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Common Sign Mistake #3

A gym-goer decides that he wants to bulk up his biceps. So he hits the gym everyday working through multiple sets of dumbbell curls, bar curls, chin ups, and more. His sole focus, 5 days a week, is to get biceps that will impress anyone who glances at him. And soon, he has achieved his goal. His “guns” are thick, masculine, and as well sculpted as an ancient Greek marble statue. As he admires his man of steel biceps in the mirror, he notices for the first time that while his arms look like the hulk, the rest of his body is starting bear a striking resemblance to Gumby. As a result of his hyper-focused workouts, the shape and definition that he once had when he had been spending time on an all-over body workout has faded and left behind a figure that leaves much to be desired.

While this may seem like an exaggeration, the truth is that it is very easy to get too focused on one aspect of life and disregard the others. The result is disproportionate; one area may be blossoming with attention and effort, however the benefit is usually overshadowed by all the other facets that have been neglected.

This often happens in business, especially in moments of crisis. If a company notices sales steadily decreasing, they can be so focused on increasing sales and saving money, that components like employee training, customer care, and marketing strategy falls by the wayside, sometimes leading the very ending that a company was working so hard to avoid.

Investing in signage follows the same idea. Businesses taking the time to purchase a well-made, unique sign will most definitely increase sales and exposure of a business (Check out why this is true, here). Let’s take a look at a common mistake that businesses can make when they get hyper-focused on just one sign type.

Common Sign Mistake #3: Only Having One Sign Type

Illuminated Pole Sign HyperionPurchasing a sign is a great step for any business anxious to improve sales and visibility. However, many times a business will stop once they have one sign type. Perhaps they have a Store-Front Sign and feel that now that their business name is visible to anyone near their front door, than their sign needs are taken care of. Or they are now very proud of their Directional Signage that leads customers right to their door. Maybe their Illuminated Signage captures the attention of people passing by during their night capturing business they never had access to before.

All of these sign types are an excellent choice for any business wanting to make a powerful impression upon their current and potential clients. However, most locations provide businesses the opportunity to gain even more visibility by having more than one sign type.

Different sign types provide the option to gain access to different clients and make unique impressions. For instance, a Monument Sign gets a business visibility from the

Monument-Sign-with-Custom-Cast-Letters-Gold-Leaf-Finish
First American Gold Leaf Custom Monument Signs by Landmark Signs

street, which is especially important when a business is set back in a complex or located far from the street. They wow clients with an impression of permanence and power. Also, Blade Signs are often placed above a walkway and meant to get the attention of passers-by walking directly in front of your store who cannot see the Wall Sign. Their impression is one of class and helpfulness. Additionally, Pole Signs are a great chance to get attention for your business from great distances or from the freeway. They make a dramatic impact every time.

Call or email Landmark Signs today and take advantage of all the benefits that having multiple sign types offer.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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Your Business Name in Lights: An Overview Of Illuminated Signage

illuminated-pole-sign-hyperion.png
Illuminated Blade Sign by Landmark Signs

“A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales” (1).

In order to have signage that is at its most effective, it is vital that your sign be, as the quote above recognizes, creative and attractive. This is because customers really do judge your business based on the quality of your sign. If a sign is pleasing to look at and eye-catching, the name of your business will leave them with positive associations for your company.

For a sign to make a positive impression though, it must first be noticed. And one of the most powerful and elegant ways to do this is to illuminate your sign.

The last few weeks, we have been taking a closer look at what type of signs are commonly illuminated, why illuminating your business sign is a great idea, and how these signs can be illuminated. Today, we will wrap up our discussion with an overview of the what, why, and how of illuminated signage.

WHAT: Sign Types that are Commonly Illuminated

Although, there are very few signs that cannot be illuminated, we want to take a look at the signs most commonly illuminated.

Monument Signs

Monument Signs are great for illumination since they amplify the goal of Monument Signs. These signs are used to get businesses in center with many other signs noticed. Additionally, they are powerful for advertising since they are located right by the street where many potential customers pass by. Illuminating a Monument Sign provides around the clock advertising for your company.

