with the business. The other option is that you can get involved and recognize that your company’s success or lack of success will directly impact you. So you better take this business seriously and help contribute to the positive growth of your company.

The Problem

One of the ways we recommend this is to find solutions for the problems your company is dealing with. As we have already identified, 92% of business to business companies are struggling with maintaining unity between two of their most important divisions. 

The Solution

So how can a business solve this problem? One of the ways is to make sure that both departments are telling the same story to those that they communicate with. In order to do this, of course, everybody has to know what that story is. This is where branding comes in. Author of “Consumer Behavior for Dummies”, Laura Lake, advises that companies “think of branding as though your company or organization were a living, breathing person. Imagine this person explaining who they are, why they’re valuable, and what they specifically have to offer. As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects, and they’ll connect on an emotional level.” She also adds that a good brand will do the following: 

“Clearly deliver a message

Confirm the brand’s credibility in the marketplace

Emotionally connect target prospects with a product or service

Motivate the buyer to make a purchase

Create user loyalty” (2).

How Signs Can Solve this Problem

First American Monument Sign by Landmark Signs Inc.
Monument Sign by Landmark Signs Inc. 

Having been in the sign industry for over 40 years, we have seen signs come to the rescue for many company problems. Our business owner learned the sign trade from his own father the old fashioned way, through hand-painted letters. And even a business investing in this type of signage, whose impact would be low next to some of the top sign technology of today, saw an improvement in their business. What passer-by doesn’t feel something when they drive by and see the sign of their favorite coffee shop or restaurant? A well-made sign can not only send the right message to your consumers, but it can also get your sales and marketing departments on the same page. 

Conclusion

Signs, from Monument Signs to Retail Signs and more, all have the ability to solve the problems that most businesses face. Whether you are an employee that makes major decisions that affect the company or you are merely beginning your journey at that business, caring about how your company does means caring about how you do. Branding is just one area that you can concern yourself with.

Check back in with us next week to learn specifically how your company can use signage to improve branding. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized, What Can Signs Do For My Business?

Notice to All Employees: How to Use Signage to Solve Problems in Business 

In Your Best Interest

Don’t think that because it is not your business, then it is not your business whether or not it succeeds.pngDon’t think that because it is not your business, then it is not your business whether or not it succeeds. You might not be the owner, a boss, or even a manager, but the success of the company you work for directly affects your livelihood. You might be just starting out at the company loading boxes in the warehouse or are still working at the cash register. Regardless, if that company takes a tumble, no one is immune from sustaining an injury or two. 

Looking around, we can see that the business field is fraught with challenges and pitfalls. There is an old statistic that says that many businesses fail within ten years, even more fail within five, and even greater amounts fail within one year. Even if your business, or the business you are working for, has been around for more than ten years, the chance of failure is still existent.

Businesses Are Struggling

In a world full of technology that is constantly changing the way people do business and how consumers make purchases, many mega giants that have been around for decades are crumbling under the pressure. Payless, which has been around for over 60 years, has closed “2,100 of its locations in the United States and Puerto Rico… [and also] plans to shut down its online store… Payless is the latest brick-and-mortar retailer to suffer in the age of Amazon (AMZN), joining Toys “R” Us, Brookstone and clothing store Charlotte Russe” (1). 

In fact, here are a few other major businesses that have had to close many of their stores. Note that each of these stores listed have been in business for over 50 years. 

Abercrombie & Fitch – in business since the early 1900’s

Has already had to close hundreds of their locates and will continue this downward trend by closing three more major stores, including one in New York City. 

CVS – founded in 1963

Has had to close over 70 store locations in order to cut their costs and maintain their business. 

Gymboree – founded in 1976

They have plans to file for bankruptcy a second time and will close 900 of their stores. 

J.C. Penny – founded in 1902

Closed 138 stores in 2017 and will close at least 24 more this year. 

Macy’s – founded in 1851

The oldest store on our list has had to lay off about 5,000 workers as a result of shutting down some of its stores (2). 

