5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Customers, Design, Gold Leaf Signs, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Uncategorized

Top 5 Ways Get Your Brand Noticed With Signage

Image result for 1960s advertising coca cola
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Since the earliest days of advertising, brand awareness has been a top priority. In fact, during the Mad Men days of advertising in the 1960’s “advertisers began to differentiate individual brands by giving them a personality” (1). Suddenly as company’s attempted to connect to a generation that was all about freedom of expression and love, Campbell’s soup was “groovy”, Pepsi was thinking young, and Coca Cola just wanted peace, man.

While the approach has shifted in today’s advertising world, branding is just as important as businesses recognize that “your brand reflects your identity as a company. That’s why you want it to convey a sense of who you are and what you do” (2).  In modern marketing, it is less about telling your customers what you think they want to hear, and more about being honest and authentic in the representation of your company and what they stand for.

Signage has its earliest beginnings in ancient Greece and Rome and has been a

Image result for old painted signs
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trusted part of branding ever since. While other methods of branding have shifted over the years, along with the goal of branding, signage has stayed just as reliable as ever. In fact, a recent survey found that “68% of consumers believe a store’s signage is reflective of the quality of its products or services” (read more here). More than two-thirds of those that are out there buying your goods, believe that your sign is the ultimate representation of your brand. Let’s take a closer look at the top 5 ways you can get your brand noticed with signage.

Light up the Night

Illuminated Pole Sign Hyperion
Designed, Manufactured, and Installed by Landmark Signs Inc.

Illuminating your signage is an extremely effective way to get your brand noticed. This is especially true during the winter months when signs that are not lighted will lose all visibility once the sun sets. At this time of the year, the night comes much earlier and right around the time when most commuters are coming home from work (learn more here). Getting your brand noticed at all times of the day is an absolute must if you want to continue to make a strong impression.

Signs of all types can be illuminated, from Channel Letter Signs to Pole Signs to Awning Signs and more. To check out more reasons to illuminate your sign, click here.

Hit the Streets

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Designed, Manufactured, and Installed by Landmark Signs Inc.

Businesses set back from the street are missing out on branding opportunities by not incorporating a Monument Sign into their marketing campaign. These substantial and long-lasting signs get you noticed by those driving by on the street. Without them, it is very easy for your company to get lost in the complex and lose an opportunity for brand awareness.

Monument Signs can be made of a variety of materials and can be illuminated as well. Click here to learn more about the power of Monument Signs.

Soar in the Sky

Jondo Custom Channel Letter Sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Signs that get your brands noticed from afar take your brand to new heights. They get your company noticed from long distance and catch the attention of passers-by for miles around. They substantially increase the consumers that will see your business by adding a range of visibility that you would otherwise be missing out on.

Use High Rise Building Signs or Pole Signs to take your brand to new heights. Check out more examples of these signs here.

Catch their Eye

Window Graphic
Designed, Manufactured, and Installed by Landmark Signs Inc.

Window Graphics are an excellent place to get creative and get your brand noticed at the same time. They are an often underutilized space where you can either introduce a new element of your brand or reaffirm one already displayed. Window Signs are eye-catching, bold, and unique.

Choose from frosted vinyl, chipped glue, and more with Window Graphics. Click here to learn more.

Mine for Gold

first american silver leaf lobby sign
Designed, Manufactured, and Installed by Landmark Signs Inc.

Gold has been recognized as a valuable and rare commodity for thousands of years. When you choose a Gold Leaf Sign to represent your brand, you are sending a message that your company is as valuable and rare as the material of your sign. This type of signage sends the message that your brand is as good as gold.

Monument Signs, Lobby Signs, Window Signs and more can be Gold Leaf Signs. Check out more about Gold Leaf Signs here.

Conclusion

Any company that wants to get their brand noticed can use a variety of sign options to do so. A brand can light up the night with illuminated signage like LED Signs or Neon Signs. A business can hit the streets with elegant and impressive Monument Signs. By using a Pole Sign or High Rise Building Sign, a brand can soar in the sky. To catch the eye of passers-by, a brand can utilize Window Signs. A company can even mine for gold by relying on Gold Leaf Signs to stand for their brand. No matter what message you want to send, use signage to get your brand noticed.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

2. Which Sign Type Should I Choose?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Sign Services: Each Sign Tells a Story

File:Van Gogh - Starry Night - Google Art Project.jpgTake a look at any well-known and influential piece of art. The Thinker by Rodin, The Last Supper by Da Vinci, or Starry Night by Van Gogh. Upon viewing any of these masterpieces, one would not think that they were overly complicated to create. Because once finished, they look so natural, almost like it was easy for the artist. However, nothing could be further from the truth. In reality, months or even years of preparation, planning, and training went into producing these pieces. Every curve, every color, every detail was thought out and carefully added.

Like art, signs are more than they appear. They are not simply words placed above one’s store. They are detailed and intricate. Furthermore, they are a powerful marketing tool that when designing, preparing, and installing, signage should be treated with the potential they have in mind. A sign can get your business noticed, increase your sales, and send a message about your business and what it represents. That is why it is enough to settle for businesses that produces a “fast sign” or a “quick sign”. Instead, rely on Landmark Signs, a business that has sign services designed to treat your sign like a piece of art.

Custom Design Sign Service

With an award-winning sign design team and over 45 years of experience in custom sign design, we have the ability to create a unique and quality sign. A custom sign design, whether for a Monument Sign, High Rise Building Sign, Pole Sign, or more, has the potential to set your business apart from the competition.

