5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

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Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

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Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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2. Which Sign Type Should I Choose?, Advertising, Business, Customers, Gold Leaf Signs, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Poor Signage Deters Customers

Why Do Signs Matter_ Business Sign Statistics - Poor Signage Deters Customers by Landmark Signs.png

“Customer service is the new marketing.” – Derek Sivers, CD Baby

oldtimer-60521_1280The role of salesmen and marketers has radically transformed over the last century and a half.  For instance, the Industrial Revolution was a time when consumers had the opportunity to buy many products, rather than having to make them themselves.  It was also a time where there were few competitors, so businesses did not have to put a whole lot of effort into convincing their customers that they were the best.  A business’ main focus during this time was their production, not their customer.

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Right around the turn of the century and into the 1940’s, competition in the business world increased.  And the focus turned from producing to branding.  Companies took advantage of the newer technologies like the radio, television, and phone to reach their consumers. While the goal was to convince their customers that they were the best, the customers themselves were still not the main focus. Building the ideal brand was the top discussion around the conference room table.

smartphone-1445489_1920Fast forward to today and not only do businesses have to compete with innumerable competitors, we also have to recognize that our consumers are now the ones in control.  Because they can access information anytime they want through social media and the internet, harassing them with phone calls, emails, and TV ads only alienate them. Jingles won’t do the trick, no matter how catchy.  They do not need more information coming at them trying to convince them that our service or product “Cannot be beat!” Instead, they rely on their own impressions, and the impressions of their friends, to determine whether or not to give a company a try.

The focus of any successful business should not be solely on creating a better product or building a stronger brand.  In today’s marketing industry, it is vital that the customer not only be taken care of, but actually listened to.

Last week we learned that 68% of customers see a direct correlation between a company and its sign.   That is two of out every three customers!  What can be gained from this insight is that a sign is an absolute necessity for any serious business.  Today, we will learn that not only do customers connect the dots between your business and your signage, they also might not even step foot in your door if they do not like what they see.

Business Sign Statistic #2: “Poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (Source).

It is hard to argue that a sign is not necessary, especially after looking at last week’s blog and the statistics.  However, some companies just stop there.  And really who can blame them.  With all the costs it takes to run a successful company – supplies, advertising, employees – businesses are always looking for ways to cut costs.  Sometimes this can make the difference between being able to pay all of your employees and having to let go of a member of your business family. Being a business ourselves, we understand the importance of staying within the budget.

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But as the numbers suggest, your n, should not be on the place where you spend as little as possible.  In fact, since we see that over half of your consumers are less likely to give your business a chance if your sign is poorly made, really, you can’t afford to be cheap with signage.  You have got to make the best first impression possible and for many of your potential customers, your sign is their first impression of your company and how it operates.

We take the time to buy a nice suit, keep a nice haircut, and smile whenever we meet a new customer all in the effort to make the best first impression.  The same attention to detail and quality should be put into your business signs. Investing in a quality sign is an investment in your business.  Not only does putting in the extra effort into a top business sign means that your sign will require less maintenance and last a lot longer (we’re talking 10 years), it will also send the message to your customers that you are the best, you take your business seriously, and you are willing to put in the effort required to produce quality.

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Leave it to the sign experts to get your customers in the door with a premium sign.  Once they step inside, we are confident that you can take it from there.


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Copyright Landmark Signs Inc 2018

Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertising, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? 3D Signs

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There are many sign types available for customers considering obtaining a sign, with a variety of materials, colors, lighting options, style, and design to choose from.  This can be extremely overwhelming for a business owner who is aware of the importance of signage and that they need one, but does not know which sign type (or types) will reflect well upon their establishment.  There are many sign types, some of the most common being Monument Signs, Channel Letter Signs, and ADA Signs.

Furthermore, going to a sign company’s website can introduce them to an ever grander array of choices. Which may very well open his or her eyes to brand new options and inspire a different way of thinking about signage.  However, this can also add even more of a stress, as they navigate through the products wondering which sign type to choose.

Our website makes this more convenient as each product lists what makes it an ideal choice for our customers. We wanted to make sure that our blog achieves this as well by further exploring the different sign types.

Today we will take a look at 3D Signs.

Simple and elegant 3D Signs are an ideal sign choice for above the store on in the lobby.  Learn why else your company can benefit from a 3D Sign.

It is Dramatic Signage

Bold and innovative, 3D Signs make a dramatic impact, impressing passers-by and encouraging customers to come right to your door.

There are a Variety of Material Options

With Landmark Signs, 3D Signs can be made out of acrylic, metal, stainless steel, finished with Gold Leaf and even more.

They Display Dimension and Perspective

Adding perspective and dimension with 3D Signs creates depth, making your sign interesting and innovative.

So why should you choose a 3D Sign for your company or business?  At Landmark Signs, we want to help our clients make a big impact as their first impression, which is why we offer 3D Signs that are sure to get you noticed, bringing clients right to your door.  With an array of options including Dimensional Lobby Signs, Channel Letter SignsGold Leaf Signs, & much more, our 3D Signs are perfect for adding dimension and a dramatic presence.  Stand out from the rest of your competition with a 3D Sign that Landmark Signs can custom create to display dependability and excitement!

