5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Marketing, Monument Signs, Uncategorized

How to Avoid Common Sign Mistakes #2

Related image“There are two surefire methods to fail financially…The first is to spend when one should be saving and the second is to save when one should be investing” (1).

Business owners, property managers, CFO’s, and other money-conscious careers are often looking for ways to effectively cut costs in order to increase profits and save money. There are several areas of a business where this can be effective and should be pursued whenever it makes sense in the long run. However, trouble comes when businesses begin to prioritize saving money above all else and actually end up losing money down the road.

Take, for example, a decision the electronic services company, Circuit City. Back in 2007, in an attempt to cut costs, the company terminated over 3,000 of its best salesman. They then replaced these experienced salesmen with newer employees whom they could pay less money. Yes, in the short term, they saved a lot of money. However, their sales dropped significantly and by November 10, 2008, they filed for bankruptcy (2).

The cutting cost strategy is not only used with salaries and employees, but also with the products and items companies spend money on. As a sign company, we have seen time and time again when a business was much more concerned with getting the least expensive sign possible than with investing in a quality sign that would reflect well upon the business and draw in new customers. Because, “the fact is that cheap items of inferior quality might have to be replaced more often, a fact that could negate any savings potential. You might even find yourself paying more to buy a new product than if you’d purchased the more expensive, high-quality one the first time around” (3).

Last week we looked at a common sign mistake that is often made when a company does not purchase a Monument Sign, effectively cutting down on their company’s visibility. Today, we will look at another common sign mistake that occurs when a company attempts to save money at the expense of investing in a quality sign.

Sign Mistake #2: Not Investing in a Quality Sign

Business Signs Landmark Signs
3D Sign by Landmark Signs

In our experience, often people fall into this sign mistake trap because they do not realize how powerful and effective a quality sign can be for a company. They understand the importance of having a sign in order to be easily identified and found, but struggle to believe that investing in a top sign by a top sign company will not only save them problems down the road, but will also greatly benefit them today.

But the reality is that “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (4). This statistic takes the theory that quality signage is vital for a business and turns it into fact. If a business, in the interest of cutting costs, purchases a low-costing sign, the finished product with reflect that and over half of their potential customers will see this is as a direct reflection of what type of company you are.

This is true even if the sign “looks” well-designed. Because while it may initially be visually appealing, the low-quality of the materials the sign is made out of, will get you a sign with good looks that fade quickly and will need a refurbishment sooner than you would think. And let’s be honest, consumers can tell the difference between a sign made of top materials and one made of inexpensive ones. Low-quality signage is much like buying an extremely inexpensive car that will save you money in the moment, but cost you a lot down the road when it inevitably has problems.

Conclusion

Well-made signs with an elegant design and the highest quality of materials will give you a sign that is visually appealing and lasts your company for years without you having to spend another dime. Whether you are purchasing a Monument Sign, Wall Signs, Pole Signs or any other Landmark Sign, investing in a quality sign now will save you money in the long run and bring new business right to your door.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own quality sign today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

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2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: An Overview Of Illuminated Signage

illuminated-pole-sign-hyperion.png
Illuminated Blade Sign by Landmark Signs

“A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales” (1).

In order to have signage that is at its most effective, it is vital that your sign be, as the quote above recognizes, creative and attractive. This is because customers really do judge your business based on the quality of your sign. If a sign is pleasing to look at and eye-catching, the name of your business will leave them with positive associations for your company.

For a sign to make a positive impression though, it must first be noticed. And one of the most powerful and elegant ways to do this is to illuminate your sign.

The last few weeks, we have been taking a closer look at what type of signs are commonly illuminated, why illuminating your business sign is a great idea, and how these signs can be illuminated. Today, we will wrap up our discussion with an overview of the what, why, and how of illuminated signage.

WHAT: Sign Types that are Commonly Illuminated

Although, there are very few signs that cannot be illuminated, we want to take a look at the signs most commonly illuminated.

Monument Signs

Monument Signs are great for illumination since they amplify the goal of Monument Signs. These signs are used to get businesses in center with many other signs noticed. Additionally, they are powerful for advertising since they are located right by the street where many potential customers pass by. Illuminating a Monument Sign provides around the clock advertising for your company.

Pole Signs

Pole Signs are incorporated into a company’s marketing strategy when they are looking to get noticed from afar or by freeway travelers. An illuminated Pole Sign gives a company even greater access to potential customers who will be blown away by your impressive and eye-catching sign.