Pole Signs

Pole Signs are incorporated into a company’s marketing strategy when they are looking to get noticed from afar or by freeway travelers. An illuminated Pole Sign gives a company even greater access to potential customers who will be blown away by your impressive and eye-catching sign.

Channel Letter Wall Signs

Verizon Standard Channel Letters

Internally Illuminated Channel Letter Sign by Landmark Signs

Channel Letter Signs are designed for illumination, whether that be internal, external, or both. An illuminated Channel Letter Sign located above your business will bring customers right to your door.

Dimensional Letter Building Signs

Dimensional Letter Building Signs, also known as 3D Signs, are another great option for store-front signage. Illuminating these signs will add an even greater impact to a sign that already stands out for its unique and elegant design.

Blade & Projecting Signage

Blade Signs are made to project out from the building and can be seen when customers are passing by on the walkway in front of your store. Illuminating these signs will get them noticed from even further down the way.

WHY: The Reasons You Should Illuminate Your Signage

There are many reasons why an illuminated sign can make all the difference in your advertising strategy. Let’s take a look at a few of the most significant reasons.

Make Your Business Visible at Night

White Outline Channel Letters
Internally Illuminated Channel Letter Sign by Landmark Signs

Illuminated Signage is essential year round, since many people are on the road when it is dark outside. However, an illuminated sign is essential during winter time when it is dark while people are commonly on the road coming home from work. Don’t miss out on the large amounts of potential clients driving by your store when it is dark outside.

Learn more about making your sign visible at night here.

Stand Out From The Competition

Just like when a star gets their name in lights on a marquee, illuminating your own sign helps your company stand out from the others. Illuminated signage gets your sign noticed from the other signs that are close by.

Click here to find out about standing out from the competition.

Advertise While You Are Away

“Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street” (2). Illuminating your signs ensures that your signs will be like a salesman who works 24 hours a day, even while you are out of the office.

Learn more about signs that advertise while you are away here.

HOW: Sign Lighting Options

Standard Lit Through Signage

This type of signage is exactly like it sounds. It is when a sign is illuminated internally, and the light shines through the face of the sign. This is a commonly used sign lighting option that gets your sign noticed from afar.

Learn more about this sign lighting option here.

Halo Lighted Signage

Halo lit signs create a glow, or “halo” around your sign as the illumination is projected on the wall behind the sign creating an outline of light that surrounds the letters of your sign. This option is a great for those who want to get noticed by utilizing the power of light, but also want to maintain elegance and class by using the more subtle type of light this illumination provides.

Learn more about this sign lighting option here.

Neon Signage

Jazz Exposed Neon Channel Letters
Exposed Neon Sign

The first signs that were ever illuminated relied on the power and impact of Neon Lights. Not only do they give the impression of a classic sign, but their powerful light provides the most vibrant and powerful sign lighting option. Neon can radiate from within the sign or can be exposed to see the outline of the Neon within the sign.

Learn more about this sign lighting option here.

Conclusion

No matter what type of sign you want to illuminate, why you want to illuminate your sign, or how you will light up your sign, an illuminated sign will definitely get you noticed by potential customers and increase your new customer count. To fully utilize the power of signage, make sure that your business name is seen in lights.

To see your business name in lights, trust Landmark Signs, a company with over 40 years of experience. Shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #3

architecture-2562547_1920“The colorful words and pictures came from the air itself—mysterious gases extracted from the atmosphere, trapped in glass tubes, and zapped with electric current to create luminous reactions. During the 20th century, lights fueled by neon and its fellow noble gases were icons of commerce and entertainment, illuminating the modern age” (1).

Neon lit signs, which also came to be known as “liquid fire” have a long and rich history in the sign industry. Look back at any photograph from the 20th century, and the signs pictured in it are most certainly Neon signs.  Not only were they the first type of illuminated signage, but they are also the most powerful even to this day.

In fact, the first Neon Sign was displayed in 1923, by George Claude, and his company when he sold a neon gas sign “to a Packard car dealership in Los Angeles. Earle C. Anthony purchases the two signs reading ‘Packard’ for $24,000” (2). After this bright introduction, the popularity of these liquid fire signs spread very much like fire, and soon Neon Signs could be seen on every block throughout the country.

