5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, sales, Sign Type, Signage, small business, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 3

Signage to Solve Branding Business Problems Landmark Signs Inc..pngCredibility is defined as “the quality or power of inspiring belief” (1). Some of the word’s synonyms include believably, honesty, integrity, truthfulness, authenticity, and genuineness. The undercurrent connecting all of these phrases and definitions together for a company is their ability to truly deliver on who they say they are. Whether a company guarantees the best customer service, the number one products, or one-day delivery, a business needs to keep its word every time in order to maintain credibility with their customers. 

Problem

However, this is not always easy to do. Just a quick web search revealed some big name companies, that have some of the worst reputations

For example, Wells Fargo promises on its website that: “We place customers at the center of everything we do. We want to exceed customer expectations and build relationships that last a lifetime” (2). While that may very well be the intention, many one-star reviews reveal otherwise. One customer complained that the bank never has “merchant tellers and the lines are always long. Terrible customer service: (3). 

Another instance of a company with poor credibility is Sears. While it promises on its website for finding jobs to be an “integrated retail company that provides superior value through trusted brands, great products and convenient, reliable services” (4), customer reviews tell a different story. One review said that after her experience she was “done with Sears and I will let all my friends and family know my experience today.” Another claimed that she was “not at all surprised reading about horrible customer service” (5). It seems that, unfortunately, Sears’s poor reputation preceded them.  

The problem with having a hard time living up to a promise is that when a company grows large enough, it can be at the mercy of its employees. And if those employees aren’t dedicated to living up to a company’s vision and promises, then the reputation of the company will suffer. Which, as we discussed in the previous blogs, will affect everyone in the business. 

Solution

achievement-3612401_640.jpgWhile the problem of building or rebuilding a company’s credibility can most certainly not be solved overnight, focusing on maintaining a positive brand identity is certainly a step in the right direction. Last week, we discussed how positive branding can help a company send a clear message about the company. Furthermore, branding can also help display and confirm a company’s credibility.

How Signs Can Solve this Problem

A creative sign that reflect positively on a company’s brand can most certainly impact a company’s reputation and nudge it in the right direction. Let’s take a look at how:

Signage: Displays Company Credibility

It may be hard to imagine how a sign can help send the message of credibility to your customers. However, a recent study found that “more than two thirds (68%) of consumers believe a store’s signage is reflective of the quality of its products and services” (6). That means that two out of every three potential consumers who view your sign, believe that what they see on the outside of your store, will reflect what they see on the inside. 

That’s because for many people, a company’s sign is the first impression that they will have of that business. It’s the first thing that greets them when they pull up into your parking lot or head into your store. And as the old saying goes, you never get a second chance to make a first impression.

There are many signs that can send the first impression of credibility and dependability.

Couture-Salon (1)

For instance, a Monument Sign tells passers-by that your business has longevity and is here to stay. A Gold Leaf Sign shows customers that your company and all its customers are as valuable and solid as gold. And an elegant Wall Sign shows consumers that you have a reputation for class and quality. 

The right sign can help transform your brand by setting a tone of trustworthiness, dependability, and credibility.

Conclusion

One of the founders of our country, Thomas Jefferson is credited with saying that “honesty is the first chapter in the book of wisdom.” If a company and its employees expect to experience long-lasting success, they must first prove that they can be trusted. A company that is establishes itself through false promises might as well have built its foundation upon sand. With a solid base of trust, it is only a matter of time until their walls will crumble. 

Whether you are a new business looking to establish a reputation of trust or long-lasting one looking to rebuild your brand as a credible, using a well-made sign will send the right message about your company from the very start. Call or email Landmark Signs Inc today, to display your company’s credibility. 

Landmark Signs

Landmark-Signs-Channel-Letter-SignExperience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, sales, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 2

document-3268750_640.jpg“The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales.” (1) This means that any job that falls under one of the above categories is directly affected by the success of their marketing department. 

The Problem

However, as we learned in last week’s blog, most B2B companies are struggling with the unity of these departments. For a company to experience continued success, which should be a concern for all employees, this disconnect must be solved.

The Solution

One way by which to achieve this is through branding. According to businessdictionary.com, branding is “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme” (2). And in order to do this successfully, a company must make sure that their brand does all of the following: 

Sends a clear message

Displays company credibility

Connects with consumers

Inspires customers to buy products or services

Encourages customer loyalty (3).

How Signs Can Solve this Problem

A well-made sign has the capability of meeting all of the successful branding requirements. Today, let’s dive in deeper to how signage can be used to send a clear message.

Signage: Sends a Clear Message

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Like any organization or department, a large part of the struggle with sales and marketing unity is due to a lack of or poor communication. Because successful communication requires both the speaker and the receiver to understand the same message, confusion is a common occurrence.  In fact, “Poor communication is frustrating in the workplace and can lead to poor performance, lack of teamwork, low morale and reduced profits” (4). This is true for both the employees within the company and the customers outside of the company.