As can be seen by the numbers above, it does not matter how long a company has been in business. Any business can struggle and have to close its doors. 

Jobs Lost

Even more powerful than the doors that are closing, are the jobs that are lost. Each one of these stores closing represents thousands of jobs lost. In fact, as of April 2019, more than 41,000 jobs had been lost in 2019 alone as a result of retail stores closing (3). That, of course, does not include the hundreds of thousands of jobs that have been lost in the last several years. 

And guess what? All those jobs lost included managers, salespeople, clerks, stockers, and more. When a business collapses, everyone suffers no matter how high or low up in the company their position is. 

Conclusion

The Groves Custom Monument Sign
Monument Signs by Landmark Signs Inc.

So why do we, a sign company, bother telling you all of this? Well, as a business service oriented company, and business owners ourselves, the achievements of our fellow businesses is an area of concern. We have written many blogs directed at business owners, some helping owners avoid making common sign mistakes, others focused on using signage to compete with Amazon, and other still meant to encourage owners to use signs to solve major business owner problems

However, if all employees take personal responsibility for the success of the business they work for, then they have an advantage over many other companies. Of course, management and the ownership is responsible for inspiring this in their employees through strong leadership. But there is no guarantee of this. Despite the leadership or lack of it in upper management, it is in everyone’s best interest to care about the fate of their business no matter what their position. 

Signage is one way to inspire the success of a business and its employees. We hope this introduction blog helped all our readers to see the importance of caring about the place they work for. Check in with us next week to learn specifically how signage can make a positive impact on a company that all employees can care about. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Design, Marketing, Sign Type, Signage, small business, Uncategorized, Window Graphics

Top 5 Window Signs Part Two – Each Sign Tells A Story

Windows provide an additional, easy to use space for business owners to advertise theirshutters-669296_640 company’s name and their services. People often overlook this opportunity by either not utilizing the space at all or by sticking to the basics and not thinking more creatively about how they can best utilize that space. Click here to learn more about one of our most creative Window Signs.

However, there are times when the placement of windows can be inconvenient for privacy reasons. Either in an office building, a medical building, or even cosmetic businesses, a window placed in the wrong spot can make customers feel uncomfortable and exposed. Today, we are going to take a look at one of our Window Graphics that solve this problem.

P.C.A. Window Graphics

pca-window-sign-by-landmark-signs-inc.-e1560367460734.png
Window Sign by Landmark Signs Inc

One of our favorite aspects of being in the sign business is the chance to solve problems imaginatively. When someone comes to us looking for a way to make their office more private, that tells us that they are looking for a creative solution to their challenge. We could simply slap up simple frosted vinyl and that would certainly create the effect that our customer is looking for. And there is nothing wrong with that option if that is what someone is looking for.

However, with the P.C.A. Window Graphic, we had an opportunity to go beyond the simple and strive for the elegant. With a wavy frosted vinyl shadowing in the background of the company’s logo and company name, this Window Sign not only advertised and identified the company, it also created the privacy and separation that the business and their clients were looking for.

PCA Window Graphic by Landmark Signs
Window Graphics by Landmark Signs Inc.

Not only does this design provide what they are specifically looking for, it also allows them to further promote their business. Signs should be able to be both practical and creative. It is not enough to only tell others that a business is located within a building, a sign must also reflect positively upon the company by being pleasing to look at.

In fact, did you know that over half of people will not enter a store if the sign reflects badly upon the business? 

That’s why it is so important that your sign not only solve your problems, but do so creatively like this Window Sign does. Check out that statistic here.

Conclusion

Window Graphics provide an space to let people know about your business. Even if the windows you have seem to be more of a nuisance than an opportunity, with Landmark Signs, you can use that space to create privacy and advertise as well.

