2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 5 Monument Signs: Each Sign Tells a Story

“Remember that your very first words, actions, and attitudes invariably sound the keynote.”

― Les Giblin, How to Have Confidence and Power in Dealing With People

We make impressions without even realizing it. Others are making assumptions about us based on things about us like our clothing, our hair color, and even the way we smile. Strangers in coffee shops form quick snap judgments about us without us ever opening our mouths to speak. A blonde woman in high heels and flashy jewelry is making impressions on every one she passes by without having the opportunity to confirm or refute those assumptions. As a result, a narrative about her life and her personality is created without her consent. An unauthorized autobiography. And once those stories are written, they can be very difficult to rewrite.

And it is not just in our personal life where this applies. In business, the way we conduct ourselves with our employees, how we treat our clients, and what services and products we provide all make impressions upon those that interact with us. And as Giblin noted, the very first interactions set the stage. Oftentimes, the first impression we make upon customers is our signage. Signage is out front, either above a building, on the street, or in the complex and it tells a story about our company long before we ever have the opportunity to tell it ourselves.

Monument Signs, being out on the street, are usually the first sign that someone sees. Thankfully, when designed well and installed properly, they send a very positive message. One of confidence, permanence, and dependability. Any company that takes the time to invest in a substantial Monument Sign is not going anywhere. And those viewing this sign receive this message, just like when they stand before the monuments in Washington DC, reflecting upon the long-lasting American democracy.

Let’s take a look at 5 of Landmark Signs’ Monument Signs and learn about what story they tell.

Kelvin Court Apartments Monument Sign

Kelvin Court Apartments Monument Signs by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Like most Monument Signs, this sign tells those passing by that this particular apartment complex is here to stay. But with this elegant and classic design (the clean aluminum lettering on the solid black face) one gets the message that the apartment complex itself is elegant and classic. Upon viewing this sign, one gets the impression that these apartments are beautiful, well-maintained, and that those in charge of the complex can be depended upon. Most apartment hunters would turn into this apartment complex expecting that what they find inside will live up to what the sign promises.

 

Christ Lutheran Church & School Monument Sign

Christ Luthern Church and School Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

People do not always think of schools and churches as needing a powerful Monument Sign. These types of business do not come and go very often like some other businesses might. However, people that walk past these Monument Signs are entrusting those inside the building with their children, their worldview, and their education. With a Monument Sign like the above, proudly displaying the name of the business, individuals are opening a book with a story that they expect to end well because this place appears reliable and solid.

 

Park Del Amo Monument Sign

Park Del Amo Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Complex, centers, and property with several tenants find Monument Signs to be very useful. This allows all businesses within the complex to make a substantial impression all at the same time. These types of Monument Signs work on two levels: first of all, it shows businesses looking to rent a space within the complex that they can trust the property will not be going anywhere; secondly, it allows the businesses within the complex to capitalize on this impression themselves.  

 

First American Financial Corporation Monument Sign

First American Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

When it comes to business that we trust with our money, first impressions are crucial. If a customer gets even a hint of unreliability, they will look elsewhere for services. So, by using Gold Leaf lettering on this Monument Sign, not only does this sign tell others that they are trustworthy and dependable, but it also tells the story that their company, and services, are “as good as gold.”

 

County Line Animal Hospital Monument Sign

County Line Animal Hospital Monument Sign by Landmark Signs Inc.
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Any sort of business that is caring for people or animals has several impressions that it needs to make. They need to appear both reliable and supportive. In the service industry, knowledge is not enough. One must feel cared for as well. This Monument Sign with a comforting wood face and solid aluminum lettering shows customers that their sick or wounded animals will be looked after by not only a knowledgeable staff, but a caring one as well.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Ready to tell a story that you have authorized? Call or email Landmark Signs today to make a powerful first impression with Monument Signs.

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

Copyright Landmark Signs Inc 2018

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Customers, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

Top 10 Common Sign Mistakes to Avoid

High Rise Building Sign by Landmark Signs

Any major investment has pitfalls that can be avoided with insider tips. For example, Matt Jones, a former car salesman, recommends that those looking to buy a new car give themselves an advantage “when you’re trying to negotiate a lower sales price, [by] giv[ing] the dealership a reason to discount the price. If you’ll use the service department, say so. If you’ll refer friends, be sure to say that, too.” (1). For those wanting to cut down on expensive flights, the Airlines Reporting Corporation advises that travelers “book seven weeks in advance. Passengers pay the lowest price, nearly 10 percent below the average fare, if they buy 50 days before their flight” (2).

