2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Monument Signs: Each Sign Tells a Story

“Remember that your very first words, actions, and attitudes invariably sound the keynote.”

― Les Giblin, How to Have Confidence and Power in Dealing With People

We make impressions without even realizing it. Others are making assumptions about us based on things about us like our clothing, our hair color, and even the way we smile. Strangers in coffee shops form quick snap judgments about us without us ever opening our mouths to speak. A blonde woman in high heels and flashy jewelry is making impressions on every one she passes by without having the opportunity to confirm or refute those assumptions. As a result, a narrative about her life and her personality is created without her consent. An unauthorized autobiography. And once those stories are written, they can be very difficult to rewrite.

And it is not just in our personal life where this applies. In business, the way we conduct ourselves with our employees, how we treat our clients, and what services and products we provide all make impressions upon those that interact with us. And as Giblin noted, the very first interactions set the stage. Oftentimes, the first impression we make upon customers is our signage. Signage is out front, either above a building, on the street, or in the complex and it tells a story about our company long before we ever have the opportunity to tell it ourselves.

Monument Signs, being out on the street, are usually the first sign that someone sees. Thankfully, when designed well and installed properly, they send a very positive message. One of confidence, permanence, and dependability. Any company that takes the time to invest in a substantial Monument Sign is not going anywhere. And those viewing this sign receive this message, just like when they stand before the monuments in Washington DC, reflecting upon the long-lasting American democracy.

Let’s take a look at 5 of Landmark Signs’ Monument Signs and learn about what story they tell.

Kelvin Court Apartments Monument Sign

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Like most Monument Signs, this sign tells those passing by that this particular apartment complex is here to stay. But with this elegant and classic design (the clean aluminum lettering on the solid black face) one gets the message that the apartment complex itself is elegant and classic. Upon viewing this sign, one gets the impression that these apartments are beautiful, well-maintained, and that those in charge of the complex can be depended upon. Most apartment hunters would turn into this apartment complex expecting that what they find inside will live up to what the sign promises.

 

Christ Lutheran Church & School Monument Sign

Christ Luthern Church and School Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

People do not always think of schools and churches as needing a powerful Monument Sign. These types of business do not come and go very often like some other businesses might. However, people that walk past these Monument Signs are entrusting those inside the building with their children, their worldview, and their education. With a Monument Sign like the above, proudly displaying the name of the business, individuals are opening a book with a story that they expect to end well because this place appears reliable and solid.

 

Park Del Amo Monument Sign

Park Del Amo Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Complex, centers, and property with several tenants find Monument Signs to be very useful. This allows all businesses within the complex to make a substantial impression all at the same time. These types of Monument Signs work on two levels: first of all, it shows businesses looking to rent a space within the complex that they can trust the property will not be going anywhere; secondly, it allows the businesses within the complex to capitalize on this impression themselves.  

 

First American Financial Corporation Monument Sign

First American Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

When it comes to business that we trust with our money, first impressions are crucial. If a customer gets even a hint of unreliability, they will look elsewhere for services. So, by using Gold Leaf lettering on this Monument Sign, not only does this sign tell others that they are trustworthy and dependable, but it also tells the story that their company, and services, are “as good as gold.”

 

County Line Animal Hospital Monument Sign

County Line Animal Hospital Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Any sort of business that is caring for people or animals has several impressions that it needs to make. They need to appear both reliable and supportive. In the service industry, knowledge is not enough. One must feel cared for as well. This Monument Sign with a comforting wood face and solid aluminum lettering shows customers that their sick or wounded animals will be looked after by not only a knowledgeable staff, but a caring one as well.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Ready to tell a story that you have authorized? Call or email Landmark Signs today to make a powerful first impression with Monument Signs.

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 10 Common Sign Mistakes to Avoid

High Rise Building Sign by Landmark Signs

Any major investment has pitfalls that can be avoided with insider tips. For example, Matt Jones, a former car salesman, recommends that those looking to buy a new car give themselves an advantage “when you’re trying to negotiate a lower sales price, [by] giv[ing] the dealership a reason to discount the price. If you’ll use the service department, say so. If you’ll refer friends, be sure to say that, too.” (1). For those wanting to cut down on expensive flights, the Airlines Reporting Corporation advises that travelers “book seven weeks in advance. Passengers pay the lowest price, nearly 10 percent below the average fare, if they buy 50 days before their flight” (2).

