1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Uncategorized

Top 5 Blogs by Our Sign Expert

The sign industry is a complicated one, filled with many facets, details, and steps. Just trusting anyone with something as important as your sign will rarely work out in your favor. And despite the popularity of DIY, signage is not the place to Do It Yourself (don’t believe us, check out our blog here). Sometimes, you need to call in an expert to help you. Because purchasing a sign is a complex process including surveying the site, designing the sign, getting permits for the sign, manufacturing the sign, and installing the sign, it requires an expert touch.

John Myres, our sign expert, is a long-standing sign professional with over 45 years’ of experience. He has been a licensed electrical sign contractor since 1987 and a Design Director for one of the top three major sign corporations in the United States. He has been awarded first place for his sign designs in the State of California and achieved honorable mention with the International Sign Association. John is a true “sign veteran” who literally started by sweeping the floors in his father’s sign shop and over the years has had hands-on experience in almost every aspect of sign sales, design, project management, construction and installation.

Let’s take a look back at some of his top blogs to get a better understanding of the sign industry and what sign options might be the best for you.

#1 – The Sign Expert Says: What Do Signs Really Do For My Business?

In this blog, John breaks down the benefits of investing in quality signage even in an increasingly online world. He explains that…

“…while it is true that it is imperative that any successful business take advantage of and

the chili pepper gold leaf window graphic

spend a significant amount of their time and resources on social media and internet marketing, it is also true that through these mediums we are becoming inundated with advertising so that in many cases a good message is just going to be drowned out.  So how can you, Mr. or Ms. Business Owner, really make your company stand out in such a crazy environment?

A well designed and attractive sign just may be more key to your success than ever!”

To read more from this blog, click here.

#2 – The Sign Expert Says: Pylon or Pole Signs, What Are They and Why Would You Need One?

While reading this blog, you will learn about what Pylon (Pole) Signs can do for your business. John writes that…

bella spese pole sign“…the main benefit of Pylon / Pole Signs is that they can be seen from greater distances.  Monument Signs by contrast, are much more intimate, being valuable to advertise at eye level to passing street traffic.  But when your location can be seen from a distance, Pylon / Pole Signs make it possible for your business to be noticed over the top of ground obstructions such as trees, trucks and even buildings, far in advance of a driver arriving at your location.”

To read more from this blog, click here.

#3 – The Sign Expert Says: Comprehensive Sign Programs – How Can I make Sure I Get the Right One?

Here, John discusses the importance of sign programs and why it is vital to let a Sign Program by Landmark Signsprofessional handle do the work for you. He tells that…

“…comprehensive Sign Programs also often need to go through a process that includes thorough research of city codes and possibilities, engaging and negotiating with city planners and attendance and representation of your interests before a Design or Architectural Review Board or City Council.  You’ll need a company who can handle your project with professionalism and tact, with the right mix of assertiveness when necessary to protect your interests.”

To read more from this blog, click here.

#4 – The Sign Expert Says: Reception and Lobby Dimensional Signs – Do I need one? How nice should it be?

Couture Reception Sign

In this blog, our sign expert details what a lobby sign can do for your business and how important it is to have an elegant one. John explains that…

“…having either no identification on your wall or a poor one wastes all of that effort, cost and thought.  Having no Lobby Sign wastes the opportunity to show that logo and get the positive impressions that were intended.  It feels unnatural and makes people uncomfortable because it’s not there.  It makes them suspicious.”

To read more from this blog, click here.

#5 – The Sign Expert Says: “Why Refurbish an Old Sign?  Is it Possible?”

Pepper

While reading this blog, you can learn about when it is best to refurbish your sign instead of replacing it. Our sign expert details that one reason to keep an old sign is…

“…identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane Awning Sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

To read more from this blog, click here.

Conclusion

Looking to speak with the sign expert directly? Give us a call today and he can help you work through any complicated sign issue you are facing.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

Top 5 Ways Get Your Brand Noticed With Signage

Image result for 1960s advertising coca cola
Image Source

Since the earliest days of advertising, brand awareness has been a top priority. In fact, during the Mad Men days of advertising in the 1960’s “advertisers began to differentiate individual brands by giving them a personality” (1). Suddenly as company’s attempted to connect to a generation that was all about freedom of expression and love, Campbell’s soup was “groovy”, Pepsi was thinking young, and Coca Cola just wanted peace, man.

