3. Our Featured Projects, Advertising, Business, Marketing, Signage, Uncategorized

Featured Sign: Zadig & Voltaire 3D Sign

Zadig & Voltaire

Material:  090 Aluminum panel / cabinet with a Matthews Satin White acrylic polyurethane enamel finish and aluminum letters with a Matthews Gloss Black acrylic polyurethane enamel finish.

For the 3D Sign at Zadig & Voltaire, we at Landmark Signs had to think outside of the box a little bit.  As you can see from the image above, the aluminum panel had to be curved in order to be installed.  That was a minor issue we were able to work out.  However, the major challenge on this 3D sign was delivering a sign that would fit the customer’s needs, even though it required us to design differently.

In the sign industry, less is usually not more.  In fact, if the client can, generally we recommend that almost every sign have some form of illumination: whether that is halo, lit-thru, neon, fluorescent or LED.  The reason is that during the long winter months, when it gets dark fairly early in the day, the client can have a sign that can be seen at all hours, which is particularly helpful when traffic passes by.  And at first, this is what we recommended to Zadig & Voltaire.  However, our client felt certain that in their case less was definitely more.  Their company, being in the fashion industry on a street with a lot of high end cliental, wanted to maintain a “best kept secret” vibe and thought that illumination would take away from that effect.

So, in the end, we produced a simple yet elegant 3D Sign that would attract the high-end cliental they were seeking after without pushing them away by being too pushy.  And even though every company says this, in our case it was definitely true that our customer was right!

 © Landmark Signs Inc. 2013

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