1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, Channel Letter Signs, Sign Type, Uncategorized, Wall Graphic Signs

The Sign Expert Says: “Wall Signs – What You Need to Know”, Blog Four

Dorsey & Whitney Channel Letters

A great Wall Sign is essential to your business success.

A Wall Sign is a good way to get your business recognized very effectively.  At the very least it can identify you and tell others what you do.  More importantly it can set the tone, telling your potential and existing clients what positive experiences they can expect in doing business with you.  It can sell your business as being superior and preferable to other businesses nearby or in competition with you.  If you have the opportunity to have a good Wall Sign, you would be remiss in passing it up.

But the questions remain.  How much should I spend?  Do I need something great or is “just enough” going to work?  Are there any issues such as codes or regulations that I need to consider?  How do I know what is best for me and what I have to do to get it?

Codes and Regulations

In most metropolitan cities there are specific codes that regulate how large a Wall Sign can be, what it can be made of and where it can be located.  On top of those, there are often “Sign Programs” or documents required by the city from landlords that give more specifics on how signs can be done in developments such as shopping centers and complexes.  And often, apart from a formal Sign Program, owners will have some language in your lease that tells you what you can and cannot do.

So, the first thing that needs to be done is to determine what restrictions there are, either from the city and / or from the property owner.  At this point I’d like to suggest two things:

1. Find an honest and reliable sign company to research and interpret these for you.  Not everyone is an expert in everything so it’s okay to be a great lawyer and not understand the city or landlord regulations in regards to signs.  An experienced sign company should have the ability to find creative and effective ways to get the best possible Wall Sign for you through these obstacles.  If you try this yourself though, you may miss some opportunities that you could not be expected to recognize.

2. Consider finding out first before you lease!  “Location, location, location” is often the first order for many business people, but what good is it if you find what seems to be the perfect place for your business, only to find out after signing the lease that the restrictions for signs are too severe?  You may have a beautiful building in a lovely spot but can’t even sufficiently tell people with signs that you are there.

We at Landmark Signs have many decades of experience in successfully interpreting and finding ways through the maze of regulations to get our clients great Wall Signs.  In fact it’s the first thing we do – check out the codes and landlord restrictions – and then we fight for you to get you the best sign you can have.  We even offer a service to check out the restrictions in advance of your signing a lease, so that you are completely informed before you commit.  Call or email us today and we can help you avoid a potentially bad decision!

Berris Lighted Dimensional LettersThe Type and Cost of a Great Wall Sign.

We are of course advocates for signs – it’s how we make a living!  But the facts supported by scientific findings are that there may be no greater, more efficient and cost effective form of business advertising than a good sign!

Especially in these days when “millennials” are traveling less far from home, your potential clients are most likely going to be those nearby, the ones passing by your business right now.  You can spend thousands on a continual basis advertising on the internet, radio or TV and yet most of those impressions are going to people who because of distance will never use you!  But almost every dime you spend on your Wall Sign is being seen by people who can use your services.

Also, a lot can be said about the quality of your business, how much you care and how well you conduct it by your location.  But far more positive things can be expressed by a good, properly designed, correctly executed and maintained Wall Sign.  Since it is “artistic” it can be designed “demographically” like a logo or advertising, to make an intentionally targeted positive impression upon your most likely or most desired client base.  Using the right materials and design, you can tell people that you are “substantial and secure” or “creative and exciting” or “helpful and friendly”, etc.  Before your clients ever enter your door, they can already have an encouraging idea of what to expect from you!

And lastly, though a good Wall Sign can be expensive, it is typically a “one time” cost.  Qualified sign companies will typically make signs that can last 10-20 years or more, with relatively low maintenance.  Comparatively, many other forms of advertising may not cost as much initially, but over the same amount of time those costs will add up many times the price of a good sign.  And since a great Wall Sign may be a more effective way to make yourself known, why not “bite the bullet” if you can and get what really works?

