2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

sign-program-by-landmark-signs.png

An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

Image result for sign permits

Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

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2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Monument Signs: Each Sign Tells a Story

“Remember that your very first words, actions, and attitudes invariably sound the keynote.”

― Les Giblin, How to Have Confidence and Power in Dealing With People

We make impressions without even realizing it. Others are making assumptions about us based on things about us like our clothing, our hair color, and even the way we smile. Strangers in coffee shops form quick snap judgments about us without us ever opening our mouths to speak. A blonde woman in high heels and flashy jewelry is making impressions on every one she passes by without having the opportunity to confirm or refute those assumptions. As a result, a narrative about her life and her personality is created without her consent. An unauthorized autobiography. And once those stories are written, they can be very difficult to rewrite.

And it is not just in our personal life where this applies. In business, the way we conduct ourselves with our employees, how we treat our clients, and what services and products we provide all make impressions upon those that interact with us. And as Giblin noted, the very first interactions set the stage. Oftentimes, the first impression we make upon customers is our signage. Signage is out front, either above a building, on the street, or in the complex and it tells a story about our company long before we ever have the opportunity to tell it ourselves.

Monument Signs, being out on the street, are usually the first sign that someone sees. Thankfully, when designed well and installed properly, they send a very positive message. One of confidence, permanence, and dependability. Any company that takes the time to invest in a substantial Monument Sign is not going anywhere. And those viewing this sign receive this message, just like when they stand before the monuments in Washington DC, reflecting upon the long-lasting American democracy.

Let’s take a look at 5 of Landmark Signs’ Monument Signs and learn about what story they tell.

Kelvin Court Apartments Monument Sign

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Like most Monument Signs, this sign tells those passing by that this particular apartment complex is here to stay. But with this elegant and classic design (the clean aluminum lettering on the solid black face) one gets the message that the apartment complex itself is elegant and classic. Upon viewing this sign, one gets the impression that these apartments are beautiful, well-maintained, and that those in charge of the complex can be depended upon. Most apartment hunters would turn into this apartment complex expecting that what they find inside will live up to what the sign promises.

 

Christ Lutheran Church & School Monument Sign

Christ Luthern Church and School Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

People do not always think of schools and churches as needing a powerful Monument Sign. These types of business do not come and go very often like some other businesses might. However, people that walk past these Monument Signs are entrusting those inside the building with their children, their worldview, and their education. With a Monument Sign like the above, proudly displaying the name of the business, individuals are opening a book with a story that they expect to end well because this place appears reliable and solid.

 

Park Del Amo Monument Sign

Park Del Amo Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Complex, centers, and property with several tenants find Monument Signs to be very useful. This allows all businesses within the complex to make a substantial impression all at the same time. These types of Monument Signs work on two levels: first of all, it shows businesses looking to rent a space within the complex that they can trust the property will not be going anywhere; secondly, it allows the businesses within the complex to capitalize on this impression themselves.  

 

First American Financial Corporation Monument Sign

First American Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

When it comes to business that we trust with our money, first impressions are crucial. If a customer gets even a hint of unreliability, they will look elsewhere for services. So, by using Gold Leaf lettering on this Monument Sign, not only does this sign tell others that they are trustworthy and dependable, but it also tells the story that their company, and services, are “as good as gold.”

 

County Line Animal Hospital Monument Sign

County Line Animal Hospital Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Any sort of business that is caring for people or animals has several impressions that it needs to make. They need to appear both reliable and supportive. In the service industry, knowledge is not enough. One must feel cared for as well. This Monument Sign with a comforting wood face and solid aluminum lettering shows customers that their sick or wounded animals will be looked after by not only a knowledgeable staff, but a caring one as well.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Ready to tell a story that you have authorized? Call or email Landmark Signs today to make a powerful first impression with Monument Signs.

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 10 Common Sign Mistakes to Avoid

High Rise Building Sign by Landmark Signs

Any major investment has pitfalls that can be avoided with insider tips. For example, Matt Jones, a former car salesman, recommends that those looking to buy a new car give themselves an advantage “when you’re trying to negotiate a lower sales price, [by] giv[ing] the dealership a reason to discount the price. If you’ll use the service department, say so. If you’ll refer friends, be sure to say that, too.” (1). For those wanting to cut down on expensive flights, the Airlines Reporting Corporation advises that travelers “book seven weeks in advance. Passengers pay the lowest price, nearly 10 percent below the average fare, if they buy 50 days before their flight” (2).

