2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 4

“There’s barely a product or service on the market today that customers can’t buy from agreement-3489902_640.jpgsomeone else for about the same price, about the same quality, about the same level of service and about the same features.” This insight provided by Simon Sinek, author of Start with Why tells us that although you may offer a wonderful service or product, chances are what you are offering is not unique. 

This may be discouraging for employees and employers alike, but it doesn’t have to be. In fact, it can provide you with a clue as to why your customers come to you and continue to come to you in the first place. 

One saleswoman sat down with a potential client and explained the services that their company offered, how they could help that client, and how the services would make a difference for him. However, the conversation was not just a list of details and services. It was more than just making a sale, getting a commission, or adding another customer to the list. More than anything the saleswoman focused on making friends with the customer and genuinely caring about who they were and what they needed. At the end of the conversation, the customer looked at the saleswomen and said, “I want to work with your company. It’s not because of your services or your prices, it’s because of you.”

What does this story tell us? Well, like Sinek’s analysis, this story too tells us where to look for why our customers work with us. You see, with customers it’s all about the connection. 

Problem

While this understanding can make a difference, just having this knowledge is not enough. It must be applied. When customers are in the store, there are some simple ways to make this connection. Just read any number of inspirational books like How to Win Friends and Influence People or How I Raised Myself From Failure to Success in Selling for a number of powerful in-person tools. 

But what about those who have yet to cross your threshold? What about those pulling up to your store or business for the first time? 

Solution

If customers don’t believe in you,Chris Brady, New York Times bestselling author, CEO, and speaker advises that in order to connect with your customers, you must figure out their problem and sell them the solution to their problem. How do you do this? Well, he says that step one of selling your solution is selling yourself. They have to believe in you and that you know what you are doing. If customers don’t believe in you, they certainly won’t believe in your product. 

How Can Sign Solve This Problem?

first american title company lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

A top sign can improve your branding by showing that you are credible, knowledgeable, and dependable making it easier to connect with your customers. Let’s see how:

Signage: Connects with Customers

Martin Luther King Jr Pole Sign
The Martin Luther King Jr. Sign by Landmark Signs Inc.

If it’s important to sell yourself, then you have to make sure that everything about your company echoes that your company is valuable. Signs can tell a story of who your company is and what it values. Like we have discussed before, each sign type sends a different message. And if you have the right sign, your sign can send virtually any message you want. You can show that you are an expert in your field, that you are trustworthy and reliable, that you are caring and kind, and a variety of other messages that will directly connect with customers. 

How important is signage in connecting with customers? A recent study showed that a large majority of your business will come from within 5 miles of your store. Furthermore, if found that “the average person will see your sign about twice per day, or about sixty times a month.” That’s sixty chances a month to make a connection with your customers! Opportunity after opportunity to show customers what your business stands for.

Zae's Boutique Business Sign
Zae’s Boutique Business Sign by Landmark Signs Inc.

Take a second and put yourself in the perspective of a consumer. Now, go stand outside and look at your sign. And when you do, ask yourself, what would I think of this business based solely on its sign? Would you trust them? Do they look like experts? Do they care about their customers? Or does the sign make you feel like the business is flaky, cheap, or unreliable? If so, that’s sixty negative impression made on customers every month. Or, if you don’t have a sign at all, that sixty missed opportunities to make a connection with customers!

Conclusion

Using signage to connect with customers is a powerful way to improve your brand. Often, a sign is the first impression your business makes upon customers and can be the deciding factor for whether or not a customer will use you services or buy your products. If you want to improve your own sign of put one up in the first place, call of email Landmark Signs today. 

Landmark Signs

 

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, sales, Sign Type, Signage, Uncategorized

Notice to All Employees: How to Use Signage to Solve Branding Problems in Business Part 1

digital-marketing-1433427_640Marketing and sales jobs are made to work hand in hand. If the marketers are accomplishing their goals, then salesmen will experience more success and vice versa. However, these two are not usually copasetic the way they were designed to be. Sometimes this is due to corporate decisions (or lack of decisions) that are made. Perhaps it has to do with the company’s culture. Or maybe it is because of a bad manager. Regardless of the reason, the truth remain that division exists in these two fields. In fact,  “a Forrester study found that only 8% of B2B companies have tight marketing and sales alignment” (1). Yikes! That is an extremely low number and is reflective of a disappointing trend. 

