1. The Sign Expert Says:, Advertising, Business, Marketing, Signage

Monument Signs – Vital for your Business! Installment Three

Monument Sign Week 3

Installment Three

What Should your Monument Sign be Made of: Part Two

by John Myres

In our last installment, we talked about the material options for the base and overall structure of a Monument Sign.   Graphically speaking, it is best to have some dimension or thickness to the lettering and logos, etc., that appear on your Monument Sign.  This can be achieved by using individual lettering such as “flat-cut-out” aluminum of ¼ – 1” thick, or even internally illuminated channel letters.  Letters and graphics can also be recessed into the background in “relief”.  Using these methods, you can really give your Monument Sign that custom and impressive, substantial appearance that really makes your company “stand out.”

The question arises: should my Monument Sign be lighted or not?  I find that people often dismiss the issue of sign lighting.  Depending upon where you are and the time of year, half your day is typically in the dark.  This means that all the beauty and impressiveness of your Monument Sign is completely lost to all viewers for very substantial amounts of time, often when there is a lot of traffic on the road.  Why not then make sure you have a great sign that can be seen at all hours of the day?

As far as how the sign can be illuminated, externally or internally, there are many acceptable and wonderful methods.  Your Monument Sign can be lighted from within using efficient fluorescent or LED lighting in such a way as to make the letters and graphics themselves stand out all by themselves in the dark.  Also, individual letters can be made to glow against the sign background with a “halo”.  Either way, your message and image are going to “jump out” at the viewers in a very positive way.

You may also choose to “externally” illuminate your sign with LED, fluorescent or halogen flood, spot or strip lighting.  These, with a combination of individual lettering, logos and graphics as well as some nice architectural features such as stone, tile or “flourishes”, can be artfully used with very dramatic effect if done properly.  The main thing to remember though, however you light your Monument Sign, if you can, light your sign!

  © Landmark Signs Inc. 2013

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1. The Sign Expert Says:, Advertising, Business, Marketing, Signage

Monument Signs – Vital for your Business! Installment Two

Monument Sign Week 2

Installment Two

What Should your Monument Sign be Made of: Part One

by John Myres

As we discussed in installment one, a Monument Sign is ground mounted and usually considerable in size.  As a result, it requires a substantial “footing” below the ground.  The footing is a combination of concrete and steel pipe or structure that helps your sign stay upright and level in case of excessive wind or other natural forces.  Dependent upon the size of the sign, it is common for most cities to require this footing to be designed by a licensed structural engineer.  The want to be sure that it’s not going to fall over an injure anyone or destroy any nearby property or vehicles!  For that reason, the footing is very important.  If the footing isn’t well designed, the sign can move, slide or tilt so that at some future point you’ll have an ugly mess and possible hazard on your hands!

Secondly, as you can no doubt appreciate, it is a sign that is meant to last.  A well-built Monument Sign should be serviceable for decades, easily.  For that reason, what you see above the ground should be of durable, quality materials.  At the same time, since the sign is being used to make a vital impression about your business, those materials should be of the kind that can be formed into something beautiful and impressive.

Some good materials I recommend are Aluminum, Concrete, Stone or Tile, with combinations of these for decorative and artistic purposes.  Monument Signs can also be constructed of “poured-in-place” concrete.  This makes an extremely long-lasting sign.  The drawback to this method is that it has to be made in a “form” and that limits the creativity you can achieve with it.  Aluminum can be formed and shaped in many beautiful ways, while remaining rust free and paintable with highly-durable finishes.  It’s what I recommend as the frame and main background for your Monument Sign.

Monument Signs can be made or decorated with Stone or Tile.  While typically your sign should have a base background of either Aluminum or Concrete, the addition of Stone or Tile is a great way to enhance its beauty and allow it to compliment the architectural features that already exist on your building or property.  And these materials are also very durable if done correctly, so that the investment you are making in your company’s image will last on and on!

 © Landmark Signs Inc. 2013

Continued next week: What should your Monument Sign be made of? – Part Two.

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1. The Sign Expert Says:, Advertising, Business, Marketing, Signage

Monument Signs – Vital for your Business! Installment One

Monument Sign Week 1

Installment One

by John Myres

For the “uninitiated,” a Monument Sign is a substantial, freestanding sign structure, installed in and supported by the ground. It’s called a “monument” because it looks somewhat like a tombstone in a graveyard. However, you don’t have to worry that using one will be the death of your business! Properly designed and constructed, a Monument Sign can advertise, enhance and compliment your establishment, concern or property like no other sign can.

In this and the following articles, we’ll explore not only what a Monument Sign is and is not, but we will also discuss what it should be made of, why and when it should be used and what to know about purchasing one. I am looking forward to sharing with you and hope that you will find these blogs both enjoyable and useful. So here it goes:

What a Monument Sign is and What it is Not

A Monument Sign is a ground mounted sign that is typically “landscape” or horizontal in configuration. They typically range in height from 4 – 8 feet with lengths from 8 – 20 feet. They can be single-faced (with graphics on only one side and facing a street), double-faced (perpendicular to the street so that two sides can have advertising), or on rare occasions even 3 or 4 sided.

A Monument Sign is not a “pole” or “pylon” sign, which are signs that usually exceed 20 feet in height and occasionally reach 60 feet and higher. Pole Signs are meant to be seen from greater distances; while Monument Signs by contrast are much more intimate and decorative, meant to make a positive statement about your business to drivers near their natural eye level.

Monument Signs are also not a “Directional Sign.” Directional Signs, besides being much smaller, merely direct a motorist or pedestrian from one location to the other. But a Monument Sign is much more important than that. Although it’s main emphasis is to advertise your business and services to interested passers-by, it can be an extremely effective tool to help the public not only know who you are and what you do, but it can also make a vital impression about the quality, integrity and excellence of your establishment and what sets you apart from your competition!

 © Landmark Signs Inc. 2013

Continued next week: What should your Monument Sign be made of?

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Advertising, Business, Marketing, Signage

Our Sign Expert Blogger

Dad's photoIn addition to the blogs posted by Landmark Signs, we will have a weekly blog posted by our expert blogger, John Myres. His many years of experience in the sign industry will prove helpful to our readers who want information, opinions and commentary about the sign industry from an seasoned perpsective.

John Myres is a long-standing sign professional with over 40 years’ experience. He has been a licensed electrical sign contractor since 1987 and a Design Director for one of the top three major sign corporations in the United States. He has been awarded first place for his sign designs in the State of California and achieved honorable mention with the International Sign Association. John is a true “sign veteran” who literally started by sweeping the floors in his father’s sign shop and over the years has had hands-on experience in almost every aspect of sign sales, design, project management, construction and installation. He presently lives in Orange, California with his wife Denise and has three children: Julia, Kyle and Amy.

Check back with us tomorrow for his first blog!

 © Landmark Signs Inc. 2013

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