What Landmark Signs can do for you.

As mentioned, at Landmark Signs we have the experience to determine the best way to get a great Wall Sign for you through the codes and regulations.  We also, because of expertise and great “sign knowledge” are able to help you determine what types of designs, colors, typefaces, materials, etc. would be the most effective in making a positive, intentional impression upon your potential clients.  And because we are top-notch, award winning sign designers, we can create a custom sign that’s perfect for you — and with an emphasis on cost effectiveness if you need it!

In manufacturing, we know how to fabricate great signs, using the right materials and processes that last and make the best impressions.  While other sign companies typically give a one year warrantee, Landmark Signs offers warranties for 2-3 years or more!

I encourage you to contact us today and let us work to get you the great Wall Sign you need and deserve.  Call us today at 714-637-9900 or email us at sales@landmarksignsinc.com.

Sincerely,

Sign ExpertJohn Myres, The Sign Expert

johnm@landmarksignsinc.com

 

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1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, Sign Type, Uncategorized, Wall Graphic Signs

The Sign Expert Says: “Wall Signs – What You Need to Know”, Blog Two

Jondo High Rise Wall Sign

 

In any discussion about what you should know about Wall Signs, the first place to go is the various forms.  There are a lot of controlling factors that will determine what type you can use that we will discuss later, but it’s best to know what your options are and to understand them well.

Last time we began by talking about Hand Painted Wall Signs, Wood Wall Signs and Dimensional (3D) Letters.  This time we’ll continue our descriptions by discussing Neon Signs, LED Signs and High Rise Wall Signs.  We will discuss Channel Letters in blog three as there are quite a number of options and issues to talk about.

So let’s continue!

 

Planet Beauty Neon Sign

Neon Signs

The term “Neon Signs” has over the years become just another phrase people generally use for any lighted sign.  But what we are talking about here is a sign actually made using “Neon” or the bent glass tubing that when electrified is capable of displaying a very wide range of bright and unique colors.

Neon as a lighting technology has been replaced by LED signs and lighting, especially as it comes to its use inside of Channel Letters (see blog three).  But it’s still a viable and unique option for certain sign opportunities.

The main benefit of neon is it’s brightness and clarity.  LEDs are good in places where there is low light or in night time applications, but there is still nothing brighter than neon.  And properly done, it can be seen for greater distances and with better clarity than almost any other type of sign.

It also has that nostalgic quality that lends itself well to restaurants and boutiques, both inside and out.  And it’s a highly custom media that can be adapted to a wide variety of conditions and design needs, being entirely hand shaped.

Landmark Signs has the skilled neon tube benders to make a great Neon Sign for your building, and the design expertise to make your logo or message work beautifully.  Be sure and call or email us if you are interested!

 

LED Changeable Message Signs

Like the phrase “Neon Signs”, LED Signs has also come to be a generic term that is a little confusing.  Many people think of them as the changeable electric multicolor sign boards that are more typically are seen on freestanding monument, pylon or pole signs.  They are rarely used on walls, but they can be in some cases a good option.

The benefit is of course the ability to display multiple, changeable messages and graphics.  Some units (if you can afford them!) are capable of such color and resolution that they are like a bright television set, able to clearly display almost any beautiful image at will.  Their downsides are expense if you want a really good, high quality unit, and the fact that most cities either outlaw them or highly restrict their use.  It will probably be only in rare cases that you will be able to use one as a Wall Sign.

In the sign industry however, most actual LEDs are being used in Channel Letters (see blog three) instead of Neon as an internal lighting source.  As such they are the preferred option, being considerably easier to install and less costly in energy use.  You can see some examples of these on our website at http://landmarksignsinc.com/LED-signs-signage-landmark-signs.html.