Today, Neon Signs can still be seen in many downtown areas and popular tourist las-vegas-1630397_1280destinations. Restaurants, casinos, clubs, and many other businesses still rely on Neon Signs to attract visitors.

Recently, we discussed two other common types of illuminated signage: Lit-Through Signage and Halo Illumination. Both of these options can be made with either Neon or LED lighting depending on the goal of the business owner. Today, we will dive into the what Neon Signs are all about and how you can use them to proudly display your business name with the most historic lights available. (Click here to learn why illuminating your sign is a must for any business or here to learn what signs are commonly illuminated).

Sign Lighting Option #: Neon Signs

Planet Beauty Neon Sign
Planet Beauty Exposed Neon Sign by Landmark Signs

The Basics

The phrase “name in lights” is an idiom that is commonly used when one is expressing the desire to become extremely famous. It originates from the idea of seeing one’s name on a marquee because they are the star of a theater production or the headlining band in a show. Interestingly, when this phrase became popular there is no doubt that the lights meant to illuminate any hopeful’s name would have been neon. In fact, many marquees still rely on Neon lighting to illuminate their announcements since they are the most vibrant and brightly illuminated sign lighting available.

Neon Signs are very often a part of an Exposed Neon Sign on a number of sign types including Monument Signs, Channel Letter Signs, 3D Signs, and more. This means that the viewer can see the neon tubes in which the neon light is held and energized. They are also sometimes used in Standard Lit-Through Signage or in Halo Illuminated Signs instead of LED. Those of us in the sign industry have had the privilege of seeing Neon Signs made. For those who haven’t check out this video below to learn more about this fascinating and exciting process.

The Impact

Because LED lights are longer lasting and easier to create, many people over the years have chosen to illuminate their signs with LED. So, this begs the question why would someone still choose Neon Signs since they seem to simply be a relic of the past? Well, Neon Signs are not just for those fascinated with sign industry history.

Like we mentioned earlier, many businesses still prefer Neon Signs because of how bold and exciting they are to view. Yes, they definitely appeal to one sense of nostalgia because of their colorful history, however regardless of their past, in their present they are still the brightest illuminated sign option.

las-vegas-599840_1280Any business that is looking to wow customers with all the brightness and vibrancy light has to offer, still rely on Neon Signs to attract new and existing business into their establishment. Just look at any downtown area, like the Las Vegas strip, or tourist destination, like the Gaslight district in San Diego, California and you will see what we mean.

For your own sign illuminated by vibrant and powerful neon, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Channel Letter Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Your Business Name in Lights: Sign Lighting Option #1

The last several blogs, we have discussed not only the different types of signs that are commonly illuminated like Monument Signs, Pole Signs, and more, we have also gone over the reasons why a sign should be illuminated.  A sign that is illuminated will be more visible at night, will help your company stand out from the competition, and advertise your business even while you are away.

With an understanding of what illuminated signage can do for your business, it is also important to know what your sign lighting options are. Because the truth is, not all sign lighting is the same. Depending on your goal and the impression you want your business to make, each sign lighting option will have a different impact on potential and current customers.

This is not an area to take lightly since a study found that “More than two thirds (68%) of consumers believe a store’s signage is reflective of the quality of its products and services” (read more here). Which means that you have the opportunity to significantly increase your sales if your sign sends the right message. It also means that if your sign poorly reflects upon your services and products, you might be losing two-thirds of your potential customer base.

But you do not have to determine which sign lighting option is best for your business on on your own. Not only will our sign expert with over 40 years of experience guide you when it’s time to upgrade your own sign with illumination, we have also taken the time to break down the different sign lighting options that can make all the difference for your business.

Verizon Standard Channel Letters
Standard Lit Through Channel Letter Sign by Landmark Signs

Sign Lighting Option #1: Standard Lit Through Signage

The Basics

Standard lit through signage is exactly how it sounds: a sign that is illuminated internally and shines through the signage it is found in. This sign lighting technique is used to make the face of a sign light up and be seen from far distances. They can be illuminated using either Neon lights, the more traditional type of internal and external illumination, or through LED lighting options, which are generally more environmentally friendly.

