3. Our Featured Projects, Advertising, Business, Marketing, Signage, Uncategorized

Featured Sign: Zadig & Voltaire 3D Sign

Zadig & Voltaire

Material:  090 Aluminum panel / cabinet with a Matthews Satin White acrylic polyurethane enamel finish and aluminum letters with a Matthews Gloss Black acrylic polyurethane enamel finish.

For the 3D Sign at Zadig & Voltaire, we at Landmark Signs had to think outside of the box a little bit.  As you can see from the image above, the aluminum panel had to be curved in order to be installed.  That was a minor issue we were able to work out.  However, the major challenge on this 3D sign was delivering a sign that would fit the customer’s needs, even though it required us to design differently.

In the sign industry, less is usually not more.  In fact, if the client can, generally we recommend that almost every sign have some form of illumination: whether that is halo, lit-thru, neon, fluorescent or LED.  The reason is that during the long winter months, when it gets dark fairly early in the day, the client can have a sign that can be seen at all hours, which is particularly helpful when traffic passes by.  And at first, this is what we recommended to Zadig & Voltaire.  However, our client felt certain that in their case less was definitely more.  Their company, being in the fashion industry on a street with a lot of high end cliental, wanted to maintain a “best kept secret” vibe and thought that illumination would take away from that effect.

So, in the end, we produced a simple yet elegant 3D Sign that would attract the high-end cliental they were seeking after without pushing them away by being too pushy.  And even though every company says this, in our case it was definitely true that our customer was right!

 © Landmark Signs Inc. 2013

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Advertising, Business, Marketing, Signage

Signs of the World: Citgo Sign

Citgo StreetCitgo close

Location: 660 Beacon Street, Kenmore Square, Boston; outside of Fenway Park

Having been to the historic, beautiful city of Boston several times, I feel confident in saying that it is a town full of people who are passionate about their traditions. And it makes sense, since the town has managed to preserve much of its antiquity, most of which played a very large role in the formation of our country. So it was no surprise, when researching signs in Boston, we discovered a sign that the people of the city have literally fought to save: the Citgo Sign. At 60 feet high by 60 feet wide, it is the largest sign in all of New England and has come to symbolize more than just the company it advertises. For the people of Boston it represents tradition, victory, and affection.

Originally built in 1940, the sign first read “Cities Service.” However, in 1965, when the gas and4.1.1 fueling company changed their name to “Citgo,” the sign with the company’s new name and “trimark” symbol was constructed and remains the same to this day. This double-faced Pylon Sign now has 9,000 linear feet of LEDStripe units; however, before a six-month renovation in 2005 that cost roughly one million dollars, it contained more than five miles of neon tubes! No wonder when the technology became available, they upgraded the sign’s illumination to conserve more energy. Later in 2010, the sign underwent another interior transformation, when the LED lights were replaced with a more environmentally friendly version of LED’s. The new lights blazed brightly for the Fenway Park fans during the 7th inning stretch of a September 17th game.

An even more important renovation took place in 1983, and if the sign didn’t already symbolize the town’s history before this renovation, it is likely that is most certainly did afterwards. In 1979, Governor Edward J. King turned the sign off in order to conserve energy. Five miles of neon uses a lot of electricity! Without being cleaned and used, by 1983, the sign began to look pretty beat up and Citgo wanted to have the sign demolished. Once word of this spread, Bostonians protested for it to become a landmark of the city. A landmark it did not become; however, the public’s affection for the sign won out, and the sign was refurbished and re-illuminated for the first time in over four years.

Citgo at NightA substantial victory indeed, for the sign is part of the Bostonian culture. It is both functional and meaningful in its uses. It is used as a navigation tool for those who find themselves lost in the city or for those who want to know where Fenway Park is. (This would have been very good to know a few years back when I was lost in downtown Boston at night, trying to get to Fenway Park. Seeing that towering sign illuminating the night sky guiding me to my destination would have been like following the North Star home. But now I know for next time!) Furthermore, since it can be seen behind left field, when the Red Sox hit a home run, fans watch the ball head straight for the sign, or rather, they “C-It-Go!” A fun play on words that Citgo probably didn’t intend, but it ended up becoming a tradition none the less. The sign is also the 20-mile marker in the Boston Marathon.