Channel Letter Wall Signs

Verizon Standard Channel Letters

Internally Illuminated Channel Letter Sign by Landmark Signs

Channel Letter Signs are designed for illumination, whether that be internal, external, or both. An illuminated Channel Letter Sign located above your business will bring customers right to your door.

Dimensional Letter Building Signs

Dimensional Letter Building Signs, also known as 3D Signs, are another great option for store-front signage. Illuminating these signs will add an even greater impact to a sign that already stands out for its unique and elegant design.

Blade & Projecting Signage

Blade Signs are made to project out from the building and can be seen when customers are passing by on the walkway in front of your store. Illuminating these signs will get them noticed from even further down the way.

WHY: The Reasons You Should Illuminate Your Signage

There are many reasons why an illuminated sign can make all the difference in your advertising strategy. Let’s take a look at a few of the most significant reasons.

Make Your Business Visible at Night

White Outline Channel Letters
Internally Illuminated Channel Letter Sign by Landmark Signs

Illuminated Signage is essential year round, since many people are on the road when it is dark outside. However, an illuminated sign is essential during winter time when it is dark while people are commonly on the road coming home from work. Don’t miss out on the large amounts of potential clients driving by your store when it is dark outside.

Learn more about making your sign visible at night here.

Stand Out From The Competition

Just like when a star gets their name in lights on a marquee, illuminating your own sign helps your company stand out from the others. Illuminated signage gets your sign noticed from the other signs that are close by.

Click here to find out about standing out from the competition.

Advertise While You Are Away

“Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street” (2). Illuminating your signs ensures that your signs will be like a salesman who works 24 hours a day, even while you are out of the office.

Learn more about signs that advertise while you are away here.

HOW: Sign Lighting Options

Standard Lit Through Signage

This type of signage is exactly like it sounds. It is when a sign is illuminated internally, and the light shines through the face of the sign. This is a commonly used sign lighting option that gets your sign noticed from afar.

Learn more about this sign lighting option here.

Halo Lighted Signage

Halo lit signs create a glow, or “halo” around your sign as the illumination is projected on the wall behind the sign creating an outline of light that surrounds the letters of your sign. This option is a great for those who want to get noticed by utilizing the power of light, but also want to maintain elegance and class by using the more subtle type of light this illumination provides.

Learn more about this sign lighting option here.

Neon Signage

Jazz Exposed Neon Channel Letters
Exposed Neon Sign

The first signs that were ever illuminated relied on the power and impact of Neon Lights. Not only do they give the impression of a classic sign, but their powerful light provides the most vibrant and powerful sign lighting option. Neon can radiate from within the sign or can be exposed to see the outline of the Neon within the sign.

Learn more about this sign lighting option here.

Conclusion

No matter what type of sign you want to illuminate, why you want to illuminate your sign, or how you will light up your sign, an illuminated sign will definitely get you noticed by potential customers and increase your new customer count. To fully utilize the power of signage, make sure that your business name is seen in lights.

To see your business name in lights, trust Landmark Signs, a company with over 40 years of experience. Shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #3

architecture-2562547_1920“The colorful words and pictures came from the air itself—mysterious gases extracted from the atmosphere, trapped in glass tubes, and zapped with electric current to create luminous reactions. During the 20th century, lights fueled by neon and its fellow noble gases were icons of commerce and entertainment, illuminating the modern age” (1).

Neon lit signs, which also came to be known as “liquid fire” have a long and rich history in the sign industry. Look back at any photograph from the 20th century, and the signs pictured in it are most certainly Neon signs.  Not only were they the first type of illuminated signage, but they are also the most powerful even to this day.

In fact, the first Neon Sign was displayed in 1923, by George Claude, and his company when he sold a neon gas sign “to a Packard car dealership in Los Angeles. Earle C. Anthony purchases the two signs reading ‘Packard’ for $24,000” (2). After this bright introduction, the popularity of these liquid fire signs spread very much like fire, and soon Neon Signs could be seen on every block throughout the country.

Today, Neon Signs can still be seen in many downtown areas and popular tourist las-vegas-1630397_1280destinations. Restaurants, casinos, clubs, and many other businesses still rely on Neon Signs to attract visitors.