The Impact

This is a very common form of sign lighting that is usually found in a Channel Letter Sign. However, just because it is common, does not mean it is boring and ordinary. In fact, research was conducted in which the effectiveness of internal illumination was tested. It was concluded that  “internally illuminated on-premise signs have been shown to significantly increase the distance at which these signs can be read.”

This is because standard lit through internal signage is the ideal option for business looking to get their signs noticed from afar. This lighting option helps a business stand out from its competition and make a powerful impact on those passing by. For a business wanting to make sure that their name is seen in lights, this sign lighting option is a great way to achieve that affect.

Conclusion

Standard lit through illumination will be sure that your sign is seen from a distance and will draw your customers to you. If you want to learn more about this sign lighting option, shoot us an email or give us a call and we’d be happy to give your more information so you can make sure that your business name is seen in lights.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Why Should I Illuminate My Business Sign? Part Three

women-1209678_1920Owner. CEO. Marketer. Salesman. Accountant. Manager. HR Director. Which one of these do you claim as your business title? If you answered, “Owner” then we know that you are the only one on the list who could also have answered, “CEO,” “Marketer”, “Salesman” and every other title identified, plus a few more. This is because as an owner of a business, you have to fill in, step in, or take over all of these positions at some point in your business, most likely at some point of your every single day.

As a result of business owners having to do it all, most are severely lacking in time. According to a survey done by Guidant Financial, “time management [was ranked] as the third biggest challenge (at 24 percent) of being a small business owner. From constant interruptions, such as emails, phone calls and instant messages, to busy meeting schedules and last-minute deadlines, distractions abound.” Getting back some of your precious time is a valuable asset and there are several ways that investing in a sign, whether it be a Monument Sign, Pole Sign, 3D Sign, or a Channel Letter Sign, will help you do just that (read more here).

But in order to really get the most out of your signage it is also important that your business’s name can be seen in lights. Illuminated signage can do more than just get you extra time because it can also maximize the time that you do have. Let’s take a look at another reason why you should illuminate your business sign.

Why You Should Illuminate Your Business Sign #3: Advertise While You Are Away

Verizon Standard Channel Letters
Verizon Wireless Illuminated Channel Letter Sign by Landmark Signs

Normally, when the owner leaves for the day the work leaves with him or her. When the dark-2595779_1920lights are turned off, the door locked, and the owner’s car pulls away the business stops. Even when the top employees are at work while the owner is not, the work done will most likely not be the same quality or done with the same effort. This is not fault of the employees because despite their best efforts, the work does not mean as much to them since it is not their business (learn how signage can help with the small business problem of finding reliable employees here). Their livelihood is not on the line, but yours sure is.  

Wouldn’t it be nice to know that there is some aspect of your business that is still performing at the same level while you are away.  Illuminated signage can do just that for you! When you leave for the day, turn off all the lights except for one: your lighted sign. Let it be your marketer for the evening while you get some much needed rest and relaxation.

An illuminated sign draws the attention of passers-by at night (especially in winter hours), helps you stand out from the competition, and advertises while you are away. The impact of this cannot be overstated because it turns out that “three out of four consumers saying they have told someone about a store based simply on its signage” (learn more here).  Not to mention the fact that “word-of-mouth is the primary factor behind 20 to 50 percent of all purchasing decisions” (Source).

An illuminated sign is the chance to substantially increase your word of mouth marketing, maximize your time, and advertise even while you are out of the office. You already do it all during business hours. Let your illuminated sign take some of the responsibility while you are away.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

 

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5 Types of Signage That Can Be Illuminated

“Businesses surveyed 7,203 first-time customers within 30 to 45 days after the installation of a new sign and asked ‘how did you learn about us?’” Interestingly, 46% of people surveyed answered that they learned about the business from the sign. (Source). That means that almost half of those new customers came as a direct result of investing in a new sign.

If you weren’t already convinced that signage is an absolute necessity, then this statistics probably did the job.  If you still need more persuading, check out our blog on sign statistics here.

Once businesses realize that they need a sign, the discussion of sign type always arises. Nine times out of ten, Landmark Signs will recommend that a sign be illuminated if at all possible. However, not everyone sees the benefit of a lighted sign, and looking to cut costs, opts out of this eye-catching sign feature. This is a sign decision that we typically advise against, so for the next several blogs we will break down why this conclusion is usually a mistake.  