It is impossible to be an expert in everything. But sometimes it feels like you need to be one in order to get the best deals and avoid major mistakes. While, we cannot ease the demanding process of purchasing a house or booking a hotel, we can certainly make the business of investing in a sign much easier. Avoiding these top ten sign mistakes will help you get the sign you want, when you want it and where you want it.

#1: Not Obtaining a Monument Sign

Monument Signs are a must for any business that is set back from the street or within a complex with several other stores and businesses within that center.

To learn more about why you need a Monument Sign for your business, click here.

#2: Not Investing in a Quality Sign

It can seem wise in the short term to opt for a cheaper sign if you are looking to save a few bucks. However, this usually causes problems a lot sooner than one might think. Investing in a quality sign will make a positive impression right from the start.

Learn how to avoid this sign mistake by clicking here.

#3: Only Having One Sign Type

This often has to do with a business wanting to save money or not thinking about the long term. But this can lead to a company missing out on reaching different types of advertising, like the far-away marketing Pole Signs offer or the street advertising Monument Signs provide.

Read more about avoiding this sign mistake here.

#4: Not Having Directional Signage

Directional Signage is a must for any business that has a large complex or several interior spaces. It will not do a company any good if their customers arrive frustrated because they could not find their center or even worse, if they simply give up because they can’t find it.

Avoid this sign mistake by clicking here.

#5: Having One Sign, When You Need Several

For some complexes, maybe one sign type if enough. Still, there is a big advantage to investing in multiple signs in order to capitalize on all potential customers.

Learn to avoid this sign mistake by reading more here.

#6: Not Benefiting From Multiple Sign Types

Each sign type provides its own benefits and in order to reach all potential clients, it is vital that a company have several sign types in order to get every advantage.

Read here to understand how to avoid this common sign mistake.

#7: Not Illuminating Your Signs

Again, this often happens because a business wants to save some money. However, by not illuminating their signs, they are missing out on many visibility options.

Learn more about this sign mistake here.

#8: Making a Sign Yourself

In the age of DIY, it can be tempting to apply this to your signage. However, this rarely works out and can end up costing you more money down the road or eating up your sign budget all together.

Read here to avoid this common sign mistake.

#9: Not Checking In With Your Landlord or City About Sign Restrictions

This mistake can cost you big as you might end up in a building that does not allow you to have the signs you really want.

Figure out how to avoid this common sign mistake by reading here.

#10: Not Getting a Permit For Your Sign

Permitting fees can seem unnecessary. However, since they city says they are, make sure to save yourself trouble down the road by getting a sign permit for all of your signs.

Avoid this common sign mistake by reading here.

Call or email Landmark Signs today to make sure every sign mistake is avoided and you get the signs you really want!

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, Uncategorized

How to Avoid Common Sign Mistake #10

Image result for leading a battle
Image Source: British Battles

“Don’t ask for permission, ask for forgiveness.” This common utterance is often used when motivating someone to be proactive. Taking initiative is especially encouraged in business. In fact, Andy Robinson, the founder of Career Success Partners and a career coaching veteran for fifteen years, explains that “Initiative correlates strongly with personal achievement and professional development…it is a clear sign of your capacity to develop as a leader. So what are you waiting for? Take action today; don’t wait to be asked – be proactive” (1). In work environments where many employees wait to be given direction and miss opportunities to stand out from their co-workers, it is great to inspire people to step up to the plate and take a big swing. You may not always hit a home-run, but you will certainly get farther than if you just sat on the bench.

Business owners are certainly familiar with the need to take initiative. There are many day to day decisions that require a leader who is going to take action right away and get the job done. However, Laura Stack, a Leadership, Sales, & Team Productivity Expert warns that one needs to “consider the repercussions. It may be better to beg forgiveness than ask for permission in some cases, but not when you embarrass or damage the company. If there’s a possibility of causing havoc by taking initiative with something, back off” (2). This is because sometimes “just going for it” can backfire. If a business, or person, does not ever take the time to pause and reflect before making decisions, it can cause major problems down the road, costing a company, time, resources, and money.

When it comes to purchasing a sign, sometimes taking initiative can backfire. For example, if you decide to go ahead and make the sign yourself without letting a professional sign company do the job, you will probably regret that decision. Additionally, acting quickly without checking in with your landlord or the city before investing in a location for your property, might result in not being able to have the kind of sign you really want. Several common sign mistakes can be avoided if a company thinks about what problems could arise ahead, including the sign mistake of not getting a permit.

