2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Lobby Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Lobby Signs: Each Sign Tells a Story

Related imageAmerican art director and graphic designer, Paul Rand once said that “Design is the silent ambassador for your brand” (1). There are many factors that determine the way people view your company. The way you interact with your clients tells lets them know if they will have a pleasant or difficult experience with your company. When they call you with a problem, how that complaint is received can be the difference between keeping a client or losing one. And of course, the appearance of a company lets consumers know whether or not they should value your company based on whether or not you do.

Appearance comes across in the way your employees dress, the layout of your offices or stores, and in everything that has your company’s name on it: including, and especially, your signage. And like Rand observed, the design of those signs, from Wall Signs to Monument Signs and Pole Signs to Directional Signs, sends silent messages to your customers about who your company is and what it represents.

Lobby Signs are no exception. In fact, since they are the signs that a customer sees upon entering your building, they can often send one of the strongest messages. Depending on your Lobby Sign, this can either work for you or against you. Even if your receptionist or store manager greets your clients with the friendliest of welcomes, if the Lobby Sign behind them is not well-made, elegantly designed, or updated, a negative story will be the one your customers remember.

Let’s take a look at 5 Lobby Signs by Landmark Signs and the positive story each one of these signs tells.

The Word & Brown Lobby Sign

word & brown lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This elegant sign is a great representation of the company whose wall it is located upon for several reasons. First of all, a wood Lobby Sign sends the message that this company is valuable because of its gold lettering. This classic style on a background designed to look like wood also lets customers know that this company has been around for a while and will continue to be so. With a beautifully designed Lobby Sign like this, a customer will feel like this business is dependable and trustworthy.

Via Vitae Lobby Sign

via vitae lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This uniquely designed Lobby Sign makes a strong impression right away. Not only are the colors strong and vibrant, the image makes it clear what the business prioritizes – their client’s health and heart. Choosing to display what the company’s focus is on their Lobby Sign will put their client’s minds at ease, knowing that they will be taken care of.

P.C.A. Lobby Sign

pca lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

This is a creative Window Graphic that is unique because of the frosted vinyl on the glass background. Adding texture and contrast on a design is a great choice for a company looking to stand out and get noticed. This Lobby Sign draws the eyes of customers and will let others know that it is a company worth paying attention to.

BrightRoll Lobby Sign

bright roll lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

 

Sometimes, a simple design is exactly what a company needs to send the right message. Instead of looking to stand out, a design like this is best for company’s looking to remain elegant and understated. This Lobby Sign says we are here, so that customers know of our location and our business name, but we will let the work do the talking for us.

First American Lobby Sign

first american title company lobby sign
Lobby Sign Design, Manufactured, and Installed by Landmark Signs Inc.

Gold Leaf Signs are a classic option for any company wanting to let their customers know that they are as good as gold (learn more about Gold Leaf Signs here). This Lobby Sign with Gold Leaf lettering sends that same message and ensure customers who have walking into the business’s building that the company intends to live up to the quality impression it is making.

Conclusion

For your own Lobby Sign, whether elegant, simple, creative, or bold, trust Landmark Signs to make a design that will send the message you want.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

 

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Gold Leaf Signs, Marketing, Sign Type, Signage, small business, Uncategorized

Top 5 Gold Leaf Signs: Each Sign Tells a Story

“The desire for gold is the most universal and deeply rooted commercial instinct of the human race”(1).

— Gerald M. Loeb

Gold has been the pursuit of men for thousands of years. As far back as 3,000 BC, was tutankhamun-1038544_1280.jpgcherished in Ancient Egypt by priests and pharaohs alike, even being used to adorn their sacred pyramids and temples (2). Later on, the Aztecs built their religious ceremonies around this treasured commodity, driving the Spanish conquistador, Cortes, and his men to plunder and destroy the village of Tenochtitlan in their lust for gold (3). And one can hardly have a discussion of gold without recalling the gold fever that captivated an entire generation of individuals, driving some to risk their lives and even abandon their families during the California Gold Rush of 1849.

Just what is it about this glittering gem that has driven people to ravage, pillage, and murder in order to obtain it and defend it? Surely its beauty beckons us forth to experience its allure and wonder first hand. But its attractiveness alone would not be enough to fascinate us to the point of destruction for so many years.

More than anything else, gold is valued for its rarity.

Gold is so rare that according to author Daniel M. Kehrer, that “if you could gather gold-513062_640 (1)together all the gold mined in recorded history, melt it down, and pour it into one giant cube, it would measure only about eighteen yards across. That’s all the gold owned by every government on earth, plus all the gold in private hands . . . the gold in rings, necklaces, chains . . . in tooth fillings, in electronics, in coins and bars” (1). Talk about rare!

So what does all this talk of gold have to do with signage? Well, believe it or not there is a type of sign that can be made from this precious metal: Gold Leaf Signs. When a company utilizes gold in its signage (and therefore, its marketing), it is telling its customers that the business, like the gold on their sign, is a rarity too. Rare in the services or goods its provides, rare in its treatment of its customers, or rare in its ability to deliver its promises. Let’s take a closer look at 5 different Gold Leaf Signs by Landmark Signs and the unique story they each tell.

The Chili Pepper Gold Leaf Window Graphic Sign

the chili pepper gold leaf window graphic
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

This is a favorite method of ours, as its unique design through the used a chipped glue and gold leaf creates a very dimensional and one-of-a-kind look. The colorful display is attractive and eye-catching. This Gold Leaf Sign tells those looking to dine at the restaurant that not only are they in for a delicious treat, but they can also look forward to an entertaining time.

