With a week of 2019 already behind us, it is easy to see how quickly time can pass us by. Some may already be abandoning those New Year resolutions they made. Others may not even have gotten around to them. Still, others may not have bothered to make them in the first place. But if we truly want to see changes in our lives, then we must take advantage of the here and now. As leadership and management expert, Orrin Woodward wrote “a person either hates losing enough to change or he hates changing enough to lose” (1). If one wants something different for their lives or their business, they have to do something different.
For a business looking to improve upon their marketing, become a more recognizable brand, or increase their customer count, investing in signage is an ideal resolution to make. Depending on your goals and current signage, there are several sign resolutions you can make this New Year that can bring about the positive changes that your business needs.
#1: Obtain a Monument Sign
Many people make the mistake of overlooking the powerful tool that a Monument Sign is. A Monument Sign lets your customers know about you when they are passing by on the street. This is especially effective during crowded rush hour traffic when thousands of potential clients are driving by.
Another way that Monument Signs can benefit the business they represent is through the message that they send. A Monument Sign tells others that you are a substantial business that is here to stay. Why else would you bother investing in such a permanent, long-lasting sign? It must mean that you there for your clients now and will continue to be there for a long time to come.
#2: Upgrade to an Illuminated Sign
Another commonly overlooked marketing strategy is sign illumination. If a business wants to fully take advantage of the customers that pass by on a daily basis, they must make sure that they can be seen during the entire day, not just when it is light outside. This becomes especially important during the winter months when it gets dark during one of the busiest driving times.
Illuminated Signs get a business noticed. They help a business stand out from other surrounding Business Signs and get attention in the dark. They also tell potential customers that you are a serious business who wants to be found.
#3: Invest in An Additional Sign
Why isn’t just one sign enough? Well, while sometimes it might be, in our experience it very rarely is. This is because the more you can get your businesses name out there the better. And only have a sign that is visible from one direction is not enough to capitalize on the customers that are passing by.
Whether you are a business set back from the street, one with multiple store front spaces from which they can be seen, or one that requires more than just one sign type, purchasing an additional sign allows you to fully take advantage of the potential clients in your area.
#4: Acquire an Another Sign Type
Like we alluded to in our last point, some business have sign needs that require more than one sign type. This is because each sign type serves its own purpose and sends its own unique message.
Maybe a business already has an elegant Illuminated Sign above their door, but need a Monument Sign to get noticed from the street. Or perhaps they have a powerful high-rise Channel Letter Sign on their building, but want Directional Signage to make navigating their property easy for their customers. They might even have a Gold Leaf Sign that lets clients know they are as “good as gold”, but require a Pole Sign so that they can be viewed from afar. Whatever the need, there is a sign type that can get the job done, and it usually means having more than one sign type.
#5: Improve Your Current Sign
Another sign resolution a business can make if they want to see a difference, is to improve the sign they currently have. We already know that a business is often judged by their sign. A poorly made sign reflects poorly upon the company it represents. If your sign does not send the right message, it is probably time for an upgrade.
This can mean illuminating it, using better quality material, getting a better design, or using a different sign type altogether.
No matter what sign resolution you want to make for your business in 2019, Landmark Signs can help you fulfill it. Experience and innovation have been the backbone of Landmark Signs for more than 40 years. Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation. Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
© Landmark Signs Inc 2019