Last week, we learned 3 Reasons Why Monument Signs Are A Must-Have For Your Business. These three reasons were to show the permanence of your business, reach more local customers, and be easily located from the street.
Well you are in luck, because today, we are going to look at 3 more reasons why Monument Signs are a must-have for your business.
They Are Extremely Customizable
The wonderful thing about Monument Signs is that they are extremely customizable. This means that you can have a Monument Signs that reflects the exact message that you want your customers to understand about your business. And being that recent studies show that more than ⅔ of consumers think a sign is directly reflective of the business and its products and services, the importance of this cannot be overstated.
If we are doing the math right, that means that if a sign does not reflect well upon a company, it risks losing 2 out of every 3 potential customers. Wouldn’t that be a shame for a business like yours, that works so hard to take care of its clients?
So just how custom-made are these signs? Well, the possibilities and combinations are endless thanks to our award-winning sign design team and expert manufacturers. Want to make sure your Monument Sign is visible at night? Try an illuminated Monument Sign. What about a Monument that reflects the elegance of your company? You cannot go wrong with a Gold Lead Monument Sign. Maybe you want to appear solid and dependable. Try a Wood Monument Sign. Do all of these options appeal to you? Get a Monument Sign with all three!
Just make sure it sends the right message to your potential clients so you have the opportunity to wow them with your service as well as your sign.
They Are Long-Lasting Marketing
In a marketing world that bombards customers with Facebook and Google ads, having a quality Monument Sign not only helps you stand out from all the other forms of advertisement, but they are also marketing that keeps on giving.
Need more proof that Monument Signs are one of the best forms of advertising? What about that for a local business, the “vast majority of what you’ll get comes from people who live within 5 miles of your store. That means the average person will see your sign about twice per day, or about sixty times per month!”
Online ads require constant funding and do little to tell your customers that you are here to stay. Any brand new business can create an online ad. But you are not just any business, and having a monument sign serves as a form of marketing that will be long-lasting and show that your company is not going anywhere because neither is your Monument Sign.
They Make a Positive First Impression
As we established in our last blog, much of your business comes from local customers. And if your store is not located right on the street where your 3D Sign can be easily seen or is in a shopping center with many other stores, then the first impression your customer will have of your company is not your Store-Front Sign or Window Graphic, but your Monument Sign.
It is vital that this first impression be the absolute best that it can be. The importance of first impressions was confirmed in a study done by social psychologist and professor of psychology, explained that their “results [from their study] support the common observation that first impressions are notoriously persistent.”
If your company has a long-lasting, elegant, well-designed Monument Sign, then you have already made a wonderful first impression without having to lift a finger! And we can see, this positive first impression is likely to last and be even more affirmed by their interaction with you and your wonderful products. After all, you are what works about your business. Our sign business is just here to make sure people get a chance to find you and experience your stellar service first hand.
To make a positive first impression that lasts with your very own custom-made Monument Sign, call Landmark Signs to get started on your Monument Sign today!
Experience and innovation have been the back-bone of Landmark Signs for more than 35 years. Located in Orange and servicing all of California, our services include sign design, sign manufacturing, and sign installation. Choose our specialized sign expertise to turn your ordinary sign into a Landmark!