It is impossible to be an expert in everything. But sometimes it feels like you need to be one in order to get the best deals and avoid major mistakes. While, we cannot ease the demanding process of purchasing a house or booking a hotel, we can certainly make the business of investing in a sign much easier. Avoiding these top ten sign mistakes will help you get the sign you want, when you want it and where you want it.

#1: Not Obtaining a Monument Sign

Monument Signs are a must for any business that is set back from the street or within a complex with several other stores and businesses within that center.

To learn more about why you need a Monument Sign for your business, click here.

#2: Not Investing in a Quality Sign

It can seem wise in the short term to opt for a cheaper sign if you are looking to save a few bucks. However, this usually causes problems a lot sooner than one might think. Investing in a quality sign will make a positive impression right from the start.

Learn how to avoid this sign mistake by clicking here.

#3: Only Having One Sign Type

This often has to do with a business wanting to save money or not thinking about the long term. But this can lead to a company missing out on reaching different types of advertising, like the far-away marketing Pole Signs offer or the street advertising Monument Signs provide.

Read more about avoiding this sign mistake here.

#4: Not Having Directional Signage

Directional Signage is a must for any business that has a large complex or several interior spaces. It will not do a company any good if their customers arrive frustrated because they could not find their center or even worse, if they simply give up because they can’t find it.

Avoid this sign mistake by clicking here.

#5: Having One Sign, When You Need Several

For some complexes, maybe one sign type if enough. Still, there is a big advantage to investing in multiple signs in order to capitalize on all potential customers.

Learn to avoid this sign mistake by reading more here.

#6: Not Benefiting From Multiple Sign Types

Each sign type provides its own benefits and in order to reach all potential clients, it is vital that a company have several sign types in order to get every advantage.

Read here to understand how to avoid this common sign mistake.

#7: Not Illuminating Your Signs

Again, this often happens because a business wants to save some money. However, by not illuminating their signs, they are missing out on many visibility options.

Learn more about this sign mistake here.

#8: Making a Sign Yourself

In the age of DIY, it can be tempting to apply this to your signage. However, this rarely works out and can end up costing you more money down the road or eating up your sign budget all together.

Read here to avoid this common sign mistake.

#9: Not Checking In With Your Landlord or City About Sign Restrictions

This mistake can cost you big as you might end up in a building that does not allow you to have the signs you really want.

Figure out how to avoid this common sign mistake by reading here.

#10: Not Getting a Permit For Your Sign

Permitting fees can seem unnecessary. However, since they city says they are, make sure to save yourself trouble down the road by getting a sign permit for all of your signs.

Avoid this common sign mistake by reading here.

Call or email Landmark Signs today to make sure every sign mistake is avoided and you get the signs you really want!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Dimensional (3D) Signs, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #6

 

 

“The possibilities for signage are limited only by imagination and budget.  In fact, many businesses will benefit from using more than one type of sign as part of their overall strategy” (1).

 

startup-594091_1920When businesses think of purchasing signage for their company, they are often considering just one sign type. They might have just moved into a location and need a new sign above their store, so they stay focused on purchasing just a Channel Letter Sign. Or maybe a property owner sees the need for a Monument Sign so that his or her tenants can advertise on it from the street. And there are those that want to capitalize on having a business right by the freeway so they get a Pole Sign to be seen from far distances.

While all of these investments are worth it, a business does itself harm when it gets hyper focused on just one sigh type and does not see the other opportunities that different sign types can provide them. This is often the result of companies wanting to fix the immediate problem. However, in an article entitled Why Great Business Leaders Must Address the Big Picture, it states that

big picture thinking means strategic thinking. Brand strategy and business strategy are all about seeing the whole picture. Considering things in a silo never creates impactful strategy. And often leaders get hung up on tactical details that stall powerful, strategic thinking” (2).

