One of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional. When I sit down and design a sign, at Landmark Signs, I get to think about the client. Who they are, what their business represents, why they went into the business in the first place. I strive to make sure that the signs I design reflect the owner and/or the company.
I also process through aesthetics. Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully. If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights? For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best? Then, I think through the manufacturing process, so that I am able to deliver the sign I designed. And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.
It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing. Because, at the end of the day, my job is a creative job. It is not just cut and dry. I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art. And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.
Like Airpark Signs in Phoenix, Arizona. Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign. But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames. Take a look for yourself at this innovative Lobby Sign.
This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web). We think that is exactly what the client received. Because of sign is more than just a form of advertisement, it is a work of art.
© Landmark Signs Inc. 2015