Couture-Salon (1)
Channel Letter Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Common Sign Mistake #10: Not Getting a Permit For Your Sign

Dealing with the city government seems to be fettered with meaningless logistics, annoying paperwork, and unnecessary costs. Sometimes, companies can be tempted to simply skip dealing with the city altogether. They think, why should I have to ask permission to put up a sign for my business? So out of principle, a desire to avoid a time delay, or simply wanting to save some money, they will forgo getting a permit before having their sign installed.

And we can’t say that we blame you. At Landmark Signs, we have years of getting sign permits and understand just how complicated the process can be. However, we have been around long enough to see that when a business avoids getting a sign permit, it usually comes back to haunt them. It may have saved them money in the short term, but when a landlord, property owner, or city employee eventually visits your business and sees a brand new Business Sign, Monument Sign, or Pole Sign, they are going to want to see the permit that goes along with it.

When you can’t produce that sign permit, a business is risking paying hefty city fines and having to pay additional fees to have the sign removed. Furthermore, because they already paid for a sign they may no longer have the budget for a new sign designed with the city requirements in mind. If they do, they have essentially doubled their sign costs by not getting a permit from the start. It will not matter to the city how much forgiveness you ask for; having failed to ask for permission in the first place means the damage is already done and you will have to pay for it.  

Avoid this common sign mistake by making getting a sign permit. But don’t worry, you won’t have to deal with the complicated city yourself. We are experts at getting through the paperwork and dealing with city personnel in order to get the sign you really want! With experience in dealing with design committees, planning commissions, and city councils, there is no department or sign issue too difficult for us! Call or email us for your own sign (with a permit) today.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Avoid Common Sign Mistakes #9

door-1580861_1920“Location, location, location!” This is a phrase commonly reiterated when someone is buying property of any kind. Whether it be a house someone is buying for themselves, a piece of property a real estate agent is looking to sell, or a spot for a business to sell their goods and services.

Being a local Southern California sign business we certainly understand this. We are located in one of the most expensive places in the United States for buying property of any kind. For instance, in Orange County, there is a 2 bedroom, 2 bath, 1566 square foot condo listed at $319,00 (1). Meanwhile in Snellville, Georgia $310,000 can make you the proud owner of 9 bed, 5.5 bath, 5,525 square foot house (2). And people pay for property in Orange County for one major reason. The location! In Orange County, most houses are no more than an hour from the beautiful beach. And let’s not forget that California is a place where the sun shines an average of 278 days a year! Plus, we are never lacking in things to do with an infinite number of movie theaters, shopping malls, restaurants, and more right around the corner.

What a difference location can make!

When investing in property for your business, it is extremely important to consider the location. Any serious business owner has to answer several questions before settling upon a location. Is it near major areas where my clientele can be found? Am I located by my suppliers? Is there a lot of traffic that passes by? If so, can they see my business from the street? (Read here to learn what to do if your business is located away from the street).

However, if a business focuses solely on the location of their business, they will be in danger a making another major sign mistake.

Common Sign Mistake #9: Not Checking In With Your Landlord or City About Sign Restrictions

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A business that is looking to increase their sales, grow their brand, and establish their presence must have quality signage (Learn more about how signage can increase sales here). In fact, studies show that people view the a company’s sign as a direct reflection of that company (3). It makes sense. If a company doesn’t bother to purchase a quality sign, why would a potential client think that they would be provided with quality services and goods?

Perhaps a company has visions of an elegant Storefront Sign proudly proclaiming its name and location, while also having a substantial Monument Sign to catch the attention of those driving by on the street. Or maybe another business wants a classic Blade Sign over its walkway to let those walking by know where they are and a powerful Pole Sign to get noticed from far distances or on the freeway. However, even if a company fully intends to invest in the most valuable and varied signage, their dreams may be stopped dead in their tracks if they are at a location that limits their sign options. Different cities, property owners, and locations have their own sign requirements and restrictions.

Some cities are very flexible with signage and allow a business to invest in multiple sign types and accepting a different sign designs. However, there are several cities that limit business signage severely, even to the point of only allowing that business one Business Sign that must look the exact shape and size of all the other businesses in the center. So much for standing out!

Taking the time to check in with both the city and the landlord before setting up at a location, can make all the difference for your signage. Avoid this common sign mistake and invest in the signage that will send the right message to your customers. Need help determining city sign restrictions and requirements from the experts? Email or call Landmark Signs today and we will help you get the sign you need for your business to grow.

Landmark Signs

Landmark-Signs-Channel-Letter-Sign

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018