5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, sales, Sign Type, Signage, small business, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 3

Signage to Solve Branding Business Problems Landmark Signs Inc..pngCredibility is defined as “the quality or power of inspiring belief” (1). Some of the word’s synonyms include believably, honesty, integrity, truthfulness, authenticity, and genuineness. The undercurrent connecting all of these phrases and definitions together for a company is their ability to truly deliver on who they say they are. Whether a company guarantees the best customer service, the number one products, or one-day delivery, a business needs to keep its word every time in order to maintain credibility with their customers. 

Problem

However, this is not always easy to do. Just a quick web search revealed some big name companies, that have some of the worst reputations

For example, Wells Fargo promises on its website that: “We place customers at the center of everything we do. We want to exceed customer expectations and build relationships that last a lifetime” (2). While that may very well be the intention, many one-star reviews reveal otherwise. One customer complained that the bank never has “merchant tellers and the lines are always long. Terrible customer service: (3). 

Another instance of a company with poor credibility is Sears. While it promises on its website for finding jobs to be an “integrated retail company that provides superior value through trusted brands, great products and convenient, reliable services” (4), customer reviews tell a different story. One review said that after her experience she was “done with Sears and I will let all my friends and family know my experience today.” Another claimed that she was “not at all surprised reading about horrible customer service” (5). It seems that, unfortunately, Sears’s poor reputation preceded them.  

The problem with having a hard time living up to a promise is that when a company grows large enough, it can be at the mercy of its employees. And if those employees aren’t dedicated to living up to a company’s vision and promises, then the reputation of the company will suffer. Which, as we discussed in the previous blogs, will affect everyone in the business. 

Solution

achievement-3612401_640.jpgWhile the problem of building or rebuilding a company’s credibility can most certainly not be solved overnight, focusing on maintaining a positive brand identity is certainly a step in the right direction. Last week, we discussed how positive branding can help a company send a clear message about the company. Furthermore, branding can also help display and confirm a company’s credibility.

How Signs Can Solve this Problem

A creative sign that reflect positively on a company’s brand can most certainly impact a company’s reputation and nudge it in the right direction. Let’s take a look at how:

Signage: Displays Company Credibility

It may be hard to imagine how a sign can help send the message of credibility to your customers. However, a recent study found that “more than two thirds (68%) of consumers believe a store’s signage is reflective of the quality of its products and services” (6). That means that two out of every three potential consumers who view your sign, believe that what they see on the outside of your store, will reflect what they see on the inside. 

That’s because for many people, a company’s sign is the first impression that they will have of that business. It’s the first thing that greets them when they pull up into your parking lot or head into your store. And as the old saying goes, you never get a second chance to make a first impression.

There are many signs that can send the first impression of credibility and dependability.

Couture-Salon (1)

For instance, a Monument Sign tells passers-by that your business has longevity and is here to stay. A Gold Leaf Sign shows customers that your company and all its customers are as valuable and solid as gold. And an elegant Wall Sign shows consumers that you have a reputation for class and quality. 

The right sign can help transform your brand by setting a tone of trustworthiness, dependability, and credibility.

Conclusion

One of the founders of our country, Thomas Jefferson is credited with saying that “honesty is the first chapter in the book of wisdom.” If a company and its employees expect to experience long-lasting success, they must first prove that they can be trusted. A company that is establishes itself through false promises might as well have built its foundation upon sand. With a solid base of trust, it is only a matter of time until their walls will crumble. 

Whether you are a new business looking to establish a reputation of trust or long-lasting one looking to rebuild your brand as a credible, using a well-made sign will send the right message about your company from the very start. Call or email Landmark Signs Inc today, to display your company’s credibility. 

Landmark Signs

Landmark-Signs-Channel-Letter-SignExperience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized, What Can Signs Do For My Business?