While the approach has shifted in today’s advertising world, branding is just as important as businesses recognize that “your brand reflects your identity as a company. That’s why you want it to convey a sense of who you are and what you do” (2).  In modern marketing, it is less about telling your customers what you think they want to hear, and more about being honest and authentic in the representation of your company and what they stand for.

Signage has its earliest beginnings in ancient Greece and Rome and has been a

Image result for old painted signs
Image Source

trusted part of branding ever since. While other methods of branding have shifted over the years, along with the goal of branding, signage has stayed just as reliable as ever. In fact, a recent survey found that “68% of consumers believe a store’s signage is reflective of the quality of its products or services” (read more here). More than two-thirds of those that are out there buying your goods, believe that your sign is the ultimate representation of your brand. Let’s take a closer look at the top 5 ways you can get your brand noticed with signage.

Light up the Night

Illuminated Pole Sign Hyperion
Designed, Manufactured, and Installed by Landmark Signs Inc.

Illuminating your signage is an extremely effective way to get your brand noticed. This is especially true during the winter months when signs that are not lighted will lose all visibility once the sun sets. At this time of the year, the night comes much earlier and right around the time when most commuters are coming home from work (learn more here). Getting your brand noticed at all times of the day is an absolute must if you want to continue to make a strong impression.

Signs of all types can be illuminated, from Channel Letter Signs to Pole Signs to Awning Signs and more. To check out more reasons to illuminate your sign, click here.

Hit the Streets

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Designed, Manufactured, and Installed by Landmark Signs Inc.

Businesses set back from the street are missing out on branding opportunities by not incorporating a Monument Sign into their marketing campaign. These substantial and long-lasting signs get you noticed by those driving by on the street. Without them, it is very easy for your company to get lost in the complex and lose an opportunity for brand awareness.

Monument Signs can be made of a variety of materials and can be illuminated as well. Click here to learn more about the power of Monument Signs.

Soar in the Sky

Jondo Custom Channel Letter Sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Signs that get your brands noticed from afar take your brand to new heights. They get your company noticed from long distance and catch the attention of passers-by for miles around. They substantially increase the consumers that will see your business by adding a range of visibility that you would otherwise be missing out on.

Use High Rise Building Signs or Pole Signs to take your brand to new heights. Check out more examples of these signs here.

Catch their Eye

Window Graphic
Designed, Manufactured, and Installed by Landmark Signs Inc.

Window Graphics are an excellent place to get creative and get your brand noticed at the same time. They are an often underutilized space where you can either introduce a new element of your brand or reaffirm one already displayed. Window Signs are eye-catching, bold, and unique.

Choose from frosted vinyl, chipped glue, and more with Window Graphics. Click here to learn more.

Mine for Gold

first american silver leaf lobby sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Gold has been recognized as a valuable and rare commodity for thousands of years. When you choose a Gold Leaf Sign to represent your brand, you are sending a message that your company is as valuable and rare as the material of your sign. This type of signage sends the message that your brand is as good as gold.

Monument Signs, Lobby Signs, Window Signs and more can be Gold Leaf Signs. Check out more about Gold Leaf Signs here.

Conclusion

Any company that wants to get their brand noticed can use a variety of sign options to do so. A brand can light up the night with illuminated signage like LED Signs or Neon Signs. A business can hit the streets with elegant and impressive Monument Signs. By using a Pole Sign or High Rise Building Sign, a brand can soar in the sky. To catch the eye of passers-by, a brand can utilize Window Signs. A company can even mine for gold by relying on Gold Leaf Signs to stand for their brand. No matter what message you want to send, use signage to get your brand noticed.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Custom Sign Designs: Each Sign Tells a Story

“If you think a good design is expensive, you should look at the cost of a bad design.”.png“If you think a good design is expensive, you should look at the cost of a bad design.” – Dr Ralf Speth

German automotive executive and the current CEO of Jaguar Land Rover, Ralf Speth (1), has a great deal of experience with the power of a graceful design. He also has experience with just how damaging a terrible design can be. Any company that takes the time to invest in a top design for their products will surely see long term benefits and avoid the costly effects of rushing a design simply to get the project done.

