Advertisting, Business, Channel Letter Signs, Design, Lobby Signs, Marketing, Monument Signs, Sign Type, Signage, Wall Graphic Signs

A Sign or a Work of Art?

From the Lobby SignOne of the most exciting aspects of signage, and one of the most interesting components of the job, is that what we are creating is multi-functional.  When I sit down and design a sign, at Landmark Signs, I get to think about the client.  Who they are, what their business represents, why they went into the business in the first place.  I strive to make sure that the signs I design reflect the owner and/or the company.

I also process through aesthetics.  Lighting, sizing, color, materials: all of these are factors that must be considered thoughtfully.  If the sign is a Channel Letter Sign going to go on a very tall building, what colors, materials and size will make sure that this sign is seen even from extreme heights?  For a Monument Sign, would subtle, classic halo-lighting work in this instance, or is making a splash more important and therefore lit-thru lighting would be best?  Then, I think through the manufacturing process, so that I am able to deliver the sign I designed.  And installation, the nuances that need to carefully planned so that this beautiful sign that has been designed, manufactured, and delivered can stay beautiful for a long time to come.

It is not a simple job, seeing a sign through from its conception to its creation, but it is one that I love doing.  Because, at the end of the day, my job is a creative job.  It is not just cut and dry.  I get to visualize a concept in my mind, transfer it to paper (or nowadays a computer screen), build it into life and see it hanging on the wall, an emblem for all to see. It’s art.  And like a sculptor or painter, I take great pleasure in the completing of these sign projects. Furthermore, I enjoy seeing others in the sign industry create their own works of art.

Like Airpark Signs in Phoenix, Arizona.  Their company created a unique and artistic sign that upon first viewing looks like a drawing instead of an actual sign.  But upon further examination, what you see is an extremely creative sign made of zinc came, a type of metal that is more commonly used for stained glass frames.  Take a look for yourself at this innovative Lobby Sign.

This sign was created with the client in mind, who “asked for a lobby-entry sign that looked more like a work of art than a sign.” (Sign Web).  We think that is exactly what the client received.  Because of sign is more than just a form of advertisement, it is a work of art.

United Way Lobby Sign

Call Landmark Signs for your own work of art.   Or email us today.

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© Landmark Signs Inc. 2015

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2. Which Sign Type Should I Choose?, Uncategorized

Which Sign Type Should I choose? Channel Letter Signs

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The process of determining which sign type to choose for your business can be an overwhelming one.  Not only is Landmark Signs available to design, manufacture, and install a variety of elegant, unique signage, we are also here to help you determine which sign would be the best match for your company.  As we have explored in previous blogs, there are many different sign types, and thus far we have looked at ADA Signs, Monument Signs, Gold Leaf Signs, Lobby Signs, and 3D SignsAll great options depending on your sign needs and all available through Landmark Signs

Today, we want to take a look at one of the more commonly know sign types, although it is not commonly referred to by its actual name.  Channel Letter Signs, usually referred to as Neon Signs, can have Neon Lighting, but can also be updated to the more environmentally friendly way of lighting, with LED, sometimes called LED Signs.   Channel Letter Signs are an ideal and common way to advertise your company, as they are usually installed right above your store front or at the top of your building.  They can also be lit in a variety of ways including lit-through, halo-lighting or both.  Depending on what design you desire, Channel Letter Signs can be bold and eye-catching or subtle and classic.  Learn more about these versatile signs.

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Eye-Catching Signs

Channel Letter Signs will catch the eye of your customers walking by or driving by.  Bold and innovative, these signs are meant to be a marker for anyone navigating a busy complex or street, wanting to make sure that they came to the right place.  Draw customers right to your door with Channel Letter Signs.

Neon or LED Illuminated

With Channel Letter Signs, you can choose a classic neon illumination for a Neon Sign.  Or go with a modern, cost-efficient LED illumination for an LED Sign.  Either option will brighten your sign and illuminate so customers know where you are and who you are even when it is dark outside.

Multiple Lighting Options

Furhermore, there are a number of ways to illuminate your Channel Letter Sign.  Including the standard lit-thru lighting to the classy halo option beautifully bordering your Channel Letter Sign.  There is even the option to choose both for an even bolder and more eye-catching  Channel Letter Sign.

Eye-catching Channel Letter Signs will draw customers into your establishment.  Our company has been producing this type of sign for over 35 years; our trained and talented sign designers and engineers know exactly how to craft a Channel Letter Sign (or several) that suits your budget and compliments your brand identity.  Whether classic neon or modern LED construction, Channel Letter Signs are a bold and eye-catching way to advertise your services!

Call Landmark Signs for your own eye-catching Channel Letter Sign.   Or email us today.

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© Landmark Signs Inc. 2015

2. Which Sign Type Should I Choose?, Advertising, Business, Channel Letter Signs, Design, Dimensional (3D) Signs, Gold Leaf Signs, Lobby Signs, Monument Signs, Sign Type, Signage

Which Sign Type Should I Choose? 3D Signs

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There are many sign types available for customers considering obtaining a sign, with a variety of materials, colors, lighting options, style, and design to choose from.  This can be extremely overwhelming for a business owner who is aware of the importance of signage and that they need one, but does not know which sign type (or types) will reflect well upon their establishment.  There are many sign types, some of the most common being Monument Signs, Channel Letter Signs, and ADA Signs.

Furthermore, going to a sign company’s website can introduce them to an ever grander array of choices. Which may very well open his or her eyes to brand new options and inspire a different way of thinking about signage.  However, this can also add even more of a stress, as they navigate through the products wondering which sign type to choose.

Our website makes this more convenient as each product lists what makes it an ideal choice for our customers. We wanted to make sure that our blog achieves this as well by further exploring the different sign types.

