2. Which Sign Type Should I Choose?, Business, Monument Signs, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Reflect Quality of Business

Why Do Signs Matter_ Business Signs Statistics - Signs Reflect Quality of Business

We can debate about which type of signage is best – a store-front sign, a Monument sign, a Pylon sign – and where a sign should go – above your door, along the street, inside your office– but there is one thing that we, here at Landmark Signs, believe is not up for debate: that signage is an absolute necessity for any serious business.  And there are oh so many reasons why this is true: signs make it easier for people to find you, signs let your customers know that you exist, signs market your business without you having to lift a finger.  The list goes on and on, and believe me, we have this list memorized by heart.

But of course we are going to say that, right?  You don’t work in the sign industry for over 40 years without having a serious appreciation for signage.  It is literally in our blood, and our family, with our own owner first learning the trade from his father and then passing it down to his own children.  Wouldn’t you say that might make us a little biased?  Why should you listen to us?

The good news is you don’t have to. We can save our breath and you can save your ears…and time…and energy, because sign salesmen, am I right?  Research has been done asking the consumer directly what they think about signage, its importance, and why (or even if) signs matter.

Over the next few blogs, we will break down some of these enlightening statistics so you, as a business owner, can do what you do best: listen to your customers.  After that, we leave it to you.

Business Sign Statistic #1: “More than two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of its products or services” (View Source).

­Yep, you read that correctly.  A whopping 68% of consumers see the business sign above the door as a direct reflection of the business inside the door.  That means that 2 out of every 3 customers are judging your company based on the sign.  Which means that you could lose 2 out of every 3 customers if they do not like that they see.

It almost seems surreal.  What does a sign have to do with the quality of a business?  Yes, it lets a customer know that the business is there, but isn’t that enough?  You might even be thinking that a sign is really just an inanimate object that my business didn’t design, manufacture, or install.  It tells nothing of how well we treat our customers, how valuable the service we provide is, or the quality of our product.  It has absolutely nothing to do with my actual business.

Wall Signs Channel Letter Signs Business Signs.jpg

But the numbers clearly display that customers feel differently.  And any successful business knows that the customer is always right.  But, even if you are a business that rejects this philosophy, the reality is that a happy customer means repeat business not only from the client, but most likely the new business they bring in when they tell their friends how great you are.  At the end of the day, these customers are paying the bills, and companies cannot risk potentially losing a client, or having them not even step in the door, because of your lack of quality signage.  Let them learn about the quality of your business by impressing them first with the quality of your sign.

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1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, Monument Signs, Sign Type, Signage, Uncategorized

The Sign Expert Says: “Why Refurbish an Old Sign? Is it Possible?”

Super

Surprisingly, instead of refurbishing an old sign, many decide to scrap it.  Is that a good idea?  When should that be the alternative?  Can an old sign be successfully made new?

Below we’ll discuss some good reasons to keep an old sign and give you some examples of some of our successful refurbishes.

City Codes

Over time, city codes and ordinances for signs typically change – and not in the favor of the business owner!  Most often the sign allowances get smaller in terms of how many square feet of sign area an owner can have and it’s overall height.

Recently we contracted to remake a shopping center monument sign that had been completely destroyed by and auto – so that no part of it could continue to be used.  In going back to the city it seemed that over the years the code had changed and now, in order to obtain a new permit, the sign had to be made half as big!  We are still negotiating through that one.

If you have a large sign like the Super A Foods shown above (over 45′ tall) its not likely that the city will allow a completely new one nearly as large.  On the other hand, most municipalities do have what is called a “grandfather clause” that allows that as long as you don’t structurally modify a sign and only maintain it and change it cosmetically, you can keep it.

That allowed us to clean and repaint all the surfaces of Super A, completely rewire and re-lamp it’s interior electrical lighting and reface it with new flexible faces.  The new lighting is eco friendly and less energy consuming and costly to operate.  The new faces are flexible and guarantee not to blow out in high winds and framed in non-rusting aluminum.  Though it was not inexpensive, it was probably only about 1/4 the cost of a brand new sign.  And having lasted probably 40 years, it will easily last another 40.  Not bad!