Recently, we discussed two other common types of illuminated signage: Lit-Through Signage and Halo Illumination. Both of these options can be made with either Neon or LED lighting depending on the goal of the business owner. Today, we will dive into the what Neon Signs are all about and how you can use them to proudly display your business name with the most historic lights available. (Click here to learn why illuminating your sign is a must for any business or here to learn what signs are commonly illuminated).

Sign Lighting Option #: Neon Signs

Planet Beauty Neon Sign
Planet Beauty Exposed Neon Sign by Landmark Signs

The Basics

The phrase “name in lights” is an idiom that is commonly used when one is expressing the desire to become extremely famous. It originates from the idea of seeing one’s name on a marquee because they are the star of a theater production or the headlining band in a show. Interestingly, when this phrase became popular there is no doubt that the lights meant to illuminate any hopeful’s name would have been neon. In fact, many marquees still rely on Neon lighting to illuminate their announcements since they are the most vibrant and brightly illuminated sign lighting available.

Neon Signs are very often a part of an Exposed Neon Sign on a number of sign types including Monument Signs, Channel Letter Signs, 3D Signs, and more. This means that the viewer can see the neon tubes in which the neon light is held and energized. They are also sometimes used in Standard Lit-Through Signage or in Halo Illuminated Signs instead of LED. Those of us in the sign industry have had the privilege of seeing Neon Signs made. For those who haven’t check out this video below to learn more about this fascinating and exciting process.

The Impact

Because LED lights are longer lasting and easier to create, many people over the years have chosen to illuminate their signs with LED. So, this begs the question why would someone still choose Neon Signs since they seem to simply be a relic of the past? Well, Neon Signs are not just for those fascinated with sign industry history.

Like we mentioned earlier, many businesses still prefer Neon Signs because of how bold and exciting they are to view. Yes, they definitely appeal to one sense of nostalgia because of their colorful history, however regardless of their past, in their present they are still the brightest illuminated sign option.

las-vegas-599840_1280Any business that is looking to wow customers with all the brightness and vibrancy light has to offer, still rely on Neon Signs to attract new and existing business into their establishment. Just look at any downtown area, like the Las Vegas strip, or tourist destination, like the Gaslight district in San Diego, California and you will see what we mean.

For your own sign illuminated by vibrant and powerful neon, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Channel Letter Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #1

The last several blogs, we have discussed not only the different types of signs that are commonly illuminated like Monument Signs, Pole Signs, and more, we have also gone over the reasons why a sign should be illuminated.  A sign that is illuminated will be more visible at night, will help your company stand out from the competition, and advertise your business even while you are away.

With an understanding of what illuminated signage can do for your business, it is also important to know what your sign lighting options are. Because the truth is, not all sign lighting is the same. Depending on your goal and the impression you want your business to make, each sign lighting option will have a different impact on potential and current customers.

This is not an area to take lightly since a study found that “More than two thirds (68%) of consumers believe a store’s signage is reflective of the quality of its products and services” (read more here). Which means that you have the opportunity to significantly increase your sales if your sign sends the right message. It also means that if your sign poorly reflects upon your services and products, you might be losing two-thirds of your potential customer base.

But you do not have to determine which sign lighting option is best for your business on on your own. Not only will our sign expert with over 40 years of experience guide you when it’s time to upgrade your own sign with illumination, we have also taken the time to break down the different sign lighting options that can make all the difference for your business.

Verizon Standard Channel Letters
Standard Lit Through Channel Letter Sign by Landmark Signs

Sign Lighting Option #1: Standard Lit Through Signage

The Basics

Standard lit through signage is exactly how it sounds: a sign that is illuminated internally and shines through the signage it is found in. This sign lighting technique is used to make the face of a sign light up and be seen from far distances. They can be illuminated using either Neon lights, the more traditional type of internal and external illumination, or through LED lighting options, which are generally more environmentally friendly.

The Impact

This is a very common form of sign lighting that is usually found in a Channel Letter Sign. However, just because it is common, does not mean it is boring and ordinary. In fact, research was conducted in which the effectiveness of internal illumination was tested. It was concluded that  “internally illuminated on-premise signs have been shown to significantly increase the distance at which these signs can be read.”

This is because standard lit through internal signage is the ideal option for business looking to get their signs noticed from afar. This lighting option helps a business stand out from its competition and make a powerful impact on those passing by. For a business wanting to make sure that their name is seen in lights, this sign lighting option is a great way to achieve that affect.

