2. Which Sign Type Should I Choose?, Advertising, Channel Letter Signs, Customers, Design, Directional Signs, Marketing, Monument Signs, Sign Type, Signage, Window Graphics

Which Sign Type Should I Choose? Window Graphics

Gold Leaf & Chipped Glue Window Display

First impressions can tell you a lot about a person.  For example, someone’s name can tell you about his or her parents in the name that they chose and possibly a person’s cultural background.  How they introduce themselves can give you more information too.  Is this individual confident?  Is he shy?  Is she outgoing?  Furthermore, how does this person dress?   Is he or she fashion conscious?  Or is that individual more business minded and professional?

As helpful as these first impressions are, they may or may not be accurate.  It is in the details, the information we learn as we get to know a person even better that confirms or disaffirms our initial impression.  Sometimes, we come to find that we were spot on.  This person is very much like who we originally assumed them to be.  But more often than not the details we learn about a person after that first impression,  surprise us or greatly expand upon that person we thought we had all figured out.

The same can be said of signage.  That Channel Letter Sign above your store, the Monument Sign by the street, or the Directional Signage around your property are usually the first impression a customer will have about your company.  It tells a client what your company name is and the design of that signage reflects your business’ priorities.  But where do the details come in?  These types of signs do not generally give you the chance to tell a potential customer about specific details.  That is where Window Graphics come in.  Let’s learn more about this sign type:

Large Advertising Space

Windows are usually a large surface ideal for advertising; display your company name, logo, store hours, motto, or more information with Window Graphics.

Variety of Materials

Window Graphics are available in a wide variety of materials and can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.

Affordable Signage

Depending on what materials you use, Window Graphics are not only a convenient place to advertise, but they can also be a relatively inexpensive way to get your message across.

It’s all about the details.  And windows are an ideal and convenient location to advertise your business and its details.

Window Graphics can be applied vinyl, hand-painted, a full-color print, gold leaf and even illuminated.  With a Landmark Signs Window Graphic, you can advertise conveniently and creatively for an affordable cost.  Confirm the already positive impression you have already left through your Monument Signs, Channel Letter Sign, or Directional Signs.

Call Landmark Signs to learn more about your Window Graphic options!

Or call us at (714) 637-9900!

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Channel Letter Signs, Dimensional (3D) Signs, Monument Signs, Signage

Rocky Mountain Monument Sign

Monument Signs are one of the most in-demand signs in the industry for a number of reason.  First of all, they give a company visibility from the street.   Often times, a building or store is set back from the street.  A company may have a Channel Letter Sign above the store front or on top of a building, even an illuminated Channel Letter Sign that ensure night time visibility.  However, if that sign is not able to be seen from the street, a company is losing out on potential clients that may drive by your property, but never drive through because they do not know you are there. Monument Signs are extremely important for any business that is set back from the street.

Another reason Monument Signs are sought after and often used is because of the message they send.  Why does our country put up Monuments such as the Jefferson Monument, the National Monument or even the Empire State Building?  There are a number of reasons, true, but one of them is because it tells of our legacy, our history, and our longevity.  These Monuments tell visitors from across the world we have been here and we are going to continue to be here.  Monument Signs send the same message.  It shows potential clients that your company is dependable.  It shows them that you have permanence.  That you have established yourself enough to be able to invest in the property that you are currently occupying.  A Monument Sign too says “We have been here and we are staying here.”

Futhermore, like many signs, it allows for the opportunity to display your company’s creativity.  That is exactly what the House of Signs Sign company did for their clients in Breckenridge, CO.  There sign shows off the Rocky Mountain spirit of the state, and lets passerbys know that they are not going anywhere.

Check out the sign for yourself.  And read the rest of the article here.

Rocky Mountain

Check out our Landmark Signs Monument Signs here!  Or call us for your own Monument Sign at (714) 637-9900!