It is impossible to be an expert in everything. But sometimes it feels like you need to be one in order to get the best deals and avoid major mistakes. While, we cannot ease the demanding process of purchasing a house or booking a hotel, we can certainly make the business of investing in a sign much easier. Avoiding these top ten sign mistakes will help you get the sign you want, when you want it and where you want it.

#1: Not Obtaining a Monument Sign

Monument Signs are a must for any business that is set back from the street or within a complex with several other stores and businesses within that center.

To learn more about why you need a Monument Sign for your business, click here.

#2: Not Investing in a Quality Sign

It can seem wise in the short term to opt for a cheaper sign if you are looking to save a few bucks. However, this usually causes problems a lot sooner than one might think. Investing in a quality sign will make a positive impression right from the start.

Learn how to avoid this sign mistake by clicking here.

#3: Only Having One Sign Type

This often has to do with a business wanting to save money or not thinking about the long term. But this can lead to a company missing out on reaching different types of advertising, like the far-away marketing Pole Signs offer or the street advertising Monument Signs provide.

Read more about avoiding this sign mistake here.

#4: Not Having Directional Signage

Directional Signage is a must for any business that has a large complex or several interior spaces. It will not do a company any good if their customers arrive frustrated because they could not find their center or even worse, if they simply give up because they can’t find it.

Avoid this sign mistake by clicking here.

#5: Having One Sign, When You Need Several

For some complexes, maybe one sign type if enough. Still, there is a big advantage to investing in multiple signs in order to capitalize on all potential customers.

Learn to avoid this sign mistake by reading more here.

#6: Not Benefiting From Multiple Sign Types

Each sign type provides its own benefits and in order to reach all potential clients, it is vital that a company have several sign types in order to get every advantage.

Read here to understand how to avoid this common sign mistake.

#7: Not Illuminating Your Signs

Again, this often happens because a business wants to save some money. However, by not illuminating their signs, they are missing out on many visibility options.

Learn more about this sign mistake here.

#8: Making a Sign Yourself

In the age of DIY, it can be tempting to apply this to your signage. However, this rarely works out and can end up costing you more money down the road or eating up your sign budget all together.

Read here to avoid this common sign mistake.

#9: Not Checking In With Your Landlord or City About Sign Restrictions

This mistake can cost you big as you might end up in a building that does not allow you to have the signs you really want.

Figure out how to avoid this common sign mistake by reading here.

#10: Not Getting a Permit For Your Sign

Permitting fees can seem unnecessary. However, since they city says they are, make sure to save yourself trouble down the road by getting a sign permit for all of your signs.

Avoid this common sign mistake by reading here.

Call or email Landmark Signs today to make sure every sign mistake is avoided and you get the signs you really want!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Dimensional (3D) Signs, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #6

 

 

“The possibilities for signage are limited only by imagination and budget.  In fact, many businesses will benefit from using more than one type of sign as part of their overall strategy” (1).

 

startup-594091_1920When businesses think of purchasing signage for their company, they are often considering just one sign type. They might have just moved into a location and need a new sign above their store, so they stay focused on purchasing just a Channel Letter Sign. Or maybe a property owner sees the need for a Monument Sign so that his or her tenants can advertise on it from the street. And there are those that want to capitalize on having a business right by the freeway so they get a Pole Sign to be seen from far distances.

While all of these investments are worth it, a business does itself harm when it gets hyper focused on just one sigh type and does not see the other opportunities that different sign types can provide them. This is often the result of companies wanting to fix the immediate problem. However, in an article entitled Why Great Business Leaders Must Address the Big Picture, it states that

big picture thinking means strategic thinking. Brand strategy and business strategy are all about seeing the whole picture. Considering things in a silo never creates impactful strategy. And often leaders get hung up on tactical details that stall powerful, strategic thinking” (2).

Signage is a critical part of your big picture business strategy, and if it isn’t already, now is the time to make it a part of your brand strategy. There are many reasons that signage is an integral part of marketing a business (click here to learn more), including the fact that 75% of consumers have said that they have referred a business simply because of its signage (3). The value of that word of mouth marketing cannot be overstated. So it is vital that when purchasing signage, a business thinks long term and examines all the sign opportunities they have.