Signage is no exception. Businesses that are more interested in getting the job done as quickly and as cheaply as possible will no doubt face the problems that arise from a poorly-made and poorly-designed sign. When this is the case, companies will have to deal with repairs and maintenance much sooner than if they had invested in a quality sign. Additionally, a sign that does not look well-made “can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (learn more about this statistic here).

At Landmark Signs, our award-winning sign designer, John Myres has over 45 years of experience with custom designing signs of all shapes and sizes. From Lobby Signs to Pylon Signs and Business Signs to Gold Leaf Signs, Landmark Signs has designed it all. Let’s take a look at the top 5 custom sign designs by Landmark Signs.

Jondo Custom High Rise Channel Letter Sign

Jondo Custom Sign DesignJondo Custom Channel Letter Sign

This custom design was made to get the business noticed from afar. The nearly 5 foot high aluminum dimensional letters are illuminated to get the sign also noticed at night (click here to learn more about the importance of illuminating your signage). The colors are prominent enough to attract those passing by. With an original design by Landmark Signs, this Custom High Rise Building Sign shows viewers that their company is as creative and unique as their sign.

The Groves Custom Double-Face Monument Sign

the-groves-custom-design.pngThe Groves Custom Monument Sign

This elegant Monument Sign is made of a variety of materials including a redwood sandblasted surface with a Satin White solid wood stain finish on which the Dark Brown Gloss raised graphic sign lettering stands out proudly. This one of a kind design reflects the company that it represents showing those seeking their services of assisted living that their customer service will be of the same quality that their sign is made of.

Nailspa Custom LED Illuminated Channel Letter Sign

nailspa-custom-sign-design.pngnailspa-custom-channel-letter-sign.png

This custom designed Channel Letter Sign is created with the goal of getting the business noticed from others within the same business complex. The colors of the aluminum letters outlined by a strong white trimcap retainers make a strong impression on anybody passing by and is sure to help the business stand out from any of its other nearby competition.

Essex Skyline Custom Double Face Monument Sign

essex-custom-sign-design-e1549917245140.pngSkyline-Push-Thru-Graphics-Monument-Sign

Like so many of our other custom sign designs, this Monument Sign is internally illuminated. Its painted semigloss acrylic enamel background and push-through clear acrylic dimensional letters are a unique take on a classic look. With a custom Monument Sign design like this, the company makes an impression of permanence and sophistication.

Berri’s Custom Illuminated Wall Display Sign

berris-custom-sign-design.pngberris-custom-dimensional-sign.png

A Wall Sign like this will surely stand out from the many other restaurants in the area. Taking on the look of a Canopy Sign, this custom sign is made of brushed aluminum letters and illuminated with a fluorescent uplight fixture. Shining brightly at night with a spotlight, this sign will draw customers in with its unique and powerful design.

Conclusion

For your own custom sign design, trust Landmark Signs to make a design that will get your noticed for all the right reasons.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Lobby Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Lobby Signs: Each Sign Tells a Story

Related imageAmerican art director and graphic designer, Paul Rand once said that “Design is the silent ambassador for your brand” (1). There are many factors that determine the way people view your company. The way you interact with your clients tells lets them know if they will have a pleasant or difficult experience with your company. When they call you with a problem, how that complaint is received can be the difference between keeping a client or losing one. And of course, the appearance of a company lets consumers know whether or not they should value your company based on whether or not you do.

Appearance comes across in the way your employees dress, the layout of your offices or stores, and in everything that has your company’s name on it: including, and especially, your signage. And like Rand observed, the design of those signs, from Wall Signs to Monument Signs and Pole Signs to Directional Signs, sends silent messages to your customers about who your company is and what it represents.

Lobby Signs are no exception. In fact, since they are the signs that a customer sees upon entering your building, they can often send one of the strongest messages. Depending on your Lobby Sign, this can either work for you or against you. Even if your receptionist or store manager greets your clients with the friendliest of welcomes, if the Lobby Sign behind them is not well-made, elegantly designed, or updated, a negative story will be the one your customers remember.

Let’s take a look at 5 Lobby Signs by Landmark Signs and the positive story each one of these signs tells.

The Word & Brown Lobby Sign

word & brown lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This elegant sign is a great representation of the company whose wall it is located upon for several reasons. First of all, a wood Lobby Sign sends the message that this company is valuable because of its gold lettering. This classic style on a background designed to look like wood also lets customers know that this company has been around for a while and will continue to be so. With a beautifully designed Lobby Sign like this, a customer will feel like this business is dependable and trustworthy.

