5. Why Do Signs Matter?, 6. What Can Signs Do For My Business?, Advertisting, Business, Design, Gold Leaf Signs, Marketing, Monument Signs, Sign Type, Signage, small business, Uncategorized

How To Use Signage to Solve the Small Business Problem #2: Finding Reliable Employees

As business owners, we have all struggled on occasion to find employees that we felt like cowboy-hats-3265970_1920we could truly depend on to be a part of our small business.  There are a number of reasons for this. First of all, because we are small businesses, employees are often required to juggle multiple tasks and wear several different hats.  Sometimes our marketing team of one or two, also needs to be writers of blogs, salesmen of products, and customer service reps. This is often a part of the job that employees are not prepared for and can be an overwhelming aspect of working for a small business.

Another reason small businesses have to be picky when hiring is because they, as stated by  Holly Wade who is the director of research and policy analysis at the National Federation of Independent Business, “have less ability to absorb unexpected financial blows, making them more cautious when it comes to hiring anyone who doesn’t match the job description completely” (benefitspro.com).  This means that in the face of an employee wanting to sue a business for any number of subjective matters, a small business may not have the resources available to fight back, leaving them vulnerable to legal pursuits that could lead to them having to close their doors in order to save their name.

Still, others argue that colleges are not properly preparing their students for the library-1400313_1920.jpgworkforce.  “ ‘There’s definitely a gap between what we’re training people to do and where the jobs are,’ said John Arensmeyer, founder of Small Business Majority, an advocacy group based in Washington DC” (Source).  While we can all agree it is important to show new employees grace when adjusting to the demands of the business world, it can prove to be very frustrating when it, except in rare cases, seems like even the most basic skills are overlooked.

Regardless of the reasoning, small businesses are suffering in their struggle to find employees they can depend on to stay loyal, work hard, and be trainable.  In fact, a recent report found that “More than 80% of small businesses that were hiring said they had few or no qualified applicants for their open positions.”  Eight out of every ten small businesses are looking for solutions to the employee problem. While we here at Landmark Signs cannot find those employees for you, (Although if we could…nah who are we kidding? We would hire them for ourselves) we can provide impressive signage that can help lighten this load.

#1: Signage is a Great Representation for Your Company

Zadig-Voltaire 3D Sign by Landmark Signs
Commercial 3D Sign Designed, Manufactured, and Installed by Landmark Signs.

We’ve all been there before: one of our employees steps up to help a new customer while you are dealing with an IT issue on the phone.  Phew! You think, grateful that Daniel took the initiative to support you while you are occupied. As you return your focus back to your phone call, you stop and your throat drops into your stomach in horror.  Did Daniel just say what I think he said? Perhaps it was a well-meaning, but rather blunt piece of advice that did not go over well. Maybe it was that silly joke he thought the customer would enjoy but REALLY did not.  Or he might have misquoted a service at a lower rate than what you actually charge and you are stuck with either having to be the bad guy and charge the actual price or honor the quote and lose money.

It is a situation that every small business owner has found themselves in.  And in a people business, which is every business whether you are a service or product based business, it is an unavoidable situation.  However, with the right sign, you can trust a sign to shout proudly (an illuminated sign) or quietly suggest (a Gold Leaf Sign) that you are a top company.  The impression a sign makes will never be something that you cannot control, because with the help of an award-winning sign design team, you decide what your sign is going to look like.  A quality sign sends a message loud and clear about who your company is and what service or product it provides. Make sure you choose a sign that will tell the narrative you want it to tell.  Check out this blog to learn more about how a sign can make the best first impression.

#2: Let Signage Do the Work for You

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First American Gold Leaf Custom Monument Signs by Landmark Signs

Did you know that if you are a brick and mortar business most of the customers you get will come from within 5 miles of your store?  This means that “the average person will see your sign about twice per day or about 60 times a month” (Read More). Those are a lot of opportunities to get exposure for your company without you having to say a word or lift a finger.  Once you invest in a top sign, you can count on that sign to keep working for you, even when everyone else has gone home.

Furthermore, studies have shown that “3 out of 4 consumers…have told someone about a store based simply on its signage” (Learn more). So not only does a sign serve as a salesman by proudly displaying your company to customers that pass it on a daily basis, it will also work as a marketer for you helping you build a loyal customer base through the most powerful type of marketing in existence today: word of mouth marketing.

So go ahead, take an extra long lunch break. As long as you have an impressive sign, there will always be someone working at your business (don’t forget to get an illuminated sign to keep the work going well into the night!).

#3: Rely on Landmark Signs to Get the Job Done For you!

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With your busy schedule, we know the last thing you need is another job to do.  Which is why, we here at Landmark Signs, provide every service of the sign job.  After consulting with you on your goals and conducting a survey of your site ourselves, our award-winning sign design team will get to work creating a sign that is just right for you.  Then our expert negotiators will get the permits you need by cutting through the city’s red tape. After that, we will carefully manufacture your sign with the best materials and install the it with care and expertise.  

And unlike when you hire an employee, you will not have to worry about your us not taking your business as seriously as you do.  You see, as a small business, we treat your company’s sign as if it was our own because keeping your businesses doors open keeps ours open too!

Conclusion

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A sign is a great problem solver for small businesses who are facing the difficulty of hiring reliable employees.  With a sign from Landmark Signs you will have a sign that represents your company in the best light and keeps working even when you are not. Additionally, at Landmark Signs we take care of every aspect of your sign job and treat each job as if it was a sign for our own business.

Trust Landmark Signs with your sign!  Call us today at (714) 637-9900.

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Experience and innovation have been the backbone of Landmark Signs for more than 35 years.  Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation.  Choose our specialized sign expertise to turn your ordinary sign into a Landmark!

© Landmark Signs 2018

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