 

Pepper

Identity

Another reason to keep an old sign is identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane awning sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

Imagine if you had been used to seeing this lovely awning when doing business for years at Peppertee Lane.  Then one day you come back, only to see this special sign no longer there.  Would you be pleased?  Very possibly not.  You might even experience such disappointment that you would never return.

Instead you should consider refurbishing your old sign and making it look brand new.  On Peppertree Inn, located across the street from the ocean, we were able to make improvements that will make the sign last even longer than the first time.  We completely kept it’s iconic look while replacing the letters with new ones, using all aluminum and stainless steel parts.  Instead of a painted finish as before, the new letters are anodized Gold which outperforms paint every time.  The result is a great looking sign that is better than before and yet causes none of the disappointment that their long term clients may have experienced if we had changed it.

 

ddl

Cost

Another issue at stake is cost.  The footings and structure of new signs can cost from 1/3rd to 1/2 the overall price of the sign.  If you have an existing structure that can be reused, it is often better to use it even if you have to drastically modify it.

On DDL above, we had an unusual situation in which the old sign was dated in style and had a security fence placed right over the middle of it!  The city was okay with allowing the same size and  location, and historical identity wasn’t an issue.  We just had to update it and eliminate that odd fencing issue.

So what we did is “sleeve” it.  In other words we manufactured an aluminum framed “sock” that simply slipped down over and completely covered the old sign.  No new structure or footing was necessary.  We also fabricated the back half with a black finish, causing it to “disappear”.  The result?  A more contemporary and handsome monument sign at probably half the cost of a new one or less.

Better Materials

One last thing to consider is that technology has advanced such that the material used in refurbishing old signs can be superior and longer lasting than the original ones!  Less likely to rust or oxidize, many sign paints and metals such as aluminum and stainless steel are much better, readily available and cost effective.  Lighting and electrical has improved, with new LED lighting products that are just as effective and yet drastically less costly in energy.

So if you have an old sign and don’t know what to do with it, consider the above reasons and decide whether refurbishing is might not be the best thing for you.  If you are still unsure, call Landmark Signs at 714-637-9900 or email us at sales@landmarksignsinc.com today and let us show you how your old sign can become a new gem!

Here’s to great signs!

Sign ExpertJohn Myres, The Sign Expert

Advertising, Business, Customers, Directional Signs, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

SlideShare Presentation: Five Creative, Practical Signs Solutions For Your Company

Advertising and marketing are extremely powerful and important tools that every business should utilize in the most effective way possible.  The way to make the most permanent, impressive impact in this area of expertise is signage. However, the term “signage” can be a little vague and could mean a variety of different things.  For companies who know that they need to use originate, renovate, or expand their sign needs but struggle with knowing which type of signage is best, I have compiled a list of the 5 most effective sign types and why they might work best for you and your growing company.

 

Retail  Signs

Retail Signs can be lit by neon, but they can also be illuminated by LED.  Not only can both of these lighting options be lit in a standard-lit through method, but they can be used to display halo lighting, standard lit through with halo lighting, and neon can even provide exposed neon lighting.  See examples of each lighting option below.

All of which, depending on the message you are trying to convey to your customers, can be custom designed to make a beautiful and powerful product to place proudly over your store, office or building.  Retail Signs are a great option for those that want to make a beautiful, bold statement that will literally draw customers right to your door.  These signs are especially helpful when a company is located right on the street and desire to get noticed even during the evening and night hours.  They can be placed on high-rise buildings as well.  Plus, for those who want to have an illuminated sign placed above their door but do not want to overwhelm their clients with too much attention, halo-lighting is a classy and subtle choice for your Retail Signs.