Landmark Signs Inc Sales and Marketing.pngFor those employees that are involved in the fields of marketing and sales at their workplace, like we discussed in last week’s blog, you have a choice. Even though the company you work for is most certainly dependent upon your success, you may not have a lot of say in how these departments are run. So, you can put your hands up and think that since you are not the owner, CEO, or even a manager, it’s not really your problem. But as we learned last week, if your company struggles, no jobs are immune from taking the hit right along with the business. The other option is that you can get involved and recognize that your company’s success or lack of success will directly impact you. So you better take this business seriously and help contribute to the positive growth of your company.

The Problem

One of the ways we recommend this is to find solutions for the problems your company is dealing with. As we have already identified, 92% of business to business companies are struggling with maintaining unity between two of their most important divisions. 

The Solution

So how can a business solve this problem? One of the ways is to make sure that both departments are telling the same story to those that they communicate with. In order to do this, of course, everybody has to know what that story is. This is where branding comes in. Author of “Consumer Behavior for Dummies”, Laura Lake, advises that companies “think of branding as though your company or organization were a living, breathing person. Imagine this person explaining who they are, why they’re valuable, and what they specifically have to offer. As consumers begin to identify with you, your brand will live in the hearts and minds of customers, clients, and prospects, and they’ll connect on an emotional level.” She also adds that a good brand will do the following: 

“Clearly deliver a message

Confirm the brand’s credibility in the marketplace

Emotionally connect target prospects with a product or service

Motivate the buyer to make a purchase

Create user loyalty” (2).

How Signs Can Solve this Problem

First American Monument Sign by Landmark Signs Inc.
Monument Sign by Landmark Signs Inc. 

Having been in the sign industry for over 40 years, we have seen signs come to the rescue for many company problems. Our business owner learned the sign trade from his own father the old fashioned way, through hand-painted letters. And even a business investing in this type of signage, whose impact would be low next to some of the top sign technology of today, saw an improvement in their business. What passer-by doesn’t feel something when they drive by and see the sign of their favorite coffee shop or restaurant? A well-made sign can not only send the right message to your consumers, but it can also get your sales and marketing departments on the same page. 

Conclusion

Signs, from Monument Signs to Retail Signs and more, all have the ability to solve the problems that most businesses face. Whether you are an employee that makes major decisions that affect the company or you are merely beginning your journey at that business, caring about how your company does means caring about how you do. Branding is just one area that you can concern yourself with.

Check back in with us next week to learn specifically how your company can use signage to improve branding. 

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Design, Marketing, Sign Type, Signage, small business, Uncategorized, Window Graphics

Top 5 Window Signs Part Two – Each Sign Tells A Story

Windows provide an additional, easy to use space for business owners to advertise theirshutters-669296_640 company’s name and their services. People often overlook this opportunity by either not utilizing the space at all or by sticking to the basics and not thinking more creatively about how they can best utilize that space. Click here to learn more about one of our most creative Window Signs.

However, there are times when the placement of windows can be inconvenient for privacy reasons. Either in an office building, a medical building, or even cosmetic businesses, a window placed in the wrong spot can make customers feel uncomfortable and exposed. Today, we are going to take a look at one of our Window Graphics that solve this problem.

P.C.A. Window Graphics

pca-window-sign-by-landmark-signs-inc.-e1560367460734.png
Window Sign by Landmark Signs Inc

One of our favorite aspects of being in the sign business is the chance to solve problems imaginatively. When someone comes to us looking for a way to make their office more private, that tells us that they are looking for a creative solution to their challenge. We could simply slap up simple frosted vinyl and that would certainly create the effect that our customer is looking for. And there is nothing wrong with that option if that is what someone is looking for.

However, with the P.C.A. Window Graphic, we had an opportunity to go beyond the simple and strive for the elegant. With a wavy frosted vinyl shadowing in the background of the company’s logo and company name, this Window Sign not only advertised and identified the company, it also created the privacy and separation that the business and their clients were looking for.

PCA Window Graphic by Landmark Signs
Window Graphics by Landmark Signs Inc.

Not only does this design provide what they are specifically looking for, it also allows them to further promote their business. Signs should be able to be both practical and creative. It is not enough to only tell others that a business is located within a building, a sign must also reflect positively upon the company by being pleasing to look at.

