6. What Can Signs Do For My Business?, Advertising, Business, Customers, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

3 Reasons Your Business Can Fight Back at Amazon with Signage

cleveland-1936108_1920.jpgBrick and mortar stores are no strangers to competition.  In fact, roughly ten years ago, small businesses were in trouble whenever a new Walmart would pop up in a town. Studies found that the closer a small business was to a Walmart, the more likely it was to end up closing. For every closer a mile was to Walmart, it was 6% more likely to close, while a whopping 35-60% of stores that were located the closest would go out of business. (Source).

Walmart was certainly an entity to be reckoned with.  However, this was mostly a threat smartphone-2995676_1280.pngfor smaller businesses that did not have the same marketing budget as the bigger companies, like Best Buy, JC Penny, and Toys R’ Us who managed to weather the Walmart storm cloud.  Fast forward to today though, and these brick and mortar stores are quaking and folding in the force of a much more formidable foe, one whose omnipresence makes it a threat no matter where a store is located. Being that most of you are business, you most likely have already guessed that I am referring to the online giant, Amazon.  

JC Penney closed 140 of its stores in 2017 and announced that it will continue to close stores this year.  Best Buy plans to close all 250 of its mobile phone stores.  Toys R Us just recently released a statement saying that it will close or sell all 735 of its stores bringing an end to the only store that really seemed to be ours as children as we strolled happily through aisles and aisles of dolls, games, and action figures (we are in intentionally leaving out the countless temper tantrums that could easily ruin the nostalgia we’ve reminded you of).  Even Walmart is not immune, which will close 63 of its Sam’s Club locations impacting 9,400 employees.

So what does all this mean for you and your business?  Well, whether you are a small business like ours, or a Fortune 500 company, upping and adjusting your marketing strategy and making the in-store experience more authentic for customers seem to be the direction many are recommending. We concur with these strategies and luckily, we are in a business that provides a solution to both of these methods. Let’s break down a few reasons why signage can be the answer to fighting the competition.  

#1: Gives Consumers Back Some Control

Research has found that customers go to brick and mortar stores because they are looking for authentic shopping.  In a world where they are bombarded by constant in their face marketing, customers are tired of being aggressively sold to.  We cannot even look at our cell phones without getting a text from some company advertising their products even though we have no memory of signing up for these messages.  When we reply to this communication with STOP in all caps, we really mean it!

Business Signs Landmark Signs
Zadig & Voltaire 3D Signs by Landmark Signs

Signage, like Monument Signs or Store-Front Signs, gives consumers the chance to take back some control of when and where they choose to learn about a store and its products.  If they see your sign and are interested, they will come to you and if not, they can move on without their day being disrupted. Furthermore, according to the research, with a brick and mortar store, most of your consumers come from within a 5-mile radius, which means that potential customers will have the chance to see your company twice a day or roughly 60 times a month.  That gives them plenty of time to decide if they want to check your business out without the frustrating experience of being bombarded wherever they go. Don’t be just another company that tries to aggressively convince consumers to give them a try with the next “best deal”.  They get enough of that. Let them see your impressive signage and come to you.

#2: The Original Form of Marketing

rome-1948384_1920.jpgIt does not get much more authentic for customers than signage, which is a form of advertising that dates back to the ancient Egyptians, Romans, and Greeks.  The Romans used stone or terracotta signage to announce public events. Later, during China’s Song Dynasty, people started using signage for effective branding.

Signage continued to develop and from the late 1890’s to the 1960’s, when chipped- glue

Gold-Leaf-Chipped-Glue-Window-Display
The Chili Pepper Gold Leaf Chipped Glue Window Display by Landmark Signs 

 window displays, gold leafing, and sign painting were the norm for signage advertising (our owner actually learned to create signage with his dad painting by hand).  We can still see hints of these past signs today!  Then in the 1980’s the emergence of neon signs took center stage and since then, this more permanent, long-lasting type of signage continues to dominate the sign industry today.  

In a world of online businesses and temporary, ambiguous marketing that floats through the internet like a cloud in the sky, advertise your long-lasting, permanent business with signage that dates back to ancient times.  What can be more authentic than that?

#3: Enhances the Customer Experience

Bloomberg Businessweek survey revealed that “delivering a great customer experience” has become the new imperative: 80% of the companies polled rated customer experience as a top strategic objective. This is different than simply providing great customer service, which is an aspect of a customer’s experience.  

