Did you know that a whopping 75% of consumers have said that they have told someone else about a business based solely on that company’s signage? (1) This powerful statistic reflects just how important your company’s signage is. Word of mouth marketing is one of the most popular ways to acquire new business. In fact, “customers acquired through word of mouth spend 200% more than the average customer and make two times as many referrals themselves” (2). Knowing that people will refer a company only on its signage means that every business has a great opportunity to increase their sales drastically just by investing in quality signage.
However, it is not enough to just have a sign. The previous statistic suggests that consumers will refer companies if they see a quality sign. But the following statistic does more than just imply this opinion, it solidifies it: “Poor signage can deter consumers from entering a store, with over half (52%) saying they are less willing to enter a store with . . . poorly-made signs” (1). This confirms that just having a sign is not enough; it has to be well-made and impressive (learn how to impress consumers with your signage here).
What does all of this mean? It means that signs, done well, can make all the difference between your business experiencing success or being one of the 70% of businesses that fail within the first 10 years (3). It is vital that a company not only invest in signage, but also makes sure they use signage to its full advantage and avoid common sign mistakes. For the next several blogs, we will discuss some common sign mistakes and how to avoid them.
Sign Mistake #1: Not Having a Monument Sign
Why People Make This Mistake
Without a doubt, a store-front or building sign is worth obtaining. It tells customers the location of your building and with so much competition out there, it is extremely important that your customers be able to easily locate you.
Many people often stop there though, thinking that once they have a wall sign for their business, they are done. However, often times having just a store-front sign is not enough. Many companies are missing out on a great deal of sales opportunities by not having a Monument Sign.
Why You Need A Monument Sign
There are many reasons why having a Monument Sign is important for your business including the fact that they make a strong first impression, they are long-lasting, and more. However, one of the major reasons we want to focus on is visibility.
In a complex with several other businesses or one that is set back from the street, Monument Signs make sure that your company is noticed and found from the street. This can attract new business and let potential customers driving by on the street know that you are located in that center.
Additionally, if your company’s building sign has poor visibility because of something partially blocking it, such as another building or trees and foliage, Monument Signs are especially important.
Monument Signs help make your business more visible to local consumers. With so many customer referring based solely on signage, it is absolutely vital that your sign be seen by as many people as possible.
Avoid making this common sign mistake by calling or emailing Landmark Signs today and getting your own Monument Sign.
Experience and innovation have been the backbone of Landmark Signs for more than 40 years. Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation. Choose our specialized sign expertise to turn your ordinary sign into a Landmark!
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