 

Conquistamerica High Rise Wall Sign

High Rise Wall Signs

The “uppermost” Wall Sign is the High Rise, pun intended.  It’s the “corporate image” wall sign because it’s typically placed upon office buildings where corporation offices are and which aren’t typically visited by walk in clientele.  It’s usual use is to make a big impression, to leave viewers with the distinct notion that the business is very big and very successful, if only for the immensity of the sign alone.

They can be quite large (8-10 feet tall and 100′ in length) and are usually atop very expensive office and business buildings in the high rent districts.  Very commonly they are of the illuminated channel letter type, since letters that look individual are especially impressive at night.  They may also use a logo or simply be a logo (see photo below) in order to establish a brand identity properly.

Pixl High Rise Wall Sign

The main benefit of a High Rise Wall Sign is it’s impressiveness.  It’s hard to think of a downside.  If you have spent the cost of renting some of the most expensive office spaces there are, why not take advantage of the opportunity to let everyone know?  And you don’t even have to be a large corporation.  Any business that wants to really show off and has the resources to do so can make themselves look successful virtually overnight.  Just pick a spot in the nicest part of town, throw up a High Rise Wall Sign, and voila, you are the A-Rod of Professional Companies!

We at Landmark have designed and installed many High Rise Wall Signs.  Needless to say, there are not a lot of companies that enjoy installing signs 300 feet in the air, but we do!  If you have any interest in this type of sign, don’t hesitate to call us at 714-637-9900 or email me directly at johnm@landmarksignsinc.com.

Next Time . . .

Be sure and check back next time as we tackle the most prevalent type of wall sign, Channel Letters.

Thanks for tuning in!

Sign ExpertJohn Myres, The Sign Expert

 

Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

Advertising, Football, Marketing, Signage, Wall Graphic Signs

Sign Industry Article: It’s the Most Wonderful Time of the Year

Football season kicks off in just two days. The season is right around the corner with the opening game taking place between the New England Patriots and the Pittsburgh Steelers . It is the start of a season of the year that has become an integral part of American culture. During this time, it is difficult to find a house where a football game is not on the TV either emphatically being watched or as a part of the home’s background noise. Saying you are busy every Sunday from Kickoff Day until the Superbowl is an absolutely acceptable reason not to make an event or outing. And, Thanksgiving, another staple of American society, would hardly be Thanksgiving without turkey, yams, pumpkin pie and of course, a Dallas Cowboys game. As a country, we cherish this pastime, perfectly content to watch let our fall Sundays (and Thursday evenings and Monday nights) pass us by in a haze of helmet crackling tackles, elbow-nudging rivalries, and liquid cheese soaked chips. Football: we love to watch it and we also, love to commemorate it.

Which is where signage comes in. It is a chance to tell their fans that this year, this year is the year. A year that promises to be full of potential and victory. What better for a franchise to display their faith in football than to reflect this certainty in their signage? Signage is the triumphant touchdown dance to a stadium looking to upgrade their look.

A dance the Kansas City Chiefs were eager to master. Not only was the new signage an opportunity to promise future victories it was also a moment to commemorate past legacies. Steve Aust, in the article “Fit For a Chief” writes that “as part of a $300 million renovation completed this year, team officials sought to honor the team’s legacy with an extensive sign and wall-graphic program for Arrowhead Stadium, the Chiefs’ home since 1972.” The full color Wall Graphics display the bold red colors reflecting Kansas City Chief pride with images of both current stars and former football legends. Fans can stroll through the stadium being reminded of the team’s former glory and anxiously anticipating it’s future glory, wondering what will happen next. Months of whistles and penalties and hail-Mary’s stand between the potential and the fruition.

In the meantime, the team’s signage delivers. Will the Kansas City Chiefs deliver? Well that, remains to be seen.

Check out their signage below.  To read the full article, click here.

KC ChiefsKCFor Chiefs players of more recent vintage, Star Signs produced full-color wall graphics.<br /><br /><a href=

For your own sign that delivers, contact Landmark Signs. 

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© Landmark Signs Inc. 2015