Conclusion

Standard lit through illumination will be sure that your sign is seen from a distance and will draw your customers to you. If you want to learn more about this sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Why Should I Illuminate My Business Sign? Part Three

women-1209678_1920Owner. CEO. Marketer. Salesman. Accountant. Manager. HR Director. Which one of these do you claim as your business title? If you answered, “Owner” then we know that you are the only one on the list who could also have answered, “CEO,” “Marketer”, “Salesman” and every other title identified, plus a few more. This is because as an owner of a business, you have to fill in, step in, or take over all of these positions at some point in your business, most likely at some point of your every single day.

As a result of business owners having to do it all, most are severely lacking in time. According to a survey done by Guidant Financial, “time management [was ranked] as the third biggest challenge (at 24 percent) of being a small business owner. From constant interruptions, such as emails, phone calls and instant messages, to busy meeting schedules and last-minute deadlines, distractions abound.” Getting back some of your precious time is a valuable asset and there are several ways that investing in a sign, whether it be a Monument Sign, Pole Sign, 3D Sign, or a Channel Letter Sign, will help you do just that (read more here).

But in order to really get the most out of your signage it is also important that your business’s name can be seen in lights. Illuminated signage can do more than just get you extra time because it can also maximize the time that you do have. Let’s take a look at another reason why you should illuminate your business sign.

Why You Should Illuminate Your Business Sign #3: Advertise While You Are Away

Verizon Standard Channel Letters
Verizon Wireless Illuminated Channel Letter Sign by Landmark Signs

Normally, when the owner leaves for the day the work leaves with him or her. When the dark-2595779_1920lights are turned off, the door locked, and the owner’s car pulls away the business stops. Even when the top employees are at work while the owner is not, the work done will most likely not be the same quality or done with the same effort. This is not fault of the employees because despite their best efforts, the work does not mean as much to them since it is not their business (learn how signage can help with the small business problem of finding reliable employees here). Their livelihood is not on the line, but yours sure is.  

Wouldn’t it be nice to know that there is some aspect of your business that is still performing at the same level while you are away.  Illuminated signage can do just that for you! When you leave for the day, turn off all the lights except for one: your lighted sign. Let it be your marketer for the evening while you get some much needed rest and relaxation.

An illuminated sign draws the attention of passers-by at night (especially in winter hours), helps you stand out from the competition, and advertises while you are away. The impact of this cannot be overstated because it turns out that “three out of four consumers saying they have told someone about a store based simply on its signage” (learn more here).  Not to mention the fact that “word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

An illuminated sign is the chance to substantially increase your word of mouth marketing, maximize your time, and advertise even while you are out of the office. You already do it all during business hours. Let your illuminated sign take some of the responsibility while you are away.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

 

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve 3 Small Business Problems: An Overview

For the past several blogs, we have taken the big picture problems that all small businesses face, and zoomed in on how signage can solve those problems. Although there are many challenges business owners face, we chose to focus on the top three that can really bog a business down if it does not come up for a solution for dealing with them.  We encourage you to go back and take a look at those blogs for a comprehensive coverage of the challenges. However, today, we will briefly go over all the elements to give you a panoramic view of the following small business issues and how signage can be used to alleviate them: not enough time, finding reliable employees, and getting the word out about your business.

How Signage Can Solve Small Business

Problem #1: Not Enough Time

Solution #1 – Stop Chasing Down Potential Customers

Couture-Salon (1)
Couture Salon Store Front Sign by Landmark Signs

Did you know that 2 out of every 3 consumers see a direct link between your company and its sign? That means if they like what they see, it will imply positive connotation and therefore, positive beliefs about your business.  That also shows that the opposite is true – a poorly-made sign in the mind of a consumer indicates a poorly-run company.

With Landmark Signs’ help, you can have a sign the sends a positive message to your customers. One that doesn’t yell at them from the TV screen, send them an obnoxious text during dinner time, or distract with annoying ads while they are reading an article online. Signage saves you time because it lets the customer come to you.

Solution #2 – Market Your Business Without Lifting a Finger

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

If you are working a 40-hour work week (although as a small business owner, it is most likely at least 10 hours more than that) you are spending about half your time marketing your business.

Imagine getting back half of your work hours? That is 20 hours or more that signage can free up because signs, like 3D Signs, tell consumers what your business is all about like we learned in the last point. Market your business with a great sign without you having to do any of the leg-work.  

Want more info on how signage can help you get back your time? Check out our blog here.