In fact, did you know that over half of people will not enter a store if the sign reflects badly upon the business? 

That’s why it is so important that your sign not only solve your problems, but do so creatively like this Window Sign does. Check out that statistic here.

Conclusion

Window Graphics provide an space to let people know about your business. Even if the windows you have seem to be more of a nuisance than an opportunity, with Landmark Signs, you can use that space to create privacy and advertise as well.

Call or email Landmark Signs today to get your own Window Graphic today!

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Banners, Business, Customers, Design, Directional Signs, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Exterior Directional Signs: Each Sign Tells a Story

maze-919271_1920.jpgJoanna just dropped off her son at his basketball practice at 4:15. With her 3-year old daughter in the backseat, soon she will need to pick her eldest daughter up from her after school yearbook class across town before turning back around the other way and getting her son from his practice. Since street traffic is beginning to increase moment by moment, she figures she has about 15 minutes to run into this new store she found online that has the exact vanity that she has been trying to find for weeks.

The only problem is, she can’t find the store. The address was listed on the website, and she knows it is somewhere in this complex, but is not sure exactly where. There is nothing to direct her path and she has been driving around this large complex for almost five minutes. By the time she finally finds the business, a small, obscure spot hidden around the corner, her fifteen minutes are up. In her frustration, she drives away deciding instead to buy the vanity through Amazon. As her thoughts turn to the rest of her day, the new shop she was excited to visit leaves her mind and won’t be given a second thought (except maybe when relaying her annoying experience to her friend over coffee tomorrow).

A customer, and any of her potential referrals, lost.

If that business had invested in exterior Directional Signage, they would have been easily found and been given the opportunity to impress Joanna with their excellent customer service and high-quality products.

This story details why exterior Directional Signage is extremely important for any business located within a large or complicated complex or a company that has several different buildings that customers will need to navigate in order to get to the right place.

Let’s take a look at the top 5 Landmark Signs exterior Directional Signs to learn more about the story that each sign tells.

#1: Queen Mary Exterior Directional Sign

Queen Mary Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Directional Sign is located over the walkway of this historic ship, The Queen Mary. Its purpose is to allow touring visitors to easily find their way to the different components of the ship. With its elegant and clean design, this exterior Directional Sign sends the message that your time traveling back into history will be just as nice.

#2: Essex Skyline Exterior Directional Sign

Essex Skyline Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

This Banner Sign helps potential customers quickly locate the leasing office, a necessity for any apartment complex, especially one as large as this one. With this exterior Directional Sign, this company will help a customer realize that they will be taken care of from the moment they step onto to their property and beyond when renting one of their apartments.

#3: First American Exterior Directional Signage

first-american-exterior-directional-sign.png
Exterior Directional Sign by Landmark Signs Inc.

Like all signage, exterior Directional Signs should reflect the values of the company. This Gold Leaf Sign is meant to tell the story that our company is not only as good as gold, but that they have all the resources available to make your time within their business complex a positive one.

#4: Rreef Exterior Directional Signage

Rreef Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

Although most companies hate to see their clients leave, when it is time for them to depart, their exit should be as smooth as possible. If they have a hard time exiting your site, then you risk having their last thought about your business being a negative one. An exterior Directional Sign like this, will ensure that the taste left in their mouths about your business is a positive one.

#5: Parking Exterior Directional Signage

Parking Exterior Directional Sign
Exterior Directional Sign by Landmark Signs Inc.

When a center is large enough to have a parking structure, Exterior Directional Signage can make all the difference. Make sure that your customers can efficiently navigate every part of your property like this sign does.

Conclusion

Taking care of your customers from the start can be the key to separating your from the competition. Get your own Exterior Directional Signs from Landmark today by giving us a call of sending us an email.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 3. Our Featured Projects, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, Uncategorized

Top 5 Pole Signs: Each Signs Tells a Story

“Big thinkers are specialists in creating positive, forward-looking, optimistic pictures in their own minds and in the minds of others. To think big, we must use words and phrases that produce big, positive mental images.”  – The Magic of Thinking Big by David J. Schwartz

For any business looking to let others know that they think big thoughts, have big goals, produce big results, and provide big satisfaction, it is important to give them an image that confirms these truths. Customers will only take you as seriously as you take yourself, so it is important to tell the right story in everything you do. Especially, when it comes to a sign – which sends subliminal messages to anybody passing-by.