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2. Which Sign Type Should I Choose?, Business, Customers, Dimensional (3D) Signs, Directional Signs, Signage

Which Sign Type Should I Choose: Directional Signs

Lantern-Bay-ADA-Sign.png

A potential client drives up to your property already considering doing business with your company (he made the trip to visit you; he is interested).  He arrives a few minutes early to make sure they have enough time to find your office.  Suite 205, your receptionist told him. The only problem is that when your receptionist told him the suite, she failed to give him the very specific instructions required to find your office because she had another client on hold and three people in the waiting room.  So now this potential client has to navigate through your property on his own.  And 15 minutes later, after having entered three incorrect building, frustrated, late, and slightly embarrassed, he finally manages to make it to your office.  Only now, his interest has waned.  Because, your company has already failed to take care of him by making him find you instead of you coming to him.  Why would he trust you to take care of him in the future?

One of the easiest ways to solve this dilemma is through Directional Signage.  While it is not considered the most glamorous of signs, it is one of the most necessary.  And, at Landmark Signs, we create custom Directional Signage so that it not only makes your office or building easy to find, it can also complement your property.  Let’s look at a few reasons why Directional Signs are a great choice.

Enhances your Property

With Landmark Signs, you can work with our professional design team to produce Directional Signs that enhances your property and complements the look your business has already established.

Easily Directs Customers

For large complexes & those with multiple buildings, Directional Signs are needed to make your property navigable for your customers.  Don’t make your customers come to you.  With Directional Signs, you can come to them.

Assortment of Materials

With a variety of materials available, Landmark Signs can create Directional Signs out of sandblasted wood, carved wood, stone, metal & much more!

Directional Signs are intended to help your customers navigate around complexes when in the car or on foot, which is an extremely important impression to make upon your clients.  Able to be made out of many different materials with a variety of color choices, Landmark Signs can custom-create beautiful and attractive Directional Signs to enhance your property and make it easy for your customers to come to you! For Directional Signs, contact Landmark Signs today!

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© Landmark Signs Inc. 2015

Advertising, Business, Marketing

A Sign Becomes a Key to the Past

A couple of months ago, Landmark Signs made a trip up to Sacramento to put up a First American sign, a Channel Letter Sign with halo lighting.  Because we are avid travelers, once our sign was installed and we realized were ahead of schedule, we decided to go explore some of the surrounding areas a little bit, deciding to turn our work trip into a mini road trip as well.  It wasn’t long before we turned down a little road off interstate 160 and were intrigued by this neon sign we came across that read “Chop Suey”, pointing down to the street below.  From the looks of it, it appeared to be old, possibly very old since neon signs were first used as early as 1937. Upon closer inspection we discovered not only an antique sign, but a 3-street town that once house was established in 1915 by Chinese immigrants who moved there after a fire had destroyed their previous town: the town of Locke.

We really couldn’t believe our luck, not only did we come across a unique and interesting sign, one that piqued our interests and inspired ideas and enthusiasm for our work, but we also came across a whole other world that we never knew existed.  It felt like a portal to a secret world, full of past lives and stories that we might never have the pleasure of hearing.  Walking down the main street, much of the buildings were deserted, dilapidated, abandoned or simply too old to really paint a clear picture of the town’s history.  So we made our way to the visitor’s center, a restored building that was once the town’s boarding house.  Inside, we were treated to a tour of the house, a detailed history of Locke (originally Lockeport), and images upon images of the people and buildings of old.  Some of my favorites were images of an all-women’s basketball team and two young women from the 1920’s dressed as flappers standing in front of the theater.

Also, upon further investigation, we found an image of the building the “Chop Suey” sign was pointing to that was taken in 1939.  Although, because of the layout of the town (there is a street a level up with the upstairs portions of the shops, where we found the sign, while the mains street is one level down) we weren’t able to see the sign in that image, it lead us to believe that it is very likely that the sign we found is at least as old as the photo, how exciting!

As we discovered, there is so much more to a story than what meets the eye.  What started out as a work trip became a pleasant memory and a journey into the past, one filled with stories and images that we might never have discovered if we hadn’t been curious about that little “Chop Suey” sign.

© Landmark Signs Inc. 2015

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