First though, let’s give you an idea of what illuminated signs look like with five types of signage that can be illuminated.

#1: Monument Signs

South Coast Neon Monument Sign by Landmark Signs
Illuminated Neon Monument Sign by Landmark Signs

Illuminated Monument Signs are an excellent option for advertising from the street, especially when your business is set back within a complex or located in a larger office park or building.  For a business that is looking to impress upon their clients that they are long-lasting and dependable than Illuminated Monument Signs are a home run for a growing company.

Check out our blog here for more reasons why Monument Signs are a must-have for your business.

#2: Pole Signs

Illuminated Pole Sign Hyperion
Illuminated Pole Sign by Landmark Signs

If you need to be seen from great distances and off the freeway, than Lighted Pole Signs are an ideal option for your business. Furthermore, they send a message like Monument Signs of reliability and permanence. If you have a Lighted Pole Sign, customers will not blink an eye when you say your company is here to stay because your sign will have already told them that!

Learn more about how signs will speak for your company so that you don’t have to here.

#3: Channel Letter Wall Signs

White Outline Channel Letters
Illuminated Channel Letter Sign by Landmark Signs

Illuminated Channel Letter Signs are an impressive, eye catching store-front sign option for any business looking to stand out from the competition. Depending on the lighting option you choose, an Illuminated Channel Letter Sign can send the message of a company that is elegant, creative, or even sensational.

Read here to learn the importance of sending the right message to customers with your signage.

#4: Dimensional Letter Building Signs

Berri's Exterior Signage Illuminated
Illuminated Dimensional Letter Sign by Landmark Signs

Illuminated Dimensional Letter Building Signs are another store-front sign choice that many business choose to if they are looking for a classic, understated sophistication appearance. They can be made from a variety of materials like aluminum, gold leaf, and more.

Check out our blog here to learn why business signs are worth the investment.

#5: Blade & Projecting Signage

Eileen Fisher Blade Sign.png
Illuminated Blade Sign by Landmark Signs

Illuminated Blade and Projecting Signs are a creative and appealing store-front sign option. Made with only the highest quality materials, they will draw customers in with their stand-out and unique impression.

To learn about the importance of having a quality sign, click here.

Conclusion

These are five of the more common illuminated sign options, but there are many more. To learn about those options, click here or give us a call.

Don’t forget to check back in next week to read about what illuminated signs can do for your business.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

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Conclusion: How To Use Signage to Solve the Small Business Problem # 3: Getting the Word Out About Your Business

“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.”Natalie Massenet, Fashion Entrepreneur and Founder of Net-a-Porter

Over the last several weeks, our series of blogs have focused on the reasons that signage is a highly effective marketing strategy to solve the small business problem of getting the word out. First of all, signage is the type of advertising that has no risk of annoying your potential clients with pesky pop-up ads and unsolicited phone calls since it allows your customers to come to you. Secondly, studies have shown that 75% of customers have told others about a company based on its signage alone, making it a reliable referral tool. Finally, signage gets your company great visibility as it is seen by local customers everyday to the tune of 60 times a month. Not bad for just one marketing strategy.

While there are many other reasons that prove signage is a great marketing solution for getting the word out about your business, today we want to focus on a theme that kept coming up as we discussed this marketing strategy. That is, the impression theses signs make. You see, all of the above results that come from using signage as productive advertising depends upon your sign making a good impression. If it doesn’t, then these results will not come. It is kind of like buying a treadmill and never using it. It’s not the treadmill’s fault that you aren’t losing weight.

So it goes with signage. It is not enough to just have a sign. It’s about having the best sign option for your company. One that is well-made and long-lasting. Plus, it needs to send the right message about who you are and what your company does. Let’s break down five different types of signage and the impression that they make upon others about your company. Don’t forget, Landmark Signs can help you with all of these requirements so that your sign will make the best first impression.

#1: Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs Inc.

Monument Signs are a great option for making sure that your business is visible from the street. This is especially important if your company is set back away from the street or is in an office complex.

