Of all the varieties of sign types you may use, the Wall Sign is the most prevalent. The problem is, there are so many kinds! What’s going to work best for your particular circumstances? Should it be lighted or not? How much should I spend? these are some of the questions you may have. In this series of blogs, I will answer all of these questions and more.
To begin with, a Wall Sign simply means a sign that is placed upon an exterior wall, very typically right over your business entrance. This should not be confused with the sign you may place on an interior wall in your reception area, or a small plaque mounted on the wall outside or your entrance. But it does include those very large and very high signs placed upon skyscrapers, whether that wall is a solid one or made of glass.
So in this blog we will begin by discussing the various standard types of Wall Signs, from the simple to the sublime. This will take more than one posting, so hang on and check back! I know you will find this interesting, informative and possibly profitable, especially if it helps you to pick the right one, the one that advertises and represents your business best, drawing great clientele.
So we will start with the non-illuminated Wall Sign types, moving on to the lighted wall signs next time. Here we go:
The Hand Painted Wall Sign
“Okay”, you may ask, “Why should I care about this outdated kind of Wall Sign?”. Well, believe it or not, hand painted wall signs are making a comeback! When you have a minute, check out this blog by a very skilled sign painter who is doing a new version of an old sign for people who want that nostalgic look.
When I was 15 or 16 years old, my dad (who was an “old school” sign painter) and I went and painted many Wall Signs of this kind. Of course since that was before the invention of the camera (joke!), I don’t have any pictures. And most of what is being done currently is restoration or imitations of old signs. But just because most of what you think of are these older examples, that doesn’t mean a modern logo or current image can’t be applied to an exterior wall too, just as in the past.
What are the advantages? Well for one, aesthetics. If you have a business that is nostalgic in nature or longstanding and experienced, this may be just the right thing to do. It immediately gives the viewer the impression that your business has been around for a while and gives it that very desirable classic image that is in vogue these days.
Another advantage is cost. Now you should not think “cheap” because it’s definitely not. There are few sign companies that can do this (Landmark can!), and so just finding a skilled sign painter is of course more and more rare. And so “rare” often translates into costly. But, the cost of materials is typically a lot less than any other sign type, and there are no mechanical installations necessary.
So, believe it or not, you may really want to consider a hand painted wall sign as an alternative!
The Wood Wall Sign
This is another sign type that is a little more rare but still very effective in it’s own way.
Wood wall signs are typically dimensional, being either sandblasted (as the example above) or routed. Sometimes they are flat or hand painted as a less costly but not nearly as dramatic or impressive option. If well made of the proper materials such as redwood or cedar, and finished with the right high quality sign paints (we recommend 1 Shot sign enamels), they can last a very long time and give you a lot of bang for your buck.
Their advantages are also mainly aesthetic in nature. Being dimensional, they have an impressive and custom appearance that tells your customer that you aren’t satisfied with just another sign, that you care and are a company of substance. They are also very well suited for doctors, lawyers and professionals, residential complexes, gift shops in tourist areas, any business or enterprise that wants to portray a beautiful and impressive image.
Since they are mainly hand made, they are not especially inexpensive. But they have an undeniably classic and custom appearance that can’t be matched in any other wall sign. And if designed and fabricated properly, they will last many, many years with a unique appearance that will represent your business well.
At Landmark, we specialize in wood signs and can design and manufacture a great one for you!
Non-Illuminated Dimensional (3D) Letters
Moving on to the more contemporary and business sign appearance, we come to these. Dimensional Letters are a very modern and desirable type of wall sign that we here at Landmark have done quite a lot of. They are best suited for new professional offices and buildings.
Good dimensional wall signs are those made of a variety of metals, and which are either mounted away from the wall or have substantial depth, giving them the appearance of substance that reflects well on your concern. We have used anodized brushed aluminum, polished plated gold aluminum, anodized bronze and stainless steel as examples of metals and finishes that last a long time and look great for years.
Their advantages are longevity and impressiveness. They work well for any business concern that needs to look substantial and solid. If made of the proper materials with the right anodized or stainless finishes, they will stand up well to almost any environmental condition and come away unscathed. Some of the materials we offer actually come with a life-time warrantee!
A disadvantage is the lack of illumination. They are less costly than lighted alternatives but don’t do well for retail establishments that need to draw clients to their locations day or night. So keep this in mind when considering them. If you are a 9-5 professional office that isn’t looking to pull in customers off of the street, then you will be served well. But if you rely heavily on attracting and bringing in people from your local area such as a restaurant, clothing store, laundry, or any typical retail business, you should use an illuminated sign.
Contact us today if you think this is the sign type for you!
Next Time . . .
So as mentioned, next time we will deal with the various types of Lighted Wall Signs, including LED sign, neon signs and high rise wall signs.
I hope you enjoyed this and as always, if you have any sign need or question, let me know! You can reach me at firstname.lastname@example.org. I’ll always be glad to help you!
John Myres, The Sign Expert