First American Interior Lobby Sign
First American Title Gold Leaf Lobby Sign by Landmark Signs

But what exactly is the elusive customer experience?  Well, according to the Harvard Business Review, it is “the sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.”  It is said that all the little things add up in the end, and this is another way of looking at the customer experience. It is all the ways that a customer interacts with your company from the coffee and snacks that are served in your lobby to the day they sign on the dotted line.  And one important component of a customer’s experience is your signage. With more than two-thirds of consumers believing that the quality of a business’ signage is directly related to the business itself, it is imperative that the signage component of the customer experience (from Monument Signs to Lobby Signs) make the right impression on your customers.  

To stand out to your potential customers, choose not just any sign, but a Landmark sign.  Call us today at 714-637-9900!  Or shoot us an email to get a quote.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

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5. Why Do Signs Matter?, Advertising, Advertisting, Business, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Are Your First Impression

Why Do Signs Matter_ Business Sign Statistics - Signs are Your First Impression

 

will-rogers-401259_1920Stage actor, vaudeville performer, and nationally syndicated newspaper columnist, Will Rogers, said it best when he stated, “You never get a second chance to make a good first impression.”  Based on his success, this is a mantra that he lived by because by the time the 1930’s rolled around, he had made 71 movies, wrote more than 4,000 newspaper columns, and was the highest paid Hollywood film star of his time (Source).  Adored by the public and sought after by directors, editors, and even the world-renown Ziegfeld Follies, Rogers knew how important it was to make a first impression that would turn into a lasting impression.

So what does all of this have to do with your business sign?  You already, no doubt, make a great impression upon your potential clients.  As soon as they enter your business, they tie-690084_1920are greeted by a warm, friendly receptionist who directs their attention to water or coffee available while they wait.  They happily sip their coffee while flipping through a Star magazine to catch up on who Taylor Swift is dating now in your lobby that feels more like a relaxing, welcoming spa than a cold, matter-of-fact business.  Soon, they are introduced to your best salesman, dressed for sales success in a tailored, navy blue Armani wool and single-breasted suit, and led back to a professional office with a mahogany desk and dark green leather chairs.  You have set up the perfect environment to give your potential customers the first impression that not only are they going to be taken care of, but that you are successful as what you do and your business is here to stay.

A business like that would have a harder time getting their customers to leave than getting them to stay.  However, for many possible customers this is not actually their first impression of you.  Their first impression of you is usually long before you have the chance to wow them with your personality and your professionalism.

Business Sign Statistic # 4: “When it comes to local business, a vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month” (Source).

Lantern-Bay-Gold-Leaf-Monument-Sign
Gold Leaf Monument Sign Designed and Installed by Landmark Signs Inc.

What this tells us is that many of your potential customers are actually getting their first impression about your company from your sign. Furthermore, they see your sign again and again, which means that whatever first impression they get of your company will most likely be solidified again and again. A study done by Bertram Gawronski, social psychologist and professor of psychology at the University of Texas at Austin, found that the “results support the common observation that first impressions are notoriously persistent.”

Potential customers are actually getting their first impression about your company from your sign. Are you proud of the first impression that your company makes_

Think about your sign. In fact, you may even want to step outside for a minute and take a look at your sign.  Remember that much of your business comes from customers who see your sign first and that first impressions are notoriously hard to shake.  Consider what type of first impression is your sign making upon your potential customers. Are you proud of the first impression that your company makes?  Would you enter your own business based on your sign alone?  Does your sign tell of a business that is successful and longlasting?

If your answer to any of these questions is no, it is time to give Landmark Signs a call to make your best first impression. You will never be able to show your customers how valuable your services and products are if they do not even step foot in your door.

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Experience and innovation have been the back-bone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, Lobby Signs, Signage, Uncategorized

The Sign Expert Says: Reception and Lobby Dimensional Signs – Do I need one? How nice should it be?

Word & Brown Lobby Display

If You Have a Nice Office You Need One.

In Southern California where I live, we have many beautiful office buildings with thousands of corporate and company offices of every stripe.  This is true in every major metropolitan area.  But imagine walking into one of these glass and polished metal structures, taking the elevator, stepping into a well-appointed and beautifully furnished reception area, and seeing absolutely no identification anywhere as to who occupies that suite or what they are!  Would you feel comfortable?  Or would you wonder what was wrong there, why they wanted to remain incognito?  Are they hiding something?