Notice to All Employees: How to Use Signage to Solve Problems in Business 

In Your Best Interest

Don’t think that because it is not your business, then it is not your business whether or not it succeeds.pngDon’t think that because it is not your business, then it is not your business whether or not it succeeds. You might not be the owner, a boss, or even a manager, but the success of the company you work for directly affects your livelihood. You might be just starting out at the company loading boxes in the warehouse or are still working at the cash register. Regardless, if that company takes a tumble, no one is immune from sustaining an injury or two. 

Looking around, we can see that the business field is fraught with challenges and pitfalls. There is an old statistic that says that many businesses fail within ten years, even more fail within five, and even greater amounts fail within one year. Even if your business, or the business you are working for, has been around for more than ten years, the chance of failure is still existent.

Businesses Are Struggling

In a world full of technology that is constantly changing the way people do business and how consumers make purchases, many mega giants that have been around for decades are crumbling under the pressure. Payless, which has been around for over 60 years, has closed “2,100 of its locations in the United States and Puerto Rico… [and also] plans to shut down its online store… Payless is the latest brick-and-mortar retailer to suffer in the age of Amazon (AMZN), joining Toys “R” Us, Brookstone and clothing store Charlotte Russe” (1). 

In fact, here are a few other major businesses that have had to close many of their stores. Note that each of these stores listed have been in business for over 50 years. 

Abercrombie & Fitch – in business since the early 1900’s

Has already had to close hundreds of their locates and will continue this downward trend by closing three more major stores, including one in New York City. 

CVS – founded in 1963

Has had to close over 70 store locations in order to cut their costs and maintain their business. 

Gymboree – founded in 1976

They have plans to file for bankruptcy a second time and will close 900 of their stores. 

J.C. Penny – founded in 1902

Closed 138 stores in 2017 and will close at least 24 more this year. 

Macy’s – founded in 1851

The oldest store on our list has had to lay off about 5,000 workers as a result of shutting down some of its stores (2). 

As can be seen by the numbers above, it does not matter how long a company has been in business. Any business can struggle and have to close its doors. 

Jobs Lost

Even more powerful than the doors that are closing, are the jobs that are lost. Each one of these stores closing represents thousands of jobs lost. In fact, as of April 2019, more than 41,000 jobs had been lost in 2019 alone as a result of retail stores closing (3). That, of course, does not include the hundreds of thousands of jobs that have been lost in the last several years. 

And guess what? All those jobs lost included managers, salespeople, clerks, stockers, and more. When a business collapses, everyone suffers no matter how high or low up in the company their position is. 

Conclusion

The Groves Custom Monument Sign
Monument Signs by Landmark Signs Inc.

So why do we, a sign company, bother telling you all of this? Well, as a business service oriented company, and business owners ourselves, the achievements of our fellow businesses is an area of concern. We have written many blogs directed at business owners, some helping owners avoid making common sign mistakes, others focused on using signage to compete with Amazon, and other still meant to encourage owners to use signs to solve major business owner problems

However, if all employees take personal responsibility for the success of the business they work for, then they have an advantage over many other companies. Of course, management and the ownership is responsible for inspiring this in their employees through strong leadership. But there is no guarantee of this. Despite the leadership or lack of it in upper management, it is in everyone’s best interest to care about the fate of their business no matter what their position. 

Signage is one way to inspire the success of a business and its employees. We hope this introduction blog helped all our readers to see the importance of caring about the place they work for. Check in with us next week to learn specifically how signage can make a positive impact on a company that all employees can care about. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Design, Marketing, Sign Type, Signage, small business, Uncategorized, Window Graphics

Top 5 Window Signs Part Two – Each Sign Tells A Story

Windows provide an additional, easy to use space for business owners to advertise theirshutters-669296_640 company’s name and their services. People often overlook this opportunity by either not utilizing the space at all or by sticking to the basics and not thinking more creatively about how they can best utilize that space. Click here to learn more about one of our most creative Window Signs.

However, there are times when the placement of windows can be inconvenient for privacy reasons. Either in an office building, a medical building, or even cosmetic businesses, a window placed in the wrong spot can make customers feel uncomfortable and exposed. Today, we are going to take a look at one of our Window Graphics that solve this problem.

