How To Avoid Common Sign Mistake #8

DIY-Do It Yourself. This acronym has gained increasing popularity over the years as thrifty consumers are looking to save some money and take problem solving into their own hands. A simple internet search will result in DIY ideas for anything from nail art to halloween costumes to home repairs. There are an infinite amount of possibilities when it comes to DIY. After all, why pay the professionals money for something that you can do for yourself for much less money?

Well, here is one reason:

Swirl Nails Fail


And another:


And one more just for fun:

Don’t get us wrong: we certainly applaud and understand those looking to take some of their needs into their own hands in order to save some money (we are business owners, of course we value thriftiness). If someone is looking to paint their nails a simple color, like red or pink, why not grab the nail polish at the store and paint your own nails? However, don’t expect to be able to complete a complex nail art design yourself. There is a reason we pay the professionals for the more complicated tasks.  They are the ones who are trained and specialize in their specific trade or vocation.

Sometimes, when you want a job done right, don’t Do It Yourself.

Instead, turn to those who have the skills, resources, and know-how to do the job right the first time. Yes, you will be paying more than if you do it yourself, but you will be paying for it to last a long time and to be done right the first time.

Common Sign Mistake #8: DIY (Do It Yourself) Signage

Signage is one of these areas where DIY will not cut it. These jobs are much too involved to be done by anyone but a specialist.  From surveying the job site, getting the permit, designing the sign, manufacturing the sign, to installing the sign every step of the job is detailed and takes an understanding of many factors that require a professional touch.

Most people do not try to tackle actually manufacturing a sign themselves. That requires materials, equipment, and expertise. Nevertheless, some think that if they cannot manufacture the sign themselves, they can at least handle creating the design that will be used on the sign. In fact, some insist on designing the sign themselves looking to save money. They have some graphic design experience or work in a creative field. How hard can it be?

Apparently, pretty difficult. Let’s take a look at DIY design attempts.

Suddenly, I am not very hungry. What a difference the font choice can make! (Image Source)
Yikes! What would it look like with the window rolled completely down? A beheading? (Image Source)
Sasa Lele? Execution is everything. (Image Source)

The truth is that there are many factors that go into designing a sign. It is not as simple as thinking up a beautiful design and putting it on paper (or on Adobe Illustrator). Instead, it is an intricate process that requires taking into account a number of factors such as city ordinances, materials used, color considerations, the building process, the installation, and more. All of these elements must be considered in order to make sure that the design will be able to come to life.

Now, let’s check out some Landmark Signs Design Attempts.

Couture-Salon (1)
Designed, Manufactured, and Installed by Landmark Signs Inc
Monument Sign Designed, Manufactured, and Installed by Landmark Signs Inc
Illuminated Sign Designed, Manufactured, and Installed by Landmark Signs Inc.

Okay, we admit it. That last one is a Landmark Signs DIY project.

To avoid ending up with your own DIY sign fail by calling or emailing Landmark Signs today. Save the DIY jobs for home decoration and crafts.

Or maybe not…

Melted Crayon Art Attempt

Landmark Signs

Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs Inc 2018


How To Avoid Common Sign Mistake #7

castelmezzano-1979546_1920.jpgWhen the winter months begin to roll around, the sky darkens earlier and earlier each day. Today, November 20, for example, the sun will begin to set around 4:47 pm in Los Angeles, CA, which means that between 5:15 and 5:45 the sun will dissipate and leave the night sky behind to take over (1).

For those driving home from work, this can be a wonderful break from the summer months. The sun that would have been glaring in their eyes only a few months earlier, sometimes blocking their vision, is gone. Instead, they can take notice of what is around them. The brake lights on the cars in front of them and the headlights from those passing by catch their notice; the Christmas lights that often go up after Halloween bring a smile to their face; and the illuminated signage that catches their gaze reminds them that they need to drop off that package at UPS, grab a carton of milk at Albertsons, or take their family out to dinner at Red Robin.

