If You Have a Nice Office You Need One.
In Southern California where I live, we have many beautiful office buildings with thousands of corporate and company offices of every stripe. This is true in every major metropolitan area. But imagine walking into one of these glass and polished metal structures, taking the elevator, stepping into a well-appointed and beautifully furnished reception area, and seeing absolutely no identification anywhere as to who occupies that suite or what they are! Would you feel comfortable? Or would you wonder what was wrong there, why they wanted to remain incognito? Are they hiding something?
And what if what you did see was obviously cheaply made, old and worn or out of date? Would you be impressed? Or would you doubt the success and quality of services of the company you were visiting?
The fact is, companies spend tens to hundreds of thousands of dollars making their offices beautiful and functional, with just the right interior decoration, furniture and appointments, especially in the entrance lobby or reception area. The reason is, they commit such resources in order to make a positive and lasting impression on their clients and others. Everyone wants to do business with a successful company, and they want others to believe they are successful. (Not to say it isn’t true.)
At the same time, most business spend a great deal of money also on designing a beautiful and recognizable logo. They know that its design can greatly affect what their clients think of them, and so special consideration is given to its colors, fonts and shapes, making sure that they leave a positive mental impression in the minds of their existing and potential customers.
But having either no identification on your wall or a poor one wastes all of that effort, cost and thought. Having no lobby sign wastes the opportunity to show that logo and get the positive impressions that were intended. It feels unnatural and makes people uncomfortable because it’s not there. It makes them suspicious.
You Need an Impressive One.
If it’s obviously inexpensive, crude or inexpertly made, its impression can be just the opposite of what you have spent so much time and effort to achieve. It can make you look like you don’t care about what others think, or are failing as a business and can’t be trusted.
On the other hand, a beautiful and impressive lobby or reception area sign can be one of the least expensive ways for you to make a great impression on your clients. A lot can be done for a few thousands of dollars. Yet at such a low cost, it can be equally as effective as the tens of thousands you put into furniture, flooring or paint schemes! Certainly all that is wasted without it.
The Features You Should Have.
The best lobby and reception displays have dimension, texture and variety. Dimension or depth causes the lettering and images to cast a shadow against the wall, giving them greater prominence and an impression of solidity and power. Various finishes and textures give the displays interest and provoke positive thoughts.
The materials are also important. Foam, an obviously inexpensive way to get a thick letter should be avoided. It might have a nice face but those edges are unmistakable, and everyone knows what it is and how cheap it is. Using plywood (unless it’s high quality finished material) will make people wonder if you made it in your garage. There is nothing special about it.
On the other hand, metals, especially brushed or polished stainless steel or aluminum, give a very positive impression of strength and success. Gold leaf on a lobby sign will make your clients think you are solid and dependable – “good as gold”.
Textured, carved, sandblasted or stained finished woods are also great because they are warm and inviting.
Acrylics, especially when polished can be beautiful too and give you an opportunity to not only be dimensional but to display special colors or graphics.
Combinations of some or all of these materials can really be something special. Your clients will think you really care because you have put such a thoughtful effort into something that’s really pleasing.
You Can Get a Great One from Landmark.
At Landmark Signs, we have been designing and making reception and lobby area dimensional signs for decades. Our customers have been First American Title, Katten Muchin Rosenman, Verizon Wireless, Sunwest Bank, County of Los Angeles and many others.
Our lobby displays are made from the highest quality materials and create the most positive impressions. Our designers know how to work with your reception area style and components to harmonize your sign with your interior. We make sure your display is properly proportioned. And you can be sure your clients will be impressed and think highly of your company!
So contact us today at 714-637-9900 or at firstname.lastname@example.org. With Landmark you will get the kind of reception area sign you really need.
John Myres, The Sign Expert.