Call or email Landmark Signs today to get your own Window Graphic today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Banners, Business, Customers, Design, Directional Signs, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Exterior Directional Signs: Each Sign Tells a Story

maze-919271_1920.jpgJoanna just dropped off her son at his basketball practice at 4:15. With her 3-year old daughter in the backseat, soon she will need to pick her eldest daughter up from her after school yearbook class across town before turning back around the other way and getting her son from his practice. Since street traffic is beginning to increase moment by moment, she figures she has about 15 minutes to run into this new store she found online that has the exact vanity that she has been trying to find for weeks.

The only problem is, she can’t find the store. The address was listed on the website, and she knows it is somewhere in this complex, but is not sure exactly where. There is nothing to direct her path and she has been driving around this large complex for almost five minutes. By the time she finally finds the business, a small, obscure spot hidden around the corner, her fifteen minutes are up. In her frustration, she drives away deciding instead to buy the vanity through Amazon. As her thoughts turn to the rest of her day, the new shop she was excited to visit leaves her mind and won’t be given a second thought (except maybe when relaying her annoying experience to her friend over coffee tomorrow).

A customer, and any of her potential referrals, lost.

If that business had invested in exterior Directional Signage, they would have been easily found and been given the opportunity to impress Joanna with their excellent customer service and high-quality products.

This story details why exterior Directional Signage is extremely important for any business located within a large or complicated complex or a company that has several different buildings that customers will need to navigate in order to get to the right place.

Let’s take a look at the top 5 Landmark Signs exterior Directional Signs to learn more about the story that each sign tells.

#1: Queen Mary Exterior Directional Sign

Queen Mary Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Directional Sign is located over the walkway of this historic ship, The Queen Mary. Its purpose is to allow touring visitors to easily find their way to the different components of the ship. With its elegant and clean design, this exterior Directional Sign sends the message that your time traveling back into history will be just as nice.

#2: Essex Skyline Exterior Directional Sign

Essex Skyline Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Banner Sign helps potential customers quickly locate the leasing office, a necessity for any apartment complex, especially one as large as this one. With this exterior Directional Sign, this company will help a customer realize that they will be taken care of from the moment they step onto to their property and beyond when renting one of their apartments.

#3: First American Exterior Directional Signage

first-american-exterior-directional-sign.png
Exterior Directional Sign by Landmark Signs Inc.

Like all signage, exterior Directional Signs should reflect the values of the company. This Gold Leaf Sign is meant to tell the story that our company is not only as good as gold, but that they have all the resources available to make your time within their business complex a positive one.

#4: Rreef Exterior Directional Signage

Rreef Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

Although most companies hate to see their clients leave, when it is time for them to depart, their exit should be as smooth as possible. If they have a hard time exiting your site, then you risk having their last thought about your business being a negative one. An exterior Directional Sign like this, will ensure that the taste left in their mouths about your business is a positive one.

#5: Parking Exterior Directional Signage

Parking Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

When a center is large enough to have a parking structure, Exterior Directional Signage can make all the difference. Make sure that your customers can efficiently navigate every part of your property like this sign does.

Conclusion

Taking care of your customers from the start can be the key to separating your from the competition. Get your own Exterior Directional Signs from Landmark today by giving us a call of sending us an email.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 3. Our Featured Projects, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, Uncategorized

Top 5 Pole Signs: Each Signs Tells a Story

“Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their own minds and in the minds of others. To think big, we must use words and phrases that produce big, positive mental images.”  – The Magic of Thinking Big by David J. Schwartz

For any business looking to let others know that they think big thoughts, have big goals, produce big results, and provide big satisfaction, it is important to give them an image that confirms these truths. Customers will only take you as seriously as you take yourself, so it is important to tell the right story in everything you do. Especially, when it comes to a sign – which sends subliminal messages to anybody passing-by.

Pole Signs, which are sometimes called Pylon Signs, are signs that send a big message. They are powerful and let customers know that you have the biggest and best ideas available. Their towering size can be seen from far away, from the freeway, down the street, and above the surrounding buildings. They are an ideal choice for any business looking to make a big impact with their sign.

