In the sign industry, sometimes a client comes to us with the desire to do something out of the ordinary that is also cost-effective and long-lasting. For a sign to be unique, affordable, and durable it takes a bit of ingenuity and creativity. That is exactly what the Sign Specialists Corporation project did with the solar energy Monument Sign they designed. As sales executive Sean Baldwin said, “I was looking at design elements that provided more of a ‘green’ feel, so I pitched the idea of an illuminated sign made with aluminum and glass, and fueled entirely by solar power.” (sdmag.com)
As we have learned in the past few series of blog, a sign company saying they can create a sign powered by the sun, is much different than actually being able to complete this project. Seeing a sign through from the conceptualization process all the way to the installation phase is what sets sign companies apart.
It was important that this Solar powered Monument Sign be lit up at night, especially since during the winter hours it gets dark when businesses are still open and potential customers are commuting back home. Sign illumination is extremely important. So it needed to be a sign that could gather enough energy from the sun in the day to shine brightly in the night. In order to make sure of this, Jeff Sherman, the VP of Operations, understood that “we would need about 205 watts for five hours of lighting and we had to find the right LEDs that we could would work with and give us the deep illumination that was needed. Then the next step was to figure out all the wiring that would be involved. It was an education for us every step of the process. There was no blueprint how to do this” (sdmag.com).
What is so exciting about signage is that there are many times customers come with exciting ideas that they want us to make happen. These are opportunities for those in the sign industry to do something innovative, and to really get there hands in there and create. Which, is one of the reasons Landmark Signs went into the sign business in the first place and why we love what we do. Signage is so much more than just nuts and bolts, it is truly works of art that are being fashioned. And while we want out masterpieces to reflect well on ourselves, the point of signage is for us in the sign industry to create displays from behind the curtains, while the clients we work for take in the applause and shine.
© Landmark Signs Inc. 2015