Via Vitae Lobby Sign

via vitae lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This uniquely designed Lobby Sign makes a strong impression right away. Not only are the colors strong and vibrant, the image makes it clear what the business prioritizes – their client’s health and heart. Choosing to display what the company’s focus is on their Lobby Sign will put their client’s minds at ease, knowing that they will be taken care of.

P.C.A. Lobby Sign

pca lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This is a creative Window Graphic that is unique because of the frosted vinyl on the glass background. Adding texture and contrast on a design is a great choice for a company looking to stand out and get noticed. This Lobby Sign draws the eyes of customers and will let others know that it is a company worth paying attention to.

BrightRoll Lobby Sign

bright roll lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

 

Sometimes, a simple design is exactly what a company needs to send the right message. Instead of looking to stand out, a design like this is best for company’s looking to remain elegant and understated. This Lobby Sign says we are here, so that customers know of our location and our business name, but we will let the work do the talking for us.

First American Lobby Sign

first american title company lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

Gold Leaf Signs are a classic option for any company wanting to let their customers know that they are as good as gold (learn more about Gold Leaf Signs here). This Lobby Sign with Gold Leaf lettering sends that same message and ensure customers who have walking into the business’s building that the company intends to live up to the quality impression it is making.

Conclusion

For your own Lobby Sign, whether elegant, simple, creative, or bold, trust Landmark Signs to make a design that will send the message you want.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Gold Leaf Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Gold Leaf Signs: Each Sign Tells a Story

“The desire for gold is the most universal and deeply rooted commercial instinct of the human race”(1).

— Gerald M. Loeb

Gold has been the pursuit of men for thousands of years. As far back as 3,000 BC, was tutankhamun-1038544_1280.jpgcherished in Ancient Egypt by priests and pharaohs alike, even being used to adorn their sacred pyramids and temples (2). Later on, the Aztecs built their religious ceremonies around this treasured commodity, driving the Spanish conquistador, Cortes, and his men to plunder and destroy the village of Tenochtitlan in their lust for gold (3). And one can hardly have a discussion of gold without recalling the gold fever that captivated an entire generation of individuals, driving some to risk their lives and even abandon their families during the California Gold Rush of 1849.

Just what is it about this glittering gem that has driven people to ravage, pillage, and murder in order to obtain it and defend it? Surely its beauty beckons us forth to experience its allure and wonder first hand. But its attractiveness alone would not be enough to fascinate us to the point of destruction for so many years.

More than anything else, gold is valued for its rarity.

Gold is so rare that according to author Daniel M. Kehrer, that “if you could gather gold-513062_640 (1)together all the gold mined in recorded history, melt it down, and pour it into one giant cube, it would measure only about eighteen yards across. That’s all the gold owned by every government on earth, plus all the gold in private hands . . . the gold in rings, necklaces, chains . . . in tooth fillings, in electronics, in coins and bars” (1). Talk about rare!

So what does all this talk of gold have to do with signage? Well, believe it or not there is a type of sign that can be made from this precious metal: Gold Leaf Signs. When a company utilizes gold in its signage (and therefore, its marketing), it is telling its customers that the business, like the gold on their sign, is a rarity too. Rare in the services or goods its provides, rare in its treatment of its customers, or rare in its ability to deliver its promises. Let’s take a closer look at 5 different Gold Leaf Signs by Landmark Signs and the unique story they each tell.

The Chili Pepper Gold Leaf Window Graphic Sign

the chili pepper gold leaf window graphic
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

This is a favorite method of ours, as its unique design through the used a chipped glue and gold leaf creates a very dimensional and one-of-a-kind look. The colorful display is attractive and eye-catching. This Gold Leaf Sign tells those looking to dine at the restaurant that not only are they in for a delicious treat, but they can also look forward to an entertaining time.

The First American Silver Leaf Lobby Sign

first american silver leaf lobby sign
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

This sign is rare because it uses a gold leaf that has fewer carets in it, thus creating the appearance of a Silver Leaf Sign. As silver and gold are both precious metals, your customers do not have to know that your Silver Leaf Sign is actually made from gold, in order to receive the message that your company is solid, dependable, and first-rate.