Common Sign Mistake #5: Only Having One Sign Type

It is important that in order to capitalize on the benefits of signage, a company invests in several sign types since each sign type has its own unique advantage. Let’s take a closer look at a few of the different sign types and what they can do for your business.

Wall & Building Signs

word-brown-high-rise-channel-letters-e1522432076335
High Rise Building Sign by Landmark Signs

These are some of the most common sign types, since Wall & Building Signs go directly above a store’s door or right on the building. While they most obviously provide the opportunity for a customer to identify your company and its location, it also provides other benefits.

First of all, a Wall Sign, like a Channel Letter Sign, if it is done well and is of high quality, often makes the first impression upon your customers. They usually see this sign before even being greeted by your receptionist. Additionally, a company that takes the time to put up a Building Sign shows those passing by that they are a company that is there to stay. And like with most signs, if you illuminate your Wall Sign, then you will stand out even more from all the other signs in the area (to learn about the other benefits of illuminated signage, click here).

Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs

While you may not know what they are called, you have most definitely seen a Monument Sign. They are the ones that are located right by the street.

What is the point in having a Monument Sign? Well there are many reasons. One of which is the fact that they get your business to be seen by people driving by on the street. This is vital if your building is set back from the street and further in the complex. This is also helpful if your building is blocked by trees, another building, or some other obstruction that makes your building hard to see from the street.

Furthermore, a Monument Sign, made out of substantial materials and large in size, tells your potential customers that your business is substantial and permanent. Click here to learn even more about how Monument Signs can help your business grow.

Directional Signs

The Commons Digital Sign Display
Interior Directional Signage by Landmark Signs

Directional Signs are located within a building and outside of it around a complex. For schools, malls, hospitals, and more these signs are a must. There is nothing more frustrating than trying to find the location of a company and not being able to. Directional Signs can ensure that your customers arrive at your company easily and in a good mood.

In addition to helping your customers quickly find your building or office, Directional Signage also shows a consumer that you care about them and want to make sure that they are taken care of. It also sends that message that you are a legitimate company and have invested in not only your business, but also in your customers. Click here for even more information about Directional Signage.

Conclusion

These are only three of the many different sign types that are necessary for most, if not all businesses. In order to make sure that you take advantage of all the benefits that signs have to offer, contact Landmark Signs today. Check out this blog to learn about even more sign types.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Marketing, Monument Signs, Uncategorized

How to Avoid Common Sign Mistakes #2

Related image“There are two surefire methods to fail financially…The first is to spend when one should be saving and the second is to save when one should be investing” (1).

Business owners, property managers, CFO’s, and other money-conscious careers are often looking for ways to effectively cut costs in order to increase profits and save money. There are several areas of a business where this can be effective and should be pursued whenever it makes sense in the long run. However, trouble comes when businesses begin to prioritize saving money above all else and actually end up losing money down the road.

Take, for example, a decision the electronic services company, Circuit City. Back in 2007, in an attempt to cut costs, the company terminated over 3,000 of its best salesman. They then replaced these experienced salesmen with newer employees whom they could pay less money. Yes, in the short term, they saved a lot of money. However, their sales dropped significantly and by November 10, 2008, they filed for bankruptcy (2).

The cutting cost strategy is not only used with salaries and employees, but also with the products and items companies spend money on. As a sign company, we have seen time and time again when a business was much more concerned with getting the least expensive sign possible than with investing in a quality sign that would reflect well upon the business and draw in new customers. Because, “the fact is that cheap items of inferior quality might have to be replaced more often, a fact that could negate any savings potential. You might even find yourself paying more to buy a new product than if you’d purchased the more expensive, high-quality one the first time around” (3).

Last week we looked at a common sign mistake that is often made when a company does not purchase a Monument Sign, effectively cutting down on their company’s visibility. Today, we will look at another common sign mistake that occurs when a company attempts to save money at the expense of investing in a quality sign.

Sign Mistake #2: Not Investing in a Quality Sign

Business Signs Landmark Signs
3D Sign by Landmark Signs

In our experience, often people fall into this sign mistake trap because they do not realize how powerful and effective a quality sign can be for a company. They understand the importance of having a sign in order to be easily identified and found, but struggle to believe that investing in a top sign by a top sign company will not only save them problems down the road, but will also greatly benefit them today.

