“The desire for gold is the most universal and deeply rooted commercial instinct of the human race”(1).
— Gerald M. Loeb
Gold has been the pursuit of men for thousands of years. As far back as 3,000 BC, was cherished in Ancient Egypt by priests and pharaohs alike, even being used to adorn their sacred pyramids and temples (2). Later on, the Aztecs built their religious ceremonies around this treasured commodity, driving the Spanish conquistador, Cortes, and his men to plunder and destroy the village of Tenochtitlan in their lust for gold (3). And one can hardly have a discussion of gold without recalling the gold fever that captivated an entire generation of individuals, driving some to risk their lives and even abandon their families during the California Gold Rush of 1849.
Just what is it about this glittering gem that has driven people to ravage, pillage, and murder in order to obtain it and defend it? Surely its beauty beckons us forth to experience its allure and wonder first hand. But its attractiveness alone would not be enough to fascinate us to the point of destruction for so many years.
More than anything else, gold is valued for its rarity.
Gold is so rare that according to author Daniel M. Kehrer, that “if you could gather together all the gold mined in recorded history, melt it down, and pour it into one giant cube, it would measure only about eighteen yards across. That’s all the gold owned by every government on earth, plus all the gold in private hands . . . the gold in rings, necklaces, chains . . . in tooth fillings, in electronics, in coins and bars” (1). Talk about rare!
So what does all this talk of gold have to do with signage? Well, believe it or not there is a type of sign that can be made from this precious metal: Gold Leaf Signs. When a company utilizes gold in its signage (and therefore, its marketing), it is telling its customers that the business, like the gold on their sign, is a rarity too. Rare in the services or goods its provides, rare in its treatment of its customers, or rare in its ability to deliver its promises. Let’s take a closer look at 5 different Gold Leaf Signs by Landmark Signs and the unique story they each tell.
The Chili Pepper Gold Leaf Window Graphic Sign
This is a favorite method of ours, as its unique design through the used a chipped glue and gold leaf creates a very dimensional and one-of-a-kind look. The colorful display is attractive and eye-catching. This Gold Leaf Sign tells those looking to dine at the restaurant that not only are they in for a delicious treat, but they can also look forward to an entertaining time.
The First American Silver Leaf Lobby Sign
This sign is rare because it uses a gold leaf that has fewer carets in it, thus creating the appearance of a Silver Leaf Sign. As silver and gold are both precious metals, your customers do not have to know that your Silver Leaf Sign is actually made from gold, in order to receive the message that your company is solid, dependable, and first-rate.
The Lantern Bay Gold Leaf Directional Sign
As has most likely become apparent, Gold Leaf can be used on many different sign types, including Directional Signs. This subtler design adds just a touch of class with its touch of gold. It lets those visiting the premises know that while the business is practical and helpful (which is a tale Directional Signs often tell), below the surface is a company that is elegant and trustworthy.
The Peppertree Lane Gold Leaf Awning Sign
Awnings Signs are a great addition to a business looking to capture a nostalgic feeling and remind there customers that their business has been around for a long time, and will continue to be around for a long time to come. The addition of a Gold Leaf Sign to an Awning Sign, further solidifies this message and adds an element of sophistication that will impress passers-by.
The First American Gold Leaf Monument Sign
Gold Leaf can even be used on the substantial and monumental (pun intended) Monument Sign. A Gold Leaf Monument Sign is an ideal balance between strength and splendor. It tells a sign viewer that your company is dependable and valuable.
Gold Leaf Signs can come in all shapes and sizes, including Lobby Signs, Business Signs, Window Signs, Monument Signs and more. To let your customers know that your business is as good as gold with your own Gold Leaf Sign, call or email Landmark Signs today.
Experience and innovation have been the backbone of Landmark Signs for more than 40 years. Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation. Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
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