P.C.A. Window Graphics

pca-window-sign-by-landmark-signs-inc.-e1560367460734.png
Window Sign by Landmark Signs Inc

One of our favorite aspects of being in the sign business is the chance to solve problems imaginatively. When someone comes to us looking for a way to make their office more private, that tells us that they are looking for a creative solution to their challenge. We could simply slap up simple frosted vinyl and that would certainly create the effect that our customer is looking for. And there is nothing wrong with that option if that is what someone is looking for.

However, with the P.C.A. Window Graphic, we had an opportunity to go beyond the simple and strive for the elegant. With a wavy frosted vinyl shadowing in the background of the company’s logo and company name, this Window Sign not only advertised and identified the company, it also created the privacy and separation that the business and their clients were looking for.

PCA Window Graphic by Landmark Signs
Window Graphics by Landmark Signs Inc.

Not only does this design provide what they are specifically looking for, it also allows them to further promote their business. Signs should be able to be both practical and creative. It is not enough to only tell others that a business is located within a building, a sign must also reflect positively upon the company by being pleasing to look at.

In fact, did you know that over half of people will not enter a store if the sign reflects badly upon the business? 

That’s why it is so important that your sign not only solve your problems, but do so creatively like this Window Sign does. Check out that statistic here.

Conclusion

Window Graphics provide an space to let people know about your business. Even if the windows you have seem to be more of a nuisance than an opportunity, with Landmark Signs, you can use that space to create privacy and advertise as well.

Call or email Landmark Signs today to get your own Window Graphic today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Banners, Business, Customers, Design, Directional Signs, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Exterior Directional Signs: Each Sign Tells a Story

maze-919271_1920.jpgJoanna just dropped off her son at his basketball practice at 4:15. With her 3-year old daughter in the backseat, soon she will need to pick her eldest daughter up from her after school yearbook class across town before turning back around the other way and getting her son from his practice. Since street traffic is beginning to increase moment by moment, she figures she has about 15 minutes to run into this new store she found online that has the exact vanity that she has been trying to find for weeks.

The only problem is, she can’t find the store. The address was listed on the website, and she knows it is somewhere in this complex, but is not sure exactly where. There is nothing to direct her path and she has been driving around this large complex for almost five minutes. By the time she finally finds the business, a small, obscure spot hidden around the corner, her fifteen minutes are up. In her frustration, she drives away deciding instead to buy the vanity through Amazon. As her thoughts turn to the rest of her day, the new shop she was excited to visit leaves her mind and won’t be given a second thought (except maybe when relaying her annoying experience to her friend over coffee tomorrow).

A customer, and any of her potential referrals, lost.

If that business had invested in exterior Directional Signage, they would have been easily found and been given the opportunity to impress Joanna with their excellent customer service and high-quality products.

This story details why exterior Directional Signage is extremely important for any business located within a large or complicated complex or a company that has several different buildings that customers will need to navigate in order to get to the right place.

Let’s take a look at the top 5 Landmark Signs exterior Directional Signs to learn more about the story that each sign tells.

#1: Queen Mary Exterior Directional Sign

Queen Mary Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Directional Sign is located over the walkway of this historic ship, The Queen Mary. Its purpose is to allow touring visitors to easily find their way to the different components of the ship. With its elegant and clean design, this exterior Directional Sign sends the message that your time traveling back into history will be just as nice.

#2: Essex Skyline Exterior Directional Sign

Essex Skyline Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Banner Sign helps potential customers quickly locate the leasing office, a necessity for any apartment complex, especially one as large as this one. With this exterior Directional Sign, this company will help a customer realize that they will be taken care of from the moment they step onto to their property and beyond when renting one of their apartments.

#3: First American Exterior Directional Signage

first-american-exterior-directional-sign.png
Exterior Directional Sign by Landmark Signs Inc.

Like all signage, exterior Directional Signs should reflect the values of the company. This Gold Leaf Sign is meant to tell the story that our company is not only as good as gold, but that they have all the resources available to make your time within their business complex a positive one.