So, just how exactly can signage come to the rescue? Well, when a company comes together to make a sign purchase, it forces a discussion of what type of message they want to send with that sign. And signs have the capability of sending any number of messages. A Monument Sign tells a story of a business that is substantial and long lasting. A Gold Leaf Sign says that your company is as good as gold and you treat your customers the same way. An illuminated sign can be used to catch the viewers attention and send the message that your business stands out from the crowd. 

Landmark Signs Inc Signs First Impression (1).pngOnce this is established, it is infinitely less complicated to get both your sales and marketing department on the same page about your branding. Your sign sends the first message and makes the first impression upon your customers. Your sales and marketing department merely have to reiterate this message. Whatever is emphasized through your signage, can influence all your marketing strategies and sales tactics moving forward. Once all employees are receiving the same message through the signage, they can then send the same message. This helps employees have a stronger idea of the company’s goals and where they are headed, which most certainly creates teamwork within a company. 

Conclusion

As Abraham Lincoln faced attempting to solve the major problems facing the United checkmate-1511866_640.jpgStates in the 1860’s, he rightfully pointed out that “a house divided against itself cannot stand.” Had he not had the foresight as the leader of this country to solve the problems causing division among our states, who knows where our country would be today or if it would even exist as an independent nation. 

The same goes for any company. If there is not unity within the departments, particularly between sales and marketing, longevity will be unattainable. All employees will be affected when a company struggles. Therefore, it is up to all employees to see that their business is unified. Signs can contribute to this by sending a clear message, a necessity for any successful brand. 

To start taking control of the message your company sends through branding, contact Landmark Signs today for your own sign. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, sales, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 1

digital-marketing-1433427_640Marketing and sales jobs are made to work hand in hand. If the marketers are accomplishing their goals, then salesmen will experience more success and vice versa. However, these two are not usually copasetic the way they were designed to be. Sometimes this is due to corporate decisions (or lack of decisions) that are made. Perhaps it has to do with the company’s culture. Or maybe it is because of a bad manager. Regardless of the reason, the truth remain that division exists in these two fields. In fact,  “a Forrester study found that only 8% of B2B companies have tight marketing and sales alignment” (1). Yikes! That is an extremely low number and is reflective of a disappointing trend. 

Landmark Signs Inc Sales and Marketing.pngFor those employees that are involved in the fields of marketing and sales at their workplace, like we discussed in last week’s blog, you have a choice. Even though the company you work for is most certainly dependent upon your success, you may not have a lot of say in how these departments are run. So, you can put your hands up and think that since you are not the owner, CEO, or even a manager, it’s not really your problem. But as we learned last week, if your company struggles, no jobs are immune from taking the hit right along with the business. The other option is that you can get involved and recognize that your company’s success or lack of success will directly impact you. So you better take this business seriously and help contribute to the positive growth of your company.

The Problem

One of the ways we recommend this is to find solutions for the problems your company is dealing with. As we have already identified, 92% of business to business companies are struggling with maintaining unity between two of their most important divisions. 

The Solution

So how can a business solve this problem? One of the ways is to make sure that both departments are telling the same story to those that they communicate with. In order to do this, of course, everybody has to know what that story is. This is where branding comes in. Author of “Consumer Behavior for Dummies”, Laura Lake, advises that companies “think of branding as though your company or organization were a living, breathing person. Imagine this person explaining who they are, why they’re valuable, and what they specifically have to offer. As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects, and they’ll connect on an emotional level.” She also adds that a good brand will do the following: 

“Clearly deliver a message

Confirm the brand’s credibility in the marketplace

Emotionally connect target prospects with a product or service

Motivate the buyer to make a purchase

Create user loyalty” (2).

How Signs Can Solve this Problem

First American Monument Sign by Landmark Signs Inc.
Monument Sign by Landmark Signs Inc. 

Having been in the sign industry for over 40 years, we have seen signs come to the rescue for many company problems. Our business owner learned the sign trade from his own father the old fashioned way, through hand-painted letters. And even a business investing in this type of signage, whose impact would be low next to some of the top sign technology of today, saw an improvement in their business. What passer-by doesn’t feel something when they drive by and see the sign of their favorite coffee shop or restaurant? A well-made sign can not only send the right message to your consumers, but it can also get your sales and marketing departments on the same page. 

Conclusion

Signs, from Monument Signs to Retail Signs and more, all have the ability to solve the problems that most businesses face. Whether you are an employee that makes major decisions that affect the company or you are merely beginning your journey at that business, caring about how your company does means caring about how you do. Branding is just one area that you can concern yourself with.

Check back in with us next week to learn specifically how your company can use signage to improve branding. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019