But the reality is that “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (4). This statistic takes the theory that quality signage is vital for a business and turns it into fact. If a business, in the interest of cutting costs, purchases a low-costing sign, the finished product with reflect that and over half of their potential customers will see this is as a direct reflection of what type of company you are.

This is true even if the sign “looks” well-designed. Because while it may initially be visually appealing, the low-quality of the materials the sign is made out of, will get you a sign with good looks that fade quickly and will need a refurbishment sooner than you would think. And let’s be honest, consumers can tell the difference between a sign made of top materials and one made of inexpensive ones. Low-quality signage is much like buying an extremely inexpensive car that will save you money in the moment, but cost you a lot down the road when it inevitably has problems.

Conclusion

Well-made signs with an elegant design and the highest quality of materials will give you a sign that is visually appealing and lasts your company for years without you having to spend another dime. Whether you are purchasing a Monument Sign, Wall Signs, Pole Signs or any other Landmark Sign, investing in a quality sign now will save you money in the long run and bring new business right to your door.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own quality sign today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #1

Did you know that a whopping 75% of consumers have said that they have told someone else about a business based solely on that company’s signage? (1) This powerful statistic reflects just how important your company’s signage is. Word of mouth marketing is one shopping-mall-906721_1920of the most popular ways to acquire new business. In fact, “customers acquired through word of mouth spend 200% more than the average customer and make two times as many referrals themselves” (2). Knowing that people will refer a company only on its signage means that every business has a great opportunity to increase their sales drastically just by investing in quality signage.

However, it is not enough to just have a sign. The previous statistic suggests that consumers will refer companies if they see a quality sign. But the following statistic does more than just imply this opinion, it solidifies it: “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (1). This confirms that just having a sign is not enough; it has to be well-made and impressive (learn how to impress consumers with your signage here).

What does all of this mean? It means that signs, done well, can make all the difference between your business experiencing success or being one of the 70% of businesses that fail within the first 10 years (3). It is vital that a company not only invest in signage, but also makes sure they use signage to its full advantage and avoid common sign mistakes. For the next several blogs, we will discuss some common sign mistakes and how to avoid them.

Sign Mistake #1: Not Having a Monument Sign

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Sign by Landmark Signs

Why People Make This Mistake

Redondo-Beach-Monument-Commercial-SignWithout a doubt, a store-front or building sign is worth obtaining. It tells customers the location of your building and with so much competition out there, it is extremely important that your customers be able to easily locate you.

Many people often stop there though, thinking that once they have a wall sign for their business, they are done. However, often times having just a store-front sign is not enough. Many companies are missing out on a great deal of sales opportunities by not having a Monument Sign.

Why You Need A Monument Sign

There are many reasons why having a Monument Sign is important for your businessLantern-Bay-Gold-Leaf-Monument-Sign including the fact that they make a strong first impression, they are long-lasting, and more. However, one of the major reasons we want to focus on is visibility.

In a complex with several other businesses or one that is set back from the street, Monument Signs make sure that your company is noticed and found from the street. This can attract new business and let potential customers driving by on the street know that you are located in that center.

Additionally, if your company’s building sign has poor visibility because of something partially blocking it, such as another building or trees and foliage, Monument Signs are especially important.

Conclusion

Monument Signs help make your business more visible to local consumers. With so many customer referring based solely on signage, it is absolutely vital that your sign be seen by as many people as possible.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own Monument Sign.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Channel Letter Signs, Design, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Conclusion: How To Use Signage to Solve the Small Business Problem # 3: Getting the Word Out About Your Business

“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.”Natalie Massenet, Fashion Entrepreneur and Founder of Net-a-Porter

Over the last several weeks, our series of blogs have focused on the reasons that signage is a highly effective marketing strategy to solve the small business problem of getting the word out. First of all, signage is the type of advertising that has no risk of annoying your potential clients with pesky pop-up ads and unsolicited phone calls since it allows your customers to come to you. Secondly, studies have shown that 75% of customers have told others about a company based on its signage alone, making it a reliable referral tool. Finally, signage gets your company great visibility as it is seen by local customers everyday to the tune of 60 times a month. Not bad for just one marketing strategy.