Pole Signs, which are sometimes called Pylon Signs, are signs that send a big message. They are powerful and let customers know that you have the biggest and best ideas available. Their towering size can be seen from far away, from the freeway, down the street, and above the surrounding buildings. They are an ideal choice for any business looking to make a big impact with their sign.

Let’s take a look at the top 5 Pole Signs by Landmark Signs Inc.

The Belle Spese Pole Sign

Belle Spese Pole Sign
The Belle Spese Pole Sign by Landmark Signs Inc.

This sign is created to advertise the center and all the businesses located within the complex. Its design is created to make sure that all the tenant’s names can be seen clearly and boldly, as well as reflecting positively on the center with a classic, elegant look. The big message with this Pylon Sign is that we provide a big variety of quality services that are as elegant as our sign.

The Hyperion Pole Sign

Hyperion Pole Sign
The Hyperion Pole Sign by Landmark Signs Inc.

This sign has the benefit of not only being a sign that is larger than life because of its size, but also has the advantage of lighting up the night sky by also being an Illuminated Sign. When a Pylon Sign is illuminated, it sends the big message that it represents a business that stands out from the rest of the competition.

The Super A Foods Pole Sign

Super A Food Pole Sign
The Super A Foods Pole Sign by Landmark Signs Inc.

With a design that is comprised of a red background and bold letters, this sign will be sure to get noticed as it towers over the other buildings surrounding it. As a retail business, the owners of this Pole Sign recognize how important it is to make a big impact on any customers driving by. With this big message, a Pylon Sign like this will draw in customers and get them noticed from very far away.

The Martin Luther King Jr. Pole Sign

martin-luther-king-jr-pole-sign-e1556911772193.png
The Martin Luther King Jr. Pole Sign Sign by Landmark Signs Inc.

As a hospital, it is not only important, but absolutely necessary that its sign gets noticed quickly and from a distance. They are quite literally responsible for life and death, so having a big Pylon Sign can make all the difference. The big message sent here is that our customers are the most important because we want to make sure that they get where they need to get quickly.

The IPC Church Pole Sign

ipc-church-pole-signs.png
The IPC Church Pole Sign by Landmark Signs Inc.

One of the goals of a church is usually drawing in more people to here their big message. So having a big sign to help them deliver this message is very helpful. This design makes the church look like it has something worth listening to with it’s modern and exciting look. A Pylon Sign like this is sure to draw in more listeners and get this church noticed.

Conclusion

With Pole Signs you can get to send a big message to your customers everyday. Get noticed with your own Pylon Sign by calling or emailing Landmark Signs today.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Uncategorized

Top 5 Blogs by Our Sign Expert

The sign industry is a complicated one, filled with many facets, details, and steps. Just trusting anyone with something as important as your sign will rarely work out in your favor. And despite the popularity of DIY, signage is not the place to Do It Yourself (don’t believe us, check out our blog here). Sometimes, you need to call in an expert to help you. Because purchasing a sign is a complex process including surveying the site, designing the sign, getting permits for the sign, manufacturing the sign, and installing the sign, it requires an expert touch.

John Myres, our sign expert, is a long-standing sign professional with over 45 years’ of experience. He has been a licensed electrical sign contractor since 1987 and a Design Director for one of the top three major sign corporations in the United States. He has been awarded first place for his sign designs in the State of California and achieved honorable mention with the International Sign Association. John is a true “sign veteran” who literally started by sweeping the floors in his father’s sign shop and over the years has had hands-on experience in almost every aspect of sign sales, design, project management, construction and installation.

Let’s take a look back at some of his top blogs to get a better understanding of the sign industry and what sign options might be the best for you.

#1 – The Sign Expert Says: What Do Signs Really Do For My Business?

In this blog, John breaks down the benefits of investing in quality signage even in an increasingly online world. He explains that…

“…while it is true that it is imperative that any successful business take advantage of and

the chili pepper gold leaf window graphic

spend a significant amount of their time and resources on social media and internet marketing, it is also true that through these mediums we are becoming inundated with advertising so that in many cases a good message is just going to be drowned out.  So how can you, Mr. or Ms. Business Owner, really make your company stand out in such a crazy environment?