Signage is a critical part of your big picture business strategy, and if it isn’t already, now is the time to make it a part of your brand strategy. There are many reasons that signage is an integral part of marketing a business (click here to learn more), including the fact that 75% of consumers have said that they have referred a business simply because of its signage (3). The value of that word of mouth marketing cannot be overstated. So it is vital that when purchasing signage, a business thinks long term and examines all the sign opportunities they have.

Common Sign Mistake #5: Only Having One Sign Type

It is important that in order to capitalize on the benefits of signage, a company invests in several sign types since each sign type has its own unique advantage. Let’s take a closer look at a few of the different sign types and what they can do for your business.

Wall & Building Signs

word-brown-high-rise-channel-letters-e1522432076335
High Rise Building Sign by Landmark Signs

These are some of the most common sign types, since Wall & Building Signs go directly above a store’s door or right on the building. While they most obviously provide the opportunity for a customer to identify your company and its location, it also provides other benefits.

First of all, a Wall Sign, like a Channel Letter Sign, if it is done well and is of high quality, often makes the first impression upon your customers. They usually see this sign before even being greeted by your receptionist. Additionally, a company that takes the time to put up a Building Sign shows those passing by that they are a company that is there to stay. And like with most signs, if you illuminate your Wall Sign, then you will stand out even more from all the other signs in the area (to learn about the other benefits of illuminated signage, click here).

Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs

While you may not know what they are called, you have most definitely seen a Monument Sign. They are the ones that are located right by the street.

What is the point in having a Monument Sign? Well there are many reasons. One of which is the fact that they get your business to be seen by people driving by on the street. This is vital if your building is set back from the street and further in the complex. This is also helpful if your building is blocked by trees, another building, or some other obstruction that makes your building hard to see from the street.

Furthermore, a Monument Sign, made out of substantial materials and large in size, tells your potential customers that your business is substantial and permanent. Click here to learn even more about how Monument Signs can help your business grow.

Directional Signs

The Commons Digital Sign Display
Interior Directional Signage by Landmark Signs

Directional Signs are located within a building and outside of it around a complex. For schools, malls, hospitals, and more these signs are a must. There is nothing more frustrating than trying to find the location of a company and not being able to. Directional Signs can ensure that your customers arrive at your company easily and in a good mood.

In addition to helping your customers quickly find your building or office, Directional Signage also shows a consumer that you care about them and want to make sure that they are taken care of. It also sends that message that you are a legitimate company and have invested in not only your business, but also in your customers. Click here for even more information about Directional Signage.

Conclusion

These are only three of the many different sign types that are necessary for most, if not all businesses. In order to make sure that you take advantage of all the benefits that signs have to offer, contact Landmark Signs today. Check out this blog to learn about even more sign types.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #5

Several years ago, Landmark Signs worked with a nationwide distributor of dental supplies, Benco Dental. They were looking for signage for their Costa Mesa, CA office. Their building was located on the corner of the street, which meant that they had two sides of their building that would face the street. In a desire to cut costs, they very easily could have been satisfied with one Store-Front Sign, assuming that that one singular sign would increase their viewership and sales enough.

And it is true, signage does result in an increase in sales. In fact, a study found that “Three out of four consumers say they have told someone about a store based simply on its signage” (1). This shows that signage leads to a 75% increase in their word of mouth marketing, which is one of the most significant forms of advertising in today’s world (click here to learn more about advertising with signage). Your sign, its existence and its quality, make a substantial impact on your visibility and consumer reach.

With such an boost in visibility, many businesses stop with just one sign because they think it is enough. However, they are often missing out on an even larger jump in sales by not thinking big enough. David J. Schwartz, author of the “The Magic of Thinking Big”, advised that people “look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present” (2).

Benco Dental certainly personified this quote when they thought long term, looked ahead, and realized that an extra investment now would pay off ten-fold down the road. Not only did they purchase a high-quality Building Sign for one side of their building, they also took advantage of the extra store front space, and purchased a second Channel Letter Sign. Plus, to reflect even more positively on their company, they also bought a sleek Monument Sign to send a message of permanence and class. Check out their elegant signage below:

Settling for one sign, when you have the opportunity to have several, is missing out on a great opportunity to grow sales and viewership.