Don’t settle for an average design which will surely lead to an average sign. Instead, start the sign process off right with our custom design sign service. Whatever your custom sign need, Landmark will professionally design a unique and beautiful sign, tailored just for you.

Click here to read more about our custom sign design service.

Sign Program Sign Service

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An often-overlooked part of sign services is sign programs. However, without a sign program that meets city requirements AND reflects well upon the businesses, stores located within a complex will be severely limited.

We can create sign programs for retail, commercial, office, and industrial center sign programs. These are necessary for any Developer, Property Owner, or Property Manager. Landmark has many years of experience working with City Planning Departments and Landlords to design and develop highly useful, effective and comprehensive Sign Programs that work for you!

Click here for any more examples of Sign Programs by Landmark Signs.

Permits and Variances Sign Services

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Dealing with the city and its requirements can be a frustrating and time-consuming process. Especially, if one is unfamiliar with all the rules, red-tape, and the gridlock that comes with government affairs.

Fortunately for our clients, we are experts at getting through the paperwork and at dealing with city personnel in order to get the sign you really want.  Experienced in dealing with Design Committees, Planning Commissions and City Councils at Landmark no department or sign issue is too difficult for us.

It’s never too late for us to help you get a permit for your sign. Contact us today so we can get past the red-tape for you.

Identity Standards Sign Service

Identity Standards Manual by Landmark Signs

Making sure your image is consistent and your brand stays on message is essential for any growing and expanding business. Corporations need Standards Manuals to keep their graphic image and sign identities uniform.

Landmark is your expert in making sure your company’s image will shine, no matter where or under what conditions it is displayed.

Check out some Landmark Signs examples here.

Manufacturing and Installation Sign Service

After a sign has been designed, it needs to be manufactured and installed. And no matter how beautiful your design is, if a sign company cannot produce the sign it promised, all plans will have been in vain.

Thankfully, Landmark Signs sees your sign through until the end and makes sure that every detail is paid attention to along the way. We will only manufacture quality signs and we install nothing less.

Check out some of our finished sign jobs here.

Conclusion

For all your sign service needs, choose Landmark Signs to make sure that your sign is treated like a piece of art.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019

 

 

 

 

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Customers, Design, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Custom Sign Designs: Each Sign Tells a Story

“If you think a good design is expensive, you should look at the cost of a bad design.”.png“If you think a good design is expensive, you should look at the cost of a bad design.” – Dr Ralf Speth

German automotive executive and the current CEO of Jaguar Land Rover, Ralf Speth (1), has a great deal of experience with the power of a graceful design. He also has experience with just how damaging a terrible design can be. Any company that takes the time to invest in a top design for their products will surely see long term benefits and avoid the costly effects of rushing a design simply to get the project done.

Signage is no exception. Businesses that are more interested in getting the job done as quickly and as cheaply as possible will no doubt face the problems that arise from a poorly-made and poorly-designed sign. When this is the case, companies will have to deal with repairs and maintenance much sooner than if they had invested in a quality sign. Additionally, a sign that does not look well-made “can deter consumers from entering a store, with over half (52 percent) saying they are less willing to enter a store with misspelled or poorly-made signs” (learn more about this statistic here).

At Landmark Signs, our award-winning sign designer, John Myres has over 45 years of experience with custom designing signs of all shapes and sizes. From Lobby Signs to Pylon Signs and Business Signs to Gold Leaf Signs, Landmark Signs has designed it all. Let’s take a look at the top 5 custom sign designs by Landmark Signs.

Jondo Custom High Rise Channel Letter Sign

Jondo Custom Sign DesignJondo Custom Channel Letter Sign

This custom design was made to get the business noticed from afar. The nearly 5 foot high aluminum dimensional letters are illuminated to get the sign also noticed at night (click here to learn more about the importance of illuminating your signage). The colors are prominent enough to attract those passing by. With an original design by Landmark Signs, this Custom High Rise Building Sign shows viewers that their company is as creative and unique as their sign.

The Groves Custom Double-Face Monument Sign

the-groves-custom-design.pngThe Groves Custom Monument Sign

This elegant Monument Sign is made of a variety of materials including a redwood sandblasted surface with a Satin White solid wood stain finish on which the Dark Brown Gloss raised graphic sign lettering stands out proudly. This one of a kind design reflects the company that it represents showing those seeking their services of assisted living that their customer service will be of the same quality that their sign is made of.

Nailspa Custom LED Illuminated Channel Letter Sign

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This custom designed Channel Letter Sign is created with the goal of getting the business noticed from others within the same business complex. The colors of the aluminum letters outlined by a strong white trimcap retainers make a strong impression on anybody passing by and is sure to help the business stand out from any of its other nearby competition.

Essex Skyline Custom Double Face Monument Sign

essex-custom-sign-design-e1549917245140.pngSkyline-Push-Thru-Graphics-Monument-Sign

Like so many of our other custom sign designs, this Monument Sign is internally illuminated. Its painted semigloss acrylic enamel background and push-through clear acrylic dimensional letters are a unique take on a classic look. With a custom Monument Sign design like this, the company makes an impression of permanence and sophistication.

Berri’s Custom Illuminated Wall Display Sign

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A Wall Sign like this will surely stand out from the many other restaurants in the area. Taking on the look of a Canopy Sign, this custom sign is made of brushed aluminum letters and illuminated with a fluorescent uplight fixture. Shining brightly at night with a spotlight, this sign will draw customers in with its unique and powerful design.

Conclusion

For your own custom sign design, trust Landmark Signs to make a design that will get your noticed for all the right reasons.

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc. 2019