A well designed and attractive sign just may be more key to your success than ever!”

To read more from this blog, click here.

#2 – The Sign Expert Says: Pylon or Pole Signs, What Are They and Why Would You Need One?

While reading this blog, you will learn about what Pylon (Pole) Signs can do for your business. John writes that…

bella spese pole sign“…the main benefit of Pylon / Pole Signs is that they can be seen from greater distances.  Monument Signs by contrast, are much more intimate, being valuable to advertise at eye level to passing street traffic.  But when your location can be seen from a distance, Pylon / Pole Signs make it possible for your business to be noticed over the top of ground obstructions such as trees, trucks and even buildings, far in advance of a driver arriving at your location.”

To read more from this blog, click here.

#3 – The Sign Expert Says: Comprehensive Sign Programs – How Can I make Sure I Get the Right One?

Here, John discusses the importance of sign programs and why it is vital to let a Sign Program by Landmark Signsprofessional handle do the work for you. He tells that…

“…comprehensive Sign Programs also often need to go through a process that includes thorough research of city codes and possibilities, engaging and negotiating with city planners and attendance and representation of your interests before a Design or Architectural Review Board or City Council.  You’ll need a company who can handle your project with professionalism and tact, with the right mix of assertiveness when necessary to protect your interests.”

To read more from this blog, click here.

#4 – The Sign Expert Says: Reception and Lobby Dimensional Signs – Do I need one? How nice should it be?

Couture Reception Sign

In this blog, our sign expert details what a lobby sign can do for your business and how important it is to have an elegant one. John explains that…

“…having either no identification on your wall or a poor one wastes all of that effort, cost and thought.  Having no Lobby Sign wastes the opportunity to show that logo and get the positive impressions that were intended.  It feels unnatural and makes people uncomfortable because it’s not there.  It makes them suspicious.”

To read more from this blog, click here.

#5 – The Sign Expert Says: “Why Refurbish an Old Sign?  Is it Possible?”

Pepper

While reading this blog, you can learn about when it is best to refurbish your sign instead of replacing it. Our sign expert details that one reason to keep an old sign is…

“…identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane Awning Sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

To read more from this blog, click here.

Conclusion

Looking to speak with the sign expert directly? Give us a call today and he can help you work through any complicated sign issue you are facing.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

Top 5 Ways Get Your Brand Noticed With Signage

Image result for 1960s advertising coca cola
Image Source

Since the earliest days of advertising, brand awareness has been a top priority. In fact, during the Mad Men days of advertising in the 1960’s “advertisers began to differentiate individual brands by giving them a personality” (1). Suddenly as company’s attempted to connect to a generation that was all about freedom of expression and love, Campbell’s soup was “groovy”, Pepsi was thinking young, and Coca Cola just wanted peace, man.

While the approach has shifted in today’s advertising world, branding is just as important as businesses recognize that “your brand reflects your identity as a company. That’s why you want it to convey a sense of who you are and what you do” (2).  In modern marketing, it is less about telling your customers what you think they want to hear, and more about being honest and authentic in the representation of your company and what they stand for.

Signage has its earliest beginnings in ancient Greece and Rome and has been a

Image result for old painted signs
Image Source

trusted part of branding ever since. While other methods of branding have shifted over the years, along with the goal of branding, signage has stayed just as reliable as ever. In fact, a recent survey found that “68% of consumers believe a store’s signage is reflective of the quality of its products or services” (read more here). More than two-thirds of those that are out there buying your goods, believe that your sign is the ultimate representation of your brand. Let’s take a closer look at the top 5 ways you can get your brand noticed with signage.

Light up the Night

Illuminated Pole Sign Hyperion
Designed, Manufactured, and Installed by Landmark Signs Inc.

Illuminating your signage is an extremely effective way to get your brand noticed. This is especially true during the winter months when signs that are not lighted will lose all visibility once the sun sets. At this time of the year, the night comes much earlier and right around the time when most commuters are coming home from work (learn more here). Getting your brand noticed at all times of the day is an absolute must if you want to continue to make a strong impression.

Signs of all types can be illuminated, from Channel Letter Signs to Pole Signs to Awning Signs and more. To check out more reasons to illuminate your sign, click here.