The First American Silver Leaf Lobby Sign

first american silver leaf lobby sign
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

This sign is rare because it uses a gold leaf that has fewer carets in it, thus creating the appearance of a Silver Leaf Sign. As silver and gold are both precious metals, your customers do not have to know that your Silver Leaf Sign is actually made from gold, in order to receive the message that your company is solid, dependable, and first-rate.

The Lantern Bay Gold Leaf Directional Sign

directional-gold-leaf-sign.png
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

As has most likely become apparent, Gold Leaf can be used on many different sign types, including Directional Signs. This subtler design adds just a touch of class with its touch of gold. It lets those visiting the premises know that while the business is practical and helpful (which is a tale Directional Signs often tell), below the surface is a company that is elegant and trustworthy.

The Peppertree Lane Gold Leaf Awning Sign

peppertree-gold-leaf-awning-sign.png
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

Awnings Signs are a great addition to a business looking to capture a nostalgic feeling and remind there customers that their business has been around for a long time, and will continue to be around for a long time to come. The addition of a Gold Leaf Sign to an Awning Sign, further solidifies this message and adds an element of sophistication that will impress passers-by.

The First American Gold Leaf Monument Sign

first-american-gold-leaf-monument-sign.png
Gold Leaf Signs Designed, Manufactured, and Installed by Landmark Signs Inc.

Gold Leaf can even be used on the substantial and monumental (pun intended) Monument Sign. A Gold Leaf Monument Sign is an ideal balance between strength and splendor. It tells a sign viewer that your company is dependable and valuable.

Conclusion

Gold Leaf Signs can come in all shapes and sizes, including Lobby Signs, Business Signs, Window Signs, Monument Signs and more. To let your customers know that your business is as good as gold with your own Gold Leaf Sign, call or email Landmark Signs today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2019

 

Uncategorized

5 Sign Resolutions for the New Year

With a week of 2019 already behind us, it is easy to see how quickly time can pass us by. Some may already be abandoning those New Year resolutions they made. Others may not even have gotten around to them. Still, others may not have bothered to make them in the first place. But if we truly want to see changes in our lives, then we must take advantage of the here and now.  As leadership and management expert, Orrin Woodward wrote “a person either hates losing enough to change or he hates changing enough to lose” (1). If one wants something different for their lives or their business, they have to do something different.

For a business looking to improve upon their marketing, become a more recognizable brand, or increase their customer count, investing in signage is an ideal resolution to make. Depending on your goals and current signage, there are several sign resolutions you can make this New Year that can bring about the positive changes that your business needs.

#1: Obtain a Monument Sign

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign by Landmark Signs Inc.

Many people make the mistake of overlooking the powerful tool that a Monument Sign is. A Monument Sign lets your customers know about you when they are passing by on the street. This is especially effective during crowded rush hour traffic when thousands of potential clients are driving by.

Another way that Monument Signs can benefit the business they represent is through the message that they send.  A Monument Sign tells others that you are a substantial business that is here to stay. Why else would you bother investing in such a permanent, long-lasting sign? It must mean that you there for your clients now and will continue to be there for a long time to come.

#2: Upgrade to an Illuminated Sign

Illuminated Pole Sign Hyperion
Illuminated Blade Sign by Landmark Signs Inc

Another commonly overlooked marketing strategy is sign illumination. If a business wants to fully take advantage of the customers that pass by on a daily basis, they must make sure that they can be seen during the entire day, not just when it is light outside. This becomes especially important during the winter months when it gets dark during one of the busiest driving times.

Illuminated Signs get a business noticed. They help a business stand out from other surrounding Business Signs and get attention in the dark. They also tell potential customers that you are a serious business who wants to be found.

#3: Invest in An Additional Sign

Why isn’t just one sign enough? Well, while sometimes it might be, in our experience it very rarely is. This is because the more you can get your businesses name out there the better. And only have a sign that is visible from one direction is not enough to capitalize on the customers that are passing by.

Whether you are a business set back from the street, one  with multiple store front spaces from which they can be seen, or one that requires more than just one sign type, purchasing an additional sign allows you to fully take advantage of the potential clients in your area.

#4: Acquire an Another Sign Type

Like we alluded to in our last point, some business have sign needs that require more than one sign type. This is because each sign type serves its own purpose and sends its own unique message.

Maybe a business already has an elegant Illuminated Sign above their door, but need a Monument Sign to get noticed from the street. Or perhaps they have a powerful high-rise Channel Letter Sign on their building, but want Directional Signage to make navigating their property easy for their customers. They might even have a Gold Leaf Sign that lets clients know they are as “good as gold”, but require a Pole Sign so that they can be viewed from afar. Whatever the need, there is a sign type that can get the job done, and it usually means having more than one sign type.

#5: Improve Your Current Sign

Business Signs Landmark Signs

Another sign resolution a business can make if they want to see a difference, is to improve the sign they currently have. We already know that a business is often judged by their sign. A poorly made sign reflects poorly upon the company it represents. If your sign does not send the right message, it is probably time for an upgrade.

This can mean illuminating it, using better quality material, getting a better design, or using a different sign type altogether.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

No matter what sign resolution you want to make for your business in 2019, Landmark Signs can help you fulfill it. Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2019