This type of signage reflects what it is named after – a monument. It is solid and substantial, made with long-lasting materials like wood, acrylic, gold leaf and more. Monument Signs give off the impression of a company that is stable, permanent, and strong. When we see a Monument Sign, we think of a business that is reliable and here to stay.

#2: Gold Leaf Signs

Gold-Leaf-Chipped-Glue-Window-Display
Gold Leaf Chipped Glue Window Display by Landmark Signs Inc.

Like the Gold Leaf accentuating the delicate exterior of Versailles, Gold Leaf Signs are made from real 23 ½ carat gold. We can even make one of 9 carat gold for a silver look. Gold Leaf Signs can be used on any number of sign options including a Monument Sign, Window Graphic, Lobby Sign, and more.

Because this type of sign literally turns your sign into a piece of art, it send the message of beauty and elegance. It tells those who gaze upon your exquisite sign that your company is worth its weight in gold!

#3: Channel Letter Wall Signs

Couture-Salon (1)
Couture Salon Studies Channel Letter Wall Sign by Landmark Signs Inc.

Channel Letter Wall Signs are typically displayed right over your store. Whether illuminated or non illuminated, this type of sign literally draws customers right to your door. They can be externally illuminated, internally illuminated, illuminated with a halo glow, or a combination of halo and externally or internally illuminated.

These eye-catching signs boldly and creatively display your company. They make a powerful impression upon those who can’t help but notice your sign. Your business will look exciting and interesting with any of the Channel Letter Wall Sign options.

#4: 3D Signs

Zadig-Voltaire 3D Sign by Landmark Signs
Zadig & Voltaire 3D Sign by Landmark Signs Inc.

3D Signs can be placed on walls outside above your doors or inside your office. They can be made of acrylic, metal, stainless steel, finished with gold leaf and more.

The dimension and perspective they provide make an impact on viewers. The impression they make is understated, and these signs are a great option for letting customers know that your business has class and is full of innovation.

#5: Lobby Signs

First Title Silver
First American Title Silver Leaf Lobby Sign by Landmark Signs Inc.

Clients will notice your Lobby Sign right away when they walk into your office. It is a great sign to let customers know they are in the right place.

Lobby Signs show others that your company is proud of who you are and what services you offer. Not only do they show company pride, but they are also welcoming and let customers know that you are a dependable business.

Conclusion

No matter what sign type you choose, it is vital that it sends the right message about your small business. Making the best impression with the best materials and design is a significant factor in whether or not your sign will be a marketing solution for you.

Landmark Signs: Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, Advertising, Business, Customers, Gold Leaf Signs, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Poor Signage Deters Customers

Why Do Signs Matter_ Business Sign Statistics - Poor Signage Deters Customers by Landmark Signs.png

“Customer service is the new marketing.” – Derek Sivers, CD Baby

oldtimer-60521_1280The role of salesmen and marketers has radically transformed over the last century and a half.  For instance, the Industrial Revolution was a time when consumers had the opportunity to buy many products, rather than having to make them themselves.  It was also a time where there were few competitors, so businesses did not have to put a whole lot of effort into convincing their customers that they were the best.  A business’ main focus during this time was their production, not their customer.

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Right around the turn of the century and into the 1940’s, competition in the business world increased.  And the focus turned from producing to branding.  Companies took advantage of the newer technologies like the radio, television, and phone to reach their consumers. While the goal was to convince their customers that they were the best, the customers themselves were still not the main focus. Building the ideal brand was the top discussion around the conference room table.

smartphone-1445489_1920Fast forward to today and not only do businesses have to compete with innumerable competitors, we also have to recognize that our consumers are now the ones in control.  Because they can access information anytime they want through social media and the internet, harassing them with phone calls, emails, and TV ads only alienate them. Jingles won’t do the trick, no matter how catchy.  They do not need more information coming at them trying to convince them that our service or product “Cannot be beat!” Instead, they rely on their own impressions, and the impressions of their friends, to determine whether or not to give a company a try.

The focus of any successful business should not be solely on creating a better product or building a stronger brand.  In today’s marketing industry, it is vital that the customer not only be taken care of, but actually listened to.