Common Sign Mistake #5: Having One Sign, When You Need Several

Depending upon your building, there are often several places where additional signage can be placed. Sometimes a building has an interior face within a complex, while the back of the building faces the street. This is an excellent place to put another Store-Front Sign in order to be seen by passers-by on the street.

Or perhaps you have the chance to add a Monument Sign to your property that already has a Channel Letter Sign. Adding a Monument Sign pulls in people driving by who would otherwise not realize that your business is inside that complex.

Or maybe you have a Store-Front Sign, but have additional wall space within your building for a Lobby Sign. A well-designed Lobby Sign warmly greets customers walking into your store and solidifies the positive impression they have of you after seeing your Business Sign.

What about also having ADA Signs to make your interior easier to navigate? Or adding Directional Signage to make your complex more customer friendly? Or placing a Pole Sign on your property to also be seen from far distances?

There are endless possibilities for almost every space in which additional signage can gain new customers and sales for your business. Think big, take advantage of your location, and capitalize on every chance to increase your business’s presence. Email or call Landmark Signs to learn how your business can avoid this common sign mistake.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Directional Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistake #4

In today’s extremely competitive environment, it is extremely important that brick and mortar businesses give themselves an edge in order to make more sales. Between low price retailers like Walmart and the ever present online giants like Amazon, competition is more intense than ever. Every opportunity needs to be explored; every advantage capitalized upon; and every open door walked through.

That’s not to say that the competitive environment means that it is hopeless for brick-and-mortar stores (learn more about how to fight amazon with signage here). In fact, what Walmart and Amazon are lacking, is what your business most likely excels at. American businessman and politician, Matt Bevin stated that “While it may seem small, the ripple effects of small things is extraordinary” (1). What this tells us is that while it is important to think of the big picture, sometimes the best way to reach that end goal is to focus on the little things and watch them add up over time.

It can be easy to think that skipping steps and taking shortcuts in order to reach your destination may be the best way to go. But cutting corners is hardly ever the way to create a well-made product. This also applies to any sign decisions that you make.

Common Sign Mistake #4: Not Having Directional Signage

the-commons-digital-sign-display.jpg
Interior Directional Signage by Landmark Signs

“The easier you make it for your customer to find what they are looking for — be it your office, or a product within your store — the easier it is to get a sale. If a customer can’t find what they need, they may become so irritated that they give up and your sale is then lost” (2).

There are very few experiences more frustrating than getting lost and not being able to find what you are looking for. Directional Signage is vital for any large or complicated complexes, particularly, churches, shopping malls, universities, sports or concert venues, hospitals, parks, and office buildings. It keeps your customers from arriving at your store or building irritated, or even worse, it keeps them from not arriving at all.

Directional Monument Sign
Exterior Directional Sign by Landmark Signs

There are two different types of directional signage: interior and exterior. Interior signage is the kind that directs customers and visitors to different offices or stores within the office. For larger places, it is not enough that your customers were able to find your building, they must also be able to navigate their way within that building. Additionally, there are also exterior signs that help your customers navigate their way around the outside of the complex, assisting them with finding buildings, parking structure, or stores.

Not only do these types of signs make it more likely that you are going to make a sale, they also send a positive message to the customers about what type of business you have. It tells them that you care about your customers and that you want to take care of them and their needs from the second they step foot on your property. Furthermore, “with these signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business” (3).

Take care of your customers and make the sale by avoiding this sign mistake and others. Landmark Signs can help you with all of your directional signage needs, whether you need interior signage, exterior signage, or both.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #1

Did you know that a whopping 75% of consumers have said that they have told someone else about a business based solely on that company’s signage? (1) This powerful statistic reflects just how important your company’s signage is. Word of mouth marketing is one shopping-mall-906721_1920of the most popular ways to acquire new business. In fact, “customers acquired through word of mouth spend 200% more than the average customer and make two times as many referrals themselves” (2). Knowing that people will refer a company only on its signage means that every business has a great opportunity to increase their sales drastically just by investing in quality signage.

However, it is not enough to just have a sign. The previous statistic suggests that consumers will refer companies if they see a quality sign. But the following statistic does more than just imply this opinion, it solidifies it: “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (1). This confirms that just having a sign is not enough; it has to be well-made and impressive (learn how to impress consumers with your signage here).

