“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing.” – Natalie Massenet, Fashion Entrepreneur and Founder of Net-a-Porter
Over the last several weeks, our series of blogs have focused on the reasons that signage is a highly effective marketing strategy to solve the small business problem of getting the word out. First of all, signage is the type of advertising that has no risk of annoying your potential clients with pesky pop-up ads and unsolicited phone calls since it allows your customers to come to you. Secondly, studies have shown that 75% of customers have told others about a company based on its signage alone, making it a reliable referral tool. Finally, signage gets your company great visibility as it is seen by local customers everyday to the tune of 60 times a month. Not bad for just one marketing strategy.
While there are many other reasons that prove signage is a great marketing solution for getting the word out about your business, today we want to focus on a theme that kept coming up as we discussed this marketing strategy. That is, the impression theses signs make. You see, all of the above results that come from using signage as productive advertising depends upon your sign making a good impression. If it doesn’t, then these results will not come. It is kind of like buying a treadmill and never using it. It’s not the treadmill’s fault that you aren’t losing weight.
So it goes with signage. It is not enough to just have a sign. It’s about having the best sign option for your company. One that is well-made and long-lasting. Plus, it needs to send the right message about who you are and what your company does. Let’s break down five different types of signage and the impression that they make upon others about your company. Don’t forget, Landmark Signs can help you with all of these requirements so that your sign will make the best first impression.
#1: Monument Signs
Monument Signs are a great option for making sure that your business is visible from the street. This is especially important if your company is set back away from the street or is in an office complex.
This type of signage reflects what it is named after – a monument. It is solid and substantial, made with long-lasting materials like wood, acrylic, gold leaf and more. Monument Signs give off the impression of a company that is stable, permanent, and strong. When we see a Monument Sign, we think of a business that is reliable and here to stay.
#2: Gold Leaf Signs
Like the Gold Leaf accentuating the delicate exterior of Versailles, Gold Leaf Signs are made from real 23 ½ carat gold. We can even make one of 9 carat gold for a silver look. Gold Leaf Signs can be used on any number of sign options including a Monument Sign, Window Graphic, Lobby Sign, and more.
Because this type of sign literally turns your sign into a piece of art, it send the message of beauty and elegance. It tells those who gaze upon your exquisite sign that your company is worth its weight in gold!
#3: Channel Letter Wall Signs
Channel Letter Wall Signs are typically displayed right over your store. Whether illuminated or non illuminated, this type of sign literally draws customers right to your door. They can be externally illuminated, internally illuminated, illuminated with a halo glow, or a combination of halo and externally or internally illuminated.
These eye-catching signs boldly and creatively display your company. They make a powerful impression upon those who can’t help but notice your sign. Your business will look exciting and interesting with any of the Channel Letter Wall Sign options.
#4: 3D Signs
3D Signs can be placed on walls outside above your doors or inside your office. They can be made of acrylic, metal, stainless steel, finished with gold leaf and more.
The dimension and perspective they provide make an impact on viewers. The impression they make is understated, and these signs are a great option for letting customers know that your business has class and is full of innovation.
#5: Lobby Signs
Clients will notice your Lobby Sign right away when they walk into your office. It is a great sign to let customers know they are in the right place.
Lobby Signs show others that your company is proud of who you are and what services you offer. Not only do they show company pride, but they are also welcoming and let customers know that you are a dependable business.
No matter what sign type you choose, it is vital that it sends the right message about your small business. Making the best impression with the best materials and design is a significant factor in whether or not your sign will be a marketing solution for you.
Landmark Signs: Experience and innovation have been the backbone of Landmark Signs for more than 35 years. Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation. Choose our specialized sign expertise to turn your ordinary sign into a Landmark!