Last week we learned that 68% of customers see a direct correlation between a company and its sign.   That is two of out every three customers!  What can be gained from this insight is that a sign is an absolute necessity for any serious business.  Today, we will learn that not only do customers connect the dots between your business and your signage, they also might not even step foot in your door if they do not like what they see.

Business Sign Statistic #2: “Poor signage can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (Source).

It is hard to argue that a sign is not necessary, especially after looking at last week’s blog and the statistics.  However, some companies just stop there.  And really who can blame them.  With all the costs it takes to run a successful company – supplies, advertising, employees – businesses are always looking for ways to cut costs.  Sometimes this can make the difference between being able to pay all of your employees and having to let go of a member of your business family. Being a business ourselves, we understand the importance of staying within the budget.

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But as the numbers suggest, your n, should not be on the place where you spend as little as possible.  In fact, since we see that over half of your consumers are less likely to give your business a chance if your sign is poorly made, really, you can’t afford to be cheap with signage.  You have got to make the best first impression possible and for many of your potential customers, your sign is their first impression of your company and how it operates.

We take the time to buy a nice suit, keep a nice haircut, and smile whenever we meet a new customer all in the effort to make the best first impression.  The same attention to detail and quality should be put into your business signs. Investing in a quality sign is an investment in your business.  Not only does putting in the extra effort into a top business sign means that your sign will require less maintenance and last a lot longer (we’re talking 10 years), it will also send the message to your customers that you are the best, you take your business seriously, and you are willing to put in the effort required to produce quality.

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Leave it to the sign experts to get your customers in the door with a premium sign.  Once they step inside, we are confident that you can take it from there.


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Copyright Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, Business, Monument Signs, Sign Type, Signage, Uncategorized

Why Do Signs Matter? Business Sign Statistics – Signs Reflect Quality of Business

Why Do Signs Matter_ Business Signs Statistics - Signs Reflect Quality of Business

We can debate about which type of signage is best – a store-front sign, a Monument sign, a Pylon sign – and where a sign should go – above your door, along the street, inside your office– but there is one thing that we, here at Landmark Signs, believe is not up for debate: that signage is an absolute necessity for any serious business.  And there are oh so many reasons why this is true: signs make it easier for people to find you, signs let your customers know that you exist, signs market your business without you having to lift a finger.  The list goes on and on, and believe me, we have this list memorized by heart.

But of course we are going to say that, right?  You don’t work in the sign industry for over 40 years without having a serious appreciation for signage.  It is literally in our blood, and our family, with our own owner first learning the trade from his father and then passing it down to his own children.  Wouldn’t you say that might make us a little biased?  Why should you listen to us?

The good news is you don’t have to. We can save our breath and you can save your ears…and time…and energy, because sign salesmen, am I right?  Research has been done asking the consumer directly what they think about signage, its importance, and why (or even if) signs matter.

Over the next few blogs, we will break down some of these enlightening statistics so you, as a business owner, can do what you do best: listen to your customers.  After that, we leave it to you.

Business Sign Statistic #1: “More than two thirds (68 percent) of consumers believe a store’s signage is reflective of the quality of its products or services” (View Source).

­Yep, you read that correctly.  A whopping 68% of consumers see the business sign above the door as a direct reflection of the business inside the door.  That means that 2 out of every 3 customers are judging your company based on the sign.  Which means that you could lose 2 out of every 3 customers if they do not like that they see.

It almost seems surreal.  What does a sign have to do with the quality of a business?  Yes, it lets a customer know that the business is there, but isn’t that enough?  You might even be thinking that a sign is really just an inanimate object that my business didn’t design, manufacture, or install.  It tells nothing of how well we treat our customers, how valuable the service we provide is, or the quality of our product.  It has absolutely nothing to do with my actual business.

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But the numbers clearly display that customers feel differently.  And any successful business knows that the customer is always right.  But, even if you are a business that rejects this philosophy, the reality is that a happy customer means repeat business not only from the client, but most likely the new business they bring in when they tell their friends how great you are.  At the end of the day, these customers are paying the bills, and companies cannot risk potentially losing a client, or having them not even step in the door, because of your lack of quality signage.  Let them learn about the quality of your business by impressing them first with the quality of your sign.