What do all of these eye-catching sights have in common? Lights! You see, in these months where nighttime occurs around the same time that many commuters are driving home from work, the only items that truly stand out from the darkness is illumination. Everything else tends to blend into the background. Which means that everything else that is not illuminated, will fail to be seen during these extremely marketable hours. Since “forty-five percent leave from work or school in the afternoon or evening between 3:00 PM and 5:00 PM [and] n additional 17% leave after 5:00 PM” it is very important that every business avoid our next common sign mistake (2).

Common Sign Mistake #7: Not Illuminating Your Signs

Verizon Standard Channel Letters

For many businesses, a large portion of the customers they acquire comes from people “who live within 5 miles of [the] store. This means the average person will see your sign about twice per day, or about sixty times per month” (3). However, this type of exposure can only occur if the sign is seen. And if those business signs are not illuminated, from the beginning of November to the beginning of March, those signs are not noticed by the thousands of commuters who pass by on their drive home.

That is almost half the year! Which means that a business is cutting down on almost 25% of its possible exposure by failing to illuminate their signage so they can be seen during the winter months.

And there are not only many ways to illuminate your signage, but also almost any sign you have can be illuminated (read here to learn more about ways to illuminate signage). Signs such as Monument Signs that are right on the street, Retail Signs that are directly above your door or on your building, and Pole Signs that get your business seen from afar can all be illuminated. Not to mention Directional Signs, Gold Leaf Signs, Awning Signs, and many more.

Illuminated Signage, such as LED Signs or Neon Signs, is one of the best tactics you can take in order to get more exposure for your store. Still not convinced that illuminating your sign is the best option? Check out our blog here, here, or here, to learn about ever more reasons why Illuminated Signage can make all the different for your business.

Want to avoid this common sign mistake? Call or email Landmark Signs today for your own Illuminated Sign.

Landmark Signs


Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Channel Letter Signs, Dimensional (3D) Signs, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #6



“The possibilities for signage are limited only by imagination and budget.  In fact, many businesses will benefit from using more than one type of sign as part of their overall strategy” (1).


startup-594091_1920When businesses think of purchasing signage for their company, they are often considering just one sign type. They might have just moved into a location and need a new sign above their store, so they stay focused on purchasing just a Channel Letter Sign. Or maybe a property owner sees the need for a Monument Sign so that his or her tenants can advertise on it from the street. And there are those that want to capitalize on having a business right by the freeway so they get a Pole Sign to be seen from far distances.

While all of these investments are worth it, a business does itself harm when it gets hyper focused on just one sigh type and does not see the other opportunities that different sign types can provide them. This is often the result of companies wanting to fix the immediate problem. However, in an article entitled Why Great Business Leaders Must Address the Big Picture, it states that

big picture thinking means strategic thinking. Brand strategy and business strategy are all about seeing the whole picture. Considering things in a silo never creates impactful strategy. And often leaders get hung up on tactical details that stall powerful, strategic thinking” (2).

Signage is a critical part of your big picture business strategy, and if it isn’t already, now is the time to make it a part of your brand strategy. There are many reasons that signage is an integral part of marketing a business (click here to learn more), including the fact that 75% of consumers have said that they have referred a business simply because of its signage (3). The value of that word of mouth marketing cannot be overstated. So it is vital that when purchasing signage, a business thinks long term and examines all the sign opportunities they have.

Common Sign Mistake #5: Only Having One Sign Type

It is important that in order to capitalize on the benefits of signage, a company invests in several sign types since each sign type has its own unique advantage. Let’s take a closer look at a few of the different sign types and what they can do for your business.

Wall & Building Signs

High Rise Building Sign by Landmark Signs

These are some of the most common sign types, since Wall & Building Signs go directly above a store’s door or right on the building. While they most obviously provide the opportunity for a customer to identify your company and its location, it also provides other benefits.

First of all, a Wall Sign, like a Channel Letter Sign, if it is done well and is of high quality, often makes the first impression upon your customers. They usually see this sign before even being greeted by your receptionist. Additionally, a company that takes the time to put up a Building Sign shows those passing by that they are a company that is there to stay. And like with most signs, if you illuminate your Wall Sign, then you will stand out even more from all the other signs in the area (to learn about the other benefits of illuminated signage, click here).

Monument Signs

South Coast Neon Monument Sign by Landmark Signs
South Coast Neon Monument Sign by Landmark Signs

While you may not know what they are called, you have most definitely seen a Monument Sign. They are the ones that are located right by the street.