And what if what you did see was obviously cheaply made, old and worn or out of date?  Would you be impressed?  Or would you doubt the success and quality of services of the company you were visiting?

The fact is, companies spend tens to hundreds of thousands of dollars making their offices beautiful and functional, with just the right interior decoration, furniture and appointments, especially in the entrance lobby or reception area.  The reason is, they commit such resources in order to make a positive and lasting impression on their clients and others.  Everyone wants to do business with a successful company, and they want others to believe they are successful.  (Not to say it isn’t true.)

At the same time, most business spend a great deal of money also on designing a beautiful and recognizable logo.  They know that its design can greatly affect what their clients think of them, and so special consideration is given to its colors, fonts and shapes, making sure that they leave a positive mental impression in the minds of their existing and potential customers.

But having either no identification on your wall or a poor one wastes all of that effort, cost and thought.  Having no lobby sign wastes the opportunity to show that logo and get the positive impressions that were intended.  It feels unnatural and makes people uncomfortable because it’s not there.  It makes them suspicious.

You Need an Impressive One.

If it’s obviously inexpensive, crude or inexpertly made, its impression can be just the opposite of what you have spent so much time and effort to achieve.  It can make you look like you don’t care about what others think, or are failing as a business and can’t be trusted.

On the other hand, a beautiful and impressive lobby or reception area sign can be one of the least expensive ways for you to make a great impression on your clients.  A lot can be done for a few thousands of dollars.  Yet at such a low cost, it can be equally as effective as the tens of thousands you put into furniture, flooring or paint schemes!  Certainly all that is wasted without it.

 

First American Reception Display

The Features You Should Have.

The best lobby and reception displays have dimension, texture and variety.  Dimension or depth causes the lettering and images to cast a shadow against the wall, giving them greater prominence and an impression of solidity and power.  Various finishes and textures give the displays interest and provoke positive thoughts.

The materials are also important.  Foam, an obviously inexpensive way to get a thick letter should be avoided.  It might have a nice face but those edges are unmistakable, and everyone knows what it is and how cheap it is.  Using plywood (unless it’s high quality finished material) will make people wonder if you made it in your garage.  There is nothing special about it.

RPS Lobby SignOn the other hand, metals, especially brushed or polished stainless steel or aluminum, give a very positive impression of strength and success.  Gold leaf on a lobby sign will make your clients think you are solid and dependable – “good as gold”.

Textured, carved, sandblasted or stained finished woods are also great because they are warm and inviting.

Couture Reception SignAcrylics, especially when polished can be beautiful too and give you an opportunity to not only be dimensional but to display special colors or graphics.

Combinations of some or all of these materials can really be something special.  Your clients will think you really care because you have put such a thoughtful effort into something that’s really pleasing.

You Can Get a Great One from Landmark.

At Landmark Signs, we have been designing and making reception and lobby area dimensional signs for decades. Our customers have been First American Title, Katten Muchin Rosenman, Verizon Wireless, Sunwest Bank, County of Los Angeles and many others.

Our lobby displays are made from the highest quality materials and create the most positive impressions.  Our designers know how to work with your reception area style and components to harmonize your sign with your interior.  We make sure your display is properly proportioned.  And you can be sure your clients will be impressed and think highly of your company!

So contact us today at 714-637-9900 or at sales@landmarksignsinc.com.  With Landmark you will get the kind of reception area sign you really need.

Best wishes!

Sign ExpertJohn Myres, The Sign Expert.

Advertising, Business, Customers, Directional Signs, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

SlideShare Presentation: Five Creative, Practical Signs Solutions For Your Company

Advertising and marketing are extremely powerful and important tools that every business should utilize in the most effective way possible.  The way to make the most permanent, impressive impact in this area of expertise is signage. However, the term “signage” can be a little vague and could mean a variety of different things.  For companies who know that they need to use originate, renovate, or expand their sign needs but struggle with knowing which type of signage is best, I have compiled a list of the 5 most effective sign types and why they might work best for you and your growing company.

 

Retail  Signs

Retail Signs can be lit by neon, but they can also be illuminated by LED.  Not only can both of these lighting options be lit in a standard-lit through method, but they can be used to display halo lighting, standard lit through with halo lighting, and neon can even provide exposed neon lighting.  See examples of each lighting option below.