#4: Rreef Exterior Directional Signage

Rreef Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

Although most companies hate to see their clients leave, when it is time for them to depart, their exit should be as smooth as possible. If they have a hard time exiting your site, then you risk having their last thought about your business being a negative one. An exterior Directional Sign like this, will ensure that the taste left in their mouths about your business is a positive one.

#5: Parking Exterior Directional Signage

Parking Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

When a center is large enough to have a parking structure, Exterior Directional Signage can make all the difference. Make sure that your customers can efficiently navigate every part of your property like this sign does.

Conclusion

Taking care of your customers from the start can be the key to separating your from the competition. Get your own Exterior Directional Signs from Landmark today by giving us a call of sending us an email.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Business Signs: Each Sign Tells A Story

startup-594091_640.jpgBusinesses are in a constant state of change. What customers want, how to market, and who is using your services and products – all of these elements are in an endless cycle of movement. Which means that any successful business has to be versatile in order to keep up. A business that does not adapt to the times will most likely soon be facing hardships or even closure.

At Landmark Signs, we are very aware of the change that occurs almost daily in a business. Yes, we face this ourselves so we get it. But we do more than just understand. We provide services that are designed to meet this challenging aspect of business. Our Business Signs are made of all custom shapes and sizes. Each Business Sign type has its own purpose and is used to draw different customers to your store and different times and in different way.

Let’s take a look at our top 5 Business Signs and see what Landmark Signs can do for you.

Zae’s Boutique Business Sign

Zae's Boutique Business Sign
Zae’s Boutique Business Sign

This Blade Sign is directly above a walkway so that the customers walking near your store can easily find you. Additionally, one near your store can learn about your business while shopping at another competitor’s store. It’s design can be simple and understated or bold and eye-catching. A Business Sign like this will get your store noticed when customers are near-by.

Steven Alan Business Sign

Steven Alan Business Sign
Steven Alan Business Sign

Dimensional Letter Buildings Signs like this one are meant to let your customers know about your location from all sides of your building. These types of signs are generally more subtle so depending on your store and your marketing strategy, this sign can fit in perfectly with your business. It lets customers know where your business is located and sends viewers a message that you are as classy as your sign.

The Chili Pepper Business Sign

the chili pepper gold leaf window graphic
Chili Pepper Gold Leaf Sign

Gold Leaf is an elegant touch for any sign that tells your customers that you are good as gold (see more examples of Gold Leaf Signs here). When it is added to eye-catching chipped glue like in this Window Graphic Sign, it is impossible to miss! Colorful, creative, and bold, this powerful Business Sign is a show stopper that will show your customers that you are worth your weight in gold.

The Chamberlain Business Sign

Chamberlain Business Sign
Chamberlain Business Sign

Awning Signs have a long history and therefore give viewers a nostalgic feel. Customers looking upon this sign type can’t help but think that your business must have a long history too and can be trusted. Even if your business is new, this sign type will still give the impression that you are a solid and dependable company that will be around for a long time.

Martin Luther King Jr. Hospital Business Sign

Business Sign
Martin Luther King Jr. Hospital Business Sign

The importance of Directional Signs cannot be understated, especially in the case of hospitals or emergency services. It can literally mean the difference between life and death. A sign like this usually needs to be easy to spot from afar in order to ensure that your customers know where they are going. Your business may not be a hospital, but Directional Signs are necessary for any complex building or property.

Conclusion

Your Business Signs needs to be as versatile as your business. For you own Business Sign that meets your businesses changing needs, call of email Landmark Signs today!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Signage, small business, Uncategorized

Top 5 Blogs to Make The Most Out of Your Signage

Those who are not familiar with what that means think that having your own business means independence, opportunity, and flexibility. They have visions of business owners getting into work whenever the way, taking vacations at the drop of the hat, and getting to run their business exactly the way they desire.

Image result for working while on vacation

What they don’t realize is the reason we didn’t get into work today until 10 AM today is because we were still up working until 2 AM last night. They don’t notice that while we were on vacation we were still answering business calls and emails the whole time, while taking work days in the middle of our vacation just to make sure we get a job done by the deadline. They don’t know that all of the burden falls upon our shoulders as to whether or not our business succeeds.

