Advertising, Business, Marketing, Signage

Signs of the World: Fisherman’s Wharf Sign

Location: San Francisco, CA
Appreciating signs from the past is important to Landmark Signs because it reminds of where we come from and gives us inspiration to draw on when we design, manufacture and install our client’s signs. We like to think that maybe one day, someone will spot on of the signs we have installed for our customers and pause, even if just for a moment, to ponder it’s past and what it represents. Whether or not we get that opporunity remains to be seen, but that doesn’t mean we can’t take the time to reflect on the signs that have lasted for generations and represent so much more than just a sign. So, we decided to start a monthly blog where we feature a historic sign from around the world. We hope you come to value signage the way that we do and that your enjoy reading about signs of the past.

For our first sign, we didn’t want to travel too far. We wanted to show a little California love, and looked to San Francisco to inspire us. Being a city that is full or art, passionate residents and history, it didn’t take us long to find our featured sign.

Fisherman's Wharf Sign San Fran's Wharf

At the corner of Pier 39 and Hyde Pier is a beautiful, classic sign that marks the importance of Fisherman’s Wharf for the city’s past and it’s present. Like much of California’s history, San Francisco saw a huge population growth during the California Gold Rush. It wasn’t long before immigrant fisherman recognized an opporunity to sell their catch to the hungry gold miners. Later, Henry Meiggs, who was a dealer in lumber capitalized on the city and bay’s increase in business and built several piers to harbor the fishing boats. In 1935, when restaurants began to grow wise to the potential of the pier and it’s fishermen, they began to serve freshly caught fish to their customers.

Finally, in 1978, the pier began to turn towards the tourist attraction of today which is probably around the time when the sign itself was erected. This custom-made sign with a ship’s wheel bordering the circular neon sign in the middle represents a colorful history that we have only touched the surface of in this brief summary. To learn more about the pier itself, follow this link,_San_Francisco.

Here are some images of other inpsiring signage from San Francisco as well as a few shots of some Landmarks that symbolize San Francisco and it’s history.

Peir 39 Carousal Pier 39 San Francisco Golden Gate Bridge
Thanks for reading!

 © Landmark Signs Inc. 2013

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