While there are many other reasons that prove signage is a great marketing solution for getting the word out about your business, today we want to focus on a theme that kept coming up as we discussed this marketing strategy. That is, the impression theses signs make. You see, all of the above results that come from using signage as productive advertising depends upon your sign making a good impression. If it doesn’t, then these results will not come. It is kind of like buying a treadmill and never using it. It’s not the treadmill’s fault that you aren’t losing weight.

So it goes with signage. It is not enough to just have a sign. It’s about having the best sign option for your company. One that is well-made and long-lasting. Plus, it needs to send the right message about who you are and what your company does. Let’s break down five different types of signage and the impression that they make upon others about your company. Don’t forget, Landmark Signs can help you with all of these requirements so that your sign will make the best first impression.

#1: Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs Inc.

Monument Signs are a great option for making sure that your business is visible from the street. This is especially important if your company is set back away from the street or is in an office complex.

This type of signage reflects what it is named after – a monument. It is solid and substantial, made with long-lasting materials like wood, acrylic, gold leaf and more. Monument Signs give off the impression of a company that is stable, permanent, and strong. When we see a Monument Sign, we think of a business that is reliable and here to stay.

#2: Gold Leaf Signs

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Gold Leaf Chipped Glue Window Display by Landmark Signs Inc.

Like the Gold Leaf accentuating the delicate exterior of Versailles, Gold Leaf Signs are made from real 23 ½ carat gold. We can even make one of 9 carat gold for a silver look. Gold Leaf Signs can be used on any number of sign options including a Monument Sign, Window Graphic, Lobby Sign, and more.

Because this type of sign literally turns your sign into a piece of art, it send the message of beauty and elegance. It tells those who gaze upon your exquisite sign that your company is worth its weight in gold!

#3: Channel Letter Wall Signs

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Couture Salon Studies Channel Letter Wall Sign by Landmark Signs Inc.

Channel Letter Wall Signs are typically displayed right over your store. Whether illuminated or non illuminated, this type of sign literally draws customers right to your door. They can be externally illuminated, internally illuminated, illuminated with a halo glow, or a combination of halo and externally or internally illuminated.

These eye-catching signs boldly and creatively display your company. They make a powerful impression upon those who can’t help but notice your sign. Your business will look exciting and interesting with any of the Channel Letter Wall Sign options.

#4: 3D Signs

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs Inc.

3D Signs can be placed on walls outside above your doors or inside your office. They can be made of acrylic, metal, stainless steel, finished with gold leaf and more.

The dimension and perspective they provide make an impact on viewers. The impression they make is understated, and these signs are a great option for letting customers know that your business has class and is full of innovation.

#5: Lobby Signs

First Title Silver
First American Title Silver Leaf Lobby Sign by Landmark Signs Inc.

Clients will notice your Lobby Sign right away when they walk into your office. It is a great sign to let customers know they are in the right place.

Lobby Signs show others that your company is proud of who you are and what services you offer. Not only do they show company pride, but they are also welcoming and let customers know that you are a dependable business.

Conclusion

No matter what sign type you choose, it is vital that it sends the right message about your small business. Making the best impression with the best materials and design is a significant factor in whether or not your sign will be a marketing solution for you.

Landmark Signs: Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve the Small Business Problem #2: Finding Reliable Employees

As business owners, we have all struggled on occasion to find employees that we felt like cowboy-hats-3265970_1920we could truly depend on to be a part of our small business.  There are a number of reasons for this. First of all, because we are small businesses, employees are often required to juggle multiple tasks and wear several different hats.  Sometimes our marketing team of one or two, also needs to be writers of blogs, salesmen of products, and customer service reps. This is often a part of the job that employees are not prepared for and can be an overwhelming aspect of working for a small business.

Another reason small businesses have to be picky when hiring is because they, as stated by  Holly Wade who is the director of research and policy analysis at the National Federation of Independent Business, “have less ability to absorb unexpected financial blows, making them more cautious when it comes to hiring anyone who doesn’t match the job description completely” (benefitspro.com).  This means that in the face of an employee wanting to sue a business for any number of subjective matters, a small business may not have the resources available to fight back, leaving them vulnerable to legal pursuits that could lead to them having to close their doors in order to save their name.