But we know. And we want to make sure that we support your efforts by giving you the best opportunity to use signage for all of it’s advantages. Over the past year, we have been posting a large number of blogs written with the business owner in mind.

Since you probably do not have the time to scroll through a whole year’s worth of blogs, we wanted to summarize some of our top blogs so that you can make the most out of your signage.

#1: Top 10 Sign Mistakes to Avoid

The Groves Custom Monument Sign

This blog is usually a good place to start. It is a comprehensive overview of the mistakes many people make when purchasing signage and how to make sure you don’t do the same. It can help you avoid mistakes before purchasing signage, when approving a sign design, and when getting it installed.

Read more here.

#2: Why Do Signs Matter? Business Sign Statistics – Signs are Worth the Investment

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For those of you are wondering if signs are really worth it, this blog discusses just how beneficial they are based on actual statistics that support this finding. For example, did you know that roughly 68% of people believe that a sign is directly reflective of the service or products of that business? We think this statistic and blog proves the importance of signage.

Learn more here.

#3: How to Use Signage to Solve 3 Small Business Problems: An Overview

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Like we alluded to earlier, we know how challenging it is owning your own business. Major issues like not having enough time, struggling with marketing, and finding reliable employees are some of the top issues business owners face. This blog discusses how to use signage to solve these common problems.

Click here to read more.

#4: Your Business Name in Lights: An Overview of Illuminated Signage

stained-glass-1181864_640

This blog dives even further into one of the very common sign mistakes people make: not illuminating their signage. Maybe they do not think it is necessary or don’t think it is worth the investment. Here we discuss just how vital illuminated signage is not only because it makes your sign more visible, but also because it sends a powerful message.

Read the rest here.

#5: 3 Reasons Your Business Can Fight Back at Amazon with Signage

Like Walmart used to threaten small business in the area they would appear, Amazon has become major competition to many small business no matter where they are located. This online super giant may have resources small businesses don’t. However, there are many services you offer that they don’t and you can use signage to show that to your customers.

Check it out here.

Conclusion

We know your time is precious so we hope this blog helped you to determine which blogs will be the right ones for you to read so that you can use signage to support your business. Ready to get your own sign? Call or email Landmark Signs today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

4. About Landmark Signs, Advertising, Business, Channel Letter Signs, Customers, Monument Signs, Sign Type, Signage, small business, Uncategorized

What are Customers Saying about Landmark Signs?

Did you ever wonder how to help your clients realize the value of your service without sounding like you are bragging?

Or how to get your company to stand out in such competitive areas like Orange County, Los Angeles County, or San Diego County?

At Landmark Signs, we sometimes feel the same way. We believe in our products and can confidently say that we provide a quality of service that many of our competitors don’t. However, we often hesitate to say this because as a sign business, we aren’t really in the business of building ourselves up, but rather making our clients look good with elegant signage.

Plus, with so much local competition (a quick sign business search found over 60 other sign companies in the Orange/Anaheim area alone) why would you take our word for it?

reviews

As a savvy consumer, you wouldn’t trust that we are a great sign business without some sort of proof. And just like in a courtroom, some of the best evidence is given through first hand accounts. So, we encourage you to take a few minutes to see what our customers are saying about us. We greatly appreciate their feedback and hope that you will too.

word & brown lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

 

 “I am very satisfied with the prompt and complete service Landmark Signs provides.” – Ann Johnson, Word and Brown Companies

the chili pepper gold leaf window graphic
Gold Leaf Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

“Landmark Signs did a wonderful job at designing and installing our signage for our new office in Beverly Hills.  We couldn’t be happier.” Yolanda Cunningham, Heritage Auctions

Nailspa Custom Channel Letter Sign
Business Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

“John was very helpful with design ideas, options and pricing.  John was very informative regarding new signs, city permits, etc.  John made the whole process stress free!  John personally came to my business on the day of the install and WOW!  IT LOOKS AMAZING!” – Paul Boparai, Owner, Nailspa

Park Del Amo Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

“I’ve been working with Landmark Signs and have been VERY pleased with the quality of service, quality of products, installations and repairs . . . which isn’t easy for someone handling 14 commercial buildings!” Kathy O’Brien, Property Manager, Mission Hospital

Jondo Custom Channel Letter Sign
High Rise Sign Designed, Manufactured, and Installed by Landmark Signs Inc. 