Hit the Streets

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Designed, Manufactured, and Installed by Landmark Signs Inc.

Businesses set back from the street are missing out on branding opportunities by not incorporating a Monument Sign into their marketing campaign. These substantial and long-lasting signs get you noticed by those driving by on the street. Without them, it is very easy for your company to get lost in the complex and lose an opportunity for brand awareness.

Monument Signs can be made of a variety of materials and can be illuminated as well. Click here to learn more about the power of Monument Signs.

Soar in the Sky

Jondo Custom Channel Letter Sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Signs that get your brands noticed from afar take your brand to new heights. They get your company noticed from long distance and catch the attention of passers-by for miles around. They substantially increase the consumers that will see your business by adding a range of visibility that you would otherwise be missing out on.

Use High Rise Building Signs or Pole Signs to take your brand to new heights. Check out more examples of these signs here.

Catch their Eye

Window Graphic
Designed, Manufactured, and Installed by Landmark Signs Inc.

Window Graphics are an excellent place to get creative and get your brand noticed at the same time. They are an often underutilized space where you can either introduce a new element of your brand or reaffirm one already displayed. Window Signs are eye-catching, bold, and unique.

Choose from frosted vinyl, chipped glue, and more with Window Graphics. Click here to learn more.

Mine for Gold

first american silver leaf lobby sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Gold has been recognized as a valuable and rare commodity for thousands of years. When you choose a Gold Leaf Sign to represent your brand, you are sending a message that your company is as valuable and rare as the material of your sign. This type of signage sends the message that your brand is as good as gold.

Monument Signs, Lobby Signs, Window Signs and more can be Gold Leaf Signs. Check out more about Gold Leaf Signs here.

Conclusion

Any company that wants to get their brand noticed can use a variety of sign options to do so. A brand can light up the night with illuminated signage like LED Signs or Neon Signs. A business can hit the streets with elegant and impressive Monument Signs. By using a Pole Sign or High Rise Building Sign, a brand can soar in the sky. To catch the eye of passers-by, a brand can utilize Window Signs. A company can even mine for gold by relying on Gold Leaf Signs to stand for their brand. No matter what message you want to send, use signage to get your brand noticed.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

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An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

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Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Custom Sign Designs: Each Sign Tells a Story

“If you think a good design is expensive, you should look at the cost of a bad design.”.png“If you think a good design is expensive, you should look at the cost of a bad design.” – Dr Ralf Speth

German automotive executive and the current CEO of Jaguar Land Rover, Ralf Speth (1), has a great deal of experience with the power of a graceful design. He also has experience with just how damaging a terrible design can be. Any company that takes the time to invest in a top design for their products will surely see long term benefits and avoid the costly effects of rushing a design simply to get the project done.

Signage is no exception. Businesses that are more interested in getting the job done as quickly and as cheaply as possible will no doubt face the problems that arise from a poorly-made and poorly-designed sign. When this is the case, companies will have to deal with repairs and maintenance much sooner than if they had invested in a quality sign. Additionally, a sign that does not look well-made “can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (learn more about this statistic here).

At Landmark Signs, our award-winning sign designer, John Myres has over 45 years of experience with custom designing signs of all shapes and sizes. From Lobby Signs to Pylon Signs and Business Signs to Gold Leaf Signs, Landmark Signs has designed it all. Let’s take a look at the top 5 custom sign designs by Landmark Signs.

Jondo Custom High Rise Channel Letter Sign

Jondo Custom Sign DesignJondo Custom Channel Letter Sign

This custom design was made to get the business noticed from afar. The nearly 5 foot high aluminum dimensional letters are illuminated to get the sign also noticed at night (click here to learn more about the importance of illuminating your signage). The colors are prominent enough to attract those passing by. With an original design by Landmark Signs, this Custom High Rise Building Sign shows viewers that their company is as creative and unique as their sign.

The Groves Custom Double-Face Monument Sign

the-groves-custom-design.pngThe Groves Custom Monument Sign

This elegant Monument Sign is made of a variety of materials including a redwood sandblasted surface with a Satin White solid wood stain finish on which the Dark Brown Gloss raised graphic sign lettering stands out proudly. This one of a kind design reflects the company that it represents showing those seeking their services of assisted living that their customer service will be of the same quality that their sign is made of.