What is the point in having a Monument Sign? Well there are many reasons. One of which is the fact that they get your business to be seen by people driving by on the street. This is vital if your building is set back from the street and further in the complex. This is also helpful if your building is blocked by trees, another building, or some other obstruction that makes your building hard to see from the street.

Furthermore, a Monument Sign, made out of substantial materials and large in size, tells your potential customers that your business is substantial and permanent. Click here to learn even more about how Monument Signs can help your business grow.

Directional Signs

The Commons Digital Sign Display
Interior Directional Signage by Landmark Signs

Directional Signs are located within a building and outside of it around a complex. For schools, malls, hospitals, and more these signs are a must. There is nothing more frustrating than trying to find the location of a company and not being able to. Directional Signs can ensure that your customers arrive at your company easily and in a good mood.

In addition to helping your customers quickly find your building or office, Directional Signage also shows a consumer that you care about them and want to make sure that they are taken care of. It also sends that message that you are a legitimate company and have invested in not only your business, but also in your customers. Click here for even more information about Directional Signage.


These are only three of the many different sign types that are necessary for most, if not all businesses. In order to make sure that you take advantage of all the benefits that signs have to offer, contact Landmark Signs today. Check out this blog to learn about even more sign types.

Landmark Signs


Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

2. Which Sign Type Should I Choose?, 5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertising, Business, Sign Type, Signage, small business, Uncategorized

How to Avoid Common Sign Mistake #5

Several years ago, Landmark Signs worked with a nationwide distributor of dental supplies, Benco Dental. They were looking for signage for their Costa Mesa, CA office. Their building was located on the corner of the street, which meant that they had two sides of their building that would face the street. In a desire to cut costs, they very easily could have been satisfied with one Store-Front Sign, assuming that that one singular sign would increase their viewership and sales enough.

And it is true, signage does result in an increase in sales. In fact, a study found that “Three out of four consumers say they have told someone about a store based simply on its signage” (1). This shows that signage leads to a 75% increase in their word of mouth marketing, which is one of the most significant forms of advertising in today’s world (click here to learn more about advertising with signage). Your sign, its existence and its quality, make a substantial impact on your visibility and consumer reach.

With such an boost in visibility, many businesses stop with just one sign because they think it is enough. However, they are often missing out on an even larger jump in sales by not thinking big enough. David J. Schwartz, author of the “The Magic of Thinking Big”, advised that people “look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present” (2).

Benco Dental certainly personified this quote when they thought long term, looked ahead, and realized that an extra investment now would pay off ten-fold down the road. Not only did they purchase a high-quality Building Sign for one side of their building, they also took advantage of the extra store front space, and purchased a second Channel Letter Sign. Plus, to reflect even more positively on their company, they also bought a sleek Monument Sign to send a message of permanence and class. Check out their elegant signage below:

Settling for one sign, when you have the opportunity to have several, is missing out on a great opportunity to grow sales and viewership.

Common Sign Mistake #5: Having One Sign, When You Need Several

Depending upon your building, there are often several places where additional signage can be placed. Sometimes a building has an interior face within a complex, while the back of the building faces the street. This is an excellent place to put another Store-Front Sign in order to be seen by passers-by on the street.

Or perhaps you have the chance to add a Monument Sign to your property that already has a Channel Letter Sign. Adding a Monument Sign pulls in people driving by who would otherwise not realize that your business is inside that complex.

Or maybe you have a Store-Front Sign, but have additional wall space within your building for a Lobby Sign. A well-designed Lobby Sign warmly greets customers walking into your store and solidifies the positive impression they have of you after seeing your Business Sign.

What about also having ADA Signs to make your interior easier to navigate? Or adding Directional Signage to make your complex more customer friendly? Or placing a Pole Sign on your property to also be seen from far distances?

There are endless possibilities for almost every space in which additional signage can gain new customers and sales for your business. Think big, take advantage of your location, and capitalize on every chance to increase your business’s presence. Email or call Landmark Signs to learn how your business can avoid this common sign mistake.

Landmark Signs


Experience and innovation have been the backbone of Landmark Signs for more than 40 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!