Let’s take a look at the top 5 Pole Signs by Landmark Signs Inc.

The Belle Spese Pole Sign

Belle Spese Pole Sign
The Belle Spese Pole Sign by Landmark Signs Inc.

This sign is created to advertise the center and all the businesses located within the complex. Its design is created to make sure that all the tenant’s names can be seen clearly and boldly, as well as reflecting positively on the center with a classic, elegant look. The big message with this Pylon Sign is that we provide a big variety of quality services that are as elegant as our sign.

The Hyperion Pole Sign

Hyperion Pole Sign
The Hyperion Pole Sign by Landmark Signs Inc.

This sign has the benefit of not only being a sign that is larger than life because of its size, but also has the advantage of lighting up the night sky by also being an Illuminated Sign. When a Pylon Sign is illuminated, it sends the big message that it represents a business that stands out from the rest of the competition.

The Super A Foods Pole Sign

Super A Food Pole Sign
The Super A Foods Pole Sign by Landmark Signs Inc.

With a design that is comprised of a red background and bold letters, this sign will be sure to get noticed as it towers over the other buildings surrounding it. As a retail business, the owners of this Pole Sign recognize how important it is to make a big impact on any customers driving by. With this big message, a Pylon Sign like this will draw in customers and get them noticed from very far away.

The Martin Luther King Jr. Pole Sign

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The Martin Luther King Jr. Pole Sign Sign by Landmark Signs Inc.

As a hospital, it is not only important, but absolutely necessary that its sign gets noticed quickly and from a distance. They are quite literally responsible for life and death, so having a big Pylon Sign can make all the difference. The big message sent here is that our customers are the most important because we want to make sure that they get where they need to get quickly.

The IPC Church Pole Sign

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The IPC Church Pole Sign by Landmark Signs Inc.

One of the goals of a church is usually drawing in more people to here their big message. So having a big sign to help them deliver this message is very helpful. This design makes the church look like it has something worth listening to with it’s modern and exciting look. A Pylon Sign like this is sure to draw in more listeners and get this church noticed.

Conclusion

With Pole Signs you can get to send a big message to your customers everyday. Get noticed with your own Pylon Sign by calling or emailing Landmark Signs today.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Business Signs: Each Sign Tells A Story

startup-594091_640.jpgBusinesses are in a constant state of change. What customers want, how to market, and who is using your services and products – all of these elements are in an endless cycle of movement. Which means that any successful business has to be versatile in order to keep up. A business that does not adapt to the times will most likely soon be facing hardships or even closure.

At Landmark Signs, we are very aware of the change that occurs almost daily in a business. Yes, we face this ourselves so we get it. But we do more than just understand. We provide services that are designed to meet this challenging aspect of business. Our Business Signs are made of all custom shapes and sizes. Each Business Sign type has its own purpose and is used to draw different customers to your store and different times and in different way.

Let’s take a look at our top 5 Business Signs and see what Landmark Signs can do for you.

Zae’s Boutique Business Sign

Zae's Boutique Business Sign
Zae’s Boutique Business Sign

This Blade Sign is directly above a walkway so that the customers walking near your store can easily find you. Additionally, one near your store can learn about your business while shopping at another competitor’s store. It’s design can be simple and understated or bold and eye-catching. A Business Sign like this will get your store noticed when customers are near-by.

Steven Alan Business Sign

Steven Alan Business Sign
Steven Alan Business Sign

Dimensional Letter Buildings Signs like this one are meant to let your customers know about your location from all sides of your building. These types of signs are generally more subtle so depending on your store and your marketing strategy, this sign can fit in perfectly with your business. It lets customers know where your business is located and sends viewers a message that you are as classy as your sign.

The Chili Pepper Business Sign

the chili pepper gold leaf window graphic
Chili Pepper Gold Leaf Sign

Gold Leaf is an elegant touch for any sign that tells your customers that you are good as gold (see more examples of Gold Leaf Signs here). When it is added to eye-catching chipped glue like in this Window Graphic Sign, it is impossible to miss! Colorful, creative, and bold, this powerful Business Sign is a show stopper that will show your customers that you are worth your weight in gold.