Boston Night Skyline

Being that it is such a part of the city of Boston, in 1983, it was named the “Object d’Heart” by Time magazine. It has, towered over the city for over 50 years, withstood five 85 mph wind hurricanes, and overcame a potential demolition becoming more beloved than it already was in the process. And although it was never officially named a landmark, the city’s affection most certainly considers it a Landmark Sign and so do we!

Fenway ParkCobble-stoned Street

To learn more about this sign, visit

http://www.citgo.com/AboutCITGO/BostonSign.jsp

http://www.bostonspastime.com/citgo.html

 © Landmark Signs Inc. 2013

Thanks for reading!

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3. Our Featured Projects, Advertising, Business, Marketing, Signage, Uncategorized

Sign Project: Martin Luther King Jr. Hospital

IMG_4130MLK Main Monument Sign

Location: Los Angeles, CA

Scope of Work: 4 sets of Exterior Dimensional Letters, 3 Double-Faced Monument Sign, 2 Single-Faced Monument Signs, and 9 Directional Monument Signs

Often times, we come across a project that requires us to design, manufacture and install many signs at one site. This tests us in a number of ways including our organizational skills, our ability to manufacture many signs at once, and our installation skills. Of course, it is a challenge, but ultimately when we are able to provide a client with multiple quality, custom signs that they are happy with, we consider it a challenge well worth the effort.

Such was the case with the Martin Luther King Jr. Hospital sign project. Here was a client where our signs would prove not only helpful to them, but to the patients that would be coming in and out of their buildings. In fact, since many of their patients would require emergency services, it was imperative that our signs be informative in their directions, easy to spot and even easier to read. Which is why for this project, we went with a color scheme of teal, black, silver and white. As can be seen in the images, these colors contrasted nicely with one another, making the signs extremely legible, standing out from their surroundings. It also allowed us to provide our clients with signs that accomplished their needs, while maintaining an elegant look that would reflect well upon the company.

With that being said, here is quick look at the different signs we provided.

Exteriod Dimenal Letter Street SignExterior Dimensional Letter Main Entrance

Here we have a couple of examples of the exterior signage we provided, four sets in all. These are water jet cut aluminum, non-illuminated dimensional letters with a baked enamel finish.

Directional Monument SignUrgent Care Directional Monument Signs
Next, we can see two examples of the different types of Directional Monument Signs we installed. There are a total of nine on this project. All of the Monument Signs, Directional Signs included, were made in the same way. There is an aluminum sign cabinet with internal fluorescent lighting with reverse applied translucent graphics on a Lexan panel with an opaque black background.

Double Faced Monument SignSingle Faced Monument Sign

Finally, we have two examples of our Monument Signs. The first being a double faced Monument Sign, three in all. And the second picture is of a single-faced Monument Sign; on this project there were a total of two. All of these signs were manufactured in the same manner as the signs described above.

With the Martin Luther King Jr. Hospital project, we were able to provide our client and their clients with the informative signs they would need to rely on in cases of emergencies, as well as design signs that would speak well of the company that purchased them.

Thank you for reading!

 © Landmark Signs Inc. 2013

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Advertising, Business, Marketing, Signage

Sign Industry Article: Ghost Signs

MGM TAP MT Adams

Jeff Russ, author of the article Ghost Signs (and Print Replicas) Leave Echoes of Bygone Eras, wrote an interesting article about ghost signs that we thought would be interesting for our readers. Recently, Detroit’s TAP restaurant, when looking to create an interesting advertisement, decided to replicate a ghost sign. Crescent HotelThis choice apparently encouraged a further examination into ghost signs and their history. Ghost signs are those old, rather worn down looking signs that have faded, due either to time, circumstance or neglect. Russ points out that it is “their lead-based paints contribute to their defining look; the paint clings to the brick surface in a way that modern paint formulations can’t.”

Unfortunately, over time, many of these ghost signs have been repainted over, faded, or simply disappeared. However, almost any town in America has ghost signs that have survived. Russ encourages sign makers, distributors and companies alike to appreciate these signs and do our best to preserve them. After all, it is signs like these that and give a little glimpse into our nation’s past.

 

 © Landmark Signs Inc. 2013

To read the whole article or to see more of the gallery of images go to:

http://signweb.com/content/ghost-signs-and-print-replicas-leave-echoes-bygone-erasCoca Cola

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