How Signage Can Solve Small Business

Problem #2: Finding Reliable Employees

Solution #1 – Signage is a Great Representation for Your Company

Have you ever found yourself in a situation where an employee has unknowingly

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

offended a client or said something untrue about what you offer and you have to fix it? Yep, we’ve been there too. And even though those employees are well meaning, sometimes we end up spending a lot time dealing with the clean up.

However, once you have a sign that sends the right message about your company, you will never have to worry about it reflecting negatively upon your business.  Looking to tell a story of permanence and longevity? We’ve got just the Monument Sign for you! Want to let them know that you are creative and exciting? A LED Store Front Sign will do the trick! Want to appear as good as gold? Well, then a Gold Leaf Sign of course! There is a literally a sign for every company. And with a sign by Landmark Signs you can be sure it will say what you want it to say every time!

Solution #2 – Let Signage Do the Work for You

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed, Manufactured, and Installed by Landmark Signs.

For most brick and mortar stores, the majority of your customers are going to come from within 5 miles of your store. Which means that many of your potential clients are seeing your sign 60 times a month! That is 60 opportunities to cement in their minds the image you want to project.

A unique, custom made sign can serve as a marketer for your growing business. It’s an employee that will never complain about the work, be there even when you are not, and can sell as good as any salesman!

Want to learn more about signage helping you with your employee problems? Click here.

How Signage Can Solve Small Business

Problem #3: Getting the Word Out About Your Business

Solution #1 – Signage Lets Your Customers Come to You

Between social media, online ads, print advertising, and more there are so many options

Gold-Leaf-Chipped-Glue-Window-Display
Gold Leaf Chipped Glue Window Display by Landmark Signs

for advertising your company. The problem with all of these possibilities is that they are pushed upon the consumers and many people are growing tired of these traditional tactics.

With signage, you can advertise your company without overwhelming them and making them want to run. In fact, it puts them back in control so that they can choose to come to you. So make sure your sign make the right first impression with a sign from Landmark Signs.

To learn more signage that allows the customer to come to you, click here.

Solution #2 – Customers Refer Based on Signage

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

Since a whopping 75% of customers say they have referred based solely on a company’s signage (see more here) it is extremely important that your sign be the best. While this statistic may be good news for some, for others it might have just lodged a lump right in your throat.

With so many people relying on word of mouth marketing today, a sign can be a perfect referral tool for those whose sign is top notch. And for those whose sign isn’t…here’s our number.

For more information on using signage as word of mouth advertising, click here.

Solution #3 – Your Signage is Seen by Local Customers Everyday

Like we learned earlier in the blog, local customers see your sign 60 times a month.

Redondo-Beach-Monument-Commercial-Sign
Redondo Village Monument Commercial Sign by Landmark Signs

That’s a whole lot of chances to market to your local clientele.

And the wonderful thing about signage is that it does this every day, all day, even if you yourself are not at work. This is too good of an opportunity to miss out on! Make your sign is the best marketer in your business with a Landmark Sign.

Check out our blog here to learn even more about how many customers to your sign everyday.

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Channel Letter Signs, Design, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Conclusion: How To Use Signage to Solve the Small Business Problem # 3: Getting the Word Out About Your Business

“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.”Natalie Massenet, Fashion Entrepreneur and Founder of Net-a-Porter

Over the last several weeks, our series of blogs have focused on the reasons that signage is a highly effective marketing strategy to solve the small business problem of getting the word out. First of all, signage is the type of advertising that has no risk of annoying your potential clients with pesky pop-up ads and unsolicited phone calls since it allows your customers to come to you. Secondly, studies have shown that 75% of customers have told others about a company based on its signage alone, making it a reliable referral tool. Finally, signage gets your company great visibility as it is seen by local customers everyday to the tune of 60 times a month. Not bad for just one marketing strategy.

While there are many other reasons that prove signage is a great marketing solution for getting the word out about your business, today we want to focus on a theme that kept coming up as we discussed this marketing strategy. That is, the impression theses signs make. You see, all of the above results that come from using signage as productive advertising depends upon your sign making a good impression. If it doesn’t, then these results will not come. It is kind of like buying a treadmill and never using it. It’s not the treadmill’s fault that you aren’t losing weight.

So it goes with signage. It is not enough to just have a sign. It’s about having the best sign option for your company. One that is well-made and long-lasting. Plus, it needs to send the right message about who you are and what your company does. Let’s break down five different types of signage and the impression that they make upon others about your company. Don’t forget, Landmark Signs can help you with all of these requirements so that your sign will make the best first impression.

