Advertising, Business, Marketing, Signage

Sign Industry Article: Quality Signage Across the Globe

HDU Sign in Nafpolio HUD Sign

There are exciting and innovative signs being created throughout the sign industry internationally. We came across this article that has given us an example of what is going on in the industry. We found it of particular interest because the subject of the article, a man from Greece named Periandros Damoulis, has a similar start in the sign business to that of our Landmark Signs Inc. owner, John Myres. John, like Periandros, started out as young man learning the techniques of signage that was handpainted. Both men also realized that the industry was changing from brushwork to computer graphics and taught themselves how to sign design on the computer.

While John’s career led him to start Landmark Signs, Periandros turned his attention to HDU signage, like the image of the sign seen above. He even “still begins all of his work with hand rendering, then digitizes them with Gerber Omega and the Adobe Creative Suite” (The Brilliance of Peri the Greek). It’s interesting to see where those in the sign industry start out and how their journey can take them places they may have never expected it to go. However, it appears that for many a desire to give their customers the best quality and most up-to-date technologically current signage is a key factor in determining which direction they should take. Follow the link below to read the full article.

 © Landmark Signs Inc. 2013

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Advertising, Business, Marketing, Signage

What are Channel Letter Signs?

Often times, when meeting others and explaining our business, we are asked “What type of signs do you make?”  And since one of our most commonly produced signs is Channel Letter Signs, this is usually one of our answers.  Which is almost always followed by another question, “What are Channel Letter Signs?”  Because this happens a lot, we thought our blog would be a perfect place to explain our answer thoroughly.

Channel Letter Signs are usually the signs seen on the store front of a building typically above the entrance.  You may have often heard them referred to as “Neon Signs” or even “LED Signs,” which comes from the fact that they are internally illuminated by one of these two lighting options.   The lighting can also be constructed in different ways such as standard lit through, halo lighting, and exposed lighting.

Verizon Channel Letter Sign Planet Beauty Sign

The standard lit through is a dimensional letter that has lighting inside the letter with a translucent face so that the light can shine through.

First American Stand Lit Through Word and Brown Channel Letter Sign

The halo lighting is similarly constructed except that the back of the letter is exposed, with the lighting directed towards the back so it shines around the letter giving it a halo glow.

Landmark Signs Halo Letters

And the exposed neon is like the standard lit through lettering, except there is no face covering the letter so that the neon can directly be seen.

Joes Crab Shack Exposed Neon Channel Letter Sign Benningans Exposed Neon Channel Letter Sign

Channel Letter Signs are a bold and vibrant color meant to attract the attention of the customers passing by especially when it is illuminated at night.  They are particularly helpful during winter when the nights are long and business hours run into the night.  Furthermore, they are designed in a manner that also looks elegant and creative during the day as well.

We hope that this brief description helped you to better understand Channel Letter Signs.  Stay tuned for a blog that discusses which Channel Letter lighting option is best for you!

 © Landmark Signs Inc. 2013

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Advertising, Business, Marketing, Signage

Signs of the World: Fisherman’s Wharf Sign

Location: San Francisco, CA
Appreciating signs from the past is important to Landmark Signs because it reminds of where we come from and gives us inspiration to draw on when we design, manufacture and install our client’s signs. We like to think that maybe one day, someone will spot on of the signs we have installed for our customers and pause, even if just for a moment, to ponder it’s past and what it represents. Whether or not we get that opporunity remains to be seen, but that doesn’t mean we can’t take the time to reflect on the signs that have lasted for generations and represent so much more than just a sign. So, we decided to start a monthly blog where we feature a historic sign from around the world. We hope you come to value signage the way that we do and that your enjoy reading about signs of the past.

For our first sign, we didn’t want to travel too far. We wanted to show a little California love, and looked to San Francisco to inspire us. Being a city that is full or art, passionate residents and history, it didn’t take us long to find our featured sign.

Fisherman's Wharf Sign San Fran's Wharf

At the corner of Pier 39 and Hyde Pier is a beautiful, classic sign that marks the importance of Fisherman’s Wharf for the city’s past and it’s present. Like much of California’s history, San Francisco saw a huge population growth during the California Gold Rush. It wasn’t long before immigrant fisherman recognized an opporunity to sell their catch to the hungry gold miners. Later, Henry Meiggs, who was a dealer in lumber capitalized on the city and bay’s increase in business and built several piers to harbor the fishing boats. In 1935, when restaurants began to grow wise to the potential of the pier and it’s fishermen, they began to serve freshly caught fish to their customers.

Finally, in 1978, the pier began to turn towards the tourist attraction of today which is probably around the time when the sign itself was erected. This custom-made sign with a ship’s wheel bordering the circular neon sign in the middle represents a colorful history that we have only touched the surface of in this brief summary. To learn more about the pier itself, follow this link,_San_Francisco.

Here are some images of other inpsiring signage from San Francisco as well as a few shots of some Landmarks that symbolize San Francisco and it’s history.

Peir 39 Carousal Pier 39 San Francisco Golden Gate Bridge
Thanks for reading!

 © Landmark Signs Inc. 2013

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3. Our Featured Projects, Advertising, Business, Marketing, Signage

Sign Project: Benco Dental Showroom

Location: Costa Mesa, CA

Scope of Work: 2 sets of Channel Letter signs, a Monument Sign, and a temporary Banner

When Benco Dental purchased their new property, as far a signage was concerned, there was not much to be excited about. Just an older Monument Sign and a couple of bar walls. However, recognizing the potential of what two beautiful Channel Letter Signs and a new Monument Sign could do for the business, Benco Dental decided to take advantage of the street visibility of their property, get more exposure for their business and stand out from their competitors with practical, creative signage. When they turned to us for their sign needs, Landmark Signs was happy to help.

Refurbished Monument Sign

Decsription: Black acrylic channel lettering with halo lighting on a brushed aluminum background.

Monument Sign Before  Monument Sign After

As you can see from our before and after photos, the Monument Sign that was originally on the property had been there for a while and was in need of a new look. Our design team decided that simple and classic would best reflect the Benco Dental company. And because the Monument Sign was located right next to the Channel Letter Sign proudly displaying the company’s name, we agreed that in this case less was more, and only wanted the address on the sign.

Channel Letter Signs

Description: Aluminum lit through channel letters with white internally lit neon.

Benco Dental Channel Letters Fron  Channel Letters

For their Channel Letter Signs, Benco Dental had an idea in mind for a set that would look as if the light was coming through the Channel Letters. They had seen it done before, but didn’t want to spend the higher amount it would cost to get that sort of a look. So, our design team was able to recreate the look for a lower cost, and we were very happy with the result. While matching the more subtle, classic approach of the Monument Sign, it is unique enough to stand out and get their business noticed for all the right reasons.

The Benco Dental Showroom project was one of those projects that our company enjoys doing because we were able to rise to the challenge of completing a multiple signage job and were able to get a little creative, something our design team thrives upon.

Happy New Year!

Don’t forget to connect with on our social media sites. Through them you can stay up to date with our company, gain insights into the sign industry and discover what sign opportunities await you and your company.

© Landmark Signs Inc. 2013

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