What does all of this mean? It means that signs, done well, can make all the difference between your business experiencing success or being one of the 70% of businesses that fail within the first 10 years (3). It is vital that a company not only invest in signage, but also makes sure they use signage to its full advantage and avoid common sign mistakes. For the next several blogs, we will discuss some common sign mistakes and how to avoid them.

Sign Mistake #1: Not Having a Monument Sign

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Sign by Landmark Signs

Why People Make This Mistake

Redondo-Beach-Monument-Commercial-SignWithout a doubt, a store-front or building sign is worth obtaining. It tells customers the location of your building and with so much competition out there, it is extremely important that your customers be able to easily locate you.

Many people often stop there though, thinking that once they have a wall sign for their business, they are done. However, often times having just a store-front sign is not enough. Many companies are missing out on a great deal of sales opportunities by not having a Monument Sign.

Why You Need A Monument Sign

There are many reasons why having a Monument Sign is important for your businessLantern-Bay-Gold-Leaf-Monument-Sign including the fact that they make a strong first impression, they are long-lasting, and more. However, one of the major reasons we want to focus on is visibility.

In a complex with several other businesses or one that is set back from the street, Monument Signs make sure that your company is noticed and found from the street. This can attract new business and let potential customers driving by on the street know that you are located in that center.

Additionally, if your company’s building sign has poor visibility because of something partially blocking it, such as another building or trees and foliage, Monument Signs are especially important.

Conclusion

Monument Signs help make your business more visible to local consumers. With so many customer referring based solely on signage, it is absolutely vital that your sign be seen by as many people as possible.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own Monument Sign.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: An Overview Of Illuminated Signage

illuminated-pole-sign-hyperion.png
Illuminated Blade Sign by Landmark Signs

“A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales” (1).

In order to have signage that is at its most effective, it is vital that your sign be, as the quote above recognizes, creative and attractive. This is because customers really do judge your business based on the quality of your sign. If a sign is pleasing to look at and eye-catching, the name of your business will leave them with positive associations for your company.

For a sign to make a positive impression though, it must first be noticed. And one of the most powerful and elegant ways to do this is to illuminate your sign.

The last few weeks, we have been taking a closer look at what type of signs are commonly illuminated, why illuminating your business sign is a great idea, and how these signs can be illuminated. Today, we will wrap up our discussion with an overview of the what, why, and how of illuminated signage.

WHAT: Sign Types that are Commonly Illuminated

Although, there are very few signs that cannot be illuminated, we want to take a look at the signs most commonly illuminated.

Monument Signs

Monument Signs are great for illumination since they amplify the goal of Monument Signs. These signs are used to get businesses in center with many other signs noticed. Additionally, they are powerful for advertising since they are located right by the street where many potential customers pass by. Illuminating a Monument Sign provides around the clock advertising for your company.

Pole Signs

Pole Signs are incorporated into a company’s marketing strategy when they are looking to get noticed from afar or by freeway travelers. An illuminated Pole Sign gives a company even greater access to potential customers who will be blown away by your impressive and eye-catching sign.

Channel Letter Wall Signs

Verizon Standard Channel Letters

Internally Illuminated Channel Letter Sign by Landmark Signs

Channel Letter Signs are designed for illumination, whether that be internal, external, or both. An illuminated Channel Letter Sign located above your business will bring customers right to your door.

Dimensional Letter Building Signs

Dimensional Letter Building Signs, also known as 3D Signs, are another great option for store-front signage. Illuminating these signs will add an even greater impact to a sign that already stands out for its unique and elegant design.

Blade & Projecting Signage

Blade Signs are made to project out from the building and can be seen when customers are passing by on the walkway in front of your store. Illuminating these signs will get them noticed from even further down the way.

WHY: The Reasons You Should Illuminate Your Signage

There are many reasons why an illuminated sign can make all the difference in your advertising strategy. Let’s take a look at a few of the most significant reasons.