Still, others argue that colleges are not properly preparing their students for the library-1400313_1920.jpgworkforce.  “ ‘There’s definitely a gap between what we’re training people to do and where the jobs are,’ said John Arensmeyer, founder of Small Business Majority, an advocacy group based in Washington DC” (Source).  While we can all agree it is important to show new employees grace when adjusting to the demands of the business world, it can prove to be very frustrating when it, except in rare cases, seems like even the most basic skills are overlooked.

Regardless of the reasoning, small businesses are suffering in their struggle to find employees they can depend on to stay loyal, work hard, and be trainable.  In fact, a recent report found that “More than 80% of small businesses that were hiring said they had few or no qualified applicants for their open positions.”  Eight out of every ten small businesses are looking for solutions to the employee problem. While we here at Landmark Signs cannot find those employees for you, (Although if we could…nah who are we kidding? We would hire them for ourselves) we can provide impressive signage that can help lighten this load.

#1: Signage is a Great Representation for Your Company

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

We’ve all been there before: one of our employees steps up to help a new customer while you are dealing with an IT issue on the phone.  Phew! You think, grateful that Daniel took the initiative to support you while you are occupied. As you return your focus back to your phone call, you stop and your throat drops into your stomach in horror.  Did Daniel just say what I think he said? Perhaps it was a well-meaning, but rather blunt piece of advice that did not go over well. Maybe it was that silly joke he thought the customer would enjoy but REALLY did not.  Or he might have misquoted a service at a lower rate than what you actually charge and you are stuck with either having to be the bad guy and charge the actual price or honor the quote and lose money.

It is a situation that every small business owner has found themselves in.  And in a people business, which is every business whether you are a service or product based business, it is an unavoidable situation.  However, with the right sign, you can trust a sign to shout proudly (an illuminated sign) or quietly suggest (a Gold Leaf Sign) that you are a top company.  The impression a sign makes will never be something that you cannot control, because with the help of an award-winning sign design team, you decide what your sign is going to look like.  A quality sign sends a message loud and clear about who your company is and what service or product it provides. Make sure you choose a sign that will tell the narrative you want it to tell.  Check out this blog to learn more about how a sign can make the best first impression.

#2: Let Signage Do the Work for You

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First American Gold Leaf Custom Monument Signs by Landmark Signs

Did you know that if you are a brick and mortar business most of the customers you get will come from within 5 miles of your store?  This means that “the average person will see your sign about twice per day or about 60 times a month” (Read More). Those are a lot of opportunities to get exposure for your company without you having to say a word or lift a finger.  Once you invest in a top sign, you can count on that sign to keep working for you, even when everyone else has gone home.

Furthermore, studies have shown that “3 out of 4 consumers…have told someone about a store based simply on its signage” (Learn more). So not only does a sign serve as a salesman by proudly displaying your company to customers that pass it on a daily basis, it will also work as a marketer for you helping you build a loyal customer base through the most powerful type of marketing in existence today: word of mouth marketing.

So go ahead, take an extra long lunch break. As long as you have an impressive sign, there will always be someone working at your business (don’t forget to get an illuminated sign to keep the work going well into the night!).

#3: Rely on Landmark Signs to Get the Job Done For you!

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With your busy schedule, we know the last thing you need is another job to do.  Which is why, we here at Landmark Signs, provide every service of the sign job.  After consulting with you on your goals and conducting a survey of your site ourselves, our award-winning sign design team will get to work creating a sign that is just right for you.  Then our expert negotiators will get the permits you need by cutting through the city’s red tape. After that, we will carefully manufacture your sign with the best materials and install the it with care and expertise.  

And unlike when you hire an employee, you will not have to worry about your us not taking your business as seriously as you do.  You see, as a small business, we treat your company’s sign as if it was our own because keeping your businesses doors open keeps ours open too!

Conclusion

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A sign is a great problem solver for small businesses who are facing the difficulty of hiring reliable employees.  With a sign from Landmark Signs you will have a sign that represents your company in the best light and keeps working even when you are not. Additionally, at Landmark Signs we take care of every aspect of your sign job and treat each job as if it was a sign for our own business.