“Extremely helpful and responsive . . . I highly recommend them for any and all sign work in the Los Angeles area.” – Ken Quigley, Blue Pond Signs

verizon-wireless-channel-letter-sign-by-landmark-signs.png
Channel Letter Wall Sign Designed, Manufactured, and Installed by Landmark Signs Inc. 

“Once you use Landmark you’ll never want to use anyone else.” – Jacob Kulik, Property Manager, 4G Verizon Wireless

We live in a world that has more options than ever before. The benefits of this are certainly vast – we no longer must settle for whatever is handed to us, we can shop around to get the best deal, and we can obtain virtually whatever we need.

However, this can sometimes be overwhelming. Too many choices can make it hard to determine what opportunity is best for us. Hence, we have an entire generation of people who struggle with FOMO (the fear or missing out). This is no doubt due to the endless choices at are our fingertips.

So where do we turn when we want to find the right answer? Many consumers are looking to people who have first-hand experience in order to make a decision. Which is why we have taken the time to show you what our clients are saying about us.

We believe that we provide top-notch services. So don’t just take our word for it! Listen to those who have experience working with Landmark Signs.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

sign-program-by-landmark-signs.png

An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

Image result for sign permits

Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Custom Sign Designs: Each Sign Tells a Story

“If you think a good design is expensive, you should look at the cost of a bad design.”.png“If you think a good design is expensive, you should look at the cost of a bad design.” – Dr Ralf Speth

German automotive executive and the current CEO of Jaguar Land Rover, Ralf Speth (1), has a great deal of experience with the power of a graceful design. He also has experience with just how damaging a terrible design can be. Any company that takes the time to invest in a top design for their products will surely see long term benefits and avoid the costly effects of rushing a design simply to get the project done.

Signage is no exception. Businesses that are more interested in getting the job done as quickly and as cheaply as possible will no doubt face the problems that arise from a poorly-made and poorly-designed sign. When this is the case, companies will have to deal with repairs and maintenance much sooner than if they had invested in a quality sign. Additionally, a sign that does not look well-made “can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (learn more about this statistic here).

At Landmark Signs, our award-winning sign designer, John Myres has over 45 years of experience with custom designing signs of all shapes and sizes. From Lobby Signs to Pylon Signs and Business Signs to Gold Leaf Signs, Landmark Signs has designed it all. Let’s take a look at the top 5 custom sign designs by Landmark Signs.

Jondo Custom High Rise Channel Letter Sign

Jondo Custom Sign DesignJondo Custom Channel Letter Sign

This custom design was made to get the business noticed from afar. The nearly 5 foot high aluminum dimensional letters are illuminated to get the sign also noticed at night (click here to learn more about the importance of illuminating your signage). The colors are prominent enough to attract those passing by. With an original design by Landmark Signs, this Custom High Rise Building Sign shows viewers that their company is as creative and unique as their sign.

The Groves Custom Double-Face Monument Sign

the-groves-custom-design.pngThe Groves Custom Monument Sign

This elegant Monument Sign is made of a variety of materials including a redwood sandblasted surface with a Satin White solid wood stain finish on which the Dark Brown Gloss raised graphic sign lettering stands out proudly. This one of a kind design reflects the company that it represents showing those seeking their services of assisted living that their customer service will be of the same quality that their sign is made of.

Nailspa Custom LED Illuminated Channel Letter Sign

nailspa-custom-sign-design.pngnailspa-custom-channel-letter-sign.png

This custom designed Channel Letter Sign is created with the goal of getting the business noticed from others within the same business complex. The colors of the aluminum letters outlined by a strong white trimcap retainers make a strong impression on anybody passing by and is sure to help the business stand out from any of its other nearby competition.