The Lantern Bay Gold Leaf Directional Sign

directional-gold-leaf-sign.png
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

As has most likely become apparent, Gold Leaf can be used on many different sign types, including Directional Signs. This subtler design adds just a touch of class with its touch of gold. It lets those visiting the premises know that while the business is practical and helpful (which is a tale Directional Signs often tell), below the surface is a company that is elegant and trustworthy.

The Peppertree Lane Gold Leaf Awning Sign

peppertree-gold-leaf-awning-sign.png
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

Awnings Signs are a great addition to a business looking to capture a nostalgic feeling and remind there customers that their business has been around for a long time, and will continue to be around for a long time to come. The addition of a Gold Leaf Sign to an Awning Sign, further solidifies this message and adds an element of sophistication that will impress passers-by.

The First American Gold Leaf Monument Sign

first-american-gold-leaf-monument-sign.png
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

Gold Leaf can even be used on the substantial and monumental (pun intended) Monument Sign. A Gold Leaf Monument Sign is an ideal balance between strength and splendor. It tells a sign viewer that your company is dependable and valuable.

Conclusion

Gold Leaf Signs can come in all shapes and sizes, including Lobby Signs, Business Signs, Window Signs, Monument Signs and more. To let your customers know that your business is as good as gold with your own Gold Leaf Sign, call or email Landmark Signs today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Dimensional (3D) Signs, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #6

 

 

“The possibilities for signage are limited only by imagination and budget.  In fact, many businesses will benefit from using more than one type of sign as part of their overall strategy” (1).

 

startup-594091_1920When businesses think of purchasing signage for their company, they are often considering just one sign type. They might have just moved into a location and need a new sign above their store, so they stay focused on purchasing just a Channel Letter Sign. Or maybe a property owner sees the need for a Monument Sign so that his or her tenants can advertise on it from the street. And there are those that want to capitalize on having a business right by the freeway so they get a Pole Sign to be seen from far distances.

While all of these investments are worth it, a business does itself harm when it gets hyper focused on just one sigh type and does not see the other opportunities that different sign types can provide them. This is often the result of companies wanting to fix the immediate problem. However, in an article entitled Why Great Business Leaders Must Address the Big Picture, it states that

big picture thinking means strategic thinking. Brand strategy and business strategy are all about seeing the whole picture. Considering things in a silo never creates impactful strategy. And often leaders get hung up on tactical details that stall powerful, strategic thinking” (2).

Signage is a critical part of your big picture business strategy, and if it isn’t already, now is the time to make it a part of your brand strategy. There are many reasons that signage is an integral part of marketing a business (click here to learn more), including the fact that 75% of consumers have said that they have referred a business simply because of its signage (3). The value of that word of mouth marketing cannot be overstated. So it is vital that when purchasing signage, a business thinks long term and examines all the sign opportunities they have.

Common Sign Mistake #5: Only Having One Sign Type

It is important that in order to capitalize on the benefits of signage, a company invests in several sign types since each sign type has its own unique advantage. Let’s take a closer look at a few of the different sign types and what they can do for your business.

Wall & Building Signs

word-brown-high-rise-channel-letters-e1522432076335
High Rise Building Sign by Landmark Signs

These are some of the most common sign types, since Wall & Building Signs go directly above a store’s door or right on the building. While they most obviously provide the opportunity for a customer to identify your company and its location, it also provides other benefits.

First of all, a Wall Sign, like a Channel Letter Sign, if it is done well and is of high quality, often makes the first impression upon your customers. They usually see this sign before even being greeted by your receptionist. Additionally, a company that takes the time to put up a Building Sign shows those passing by that they are a company that is there to stay. And like with most signs, if you illuminate your Wall Sign, then you will stand out even more from all the other signs in the area (to learn about the other benefits of illuminated signage, click here).

Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs

While you may not know what they are called, you have most definitely seen a Monument Sign. They are the ones that are located right by the street.

What is the point in having a Monument Sign? Well there are many reasons. One of which is the fact that they get your business to be seen by people driving by on the street. This is vital if your building is set back from the street and further in the complex. This is also helpful if your building is blocked by trees, another building, or some other obstruction that makes your building hard to see from the street.

Furthermore, a Monument Sign, made out of substantial materials and large in size, tells your potential customers that your business is substantial and permanent. Click here to learn even more about how Monument Signs can help your business grow.