Make Your Business Visible at Night

White Outline Channel Letters
Internally Illuminated Channel Letter Sign by Landmark Signs

Illuminated Signage is essential year round, since many people are on the road when it is dark outside. However, an illuminated sign is essential during winter time when it is dark while people are commonly on the road coming home from work. Don’t miss out on the large amounts of potential clients driving by your store when it is dark outside.

Learn more about making your sign visible at night here.

Stand Out From The Competition

Just like when a star gets their name in lights on a marquee, illuminating your own sign helps your company stand out from the others. Illuminated signage gets your sign noticed from the other signs that are close by.

Click here to find out about standing out from the competition.

Advertise While You Are Away

“Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street” (2). Illuminating your signs ensures that your signs will be like a salesman who works 24 hours a day, even while you are out of the office.

Learn more about signs that advertise while you are away here.

HOW: Sign Lighting Options

Standard Lit Through Signage

This type of signage is exactly like it sounds. It is when a sign is illuminated internally, and the light shines through the face of the sign. This is a commonly used sign lighting option that gets your sign noticed from afar.

Learn more about this sign lighting option here.

Halo Lighted Signage

Halo lit signs create a glow, or “halo” around your sign as the illumination is projected on the wall behind the sign creating an outline of light that surrounds the letters of your sign. This option is a great for those who want to get noticed by utilizing the power of light, but also want to maintain elegance and class by using the more subtle type of light this illumination provides.

Learn more about this sign lighting option here.

Neon Signage

Jazz Exposed Neon Channel Letters
Exposed Neon Sign

The first signs that were ever illuminated relied on the power and impact of Neon Lights. Not only do they give the impression of a classic sign, but their powerful light provides the most vibrant and powerful sign lighting option. Neon can radiate from within the sign or can be exposed to see the outline of the Neon within the sign.

Learn more about this sign lighting option here.

Conclusion

No matter what type of sign you want to illuminate, why you want to illuminate your sign, or how you will light up your sign, an illuminated sign will definitely get you noticed by potential customers and increase your new customer count. To fully utilize the power of signage, make sure that your business name is seen in lights.

To see your business name in lights, trust Landmark Signs, a company with over 40 years of experience. Shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #3

architecture-2562547_1920“The colorful words and pictures came from the air itself—mysterious gases extracted from the atmosphere, trapped in glass tubes, and zapped with electric current to create luminous reactions. During the 20th century, lights fueled by neon and its fellow noble gases were icons of commerce and entertainment, illuminating the modern age” (1).

Neon lit signs, which also came to be known as “liquid fire” have a long and rich history in the sign industry. Look back at any photograph from the 20th century, and the signs pictured in it are most certainly Neon signs.  Not only were they the first type of illuminated signage, but they are also the most powerful even to this day.

In fact, the first Neon Sign was displayed in 1923, by George Claude, and his company when he sold a neon gas sign “to a Packard car dealership in Los Angeles. Earle C. Anthony purchases the two signs reading ‘Packard’ for $24,000” (2). After this bright introduction, the popularity of these liquid fire signs spread very much like fire, and soon Neon Signs could be seen on every block throughout the country.

Today, Neon Signs can still be seen in many downtown areas and popular tourist las-vegas-1630397_1280destinations. Restaurants, casinos, clubs, and many other businesses still rely on Neon Signs to attract visitors.

Recently, we discussed two other common types of illuminated signage: Lit-Through Signage and Halo Illumination. Both of these options can be made with either Neon or LED lighting depending on the goal of the business owner. Today, we will dive into the what Neon Signs are all about and how you can use them to proudly display your business name with the most historic lights available. (Click here to learn why illuminating your sign is a must for any business or here to learn what signs are commonly illuminated).

Sign Lighting Option #: Neon Signs

Planet Beauty Neon Sign
Planet Beauty Exposed Neon Sign by Landmark Signs

The Basics

The phrase “name in lights” is an idiom that is commonly used when one is expressing the desire to become extremely famous. It originates from the idea of seeing one’s name on a marquee because they are the star of a theater production or the headlining band in a show. Interestingly, when this phrase became popular there is no doubt that the lights meant to illuminate any hopeful’s name would have been neon. In fact, many marquees still rely on Neon lighting to illuminate their announcements since they are the most vibrant and brightly illuminated sign lighting available.