Essex Skyline Custom Double Face Monument Sign

essex-custom-sign-design-e1549917245140.pngSkyline-Push-Thru-Graphics-Monument-Sign

Like so many of our other custom sign designs, this Monument Sign is internally illuminated. Its painted semigloss acrylic enamel background and push-through clear acrylic dimensional letters are a unique take on a classic look. With a custom Monument Sign design like this, the company makes an impression of permanence and sophistication.

Berri’s Custom Illuminated Wall Display Sign

berris-custom-sign-design.pngberris-custom-dimensional-sign.png

A Wall Sign like this will surely stand out from the many other restaurants in the area. Taking on the look of a Canopy Sign, this custom sign is made of brushed aluminum letters and illuminated with a fluorescent uplight fixture. Shining brightly at night with a spotlight, this sign will draw customers in with its unique and powerful design.

Conclusion

For your own custom sign design, trust Landmark Signs to make a design that will get your noticed for all the right reasons.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Lobby Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Lobby Signs: Each Sign Tells a Story

Related imageAmerican art director and graphic designer, Paul Rand once said that “Design is the silent ambassador for your brand” (1). There are many factors that determine the way people view your company. The way you interact with your clients tells lets them know if they will have a pleasant or difficult experience with your company. When they call you with a problem, how that complaint is received can be the difference between keeping a client or losing one. And of course, the appearance of a company lets consumers know whether or not they should value your company based on whether or not you do.

Appearance comes across in the way your employees dress, the layout of your offices or stores, and in everything that has your company’s name on it: including, and especially, your signage. And like Rand observed, the design of those signs, from Wall Signs to Monument Signs and Pole Signs to Directional Signs, sends silent messages to your customers about who your company is and what it represents.

Lobby Signs are no exception. In fact, since they are the signs that a customer sees upon entering your building, they can often send one of the strongest messages. Depending on your Lobby Sign, this can either work for you or against you. Even if your receptionist or store manager greets your clients with the friendliest of welcomes, if the Lobby Sign behind them is not well-made, elegantly designed, or updated, a negative story will be the one your customers remember.

Let’s take a look at 5 Lobby Signs by Landmark Signs and the positive story each one of these signs tells.

The Word & Brown Lobby Sign

word & brown lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This elegant sign is a great representation of the company whose wall it is located upon for several reasons. First of all, a wood Lobby Sign sends the message that this company is valuable because of its gold lettering. This classic style on a background designed to look like wood also lets customers know that this company has been around for a while and will continue to be so. With a beautifully designed Lobby Sign like this, a customer will feel like this business is dependable and trustworthy.

Via Vitae Lobby Sign

via vitae lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This uniquely designed Lobby Sign makes a strong impression right away. Not only are the colors strong and vibrant, the image makes it clear what the business prioritizes – their client’s health and heart. Choosing to display what the company’s focus is on their Lobby Sign will put their client’s minds at ease, knowing that they will be taken care of.

P.C.A. Lobby Sign

pca lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This is a creative Window Graphic that is unique because of the frosted vinyl on the glass background. Adding texture and contrast on a design is a great choice for a company looking to stand out and get noticed. This Lobby Sign draws the eyes of customers and will let others know that it is a company worth paying attention to.

BrightRoll Lobby Sign

bright roll lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

 

Sometimes, a simple design is exactly what a company needs to send the right message. Instead of looking to stand out, a design like this is best for company’s looking to remain elegant and understated. This Lobby Sign says we are here, so that customers know of our location and our business name, but we will let the work do the talking for us.

First American Lobby Sign

first american title company lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

Gold Leaf Signs are a classic option for any company wanting to let their customers know that they are as good as gold (learn more about Gold Leaf Signs here). This Lobby Sign with Gold Leaf lettering sends that same message and ensure customers who have walking into the business’s building that the company intends to live up to the quality impression it is making.

Conclusion

For your own Lobby Sign, whether elegant, simple, creative, or bold, trust Landmark Signs to make a design that will send the message you want.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019