All of which, depending on the message you are trying to convey to your customers, can be custom designed to make a beautiful and powerful product to place proudly over your store, office or building.  Retail Signs are a great option for those that want to make a beautiful, bold statement that will literally draw customers right to your door.  These signs are especially helpful when a company is located right on the street and desire to get noticed even during the evening and night hours.  They can be placed on high-rise buildings as well.  Plus, for those who want to have an illuminated sign placed above their door but do not want to overwhelm their clients with too much attention, halo-lighting is a classy and subtle choice for your Retail Signs.

 

Lobby Signs

Another type of signage that makes an impression to customers literally in your store or office is Lobby Signs.  Lobby Signs are the informational signs that can be installed on the interior walls of your office, artistically and confidentially displaying your company name.  Although these signs can be illuminated, they are usually not lit because it is best to keep Lobby Signs understated and delicate.  When deciding what type of material to make your Lobby Sign out of, choose from several high-quality materials like metal, acrylic finished with baked enamel paint or even gold leaf (a personal favorite of mine)!

Lobby Signs give the impression of dependability and elegance of your company when clients enter your office.  They also let people know that you are here to stay and can be made in a way that shows the permanence and reliability of your company.  They are ideal for corporate offices, retail stores and even restaurants and assist with identification making them a practical option, but most importantly they can establish your company as important, trustworthy and permanent.

 

Directional Signs

Directional Signs are essential for any space that has several buildings and suites.  These are the types of signs that point the way to parking entrances, a particular office, identify the names of the building, and are overall used to make your property more navigatable for clients.  There are many options for the look of Directional Signs; they can be created out of sandblasted wood, carved wood, stone, metal & much more.  Able to be made out of many different materials with a variety of color choices, beautiful and attractive Directional Signs can be custom-made to enhance your property and make it easy for your customers to come to you!

When clients are trying to find you, nothing can be more frustrating than arriving somewhere with several buildings and offices that are not properly identified.  Driving or walking around with little knowledge of how to find your company or a particular suite can leave your clients with a bitter taste in their mouth, already irritated before you have even had the chance to talk with them in person.  This is why it is extremely important to make getting around your property as easy as possible with Directional Signs.

 

Monument Signs

Monument Signs are a permanent and substantial way to advertise your business at street level. They can be substantially constructed of materials such as aluminum, steel, concrete, stone and other long-lasting components. They can also be illuminated externally or internally with neon, fluorescent or LED lighting options in creative ways that will get your sign noticed even at night!

When Wall Signs don’t have the visibility your growing company needs, Monument Signs are an often over-looked option to let customers locate you from the street.  They are also helpful when there are several tenants in a piece of property that would like to be identified in a manner that draws the attention of passers-by.  Monument Signs can quite literally turn your marketing strategy into more than just a sign, they can literally become a landmark of your company.

 

 Pylon Signs

When people think of the most dependable, impressive type of sign, Pylon Signs are usually the first sign that comes to mind.  Like Monument Signs, they are a great option when your Wall Signs do not have the exposure you desire.  Furthermore, they are perfect for letting your customers know where you are from afar and ideal when you have the opportunity to draw attention of those driving by on freeways.

With a Pylon Sign from Landmark Signs, take your company to new heights with a sign mounted in the air 15 feet or sometimes as high as 100 feet! Pylon Signs are the most substantial and impressive sign product you can choose and usually have internal illumination options. To impress and attract clients, there is no better sign option than a Pylon Sign.

Choosing a Sign Type

Knowledge is empowering and can enable to use the tools you have been given the most efficiently.  Choosing a sign that best fits not only your company but with clients as well can be the different between getting the sale or getting passed by.  Do everything you can to display the right message and advertise the way you want, starting with the type of sign your company uses.

For more information about different sign types, their functionality, and what sign is best for you go to www.landmarksignsinc.com.

© Landmark Signs Inc. 2014

Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertising, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? 3D Signs

Zadig-Voltaire.png

There are many sign types available for customers considering obtaining a sign, with a variety of materials, colors, lighting options, style, and design to choose from.  This can be extremely overwhelming for a business owner who is aware of the importance of signage and that they need one, but does not know which sign type (or types) will reflect well upon their establishment.  There are many sign types, some of the most common being Monument Signs, Channel Letter Signs, and ADA Signs.