Neon Signs are very often a part of an Exposed Neon Sign on a number of sign types including Monument Signs, Channel Letter Signs, 3D Signs, and more. This means that the viewer can see the neon tubes in which the neon light is held and energized. They are also sometimes used in Standard Lit-Through Signage or in Halo Illuminated Signs instead of LED. Those of us in the sign industry have had the privilege of seeing Neon Signs made. For those who haven’t check out this video below to learn more about this fascinating and exciting process.

The Impact

Because LED lights are longer lasting and easier to create, many people over the years have chosen to illuminate their signs with LED. So, this begs the question why would someone still choose Neon Signs since they seem to simply be a relic of the past? Well, Neon Signs are not just for those fascinated with sign industry history.

Like we mentioned earlier, many businesses still prefer Neon Signs because of how bold and exciting they are to view. Yes, they definitely appeal to one sense of nostalgia because of their colorful history, however regardless of their past, in their present they are still the brightest illuminated sign option.

las-vegas-599840_1280Any business that is looking to wow customers with all the brightness and vibrancy light has to offer, still rely on Neon Signs to attract new and existing business into their establishment. Just look at any downtown area, like the Las Vegas strip, or tourist destination, like the Gaslight district in San Diego, California and you will see what we mean.

For your own sign illuminated by vibrant and powerful neon, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #2

halo-1455269_1920“Like rainbows, halos around the sun – or moon – are personal” [1]. Have you ever looked up in the sky and noticed a colorful ring surrounding the sun or moon? These halos are rings surrounding the sun or moon that are caused by light reflecting off of the tiny ice crystals found in storm clouds. Because of each person’s positioning, the ice crystals reflect at a different angle and look different based on where someone is standing.  That means that each individual receives their own unique personal message of this exquisite phenomenon.

Illuminated signs send their own personal messages to the viewer. The reason for this particular phenomenon has a lot less to do with the science of ice crystals and orientation and much more to do with the science of first impressions [2]. While the psychology of first impressions is fascinating, for a business owner looking to increase the marketing and branding of their company, what matters most is the results.

According to a study done on signage and its effects, it turns out that “Poor signage can deter customers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” [3]. This particular statistic tells us that if a sign is not making the right impression, a business stands to lose over half of its potential customers.  Furthermore, the study found that 75% of consumers “have told someone about a store based simply on its signage.” This also shows us that if you sign is failing to get noticed or impressing upon viewers that you are a company who does not have what it takes to meet its customers needs, then you are missing out on a significant portion of an extremely powerful marketing tool: word of mouth marketing (learn more about utilizing signage as a marketing tool here).

In the previous blogs, we have learned just how important illuminating your sign is to the impression your business makes and your sign’s effectiveness. Additionally, last week we discussed one of the more common forms of sign illumination options: lit-through sign lighting. Today, we will dive into another powerful sign lighting option that sends its own unique crystal message.

Sign Lighting Option #2: Halo Lighting Signage

Landmark-Signs-Channel-Letter-Sign

The Basics

Halo sign lighting creates a visual similar to the halo found around the sun and moon. The light inside the sign is projected against its background in order to create a heavenly glow surrounding the sign letters where your business name is proudly displayed. The color of light commonly used for halo lighting is white, but it is available in many other colors.

It can be used on many signs including Monument Signs, Channel Letter Signs, Pylon Signs, Awning Signs, and more.

The Impactmaria-1592567_1920

So what exactly is the benefit of using halo sign lighting to illuminate your sign? Halos have also been used at many points in the history of art to edify the person whom the halo of light surrounds.  Just like the halos found in famous Renaissance paintings surrounding Christ, Mary, Peter and other deified saints, a sign illuminated by halo sign lighting, elevates the level of the company name it surrounds.

This is an ideal option for companies who are looking to utilize the powerful tool of sign lighting, but are still desiring to maintain the sophisticated and elegant image their company projects. It is a subtle, graceful way for your sign to stand out with a beautiful glow that does not overpower its viewer, but still gets a sign noticed by passers-by.

For your own sign illuminated by the tasteful halo sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018