Directional Signs

The Commons Digital Sign Display
Interior Directional Signage by Landmark Signs

Directional Signs are located within a building and outside of it around a complex. For schools, malls, hospitals, and more these signs are a must. There is nothing more frustrating than trying to find the location of a company and not being able to. Directional Signs can ensure that your customers arrive at your company easily and in a good mood.

In addition to helping your customers quickly find your building or office, Directional Signage also shows a consumer that you care about them and want to make sure that they are taken care of. It also sends that message that you are a legitimate company and have invested in not only your business, but also in your customers. Click here for even more information about Directional Signage.

Conclusion

These are only three of the many different sign types that are necessary for most, if not all businesses. In order to make sure that you take advantage of all the benefits that signs have to offer, contact Landmark Signs today. Check out this blog to learn about even more sign types.

Landmark Signs

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Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Directional Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistake #4

In today’s extremely competitive environment, it is extremely important that brick and mortar businesses give themselves an edge in order to make more sales. Between low price retailers like Walmart and the ever present online giants like Amazon, competition is more intense than ever. Every opportunity needs to be explored; every advantage capitalized upon; and every open door walked through.

That’s not to say that the competitive environment means that it is hopeless for brick-and-mortar stores (learn more about how to fight amazon with signage here). In fact, what Walmart and Amazon are lacking, is what your business most likely excels at. American businessman and politician, Matt Bevin stated that “While it may seem small, the ripple effects of small things is extraordinary” (1). What this tells us is that while it is important to think of the big picture, sometimes the best way to reach that end goal is to focus on the little things and watch them add up over time.

It can be easy to think that skipping steps and taking shortcuts in order to reach your destination may be the best way to go. But cutting corners is hardly ever the way to create a well-made product. This also applies to any sign decisions that you make.

Common Sign Mistake #4: Not Having Directional Signage

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Interior Directional Signage by Landmark Signs

“The easier you make it for your customer to find what they are looking for — be it your office, or a product within your store — the easier it is to get a sale. If a customer can’t find what they need, they may become so irritated that they give up and your sale is then lost” (2).

There are very few experiences more frustrating than getting lost and not being able to find what you are looking for. Directional Signage is vital for any large or complicated complexes, particularly, churches, shopping malls, universities, sports or concert venues, hospitals, parks, and office buildings. It keeps your customers from arriving at your store or building irritated, or even worse, it keeps them from not arriving at all.

Directional Monument Sign
Exterior Directional Sign by Landmark Signs

There are two different types of directional signage: interior and exterior. Interior signage is the kind that directs customers and visitors to different offices or stores within the office. For larger places, it is not enough that your customers were able to find your building, they must also be able to navigate their way within that building. Additionally, there are also exterior signs that help your customers navigate their way around the outside of the complex, assisting them with finding buildings, parking structure, or stores.

Not only do these types of signs make it more likely that you are going to make a sale, they also send a positive message to the customers about what type of business you have. It tells them that you care about your customers and that you want to take care of them and their needs from the second they step foot on your property. Furthermore, “with these signs, visitors or customers are less likely to get lost which helps to avoid a situation that could reflect badly on the business” (3).

Take care of your customers and make the sale by avoiding this sign mistake and others. Landmark Signs can help you with all of your directional signage needs, whether you need interior signage, exterior signage, or both.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Marketing, Monument Signs, Uncategorized

How to Avoid Common Sign Mistakes #2

Related image“There are two surefire methods to fail financially…The first is to spend when one should be saving and the second is to save when one should be investing” (1).

Business owners, property managers, CFO’s, and other money-conscious careers are often looking for ways to effectively cut costs in order to increase profits and save money. There are several areas of a business where this can be effective and should be pursued whenever it makes sense in the long run. However, trouble comes when businesses begin to prioritize saving money above all else and actually end up losing money down the road.

Take, for example, a decision the electronic services company, Circuit City. Back in 2007, in an attempt to cut costs, the company terminated over 3,000 of its best salesman. They then replaced these experienced salesmen with newer employees whom they could pay less money. Yes, in the short term, they saved a lot of money. However, their sales dropped significantly and by November 10, 2008, they filed for bankruptcy (2).