Furthermore, going to a sign company’s website can introduce them to an ever grander array of choices. Which may very well open his or her eyes to brand new options and inspire a different way of thinking about signage.  However, this can also add even more of a stress, as they navigate through the products wondering which sign type to choose.

Our website makes this more convenient as each product lists what makes it an ideal choice for our customers. We wanted to make sure that our blog achieves this as well by further exploring the different sign types.

Today we will take a look at 3D Signs.

Simple and elegant 3D Signs are an ideal sign choice for above the store on in the lobby.  Learn why else your company can benefit from a 3D Sign.

It is Dramatic Signage

Bold and innovative, 3D Signs make a dramatic impact, impressing passers-by and encouraging customers to come right to your door.

There are a Variety of Material Options

With Landmark Signs, 3D Signs can be made out of acrylic, metal, stainless steel, finished with Gold Leaf and even more.

They Display Dimension and Perspective

Adding perspective and dimension with 3D Signs creates depth, making your sign interesting and innovative.

So why should you choose a 3D Sign for your company or business?  At Landmark Signs, we want to help our clients make a big impact as their first impression, which is why we offer 3D Signs that are sure to get you noticed, bringing clients right to your door.  With an array of options including Dimensional Lobby Signs, Channel Letter SignsGold Leaf Signs, & much more, our 3D Signs are perfect for adding dimension and a dramatic presence.  Stand out from the rest of your competition with a 3D Sign that Landmark Signs can custom create to display dependability and excitement!

Call Landmark Signs today to learn more about our 3D Signs! 949.637.9900

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertisting, Channel Letter Signs, Design, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? Gold Leaf Signs

Just like the design and look of your sign can be a reflection of your company and its priorities, so too can the sign type that you choose.  Want to send a message of dependability and permanence?  Then a Monument Sign is the ideal fit for your business.  Looking to warmly greet customers as they enter your establishment?  Then an elegant Lobby Sign can speak volumes to your clientele.  What about an attractive, eye catching sign meant to attract customers passing or driving by your shop?  A neon or LED Channel Letter Sign will be exactly what your company need.  Deciding which sign type will be the best fit for your company and send the right message can be a challenge.  Which is why we at Landmark Signs wanted to create this blog series to help those who are asking themselves, “Which sign type should I choose?”

First Trust Gold
Gold Leaf Lobby Sign

In today’s blog we will be focusing on one of the most elegant sign types a company can choose: Gold Leaf Signs. These hand-crafted, delicately designed signs immediately send a message of sophistication and grace.   The sheets of gold used to make these signs impress anyone walking by and says to customers we value your loyalty as if it were gold.  There are many reasons why Gold Leaf Signs may be the best fit for you company.  Let’s take a look at a few of them:

They are Made out of Real Gold and Silver Leaf

Silver Leaf Lobby Sign
Silver Leaf Lobby Sign

There are many companies that say “we are good as gold” but how many of them can actually prove it?  With Gold Leaf Signs you are showing your customers that your business is a quality business. For a sign made our of real 23 ½ carat gold leaf or one made of 9 carat gold for a silver look, choose a Gold Leaf Sign.

They Impresses Clients

Looking to attract high-end clientele and then impress them once they get there?  Gold Leaf Signs are a perfect choice.  It is hard to find a sign more impressive than Gold Leaf Signs.

Gold Leaf And Chipped Glue Window Display
Gold Leaf And Chipped Glue Window Display

It Turns Your Sign into Art!

Gold Leaf Signs are a chance to display something beautiful and artistic at your place of business.  Not many companies can display a sign that is quite literally a piece of artwork, but with Gold Leaf sign you can turn your ordinary sign into art!

Gold Leaf Monument Sign
Gold Leaf Monument Sign

A unique and rarely used art form, Gold Leaf Signs are a beautiful, upscale sign option that will literally turn your sign into art.  Landmark Signs has a team of talented experts with the skill to carefully and delicately gold leaf or silver leaf signs with real 23 1/2 carat gold or silver.  With Gold Leaf Signs by Landmark Signs, impress clients with a high-quality sign to let them know that your company is solid, valuable and trusted.  Call the Gold Leaf Sign experts at Landmark signs today for your own Gold or Silver Leaf Signs!

To choose your own Gold Leaf Sign, contact Landmark Signs. 

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© Landmark Signs Inc. 2015