 

Lobby Signs

Another type of signage that makes an impression to customers literally in your store or office is Lobby Signs.  Lobby Signs are the informational signs that can be installed on the interior walls of your office, artistically and confidentially displaying your company name.  Although these signs can be illuminated, they are usually not lit because it is best to keep Lobby Signs understated and delicate.  When deciding what type of material to make your Lobby Sign out of, choose from several high-quality materials like metal, acrylic finished with baked enamel paint or even gold leaf (a personal favorite of mine)!

Lobby Signs give the impression of dependability and elegance of your company when clients enter your office.  They also let people know that you are here to stay and can be made in a way that shows the permanence and reliability of your company.  They are ideal for corporate offices, retail stores and even restaurants and assist with identification making them a practical option, but most importantly they can establish your company as important, trustworthy and permanent.

 

Directional Signs

Directional Signs are essential for any space that has several buildings and suites.  These are the types of signs that point the way to parking entrances, a particular office, identify the names of the building, and are overall used to make your property more navigatable for clients.  There are many options for the look of Directional Signs; they can be created out of sandblasted wood, carved wood, stone, metal & much more.  Able to be made out of many different materials with a variety of color choices, beautiful and attractive Directional Signs can be custom-made to enhance your property and make it easy for your customers to come to you!

When clients are trying to find you, nothing can be more frustrating than arriving somewhere with several buildings and offices that are not properly identified.  Driving or walking around with little knowledge of how to find your company or a particular suite can leave your clients with a bitter taste in their mouth, already irritated before you have even had the chance to talk with them in person.  This is why it is extremely important to make getting around your property as easy as possible with Directional Signs.

 

Monument Signs

Monument Signs are a permanent and substantial way to advertise your business at street level. They can be substantially constructed of materials such as aluminum, steel, concrete, stone and other long-lasting components. They can also be illuminated externally or internally with neon, fluorescent or LED lighting options in creative ways that will get your sign noticed even at night!

When Wall Signs don’t have the visibility your growing company needs, Monument Signs are an often over-looked option to let customers locate you from the street.  They are also helpful when there are several tenants in a piece of property that would like to be identified in a manner that draws the attention of passers-by.  Monument Signs can quite literally turn your marketing strategy into more than just a sign, they can literally become a landmark of your company.

 

 Pylon Signs

When people think of the most dependable, impressive type of sign, Pylon Signs are usually the first sign that comes to mind.  Like Monument Signs, they are a great option when your Wall Signs do not have the exposure you desire.  Furthermore, they are perfect for letting your customers know where you are from afar and ideal when you have the opportunity to draw attention of those driving by on freeways.

With a Pylon Sign from Landmark Signs, take your company to new heights with a sign mounted in the air 15 feet or sometimes as high as 100 feet! Pylon Signs are the most substantial and impressive sign product you can choose and usually have internal illumination options. To impress and attract clients, there is no better sign option than a Pylon Sign.

Choosing a Sign Type

Knowledge is empowering and can enable to use the tools you have been given the most efficiently.  Choosing a sign that best fits not only your company but with clients as well can be the different between getting the sale or getting passed by.  Do everything you can to display the right message and advertise the way you want, starting with the type of sign your company uses.

For more information about different sign types, their functionality, and what sign is best for you go to www.landmarksignsinc.com.

© Landmark Signs Inc. 2014

2. Which Sign Type Should I Choose?, Advertising, Channel Letter Signs, Customers, Design, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, Window Graphics

Which Sign Type Should I Choose? Window Graphics

Gold Leaf & Chipped Glue Window Display

First impressions can tell you a lot about a person.  For example, someone’s name can tell you about his or her parents in the name that they chose and possibly a person’s cultural background.  How they introduce themselves can give you more information too.  Is this individual confident?  Is he shy?  Is she outgoing?  Furthermore, how does this person dress?   Is he or she fashion conscious?  Or is that individual more business minded and professional?