#1: Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs Inc.

Monument Signs are a great option for making sure that your business is visible from the street. This is especially important if your company is set back away from the street or is in an office complex.

This type of signage reflects what it is named after – a monument. It is solid and substantial, made with long-lasting materials like wood, acrylic, gold leaf and more. Monument Signs give off the impression of a company that is stable, permanent, and strong. When we see a Monument Sign, we think of a business that is reliable and here to stay.

#2: Gold Leaf Signs

Gold-Leaf-Chipped-Glue-Window-Display
Gold Leaf Chipped Glue Window Display by Landmark Signs Inc.

Like the Gold Leaf accentuating the delicate exterior of Versailles, Gold Leaf Signs are made from real 23 ½ carat gold. We can even make one of 9 carat gold for a silver look. Gold Leaf Signs can be used on any number of sign options including a Monument Sign, Window Graphic, Lobby Sign, and more.

Because this type of sign literally turns your sign into a piece of art, it send the message of beauty and elegance. It tells those who gaze upon your exquisite sign that your company is worth its weight in gold!

#3: Channel Letter Wall Signs

Couture-Salon (1)
Couture Salon Studies Channel Letter Wall Sign by Landmark Signs Inc.

Channel Letter Wall Signs are typically displayed right over your store. Whether illuminated or non illuminated, this type of sign literally draws customers right to your door. They can be externally illuminated, internally illuminated, illuminated with a halo glow, or a combination of halo and externally or internally illuminated.

These eye-catching signs boldly and creatively display your company. They make a powerful impression upon those who can’t help but notice your sign. Your business will look exciting and interesting with any of the Channel Letter Wall Sign options.

#4: 3D Signs

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs Inc.

3D Signs can be placed on walls outside above your doors or inside your office. They can be made of acrylic, metal, stainless steel, finished with gold leaf and more.

The dimension and perspective they provide make an impact on viewers. The impression they make is understated, and these signs are a great option for letting customers know that your business has class and is full of innovation.

#5: Lobby Signs

First Title Silver
First American Title Silver Leaf Lobby Sign by Landmark Signs Inc.

Clients will notice your Lobby Sign right away when they walk into your office. It is a great sign to let customers know they are in the right place.

Lobby Signs show others that your company is proud of who you are and what services you offer. Not only do they show company pride, but they are also welcoming and let customers know that you are a dependable business.

Conclusion

No matter what sign type you choose, it is vital that it sends the right message about your small business. Making the best impression with the best materials and design is a significant factor in whether or not your sign will be a marketing solution for you.

Landmark Signs: Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Marketing, Sign Type, Signage, Uncategorized

Part Three: How To Use Signage to Solve the Small Business Problem # 3: Getting the Word Out About Your Business

Gary Shouldis, founder of the web marketing company 3Bug Media, reached out to small businesses to ask them: “what is your biggest struggle?” There were many answers ranging from cash flow to hiring employees (see our answer to the struggle to find reliable employees here). Of the many answers received, there were several consistencies including trying to advertise their companies. Here are of few of the answers he received:

work-2005640_1920.jpg“I’m struggling to find customers.  I’m advertising, networking and trying everything else I can think of, but there aren’t enough people coming through the door.  I’ve been open for 6 months and am getting worried.”

“I don’t have enough money for marketing.  I’ve spent so much money advertising over the past year and it’s done nothing to bring new business.  I’m at a loss right now as to what to do next.”

“I can’t find any good places to advertise my business.  I don’t know how to reach my customers as I feel everything I spend money on is a total waste.”

These are the types of problems that keep small business owners up at night. Perhaps you too, have tossed and turned over a marketing problem. In an attempt to provide a resolution to this small business challenge and several others (read more about how signage can give you back some of your time) we have spent the last several blogs exploring how signage is a great solution for businesses who need to get the word out about their company but are lacking in time, energy, or employees to effectively do so.

Not only does signage allow the customers to come to you which helps you appear confident and less pushy than annoying advertisements, it also encourages customers to tell others about you since studies show that 3 out of 4 customers have referred a business based solely on their signage. And today, we are going to look at another reason why signage is the marketing solution you’ve been looking for.

Marketing Signage Solution #3:

Your Signage is Seen by Local Customers Everyday

Word & Brown Lobby Display
Word & Brown Lobby Sign by Landmark Signs

It seems fairly obvious that your sign will be seen by local customers regularly. However, the numbers reveal that they see your sign much more often than you might think. Studies conducted show that “the average person will see your sign about twice per day, or about sixty times a month” (read more here).