Call Landmark Signs today to learn more about our 3D Signs! 949.637.9900

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Uncategorized

Which Sign Type Should I Choose? Lobby Signs

First impressions last.  Our first interaction with someone and the feelings we have after those encounters, be it on the personal or professional level, will often stay with us for a long time to come. However, after having spent more time with a person or a company, we eventually learn whether or not those first impressions were accurate. Think back to a time when you first met an individual and immediately felt at ease with them. Was that an indication of a natural chemistry between two people who would become great friends or form a lasting relationship, or was it a person who was hiding a different side behind layers of charm? Or that moving company that guaranteed satisfaction? Did they show up 5 hours later than promised and damage your hardwood floors during the move or did they arrive right on-time and treat your belongings as if they were their own? Because, while first impressions matter, so too do second and third and fourth impressions, and every other interaction onward.

So, you have drawn your client into your doors with a beautiful, substantial Monument Sign that left the impression of permanence and dependability. That Channel Letter Sign that you wanted to grab the attention of passers-by did it exactly what it was intended to and let the client know you were there for them, so he or she walked into your store, curious enough to find out if his or her first impression of you was correct. So how do you convince them of this with a second great impression? This is where Lobby Signs come in. Lobby Signs are another chance meant to make a lasting impression upon your customers. Does your Lobby Sign match what your exterior signage promised or does it leave a potential feeling let down by false promises? A Lobby Sign is an opportunity for you to live up to your client’s expectations and even exceed them.

Why else should you have a Lobby Sign?

Elegant and Dependable

With a Lobby Sign from Landmark Signs, you can impress your clients upon entering your office or store with a sign that shows the class and permanence of your company.

High-Quality Materials

Choose from several high-quality materials like metal, acrylic, or even finished with baked enamel paint or gold leaf!

Proudly Display Your Company’s Name

Boldly display your company’s name with pride and creativity when using a Lobby Sign that is custom created by Landmark Signs.

With Lobby Signs, give the impression of dependability and elegance of your company when clients enter your office.  At Landmark Signs, Lobby Signs can be made out of several high-quality materials such as polished and brushed metals, acrylics and can be finished with gold leaf or baked enamel paint.  Creating depth on your interior walls, boldly display your company name with pride and presence!

To choose your own Lobby Sign, contact Landmark Signs. 

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Uncategorized

Which Sign Type Should I Choose? ADA Signs

There are many different types of signage.  Some signs, like Channel Letter Signs or 3D Signs, serve to tell a customer exactly where a business is located.  Others, like Monument Signs are meant to let clients know about a company’s location when a business is located in a center with many other businesses.  Gold Leaf Signs can be multi-functional, but generally are chosen by company’s who want to reflect class and elegance.  ADA Signs and Directional Signs are meant to direct customers to a business and help them get around once they are inside.

With so many sign options, it can be difficult to determine which sign would be the best fit for a company.  Sometimes, companies need more than one sign type.  But which ones?  And why?  What sign type will make the most sense for my company while also sending a message that accurately represents who we are and what we do?  At Landmark Signs, it is part of our job to make sure that you have these questions answered.  With over 35 years of sign expertise, we take the time to get to individually know each company we work with to make sure the sign choices they make are the right ones.  While we look forward to this one-on-one consultation, we also decided to begin a blog series that will give companies looking for signage an idea of what might be best for their company.

This week we are starting out with ADA Signs.

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Landmark Signs ADA Sign

Why ADA Signs? 

ADA Signs are the types of signs that are chosen to meet very specific needs.  Many buildings are required by Federal and State laws to have ADA Signs.  Even if laws do not require a building to have ADA Signs, it is important to take care of the needs of the clients entering your buildings.  And making a business more navigable for customers who are disabled shows those customers that you care about them.

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Landmark Signs Custom Design ADA Signs

What are the Design Options?

ADA Signs can be made of a variety of materials.  This includes various types of medals, woods, plastics, and even more.  Not only that but the color options for this material and the lettering is numerous.

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Landmark Signs Acrylic ADA Sign

Did you know?

Many people assume that ADA Signs have to look a certain way that is the law requires.  What this typically translates to in people’s minds is boring and inspirational.  It’s true that there are several aspects of the ADA Sign look that are required and cannot be changed.  For examples the braille must be in a certain place on the sign.  But what many people do not realize is that many of these aspects are customizable.  Color, letter, sizes, and symbols are just a few of the qualities that can be designed to reflect what is unique about your company.

To learn more about ADA Signs, check our ADA blog series or email us for your own ADA Sign.

3. Our Featured Projects, Advertising, Business, Marketing, Signage

Sign Project: Skyline Luxury Apartments

Skyline Luxury Apartments South Coast Metro, CA

If anybody has driven on the 55 Freeway near the 405 Freeway recently, they may have noticed the colorful wall washers running down the sides of two buildings.  Well, those buildings belong to Skyline Luxury Apartments and we put up those wall washers a little over a year ago, along with several other types of signs.  It was quite a large project, but one that we are very proud of, especially since the advertising methods chosen by Skyline greatly benefited their company.

In fact, before Skyline purchased the property, the previous owner had struggled to get their company noticed and ended up having to leave.  However, once Skyline took over, they decided upon an aggressive and bold campaign to advertise, choosing Landmark Signs to help them send their message.

With a Monument Sign, Window Displays, an extremely large Banner, A-frame Signs Promotional Displays, and even colorful LED Wall Washers, there was no doubt about it,people were going to pay attention to them.  And their approach paid off!  With all the advertising they received many calls with customers interested in leasing one of their apartments and have exciting and creative signs all over their property to let every know who they are and what their company is about!

 © Landmark Signs Inc. 2014

See more signs by Landmark Signs at our website or social media sites.

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