As helpful as these first impressions are, they may or may not be accurate.  It is in the details, the information we learn as we get to know a person even better that confirms or disaffirms our initial impression.  Sometimes, we come to find that we were spot on.  This person is very much like who we originally assumed them to be.  But more often than not the details we learn about a person after that first impression,  surprise us or greatly expand upon that person we thought we had all figured out.

The same can be said of signage.  That Channel Letter Sign above your store, the Monument Sign by the street, or the Directional Signage around your property are usually the first impression a customer will have about your company.  It tells a client what your company name is and the design of that signage reflects your business’ priorities.  But where do the details come in?  These types of signs do not generally give you the chance to tell a potential customer about specific details.  That is where Window Graphics come in.  Let’s learn more about this sign type:

Large Advertising Space

Windows are usually a large surface ideal for advertising; display your company name, logo, store hours, motto, or more information with Window Graphics.

Variety of Materials

Window Graphics are available in a wide variety of materials and can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.

Affordable Signage

Depending on what materials you use, Window Graphics are not only a convenient place to advertise, but they can also be a relatively inexpensive way to get your message across.

It’s all about the details.  And windows are an ideal and convenient location to advertise your business and its details.

Window Graphics can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.  With a Landmark Signs Window Graphic, you can advertise conveniently and creatively for an affordable cost.  Confirm the already positive impression you have already left through your Monument Signs, Channel Letter Sign, or Directional Signs.

Call Landmark Signs to learn more about your Window Graphic options!

Or call us at (714) 637-9900!

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Channel Letter Signs, Dimensional (3D) Signs, Monument Signs, Signage

Rocky Mountain Monument Sign

Monument Signs are one of the most in-demand signs in the industry for a number of reason.  First of all, they give a company visibility from the street.   Often times, a building or store is set back from the street.  A company may have a Channel Letter Sign above the store front or on top of a building, even an illuminated Channel Letter Sign that ensure night time visibility.  However, if that sign is not able to be seen from the street, a company is losing out on potential clients that may drive by your property, but never drive through because they do not know you are there. Monument Signs are extremely important for any business that is set back from the street.

Another reason Monument Signs are sought after and often used is because of the message they send.  Why does our country put up Monuments such as the Jefferson Monument, the National Monument or even the Empire State Building?  There are a number of reasons, true, but one of them is because it tells of our legacy, our history, and our longevity.  These Monuments tell visitors from across the world we have been here and we are going to continue to be here.  Monument Signs send the same message.  It shows potential clients that your company is dependable.  It shows them that you have permanence.  That you have established yourself enough to be able to invest in the property that you are currently occupying.  A Monument Sign too says “We have been here and we are staying here.”

Futhermore, like many signs, it allows for the opportunity to display your company’s creativity.  That is exactly what the House of Signs Sign company did for their clients in Breckenridge, CO.  There sign shows off the Rocky Mountain spirit of the state, and lets passerbys know that they are not going anywhere.

Check out the sign for yourself.  And read the rest of the article here.

Rocky Mountain

Check out our Landmark Signs Monument Signs here!  Or call us for your own Monument Sign at (714) 637-9900!

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Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertising, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? 3D Signs

Zadig-Voltaire.png

There are many sign types available for customers considering obtaining a sign, with a variety of materials, colors, lighting options, style, and design to choose from.  This can be extremely overwhelming for a business owner who is aware of the importance of signage and that they need one, but does not know which sign type (or types) will reflect well upon their establishment.  There are many sign types, some of the most common being Monument Signs, Channel Letter Signs, and ADA Signs.

Furthermore, going to a sign company’s website can introduce them to an ever grander array of choices. Which may very well open his or her eyes to brand new options and inspire a different way of thinking about signage.  However, this can also add even more of a stress, as they navigate through the products wondering which sign type to choose.

Our website makes this more convenient as each product lists what makes it an ideal choice for our customers. We wanted to make sure that our blog achieves this as well by further exploring the different sign types.

Today we will take a look at 3D Signs.