That number represents opportunities – 60 opportunities to be exact – to make an impression about who your business is and what it can do for passers-by. When you combine this number with the fact that 75% of people refer based on the signage alone, it becomes clear that signage is an excellent marketing strategy. Not only is it guaranteed to be seen by local customers, which is where much of our business comes from, but it also serves as an excellent referral tool.

Rather than spending time trying to convince you about the importance of having a sign, let’s assume that you are already aware that a sign is necessary for your business (should you need that convincing, read our recent blog on this topic here). This means that you most likely already have a sign (if not, give us a call). If it isn’t too much trouble, take a second and step outside to look at your sign.

While you are out there ask yourself, “If I was a customer, what would I think about my business if I saw this sign?” “Is my sign even visible from the street or for customers walking by?” “Does my sign accurately reflect who we are and what type of service we offer?” Go ahead–we’ll wait.

If your answer to any of these questions is “No” you are still making an impression upon business-2884023_1280.jpgpassing customers. However, you are in danger of making a bad impression upon them – not just once, not twice, but 60 times!

With all the things you have to worry about, having a sign that makes a bad first impression should not be one of them. You work hard to represent your company in the best possible light. Shouldn’t your sign do the same?

Landmark Signs: Experience and innovation has been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Check out our blog next week to find out which sign is the best marketing strategy for you.

Copyright Landmark Signs Inc. 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Marketing, Sign Type, Signage, small business, Uncategorized

Part Two: How To Use Signage to Solve the Small Business Problem # 3: Getting the Word Out About Your Business

On an evening when the kids don’t have any school projects, soccer practices, dance demonstration-767982_640lessons, or friends over, you and your spouse decide to go on a date night together. At the last minute (as these things often happen) your spouse suggests going to see a movie. But how are you going to decide which movie to see from the plethora of choices?

You don’t have time to sit down and do some research since you need to be at the movie theater in an hour. This is the first time in months that you have found the time to squeeze in a date night, so you do not want to risk just picking something that “sounds good” (you will never get back those two hours when you watched Snatched).  Plus, with $30 dollars for the tickets, $20 worth of snacks for you and your spouse, and the $50 you spent on the babysitter for the evening, the movie that you will spend your precious time watching is no small investment.

Then you remember Rick, your friend from work, talking about a movie he had seen over the weekend. He and his wife both had loved it. A quick check on your phone shows that it is playing at 8:00 at the local theater. Sold! “Honey! I found a movie for us.” Bonus, if it turns out to be awful, you can always blame Rick!

In our modern world of too many choices and not enough time, one of the best ways todoors-1767562_1280.jpg help us decide on whether or not to try something new is through recommendations, also known as “word of mouth” marketing.  Think about it, when was the last time you tried a new restaurant without checking Yelp or hearing about it from a friend? What about which dentist to go to? Or a plumber you can trust to get the job done without ripping you off?  

Because let’s face it, people are suspicious of what businesses have to say about themselves (read more here).  They have tired of pushy salesman and false promises. That is why they have turned to review sites like Yelp or their friends to avoid wasting both their time and money.  

In fact, word of mouth advertising is “one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain” from making these recommendations (entrepreneurship.com).

In last week’s blog, we explored the small business problem of getting the word out about your business and how signage can help you do this since it allows your customers to come to you.  This time, we are going to dive into how signage can help your business with the ever increasingly important, word of mouth marketing.

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

Marketing Signage Solution #2: Customers Refer Based on Signage

With “3 out of 4 consumers saying they have told someone about a store based simply on its signage”, it is vital to your business that your sign reflects your company in the best possible light (read more). With 75% of your consumers telling their friends about your business based on your sign alone, this type of word of mouth marketing can make all the difference.  Furthermore, according to recent findings, “Customers acquired through word of mouth spend 200% more than the average customer and make 2 times as many referrals themselves.”

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed, Manufactured, and Installed by Landmark Signs.

So what does this tell us about the importance of signage to our marketing campaign?  It tells us that customers see a sign as a direct representation of your company.  It does a whole lot more than just tell customers what the name of your business is.  It tells what type of business you are, the quality of service you provide, and even how you treat your customers. A well-made sign sends the strong message that you take your business seriously, while a poorly made sign signals to your potential customers that you do not take care of your things, and therefore might not take care of them.  