Today we will take a look at 3D Signs.

Simple and elegant 3D Signs are an ideal sign choice for above the store on in the lobby.  Learn why else your company can benefit from a 3D Sign.

It is Dramatic Signage

Bold and innovative, 3D Signs make a dramatic impact, impressing passers-by and encouraging customers to come right to your door.

There are a Variety of Material Options

With Landmark Signs, 3D Signs can be made out of acrylic, metal, stainless steel, finished with Gold Leaf and even more.

They Display Dimension and Perspective

Adding perspective and dimension with 3D Signs creates depth, making your sign interesting and innovative.

So why should you choose a 3D Sign for your company or business?  At Landmark Signs, we want to help our clients make a big impact as their first impression, which is why we offer 3D Signs that are sure to get you noticed, bringing clients right to your door.  With an array of options including Dimensional Lobby Signs, Channel Letter SignsGold Leaf Signs, & much more, our 3D Signs are perfect for adding dimension and a dramatic presence.  Stand out from the rest of your competition with a 3D Sign that Landmark Signs can custom create to display dependability and excitement!

Call Landmark Signs today to learn more about our 3D Signs! 949.637.9900

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© Landmark Signs Inc. 2015

Advertising, Football, Marketing, Signage, Wall Graphic Signs

Sign Industry Article: It’s the Most Wonderful Time of the Year

Football season kicks off in just two days. The season is right around the corner with the opening game taking place between the New England Patriots and the Pittsburgh Steelers . It is the start of a season of the year that has become an integral part of American culture. During this time, it is difficult to find a house where a football game is not on the TV either emphatically being watched or as a part of the home’s background noise. Saying you are busy every Sunday from Kickoff Day until the Superbowl is an absolutely acceptable reason not to make an event or outing. And, Thanksgiving, another staple of American society, would hardly be Thanksgiving without turkey, yams, pumpkin pie and of course, a Dallas Cowboys game. As a country, we cherish this pastime, perfectly content to watch let our fall Sundays (and Thursday evenings and Monday nights) pass us by in a haze of helmet crackling tackles, elbow-nudging rivalries, and liquid cheese soaked chips. Football: we love to watch it and we also, love to commemorate it.

Which is where signage comes in. It is a chance to tell their fans that this year, this year is the year. A year that promises to be full of potential and victory. What better for a franchise to display their faith in football than to reflect this certainty in their signage? Signage is the triumphant touchdown dance to a stadium looking to upgrade their look.

A dance the Kansas City Chiefs were eager to master. Not only was the new signage an opportunity to promise future victories it was also a moment to commemorate past legacies. Steve Aust, in the article “Fit For a Chief” writes that “as part of a $300 million renovation completed this year, team officials sought to honor the team’s legacy with an extensive sign and wall-graphic program for Arrowhead Stadium, the Chiefs’ home since 1972.” The full color Wall Graphics display the bold red colors reflecting Kansas City Chief pride with images of both current stars and former football legends. Fans can stroll through the stadium being reminded of the team’s former glory and anxiously anticipating it’s future glory, wondering what will happen next. Months of whistles and penalties and hail-Mary’s stand between the potential and the fruition.

In the meantime, the team’s signage delivers. Will the Kansas City Chiefs deliver? Well that, remains to be seen.

Check out their signage below.  To read the full article, click here.

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For your own sign that delivers, contact Landmark Signs. 

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© Landmark Signs Inc. 2015

 

 

2. Which Sign Type Should I Choose?, Uncategorized

Which Sign Type Should I Choose? Lobby Signs

First impressions last.  Our first interaction with someone and the feelings we have after those encounters, be it on the personal or professional level, will often stay with us for a long time to come. However, after having spent more time with a person or a company, we eventually learn whether or not those first impressions were accurate. Think back to a time when you first met an individual and immediately felt at ease with them. Was that an indication of a natural chemistry between two people who would become great friends or form a lasting relationship, or was it a person who was hiding a different side behind layers of charm? Or that moving company that guaranteed satisfaction? Did they show up 5 hours later than promised and damage your hardwood floors during the move or did they arrive right on-time and treat your belongings as if they were their own? Because, while first impressions matter, so too do second and third and fourth impressions, and every other interaction onward.

So, you have drawn your client into your doors with a beautiful, substantial Monument Sign that left the impression of permanence and dependability. That Channel Letter Sign that you wanted to grab the attention of passers-by did it exactly what it was intended to and let the client know you were there for them, so he or she walked into your store, curious enough to find out if his or her first impression of you was correct. So how do you convince them of this with a second great impression? This is where Lobby Signs come in. Lobby Signs are another chance meant to make a lasting impression upon your customers. Does your Lobby Sign match what your exterior signage promised or does it leave a potential feeling let down by false promises? A Lobby Sign is an opportunity for you to live up to your client’s expectations and even exceed them.

Why else should you have a Lobby Sign?

Elegant and Dependable

With a Lobby Sign from Landmark Signs, you can impress your clients upon entering your office or store with a sign that shows the class and permanence of your company.

High-Quality Materials

Choose from several high-quality materials like metal, acrylic, or even finished with baked enamel paint or gold leaf!

Proudly Display Your Company’s Name

Boldly display your company’s name with pride and creativity when using a Lobby Sign that is custom created by Landmark Signs.

With Lobby Signs, give the impression of dependability and elegance of your company when clients enter your office.  At Landmark Signs, Lobby Signs can be made out of several high-quality materials such as polished and brushed metals, acrylics and can be finished with gold leaf or baked enamel paint.  Creating depth on your interior walls, boldly display your company name with pride and presence!

To choose your own Lobby Sign, contact Landmark Signs. 

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© Landmark Signs Inc. 2015