Simple and elegant 3D Signs are an ideal sign choice for above the store on in the lobby.  Learn why else your company can benefit from a 3D Sign.

It is Dramatic Signage

Bold and innovative, 3D Signs make a dramatic impact, impressing passers-by and encouraging customers to come right to your door.

There are a Variety of Material Options

With Landmark Signs, 3D Signs can be made out of acrylic, metal, stainless steel, finished with Gold Leaf and even more.

They Display Dimension and Perspective

Adding perspective and dimension with 3D Signs creates depth, making your sign interesting and innovative.

So why should you choose a 3D Sign for your company or business?  At Landmark Signs, we want to help our clients make a big impact as their first impression, which is why we offer 3D Signs that are sure to get you noticed, bringing clients right to your door.  With an array of options including Dimensional Lobby Signs, Channel Letter SignsGold Leaf Signs, & much more, our 3D Signs are perfect for adding dimension and a dramatic presence.  Stand out from the rest of your competition with a 3D Sign that Landmark Signs can custom create to display dependability and excitement!

Call Landmark Signs today to learn more about our 3D Signs! 949.637.9900

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertisting, Channel Letter Signs, Design, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? Gold Leaf Signs

Just like the design and look of your sign can be a reflection of your company and its priorities, so too can the sign type that you choose.  Want to send a message of dependability and permanence?  Then a Monument Sign is the ideal fit for your business.  Looking to warmly greet customers as they enter your establishment?  Then an elegant Lobby Sign can speak volumes to your clientele.  What about an attractive, eye catching sign meant to attract customers passing or driving by your shop?  A neon or LED Channel Letter Sign will be exactly what your company need.  Deciding which sign type will be the best fit for your company and send the right message can be a challenge.  Which is why we at Landmark Signs wanted to create this blog series to help those who are asking themselves, “Which sign type should I choose?”

First Trust Gold
Gold Leaf Lobby Sign

In today’s blog we will be focusing on one of the most elegant sign types a company can choose: Gold Leaf Signs. These hand-crafted, delicately designed signs immediately send a message of sophistication and grace.   The sheets of gold used to make these signs impress anyone walking by and says to customers we value your loyalty as if it were gold.  There are many reasons why Gold Leaf Signs may be the best fit for you company.  Let’s take a look at a few of them:

They are Made out of Real Gold and Silver Leaf

Silver Leaf Lobby Sign
Silver Leaf Lobby Sign

There are many companies that say “we are good as gold” but how many of them can actually prove it?  With Gold Leaf Signs you are showing your customers that your business is a quality business. For a sign made our of real 23 ½ carat gold leaf or one made of 9 carat gold for a silver look, choose a Gold Leaf Sign.

They Impresses Clients

Looking to attract high-end clientele and then impress them once they get there?  Gold Leaf Signs are a perfect choice.  It is hard to find a sign more impressive than Gold Leaf Signs.

Gold Leaf And Chipped Glue Window Display
Gold Leaf And Chipped Glue Window Display

It Turns Your Sign into Art!

Gold Leaf Signs are a chance to display something beautiful and artistic at your place of business.  Not many companies can display a sign that is quite literally a piece of artwork, but with Gold Leaf sign you can turn your ordinary sign into art!

Gold Leaf Monument Sign
Gold Leaf Monument Sign

A unique and rarely used art form, Gold Leaf Signs are a beautiful, upscale sign option that will literally turn your sign into art.  Landmark Signs has a team of talented experts with the skill to carefully and delicately gold leaf or silver leaf signs with real 23 1/2 carat gold or silver.  With Gold Leaf Signs by Landmark Signs, impress clients with a high-quality sign to let them know that your company is solid, valuable and trusted.  Call the Gold Leaf Sign experts at Landmark signs today for your own Gold or Silver Leaf Signs!

To choose your own Gold Leaf Sign, contact Landmark Signs. 

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© Landmark Signs Inc. 2015