Trust Landmark Signs with your sign!  Call us today at (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

5. Why Do Signs Matter?, Advertisting, Business, Customers, Design, Marketing, Monument Signs, Sign Type, small business, Uncategorized

How To Use Signage to Solve the Small Business Problem #1: Not Enough Time

“Thirty-three percent of small-business owners reported working more than 50 hours per week, while an additional 25% said they work more than 60 hours a week, according to a poll of readers of the New York Enterprise Report” (Source).

fashion-1853294_1920.jpgOne of the reasons people go into business for themselves is because they long to experience freedom.  Freedom to make their own choices, freedom to be their own boss, and freedom to use their time the way they want.  However, what begins as one of the motivations for entrepreneurs starting their own business, getting back more time, often ends up being the most difficult thing to come by once that business is underway.  And even though the numbers mentioned above are not unusual for small business owners, it reflects one of the most difficult challenges of owning your own business.

As business owners ourselves who serve other business owners, we understand this struggle on a personal level.  However, we want to let you in on a little secret. A well-made sign can actually give you back one of the most precious commodities on the planet: time. You may be thinking, how can an inanimate object hanging above the door, in the lobby, or on the street, give me back something like time?  Well, the first step in allowing signage to free up your time is to stop thinking of signage as an object. Instead, think of it as a key to success that is alive with potential and profit, and is an employee that will work for all day every day, without asking for a raise.

How Can Signage Give You Back Your Time?

That is what you really want to know right?  Well if you invest in your signage, you will most certainly see that investment returned to you exponentially.  If you are still not sure why any type of signage at all is even necessary for your business, much less a well-made sign, check out our blog here to learn just how valuable signage can be for your company.  

One of the things you will see is that over two-thirds of consumers see a direct correlation between your sign and your products and services (see more).  What this tells us is that if you have a poorly-made sign, than you risk losing 2 out of every 3 potential customers due to the fact that they will think that what you provide is of poor quality just like your sign.  If you step outside and see an unappealing Wall Sign, Monument Sign, or Pylon Sign, you are most likely losing 68% of your potential customers.

Time Saver #1: Stop Chasing Down Potential Customers

This statistic shows us that businesses may be wasting a lot of time chasing down potential sales all because their sign does not live up to the quality of their company.  Investing in not just any sign, but a well-made, quality sign will allow you to spend less time cold-calling and more time focusing on the product or service that only you can provide.  Because while a poorly made sign can deter customers, an elegant sign can draw in 2 out of every 3 customers saving you loads of time that you can devote to doing what really matters, making your business a success.

Time Saver # 2: Market Your Business Without Lifting a Finger

According to the website smallbiztrends.com, “a small business owner — along with another employee — will spend an average of 20 hours per week on marketing, the-eleventh-hour-3410476_1920according to the survey.”  Assuming that you are working a 40-hour work week, although most likely it is at least 10 hours more than that, you are spending about half of your time as a business owner marketing your business.  Not only is this eating up an enormous amount of your time and energy, it is most likely also causing undue stress due to the fact that their are so many ways to advertise your company (Facebook, Google Ads, blogging, etc).  Whether or not you are a company who does most of their marketing through LinkedIn or you prefer to use Instagram to send your message, all of these types of marketing require your time.

However, with a well-made sign, your business is being advertised for you without having to update a single status, post a new blog, or type of business hashtag.  Choosing a sign that reflects your business is an extremely effective way to get the word out about your business.adolescent-adult-beautiful-618544

Plus, over the past few years, the business industry has learned how important it is for a company to be referred through word of mouth marketing. Signage can help you out with that one too!  In fact, 75% of consumers have told of referring a sign to someone else based solely on a business’ sign (learn more). Through advertising that keeps on giving (our Landmark signs come with a 10 year warranty) and word of mouth marketing, a sign will free up loads of your time.

Time Saver #3:  Let Landmark Signs Do The Work For You

As an A-Z sign business, we handle every aspect of you acquiring a sign.  We handle your sign every step of the way. We will survey your site, design the sign for you, deal with those pesky permits, manufacture your sign, install it, and even create a sign program for you!  

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

With over 45 years of experience in the sign industry and an award-winning sign design team, let us give you back more of what you so desperately need: your time.

Get your time back today with your own Landmark Sign!  Call us today at (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018