The cutting cost strategy is not only used with salaries and employees, but also with the products and items companies spend money on. As a sign company, we have seen time and time again when a business was much more concerned with getting the least expensive sign possible than with investing in a quality sign that would reflect well upon the business and draw in new customers. Because, “the fact is that cheap items of inferior quality might have to be replaced more often, a fact that could negate any savings potential. You might even find yourself paying more to buy a new product than if you’d purchased the more expensive, high-quality one the first time around” (3).

Last week we looked at a common sign mistake that is often made when a company does not purchase a Monument Sign, effectively cutting down on their company’s visibility. Today, we will look at another common sign mistake that occurs when a company attempts to save money at the expense of investing in a quality sign.

Sign Mistake #2: Not Investing in a Quality Sign

Business Signs Landmark Signs
3D Sign by Landmark Signs

In our experience, often people fall into this sign mistake trap because they do not realize how powerful and effective a quality sign can be for a company. They understand the importance of having a sign in order to be easily identified and found, but struggle to believe that investing in a top sign by a top sign company will not only save them problems down the road, but will also greatly benefit them today.

But the reality is that “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (4). This statistic takes the theory that quality signage is vital for a business and turns it into fact. If a business, in the interest of cutting costs, purchases a low-costing sign, the finished product with reflect that and over half of their potential customers will see this is as a direct reflection of what type of company you are.

This is true even if the sign “looks” well-designed. Because while it may initially be visually appealing, the low-quality of the materials the sign is made out of, will get you a sign with good looks that fade quickly and will need a refurbishment sooner than you would think. And let’s be honest, consumers can tell the difference between a sign made of top materials and one made of inexpensive ones. Low-quality signage is much like buying an extremely inexpensive car that will save you money in the moment, but cost you a lot down the road when it inevitably has problems.

Conclusion

Well-made signs with an elegant design and the highest quality of materials will give you a sign that is visually appealing and lasts your company for years without you having to spend another dime. Whether you are purchasing a Monument Sign, Wall Signs, Pole Signs or any other Landmark Sign, investing in a quality sign now will save you money in the long run and bring new business right to your door.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own quality sign today.

Landmark Signs

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Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #1

Did you know that a whopping 75% of consumers have said that they have told someone else about a business based solely on that company’s signage? (1) This powerful statistic reflects just how important your company’s signage is. Word of mouth marketing is one shopping-mall-906721_1920of the most popular ways to acquire new business. In fact, “customers acquired through word of mouth spend 200% more than the average customer and make two times as many referrals themselves” (2). Knowing that people will refer a company only on its signage means that every business has a great opportunity to increase their sales drastically just by investing in quality signage.

However, it is not enough to just have a sign. The previous statistic suggests that consumers will refer companies if they see a quality sign. But the following statistic does more than just imply this opinion, it solidifies it: “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (1). This confirms that just having a sign is not enough; it has to be well-made and impressive (learn how to impress consumers with your signage here).

What does all of this mean? It means that signs, done well, can make all the difference between your business experiencing success or being one of the 70% of businesses that fail within the first 10 years (3). It is vital that a company not only invest in signage, but also makes sure they use signage to its full advantage and avoid common sign mistakes. For the next several blogs, we will discuss some common sign mistakes and how to avoid them.

Sign Mistake #1: Not Having a Monument Sign

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Sign by Landmark Signs

Why People Make This Mistake

Redondo-Beach-Monument-Commercial-SignWithout a doubt, a store-front or building sign is worth obtaining. It tells customers the location of your building and with so much competition out there, it is extremely important that your customers be able to easily locate you.

Many people often stop there though, thinking that once they have a wall sign for their business, they are done. However, often times having just a store-front sign is not enough. Many companies are missing out on a great deal of sales opportunities by not having a Monument Sign.

Why You Need A Monument Sign

There are many reasons why having a Monument Sign is important for your businessLantern-Bay-Gold-Leaf-Monument-Sign including the fact that they make a strong first impression, they are long-lasting, and more. However, one of the major reasons we want to focus on is visibility.

In a complex with several other businesses or one that is set back from the street, Monument Signs make sure that your company is noticed and found from the street. This can attract new business and let potential customers driving by on the street know that you are located in that center.

Additionally, if your company’s building sign has poor visibility because of something partially blocking it, such as another building or trees and foliage, Monument Signs are especially important.

Conclusion

Monument Signs help make your business more visible to local consumers. With so many customer referring based solely on signage, it is absolutely vital that your sign be seen by as many people as possible.

Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own Monument Sign.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
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