Cinema City: Portland Theatre Signs featuring the Hollywood Theatre

Signs give us a chance to pause for a moment and consider the building behind the sign and its history.  In Portland, there are a number of opportunities to do this, especially with theatre buildings because the city has maintained much of its theatre history. Marquee Filtered
The first example we see of this is the Hollywood Theatre which opened in 1926.  According the Puget Sound Pipeline, it opened “during the heyday of silent films and grandiose picture palaces…it was one of the most ornate neighborhood theatres in the Pacific Northwest” (Puget Sound Pipeline).  On the outside, it  was easily identifiable by it’s Byzantine inspired tower.  While, once one stepped foot into the theatre, the 1500 seat theatre and the art deco interior would have wowed visitors, at a time when movies accessible to the average worker for the first time.  It seems the architects behind the Hollywood Theatre desired to impress and treat the movie-goers to an experience they would not soon forget.  An opening day advertisement described the theatre as a “palace of luxury, comfort and entertainment unsurpassed by any theatre on the Coast” (The Oregon History Project).  It seems from this description, the designers certainly succeeded in giving movie star fans the movie star treatment.

The sign in front of the theatre gives a passer-by the chance to do more than just think about the present business, but it also allows a viewer to reflect on the past and learn more about their neighborhood’s culture.

For your own sign that could one day make history, email Landmark Signs.

© Landmark Signs Inc. 2015

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Cinema City: Portland Theatre Signs

During the roaring 20’s and the Golden Age of Hollywood, Portland, Oregon experienced a boom of theatre’s opening.  This was to keep up with the high middle class demand for seeing movies in the theatre.  It seemed as if around every corner was another theatre, around chance to see a silent film, or later a “talkie.” At one point, there was over 50 theatres!

Here are just a few of the theatres that opened in Portland, Oregon during this time period:

the Egyptian Theatre in 1924,

the Alameda Theatre in 1926,

the Broadway Theatre in 1926,

and the Portland Theatre in 1928.

And while unfortunately many of these theatres were demolished over time or reconstructed, there are also a few that remain to represent not only this era in Hollywood, but also the history of Portland itself.  For the next few weeks we will take a closer look at these theatres, the Hollywood Theatre, the Bagdad Theatre, and the Aladdin Theatre, their representation of the city of Portland and of course their signs.

For your own Landmark sign, email Landmark Signs!

© Landmark Signs Inc. 2015

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Artegon Center Updated Signage for New, Sleek Look

There seems to be a recent trend of shopping centers abandoning their old, out-dated mode of signage, which Steve Aust describes as “bland, fluorescent-lit cabinets [for] colorful design, bold typefaces and greater luminescence.”  Although the shopping centers themselves have been around for a number of decades, many are realizing that it doesn’t mean their signage has to reflect that.  Although, antique signage and restoring sign trends from the past can be a great way to show an appreciation for the past, sometimes it’s best to completely update the look of a sign in order to become more current.  This is just what the shopping center Artegon in Orlando, Florida decided to do.  With a glass wall-façade and a 12-ft-tall Channel Letter Sign, a two brand new bold backlit and front lit Monument Sign Artegon demonstrates the power of making the old look new!

Artegon glass wall facade

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To update your signage, email Landmark Signs!

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