Make certain that your sign tells the right story. Not only will this draw in new customers

Word & Brown Lobby Display
Lobby Sign Designed, Manufactured, and Installed by Landmark Signs

to your store, it will also encourage them to tells others about your business. Plus, you will not have to lift a finger to get the word out about your business. The sign will do that for you! And if it is a Landmark Sign, you can be sure of a elegant, long-lasting sign that sends the right message all the time and every time.

Check back in next week to find out how else a Landmark Sign can solve your marketing problems.

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, Advertisting, Business, Marketing, Sign Type, Signage, small business, Uncategorized, What Can Signs Do For My Business?

Part One: How To Use Signage to Solve the Small Business Problem # 3: Getting the Word Out About Your Business

Funny-Sales-Cartoon-Dilbert-Cold-Calling

What People Think About Advertising

Ask people what they think of advertising and they will usually respond with adjectives like manipulative, pushy, and annoying.  In fact, James Randolph Adams, an ad man himself who went on to start his own advertising company and who wrote two books on the subject observed that, “The most common trouble with advertising is that it tries too hard to impress people.”  

We can sense that can’t we? The desperation a company reeks of when they aren’t afraid to inconvenience consumers with obnoxious phone calls, intrusive emails, and irritating online ads.

Why We Need Advertising

Nevertheless, most people are aware of the necessity of advertising.  Henry Ford, an American captain of industry, once remarked that, “Stopping advertising to save money is like stopping your watch to save time.” He’s right.  As much as we would all like to live in a world where advertising is not necessary, if we ever hope to get the word out about our business, some form of it cannot be avoided.

Common Marketing Options

In last week’s blog, we discussed one of the problems that most small businesses struggle with: getting the word out about their business.  Of course there are options out there, like online marketing, print advertising, and networking. But often times these are not viable because as a small business owner you are usually lacking in time, and all of these alternatives will require constant upkeep.  Furthermore, even if you hire an employee to do the work for you, they will still need training and monitoring. That is if you find the right employee.  

Why Common Marketing Does Not Work

Additionally, we took a look at why people are tired of being advertised to and that most marketing options bombard the consumer, giving the consumer no control over when and how they are advertised to.  This annoyance can lead to a resentment of the brand that chooses one of these marketing tactics which is the exact opposite of what businesses are trying to do.

A Better Marketing Solution: Signage

However, there is another marketing option that can get the word out about your business without taking up your time or annoying your potential consumers: signage.  Let’s take a closer look at the first reason why signage is the marketing solution for you and your small business.

Marketing Signage Solution #1: Signage Lets Your Customers Come to You

When was the last time a salesman got you to stay on the phone with him longer by being aggressive and pushy?  What about the sales clerk who followed you around the store feigning assistance when you knew the whole time they were just after that commission? Or how about the amount of times a text message announcing a ONE TIME ONLY SALE got any response from you other than STOP?  

Heck, this same behavior displayed by an ex-boyfriend would get him charged with a restraining order.  In a salesman, this forwardness might get them a quick sale because the customer just wants to be left alone.  But it will not lead to a repeat customer.

Why?  Well, as Dale Carnegie, author of How To Win Friends and Influence People wrote that “A man convinced against his will, is of the same opinion still.”  If we have to corner, trick, coerce, or force people to use our product or sample our service, don’t expect anything other than a one-time sale.  People do not want to be told that they need something. They want to feel that they have come to that conclusion on their own.

Signage is an excellent way to subtly send a message about your business and your services.  

Looking to tell a customer that you are classic and elegant? That is where Gold Leaf Signs come in handy.  

first-title-silver.jpg
Gold Leaf Lobby Sign by Landmark Signs

Want your sign to say that you are here to stay?  A Monument Sign will do the trick.

Skyline-Push-Thru-Graphics-Monument-Sign
Skyline Push Thru Graphic Monument Sign by Landmark Signs

Need something that shows you are an exciting, innovative company?  We’ve got just the Wall Sign for you.  

Couture-Salon (1)
Couture Wall Sign by Landmark Signs

There is truly a sign type for every business and with our help you can market your business in an unobtrusive way that allows consumers to feel like they have control.  Let your consumers come to you with a sign that sends the right message every time. Once they voluntarily enter your store, we know you will provide them with exactly what they are looking for.

Check back in next week to find out how else a Landmark Sign can solve your marketing problems.

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018