Nailspa Custom LED Illuminated Channel Letter Sign

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This custom designed Channel Letter Sign is created with the goal of getting the business noticed from others within the same business complex. The colors of the aluminum letters outlined by a strong white trimcap retainers make a strong impression on anybody passing by and is sure to help the business stand out from any of its other nearby competition.

Essex Skyline Custom Double Face Monument Sign

essex-custom-sign-design-e1549917245140.pngSkyline-Push-Thru-Graphics-Monument-Sign

Like so many of our other custom sign designs, this Monument Sign is internally illuminated. Its painted semigloss acrylic enamel background and push-through clear acrylic dimensional letters are a unique take on a classic look. With a custom Monument Sign design like this, the company makes an impression of permanence and sophistication.

Berri’s Custom Illuminated Wall Display Sign

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A Wall Sign like this will surely stand out from the many other restaurants in the area. Taking on the look of a Canopy Sign, this custom sign is made of brushed aluminum letters and illuminated with a fluorescent uplight fixture. Shining brightly at night with a spotlight, this sign will draw customers in with its unique and powerful design.

Conclusion

For your own custom sign design, trust Landmark Signs to make a design that will get your noticed for all the right reasons.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Lobby Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Lobby Signs: Each Sign Tells a Story

Related imageAmerican art director and graphic designer, Paul Rand once said that “Design is the silent ambassador for your brand” (1). There are many factors that determine the way people view your company. The way you interact with your clients tells lets them know if they will have a pleasant or difficult experience with your company. When they call you with a problem, how that complaint is received can be the difference between keeping a client or losing one. And of course, the appearance of a company lets consumers know whether or not they should value your company based on whether or not you do.

Appearance comes across in the way your employees dress, the layout of your offices or stores, and in everything that has your company’s name on it: including, and especially, your signage. And like Rand observed, the design of those signs, from Wall Signs to Monument Signs and Pole Signs to Directional Signs, sends silent messages to your customers about who your company is and what it represents.

Lobby Signs are no exception. In fact, since they are the signs that a customer sees upon entering your building, they can often send one of the strongest messages. Depending on your Lobby Sign, this can either work for you or against you. Even if your receptionist or store manager greets your clients with the friendliest of welcomes, if the Lobby Sign behind them is not well-made, elegantly designed, or updated, a negative story will be the one your customers remember.

Let’s take a look at 5 Lobby Signs by Landmark Signs and the positive story each one of these signs tells.

The Word & Brown Lobby Sign

word & brown lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This elegant sign is a great representation of the company whose wall it is located upon for several reasons. First of all, a wood Lobby Sign sends the message that this company is valuable because of its gold lettering. This classic style on a background designed to look like wood also lets customers know that this company has been around for a while and will continue to be so. With a beautifully designed Lobby Sign like this, a customer will feel like this business is dependable and trustworthy.

Via Vitae Lobby Sign

via vitae lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This uniquely designed Lobby Sign makes a strong impression right away. Not only are the colors strong and vibrant, the image makes it clear what the business prioritizes – their client’s health and heart. Choosing to display what the company’s focus is on their Lobby Sign will put their client’s minds at ease, knowing that they will be taken care of.

P.C.A. Lobby Sign

pca lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This is a creative Window Graphic that is unique because of the frosted vinyl on the glass background. Adding texture and contrast on a design is a great choice for a company looking to stand out and get noticed. This Lobby Sign draws the eyes of customers and will let others know that it is a company worth paying attention to.

BrightRoll Lobby Sign

bright roll lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

 

Sometimes, a simple design is exactly what a company needs to send the right message. Instead of looking to stand out, a design like this is best for company’s looking to remain elegant and understated. This Lobby Sign says we are here, so that customers know of our location and our business name, but we will let the work do the talking for us.

First American Lobby Sign

first american title company lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

Gold Leaf Signs are a classic option for any company wanting to let their customers know that they are as good as gold (learn more about Gold Leaf Signs here). This Lobby Sign with Gold Leaf lettering sends that same message and ensure customers who have walking into the business’s building that the company intends to live up to the quality impression it is making.

Conclusion

For your own Lobby Sign, whether elegant, simple, creative, or bold, trust Landmark Signs to make a design that will send the message you want.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019