3. Our Featured Projects, 4. About Landmark Signs, Advertisting, Business, Customers, Marketing, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Customers Refer Based on Signage

Why Do Signs Matter_ Business Sign Statistics - Customers Refer Based on Signage

 

“Word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

In last week’s blog, we briefly touched on the changing role of the marketer from production centered businesses to brand-based strategies and finally to today’s modern consumer-focused industry.

The current consumer is sharp, savvy, and even slightly suspicious of your company initially.  There pexels-photo-696218 (1)are many unfortunate instances of businesses making promises to their customers and failing to keep them. In the past, many were powerless to do anything about it because of limited choices or the lack of a platform to express their upsetting experience.  But the tides have turned and now a customer not only has the place to vent their frustrations for all to see (Yelp-a business’s best friend or worst enemy ), they also have more options than ever before.  Which also means that you have more competition than ever before.

pexels-photo-331989.jpegToday, the customer is in charge.  Gone are the days of the door-to-door salesman, the convincing catchy jingle (at least not the ones we wish were not stuck in our heads; most of them are worse than the small world song), and intrusive sales calls (why do they always come during dinner?).  They decide if they want to learn about your business, try your business, and whether or not they will recommend it (or strongly advice against your services) to their friends and family.

Think about it?  How often do we try a new company without a recommendation from someone that we trust?

So what does all of this have to do with your business signage?  Well, according to the following statistic, 75% of your customers think it has a whole lot to do with signs.

Business Sign Statistics #3: “Three out of four consumers saying they have told someone about a store based simply on its signage” (Source).

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Most businesses are already well aware of the fact that a customer will make a decision whether or not to continue working with you based on their overall experience.  This is why we go above and beyond to make their time at our company the best we possibly can from the friendly greeting as soon as they enter our building to the follow-up calls after they have used our services to make sure we did everything for them we possibly could.  For example, Trader Joe’s actually delivered food to an elderly man who was snowed in after his daughter called worried that he would not have food to endure the storm.  Delivery is not a part of their service.  Talk about amazing customer service! (Read more about other amazing customer services here).

With a quality, custom sign (see what a gold leaf sign can do for your business), you are Landmark Signs Quotesadding to the customer’s experience from the very start. However, you will never have a chance to impress your customers with your stellar service if they do not give you a try.  For many consumers, their first impression of you is you store front sign, monument sign, or pylon sign (more on that in next week’s blog).    Before they even have the chance to speak with you, they may have already made a decision about your services based solely on your sign.  A poorly-made sign (read more about that here) reflects on the quality of your service.

It is essential that we, as business owners, utilize every resource we have available to create the best customer experience possible, and that starts with our sign.

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Copyright Landmark Signs Inc 2018

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4. About Landmark Signs

Landmark Signs New Logo Rollout!

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Hi Gang!

Just wanted the all to know that we are rolling out a new logo and slogan, ready to take on the “sign world”!  In the course of the next few weeks, look to see that this will change on all our social media.

There has been a definite graphic trend towards cleaner and more contemporary logos and marketing that we both accept and find refreshing.  The reason is, we are all being  bombarded with advertising and visual graphics on every medium.  It’s all over our cell phones, pads and computers, as well as on television and on signs.  That means that whatever visual medium you are using, it needs to be as clear and impactful as possible.  So, we are embracing this trend and reflecting that in our new logo / slogan change.

A major difference in what we are doing is increasing our use of the color blue.  For decades it has been recognized that blue is the subliminal color of security and trust.  It was said that the originator of the use of this color was the IBM Corporation and for good reason, since that company came to be known as extremely reliable with products of the highest quality and dependability in its day.

In this day and time, “the woods are full” of sign companies producing mediocre signs and services.  The emphasis is on “cheap” and “fast” without the concern for long-term durability and the necessity for making the right impression upon the buying public.  People often get fooled into thinking “a sign is just a sign” or that one is not different than another.  And so there is a proliferation of “fast sign” companies with an emphasis on making a sale without consideration for the client’s long term welfare or giving the best overall value for the client’s hard earned dollars.  Landmark Signs is not that kind of company!

And so, our slogan has also changed, not negating the previous one as unworthy, but with a more direct emphasis on quality.  At Landmark Signs we take your overall needs into consideration, desiring to give you the benefit of our decades of service by making sure that what we provide you will last, and beautifully so.  We save you money because we are making you a sign that won’t cost you over and over again as you have to replace it or constantly repair it.  We also expertly analyze your needs and your location, making sure that your new sign from Landmark does its job as a marketing and identifying vehicle effectively.  And all our products are permanent, manufactured of the highest quality materials and durable.  Landmark Signs does not make “fast signs” just great ones!

So, if you are in the market for a  permanent, well designed, high quality, extremely effective and beautifully crafted custom sign, Landmark Signs is your “go-to” sign company!

Contact us today at (714) 637-9900 or email us at sales@landmarksignsinc.com!