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1. The Sign Expert Says:, 2. Which Sign Type Should I Choose?, Monument Signs, Sign Type, Signage, Uncategorized

The Sign Expert Says: “Why Refurbish an Old Sign? Is it Possible?”

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Surprisingly, instead of refurbishing an old sign, many decide to scrap it.  Is that a good idea?  When should that be the alternative?  Can an old sign be successfully made new?

Below we’ll discuss some good reasons to keep an old sign and give you some examples of some of our successful refurbishes.

City Codes

Over time, city codes and ordinances for signs typically change – and not in the favor of the business owner!  Most often the sign allowances get smaller in terms of how many square feet of sign area an owner can have and it’s overall height.

Recently we contracted to remake a shopping center monument sign that had been completely destroyed by and auto – so that no part of it could continue to be used.  In going back to the city it seemed that over the years the code had changed and now, in order to obtain a new permit, the sign had to be made half as big!  We are still negotiating through that one.

If you have a large sign like the Super A Foods shown above (over 45′ tall) its not likely that the city will allow a completely new one nearly as large.  On the other hand, most municipalities do have what is called a “grandfather clause” that allows that as long as you don’t structurally modify a sign and only maintain it and change it cosmetically, you can keep it.

That allowed us to clean and repaint all the surfaces of Super A, completely rewire and re-lamp it’s interior electrical lighting and reface it with new flexible faces.  The new lighting is eco friendly and less energy consuming and costly to operate.  The new faces are flexible and guarantee not to blow out in high winds and framed in non-rusting aluminum.  Though it was not inexpensive, it was probably only about 1/4 the cost of a brand new sign.  And having lasted probably 40 years, it will easily last another 40.  Not bad!

 

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Identity

Another reason to keep an old sign is identity.  Sometimes a sign has such a long history and presence that it “becomes” the business in people’s minds.  Perhaps it’s unusual and iconic such as the Peppertree Lane awning sign above.  If the sign is removed and / or changed, that valuable presence in the mind of clients can be lost, causing negative reactions that can harm the business – even if the new sign is “better” or more “fashionable”!

Imagine if you had been used to seeing this lovely awning when doing business for years at Peppertee Lane.  Then one day you come back, only to see this special sign no longer there.  Would you be pleased?  Very possibly not.  You might even experience such disappointment that you would never return.

Instead you should consider refurbishing your old sign and making it look brand new.  On Peppertree Inn, located across the street from the ocean, we were able to make improvements that will make the sign last even longer than the first time.  We completely kept it’s iconic look while replacing the letters with new ones, using all aluminum and stainless steel parts.  Instead of a painted finish as before, the new letters are anodized Gold which outperforms paint every time.  The result is a great looking sign that is better than before and yet causes none of the disappointment that their long term clients may have experienced if we had changed it.

 

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Cost

Another issue at stake is cost.  The footings and structure of new signs can cost from 1/3rd to 1/2 the overall price of the sign.  If you have an existing structure that can be reused, it is often better to use it even if you have to drastically modify it.

On DDL above, we had an unusual situation in which the old sign was dated in style and had a security fence placed right over the middle of it!  The city was okay with allowing the same size and  location, and historical identity wasn’t an issue.  We just had to update it and eliminate that odd fencing issue.

So what we did is “sleeve” it.  In other words we manufactured an aluminum framed “sock” that simply slipped down over and completely covered the old sign.  No new structure or footing was necessary.  We also fabricated the back half with a black finish, causing it to “disappear”.  The result?  A more contemporary and handsome monument sign at probably half the cost of a new one or less.

Better Materials

One last thing to consider is that technology has advanced such that the material used in refurbishing old signs can be superior and longer lasting than the original ones!  Less likely to rust or oxidize, many sign paints and metals such as aluminum and stainless steel are much better, readily available and cost effective.  Lighting and electrical has improved, with new LED lighting products that are just as effective and yet drastically less costly in energy.

So if you have an old sign and don’t know what to do with it, consider the above reasons and decide whether refurbishing is might not be the best thing for you.  If you are still unsure, call Landmark Signs at 714-637-9900 or email us at sales@landmarksignsinc.com today and let us show you how your old sign can become a new gem!

Here’s to great signs!

Sign ExpertJohn Myres, The Sign Expert