The Chamberlain Business Sign

Chamberlain Business Sign
Chamberlain Business Sign

Awning Signs have a long history and therefore give viewers a nostalgic feel. Customers looking upon this sign type can’t help but think that your business must have a long history too and can be trusted. Even if your business is new, this sign type will still give the impression that you are a solid and dependable company that will be around for a long time.

Martin Luther King Jr. Hospital Business Sign

Business Sign
Martin Luther King Jr. Hospital Business Sign

The importance of Directional Signs cannot be understated, especially in the case of hospitals or emergency services. It can literally mean the difference between life and death. A sign like this usually needs to be easy to spot from afar in order to ensure that your customers know where they are going. Your business may not be a hospital, but Directional Signs are necessary for any complex building or property.

Conclusion

Your Business Signs needs to be as versatile as your business. For you own Business Sign that meets your businesses changing needs, call of email Landmark Signs today!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Signage, small business, Uncategorized

Top 5 Blogs to Make The Most Out of Your Signage

Those who are not familiar with what that means think that having your own business means independence, opportunity, and flexibility. They have visions of business owners getting into work whenever the way, taking vacations at the drop of the hat, and getting to run their business exactly the way they desire.

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What they don’t realize is the reason we didn’t get into work today until 10 AM today is because we were still up working until 2 AM last night. They don’t notice that while we were on vacation we were still answering business calls and emails the whole time, while taking work days in the middle of our vacation just to make sure we get a job done by the deadline. They don’t know that all of the burden falls upon our shoulders as to whether or not our business succeeds.

But we know. And we want to make sure that we support your efforts by giving you the best opportunity to use signage for all of it’s advantages. Over the past year, we have been posting a large number of blogs written with the business owner in mind.

Since you probably do not have the time to scroll through a whole year’s worth of blogs, we wanted to summarize some of our top blogs so that you can make the most out of your signage.

#1: Top 10 Sign Mistakes to Avoid

The Groves Custom Monument Sign

This blog is usually a good place to start. It is a comprehensive overview of the mistakes many people make when purchasing signage and how to make sure you don’t do the same. It can help you avoid mistakes before purchasing signage, when approving a sign design, and when getting it installed.

Read more here.

#2: Why Do Signs Matter? Business Sign Statistics – Signs are Worth the Investment

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For those of you are wondering if signs are really worth it, this blog discusses just how beneficial they are based on actual statistics that support this finding. For example, did you know that roughly 68% of people believe that a sign is directly reflective of the service or products of that business? We think this statistic and blog proves the importance of signage.

Learn more here.

#3: How to Use Signage to Solve 3 Small Business Problems: An Overview

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Like we alluded to earlier, we know how challenging it is owning your own business. Major issues like not having enough time, struggling with marketing, and finding reliable employees are some of the top issues business owners face. This blog discusses how to use signage to solve these common problems.

Click here to read more.

#4: Your Business Name in Lights: An Overview of Illuminated Signage

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This blog dives even further into one of the very common sign mistakes people make: not illuminating their signage. Maybe they do not think it is necessary or don’t think it is worth the investment. Here we discuss just how vital illuminated signage is not only because it makes your sign more visible, but also because it sends a powerful message.

Read the rest here.

#5: 3 Reasons Your Business Can Fight Back at Amazon with Signage

Like Walmart used to threaten small business in the area they would appear, Amazon has become major competition to many small business no matter where they are located. This online super giant may have resources small businesses don’t. However, there are many services you offer that they don’t and you can use signage to show that to your customers.

Check it out here.

Conclusion

We know your time is precious so we hope this blog helped you to determine which blogs will be the right ones for you to read so that you can use signage to support your business. Ready to get your own sign? Call or email Landmark Signs today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019